A RESEARCH ON BRAND PREFERENCE WITH RESPECT TO BUYING A CAR IN

MEHSANA REGION

AT

NILKANTH AUTO CARE-MEHSANA

 PERSONNAL INFORMATION:

NAME : ______________________________________________________

AGE : A) 20-30 B) 30-40

C) 40-50 D) ABOVE 50

GENDER : A) MALE B) FEMALE

INCOME : A) 5000-20000 B) 20000-35000 C) 35000-45000

D) 45000-55000 E) ABOVE 55000

OCCUPATION: ______________________________

1) DO YOU HAVE A CAR?

A) YES B) NO

2) ARE YOU KNOW NILKATH AUTO CARE?

A) YES B) NO

3) ARE YOU PLANNING TO BUY A CAR IN NEAREST FUTURE? ________________

4) WHICH TYPE OF CAR DO YOU PREFER?
A) SMALL B) MEDIUM C) LARGE

5) WHAT IS YOUR FAVORITE BRAND?

A) HYUNDAI B) JEEP C) MARUTISUZUKI

D) TOYOTA E) MAHINDRA F) OTHER

6) WHICH PARTICULAR BRAND ARE YOU USING CURRENTLY

A) HYUNDAI B) JEEP C) MARUTISUZUKI
D) TOYOTA E) MAHINDRA F) OTHER

7) WHY YOU ARE GIVING FIRST PREFERENCE TO YOUR BRAND WHILE

BUYING CARS?
A) GOOD FACILITIES B) QUALITY SERVICE C) PRICE
D) GOOD DESIGNS E) BETTER MILEAGE

8) WHICH PROMOTIONAL MEDIA IS INFLUENCING YOU TO BUY CARS?

A) BRAND CASTING B) PRODUCT DEMONSTRATION
C) WORD OF MOUTH D) PUBLICATIONS

9) REASON FOR YOUR CHOOSE?

A) BRAND NAME B) FEATURES C) PRICE D) MILEAGE

10) WHAT IS YOUR OPINION ABOUT SERVICE OF YOUR BRAND COMPARING

WITH OTHERS?
A) EXCELLENT B) VERY GOOD C) GOOD
D) AVERAGE E) POOR
11) ARE YOU SATISFIED ABOUT THE PRICE OF YOUR CAR COMPARING WITH
OTHERS?
A) HIGHLY SATISFIED B) SATISFIED C) NATURAL
D) DISSATISFIED

12) WOULD YOU SUGGEST YOUR FAMILY AND FRIENDS TO BUY A CAR?
A) YES B) NO

13) PLEASE RATE THE FOLLOWING FEATURES ACCORDING TO YOUR

PREFERENC
EXCELLENT GOOD SATISFATORY CANT SAY
COMFORT
MILEAGE
MAINTAINANCE
POWER
SAFETY

14) IF YOU ARE GOING TO BE A CUSTOMER OF NILKATH AUTO CARE CARS IN

FUTURE, WHAT WILL BE YOUR EXPECTATION?
A) MORE VARIETY OF CARS B) MORE VALUE FORMONEY
C) IMPROVED QUALITY OF CARS D) BETTER AFTER-SALES SERVICE