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    This document appears to be a survey conducted on customer satisfaction of TVS motorcycles in Thiruvanamalai, India. It contains 18 multiple choice questions on respondents' demographics, motorcycle ownership and usage, factors influencing purchase, expenditure and maintenance, level of satisfaction. The questions gather information on age, education, income, bike model, advertising exposure, purchase reasons, usage duration, shock absorbers, payment method, maintenance costs and major competitors. It aims to understand customer profiles and perceptions of TVS bikes in the given region.

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    TVS BIKE

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    This document appears to be a survey conducted on customer satisfaction of TVS motorcycles in Thiruvanamalai, India. It contains 18 multiple choice questions on respondents' demographics, motorcycle ownership and usage, factors influencing purchase, expenditure and maintenance, level of satisfaction. The questions gather information on age, education, income, bike model, advertising exposure, purchase reasons, usage duration, shock absorbers, payment method, maintenance costs and major competitors. It aims to understand customer profiles and perceptions of TVS bikes in the given region.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    22 views4 pages

    C C CC CCCC CC CC

    Uploaded by

    sadu_sivam
    This document appears to be a survey conducted on customer satisfaction of TVS motorcycles in Thiruvanamalai, India. It contains 18 multiple choice questions on respondents' demographics, motorcycle ownership and usage, factors influencing purchase, expenditure and maintenance, level of satisfaction. The questions gather information on age, education, income, bike model, advertising exposure, purchase reasons, usage duration, shock absorbers, payment method, maintenance costs and major competitors. It aims to understand customer profiles and perceptions of TVS bikes in the given region.

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    of 4

    APPENDIX A STUDY ON CUSTOMER SATISFACTION TVS WITH SPECIAL REFERENCE TO JANATHA MOTORS, THIRUVANNAMALAI.

    1. Name of the Respondent 2. Sex a. Male 3. Age a. up to 20 years c. 41 to 60 years F F b. 21 to 40 years d. Above 60 years F F F b. Female F :

    4. Educational Qualification a. Illiterate c. UG F F b. School Education d. PG F F

    5. Occupation a. Private Employee c. Businessmen F F b. Government Employee d. Former F F

    6. Monthly Income a. Up to Rs. 5000 c. Rs. 10001 to 15000 F F b. RS. 5001 to 10000 d. Above Rs. 15000 F F

    7. Which Colour of TVS bike You have? a. Red c. Black F F b. Blue d. Silver F F

    8. Have You Seen any advertisement of Bajaj Pulsar 150 DTSI? a. Yes F b. No F

    9. If Yes, through which media? a. Newspaper c. Magazine F F b. Television d. Others F F

    10. Which Factor Influenced you to purchase TVS bike? a. Price c. Mileage F F b. Style d. Advertisement F F

    11. What is the purpose of using TVS bike? a. Own purpose F b. Commercial purpose F

    12. How long are you using TVS bike? a. 9 Months C. 5 months F F b. 7 Months F F

    d. 1 month

    13. How do you feel about shock absorbers on TVS bike? a. Satisfied c. Moderate F F Dissatisfied F

    14. State the mode of purchase? a. Cash F b. Installment F

    15. What is the monthly Expenditure on maintenance? a. Up to Rs. 400 F b. Rs. 401 to 600 c. Above Rs.800 F F

    c. Rs. 601 to 800 F

    16. The Major Competitor of TVS bike? a. Hero Honda c. TVS Apache F F b. Yamaha d. Suzuki Zeus F F

    e. Honda unicorn F 17. Level of Satisfaction Factor Colour Price Highly Satisfied Satisfied Moderate Dissatisfied

    Pickup Mileage Maintenance Advertisement

    18. Suggestion if any? ...

    Thanking You ************

    Respondent Signature

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