All Rights Reserved © 2015: Total Money Magnetism

All Rights Reserved © 2015 Total Money Magnetism
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“Total Money Magnetism: The Neuroscience of Success”
by Dr. Steve G. Jones
All Rights Reserved
Copyright © 2015 TotalMoneyMagnetism.com
No part of this book may be reproduced, transmitted or distributed in any form or by

any means, electrical or mechanical, including photocopying and recording, or by
any information storage or retrieval system without permission in writing from Total-
MoneyMagnetism.com.
The information contained in this book is provided ‘as is' without warranty of any
kind. The entire risk as to the results and the performance of the information is as-
sumed by the user, and in no event shall TotalMoneyMagnetism.com be liable for any
consequential, incidental or direct damages suffered in the course of using the infor-
mation in this book.
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About The Author
Dr. Steve G. Jones, Ed.D. is a certified Clinical Hypnothera-

pist, NLP Practitioner, Master Practitioner, and Trainer.
He is the founder and president of the American Alliance

of Hypnotists, where he oversees training certification pro-
grams in hypnosis, NLP, life coaching, business coaching,
and more.
At any one time Dr. Steve has 30,000 students enrolled globally in his 22 different cer-
tification programs.
Dr. Steve is also a member of the America Board of Hypnotherapy and the National
Guild of Hypnotists, an Associate Member of the American Psychological Association,
and a member of the board of directors of the American Lung Association in Los Ange-
les, CA.
He has a bachelor's degree in psychology from the University of Florida (1994), a mas-
ter's degree in education from Armstrong Atlantic State University (2007), an educa-
tional specialist degree in adult education from Georgia Southern University (2009) and
a doctorate in education from Georgia Southern University (2013).
As a multimillionaire from a relatively young age, Steve contributes his success to his
love and passion for his hypnotherapy work, the amazing business partnerships he has
formed along the way, and the online marketplace which allows his hypnosis products
to have a worldwide audience.
Dr. Steve has appeared on the TV shows Below Deck and Millionaire Matchmaker,
he has been featured in Forbes and People magazines, and he is also frequently inter-
viewed by networks such as CNN, NBC and CBS.
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Contents
Introduction: Read Me First!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Part One: Hypnosis: Your Weapon of Mass Wealth Attraction. . . . . . . 12
Chapter 1. How hypnosis made me rich, before I even made one dime!. . . . . . . . . . 15
Chapter 2. Why hypnosis is the most powerful

money-making tool you could ever possess!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Chapter 3. Hypnosis: The ultimate done-for-you success method to rebuilding your Mil-
lionaire Brain. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Chapter 4. How to use your Millionaire Brain Building Technology to effortlessly trans-
form your brain into a money-making machine! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Chapter 5. A taste of what’s to come…. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Part Two: The Five Fundamentals of Ultimate Money Magnetism. . . . 41
Money Magnet Success Fundamental #1: Transforming Your Mind

Into An Unstoppable Wealth Magnet . . . . . . . . . . . . . . . . . . . . . . 43
Chapter 6. The day I stopped working for money. . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Chapter 7. Your Brain Hard Drive Override! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Chapter 8. Digging out your fears from their roots . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Chapter 9. Cultivating the ultimate money mindset. . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Chapter 10. Lining up your financial ‘bulls-eye’. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Money Magnet Success Fundamental #2:

Build Wealth-Magnetizing Relationships. . . . . . . . . . . . . . . . . . . 65
Chapter 11. How ‘golden connections’ multiplied my income by 1000%. . . . . . . . . . . 67
Chapter 12. Have you been listening to the wrong people all along?. . . . . . . . . . . . . 73
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Chapter 13. Tapping into the millionaire brainwave. . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Chapter 14. How to talk to (and impress!)

a millionaire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Chapter 15. Network like crazy!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84
Chapter 16. The nuts and bolts of successful business relationships. . . . . . . . . . . . . 88

Creating Your Golden Nest Egg . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Chapter 17. How a broke hypnotherapist sleeping in his patient chair was freed
from the 9-5 slog forever… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Chapter 18. Passive vs. Active Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
Chapter 19. Passive income models. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Chapter 20. 7 Steps To Bringing Your Golden Nest Egg To Life. . . . . . . . . . . . . . . . 111
Chapter 21. Re-invest your passive income, and see it grow exponentially! . . . . . . 118
Chapter 22. Passive Income Pitfalls. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

Becoming an Overnight Selling Machine. . . . . . . . . . . . . . . . . . 126
Chapter 23. How to make people want what you have. . . . . . . . . . . . . . . . . . . . . . . 128
Chapter 24. The simple formula that governs all business models. . . . . . . . . . . . . . 135
Chapter 25. Reward those who reward you . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138

Maximize Leverage, and Maximize Your Profits!. . . . . . . . . . . . 140
Chapter 27. Hiring & outsourcing staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
Chapter 28. Exploring multiple ways you can use leverage

to maximize your success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
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Chapter 29. Maximizing the value of your time (time is money!). . . . . . . . . . . . . . . . 152
Part Three:
The 10 Secret Success Principles Of The Ultra-Wealthy. . . . . . . . . . . 155
Chapter 30. #1: The ‘iPhone Principle’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Chapter 31. #2: The ‘Swift Execution’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Chapter 32.#3: The ‘No Excuses’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Chapter 33. #4: The ‘One True Asset’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . . .163
Chapter 34. #5: The ‘Delayed Candy Tastes Sweeter’ Principle . . . . . . . . . . . . . . . 165
Chapter 35. #6:The ‘Boomerang’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
Chapter 36. #7: The ‘Creativity Breakthrough’ Principle. . . . . . . . . . . . . . . . . . . . . . 171
Chapter 37. #8: The ‘Accelerator’ Principle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
Chapter 38.#9: The ‘Comfort Rejection’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . 176
Chapter 39. #10: The ‘Profit Protection’ Principle. . . . . . . . . . . . . . . . . . . . . . . . . . . 177
Part Four: The Pot of Gold At The End Of The Rainbow…

How To Get The Most Out Of Your Wealth . . . . . . . . . . . . . . . . . . . . . . 182
Chapter 40. Who says you can’t be rich and happy? . . . . . . . . . . . . . . . . . . . . . . . . 184
Chapter 41. Giving back. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
Chapter 42. With every ending comes a new beginning…. . . . . . . . . . . . . . . . . . . . 189
Cool Tools, Helpful Resources and Recommended Reading. . . . . . . 192
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Introduction:
Read Me First!
Welcome to Total Money Magnetism!
I'm so glad you're here.
My name is Dr. Steve G. Jones, Ed. D., Clinical Hypnotherapist, multimil-

lionaire and creator of the Total Money Magnetism program.
And when you read this life-changing course, APPLY the principles con-
tained within and utilize my cutting-edge wealth-building technology,
here's what you can expect:
Your brain will be automatically ‘hardwired’ with all of the secret

strategies, techniques and actions that drive millionaire success,
until it has literally been rebuilt into a MILLIONAIRE’s brain …
Allowing you to almost instantly start enjoying the mind, the life,
and the WEALTH of a millionaire… All without hard work, without
willpower, without effort, and all in just minutes a day!
What you are reading right now is the core component of your ultimate
wealth creation system.
It contains all of the powerful, step by step, scientifically-proven informa-

tion you need, to re-program your mind into the brain of a millionaire and
start attracting unlimited wealth into your life.
And when you back up this hardcore wealth-building information by using

the advanced neuroscience technology you received with my program,
you will literally FLOOD your brain with an unstoppable cocktail of suc-
cess.
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This is the solution that gives anyone who uses it the brain of a millionaire…
It's the solution I used in my own life, to go from being homeless and strug-
gling to a cash millionaire in less than one year…
It's the solution that actors, writers, CEOS, producers and directors pay me
$25,000 for per session…
And it's the same exact method that now thousands of others have used
around the world to create more wealth, success, and joy in their lives than
they EVER imagined possible.
Total Money Magnetism is designed to start hardwiring your brain

for millionaire success from the very first time you use it, and it is
guaranteed to quickly transform your life and bank account…
• Even if you are $10,000 in debt right now…
• Even if you are struggling to pay your bills…
• Even if you are in an ‘average job’ on an ‘average’ wage…
• And even if you have absolutely no idea of how to bring more money into
your life…
… No matter what, this program is going to instantly turn EVERYTHING

around for you, and give you almost unstoppable powers of wealth-cre-
ation!
Here’s a small primer on what you are going to discover in this

program, and how it is going to change your life in almost every
way possible…
First, we're going to be talking about that mind of yours, and how you are
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going to transform it into a wealth-attracting goldmine…
You will discover how to blast away toxic beliefs and habits that have
been sabotaging your wealth-building brain from the inside, so you can
unleash your ‘inner millionaire' and set it to work for you immediately.
Next, you will learn how to use the cutting-edge neuroscience technol-
ogy embedded within your six exclusive wealth-customized hypnosis re-
cordings to control and direct the power of neurogenesis inside your brain,
so that your very synapses and neural pathways become reprogrammed for
success…
Next, we're going to move into the really ‘juicy' part.
You will discover the five fundamentals of millionaire success… In-

cluding how to create ‘golden nest eggs' that will earn you money while
you sleep, even if you've never earned money outside of your job before!
You'll also learn how to make millionaire connections, how to ‘max out'
the value of your time, how to make people desire what you have, and how
to make your wealth duplicate all by itself…
… So that in no time at all, you can be earning bucket loads of cash while
you dream away at night, and kissing your money troubles goodbye for-
ever!
Next, you will discover the 10 secret success principles of the ultra-
wealthy, which you can start to apply to your life IMMEDIATELY…
And finally, you're going to receive some helpful advice for making the
most of your wealth… So that after going through this program you're not
just RICH, you're HAPPY and RICH!
And plus, throughout this entire wealth manual, you will also get to hear
exclusive real-life wealth-creation stories from myself and many other
self-made multimillionaires… So you can gain insider knowledge straight
from the experts!
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WARNING: You will achieve all of this and more with this
program… But first, you need to actually DO it!
This cutting-edge program is a result of YEARS worth of clinical experience,

months of grueling work and research, and a whole lot of passion, energy,
and dedication to ensuring your success.
I KNOW how powerful this technology is, and I have seen it transform lives
hundreds of times over, which is why your millionaire success is 100%
guaranteed with this program…
… But ONLY if you actually engage with the material and APPLY it
to your life!
I want this program to be so much more than just ‘words on a page'.
I want it to TRANSFORM your mind, your life, and your bank ac-
count forever.
By purchasing this program, you have taken the crucial first step towards
your goal for financial freedom… But you MUST MUST MUST lay the
foundation before you can get to your goal.
So this means:
• No ‘skipping around’ between chapters
• Reading the book cover-to-cover (even if you just dedicate 10 minutes

to this per day)
• Completing all of the exercises in the order they come in (which are so
easy and enjoyable you will LOVE doing them)
• And using the advanced hypnotherapy tracks I have custom-designed
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for you EXACTLY as instructed (so you can get a MILLIONAIRE’s brain in
no time at all!)
Doesn't sound so hard, right?
Do the work now by reading through this entire program and setting aside
just a few minutes per day to listen to your advanced wealth-magnetizing
hypnosis mp3 tracks, and you will forever reap the benefits!
Note: You will find directions on how to listen to your hypnosis

tracks and gain maximum benefit from them in Chapter 4.
Sound good?
I'm excited to get started, and I hope you are too.
Onwards!
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Part One:
Hypnosis: Your Weapon of Mass
Wealth Attraction
“Being someone who is extremely familiar with the power of hypnosis, I

can say without a shadow of a doubt that Clinical Hypnotherapist Steve
G. Jones is among the best in the world.
“Aside from his long list of achievements and educational accomplish-

ments, Steve’s dedication to perfecting his craft through his hard work is
clearly demonstrated through the fact that he has created the largest set of
hypnosis recordings in the world. Believe me when I tell you, they work.
“To anyone interested in improving their life in any way, I would highly
recommend anything that Steve G. Jones has created. He is the leading
authority on hypnosis for a reason and easily gives you the help you need
to take your life to the next level.”
Dr. Joe Vitale, Star of “The Secret”
Welcome to Part One of Total Money Magnetism.
I hope you are excited to start unleashing your inner wealth-magnetizing

powers and attracting money into your bank account faster than you ever
thought possible!
The first fundamental principle of this program is that money is made in

your MIND.
Getting a ‘millionaire brain' is CRUCIAL for your success (without it – all of

the other powerful millionaire strategies and tools you'll find in this book
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simply won't work!)
Luckily, in this section, you’re about to discover the incredible wealth-

building, mind-changing power of hypnosis… And how it is going to
literally hardwire your brain from the inside out, and rebuild it as the brain
of a MILLIONAIRE!
You will learn how to use cutting-edge neuroscience technology to

control and direct the power of neurogenesis inside your brain, so that your
very synapses and neural pathways are reprogrammed for success…
And you will learn how in just minutes per day, you can literally ‘massage'
your internal wealth awareness into restructuring your brain into the exact
neurological structure, drive, and POWER of a true millionaire's brain...
So you can automatically free your mind of the ‘toxic weeds' that have
been keeping you locked in a pattern of debt, hardship and struggle… And
unlock your true wealth potential that has been blocked up until now!
And after my 15 years of experience as a clinical hypnotherapist working

with some of Hollywood's top actors, directors, producers, executives and
sports stars (who pay $25,000 per session for my time)…
… I can tell you that there is no ‘weapon’ more powerful for trans-
forming your mind into a money-making machine than hypnosis!
Hypnosis is a proven science that has been practiced for over 200 years,
which allows you to directly access and ‘rewire' parts of your brain which
you usually can't even control YOURSELF.
And once you have unlocked your ‘inner millionaire' you will find that
developing the exact skills, habits, knowledge and powers of the ultra-
wealthy will be easy… You will be enjoying at least DOUBLE of your in-
come in no time!
So to demonstrate how powerful hypnosis really is, I'm going to begin this
section with a story from my own personal hypnosis journey, and at the
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end I will also share with you some amazing success stories from my clients
- to get you amped for what is about to happen in YOUR life!
Sound good?
Let's get started!
With Dr. Joe Vitale, star of ‘The Secret’
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Chapter 1. How hypnosis made me rich, before I
even made one dime!
A lot of people believe that it's only those who ‘have a good start in life'
who go on to become rich and successful.
But you want to know how I started out in life?
I grew up in Ft Lauderdale, Florida, and my mom died of leukemia when I

was 6.
She made it her goal to see my sixth birthday, and then two days after she
died, leaving a massive hole in my six year old heart.
With my parents, 1970, age 3
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Mom's death also took a massive toll on dad, and he turned to the bottle
to drink away his pain. So yeah, life was a little rough for me at this time.
And then my stepmom came on the scene about 1977 when I was 10 years
old, and we didn't get on so well.
I had always been a shy kid. My dad tried to get me doing organized sports
when I was little, but I was always very shy and didn't really participate.
Even when it came to high school, I still wasn't really joining in much with
other kids, and I wasn't really engaged in learning either.
My grades were dismal to say the least, and I was playing up and getting
into a bit of trouble at the time.
So to try to ‘straighten me out' and get my grades up, my dad and my step-
mom sent me off to military school.
And that's how for my three final years of high school, I ended up living at
Riverside Military Academy in Gainesville, Georgia.
And believe me, I did NOT want to be there. Being stuck in some live-in
military school where I couldn't just live my life how I wanted was my
fifteen-year-old self's worst nightmare.
But, I guess fate decided otherwise. Because it was there in a classroom at

the military academy that I first discovered hypnosis.
A PhD psychologist at the school (Dr. Lesley L.) had noticed I wasn't very
engaged in my classes… and thinking I might be a little bored with the ma-
terial that was being covered in school, she offered me a book called ‘The
Complete Guide to Hypnosis' to read in my spare time.
And so having nothing better to do, I started reading the book.
And surprisingly, I couldn't put it down. Of course, at that age, the thought
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of being able to have ‘control over someone's mind' and get them to do
things was awesome (…although that's not exactly how it works of course!)
So I found out from this book exactly how to get someone into hypnosis,
and just for fun and something to entertain myself, I started trying to hyp-
notize my roommates.
I made my bunk bed my ‘patient bed' (military school = dorm rooms and
bunk beds). So whoever wanted to be hypnotized would come in and I
would have them lay in my patient bed.
Then, I would go through the steps to get them into hypnosis… the ‘induc-
tion' and ‘deepening' parts, which I read were designed to get your ‘client'
into a deeply relaxed, hypnotic state before you began the therapeutic part
of the session.
And I was STUNNED at how well it worked. It was like I had some kind of
power.
I found it almost ridiculously easy to get my roommates into hypnosis –

they were just lying there on the bed, completely oblivious to the world
around them.
And at first, once they were in this deeply relaxed state, I started attempting
to do regressions back to their childhood, so they could ‘relive' things that
had happened to them.
And it was unbelievable!
I mean, I even regressed some of them through hypnosis to the point where
they would remember the doctor in the delivery room on the day they were
BORN (and I'm NOT just making up some bullcrap story here!)…
… And many would relive other things that happened to them in early
childhood, which was all very fascinating to me at the time.
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I guess I fairly quickly got a rep for myself… I think the other kids were just
as shocked and amazed as I was at how well the hypnosis actually worked.
Soon, I had kids lining up to get in a hypnosis session with me.
I had the athletes coming to me because they wanted to learn how to exer-
cise more efficiently, and the smart kids coming to me because they wanted
to be able to retain more information when they studied.
And at this point, I was starting to see how much my hypnosis sessions
could help people. And it was amazing for me, because this was really the
first thing in life that I was really good at… I was hooked.
Seeing how well hypnosis was working with the other kids, I started prac-
ticing self-hypnosis. I started visualizing a brighter future for myself, and I
actually started paying more attention in class, and developed some real
friendships for the first time.
And by doing this, I went from being a shy, slightly ‘off-the-rails' kid to a
young man who actually wanted to make something of his life.
Fast forward 30 years.
Now, all these years later, I'm still hypnotizing people for some of the exact
same reasons as I was back in high school…
…Except now, the smart kids are working for NASA, and the athletes are in
the Dodgers (no kidding!)
I have dedicated my life to the study and practice of hypnotherapy, and I

have been fortunate enough to work with some of Hollywood's top actors,
directors and producers, as well as many top business executives.
And at every roadblock in my life journey, hypnosis has allowed me

to pick myself up, and regain motivation and determination until I
have achieved every goal I have set myself…
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… From picking my grades up in school enough to get me into college,
to getting through an alcohol problem after my first divorce from my first
wife, to giving me the drive and determination I needed to become ultra-
successful in my career.
Discovering hypnosis was life-changing for me, and I hope it is go-

ing to be for you, too.
Because after all that I have experienced in my career, I know without a

doubt that hypnosis is the #1 tool you need to access your true inner po-
tential, blast self-doubt away forever, and become wealthier than you ever
imagined.
If you're completely new to hypnosis, then don't worry, because I'm about
to explain exactly how it works, and how it will literally turn your mind into
a wealth magnet!
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Chapter 2. Why hypnosis is the most powerful
money-making tool you could ever possess!
If you're completely new to hypnosis, you're probably wondering how on
earth it ties in with money making, and how it is going to get you on the
fast-track to wealth!
So right now, I'm going to get a little into the exact neuroscience behind
hypnosis, and prove to you why it is literally the BEST tool you can have up
your sleeve when it comes to getting RICH.
First of all, here’s the one crucial secret you NEED to know:
The number one thing that is holding you back from achieving
ultimate wealth and life success right now is your subconscious
mind…
…And the ONLY way you can directly target and ‘reprogram’ your
stubborn subconscious mind is through hypnosis!
Here's the deal:
There are two crucial components of your mind that drive your behavior;
your conscious and your subconscious.
Your conscious mind is the part of your mind that's in control when you're
fully awake and alert. It allows you to think, reason and analyze, and con-
trols all of your actions when you are awake.
Your subconscious mind, on the other hand, is like a huge memory bank
that stores all of your memories, beliefs and skills, but does not think or
reason… It simply obeys COMMANDS received from your conscious.
In your subconscious mind, thoughts which were originally created in

your conscious can feed, grow, and take root… Which is great for positive
thoughts, as they can blossom into empowering beliefs, which motivate
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you to reach for your goals.
But on the other hand, if you are producing the same negative thoughts
over and over, your subconscious will latch on to these thoughts and will
begin to grow ‘toxic weeds' in your mind…
And these ‘weeds' will only serve to keep you trapped in a negative thought
patterns and hold you back from where you want to be!
See, one of your subconscious mind’s most important functions is to

keep you living in alignment with your ingrained habits and beliefs
(or in other words, keep you living inside your ‘comfort zone’!)
So what happens is, when you even THINK about doing something out of
the ordinary, your subconscious mind automatically goes into ‘red alert
mode' and produces emotions such as fear and discomfort, to encourage
you to stay within the boundaries of your comfort zone.
And herein lies the problem…
What if you are so used to struggling financially, that this has BE-
COME your ‘comfort zone’?
What if your subconscious is literally blocking you from becoming

wealthy?
Unfortunately, this is the biggest reason why most people NEVER break free
from the chains of financial hardship.
If you have negative thoughts about money and your ability to achieve suc-
cess lurking in the back of your mind, this this is the REASON you haven't
attracted wealth in your life yet.
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And the bottom line is, in order to become wealthy beyond your wildest
dreams, your subconscious mind needs to undergo a MAJOR upgrade.
It's a bit like overcoming smoking… You have been in the same habits
and thinking patterns for years, and so making a change is a BIG deal - it
is going to require literally ‘re-wiring' the very synapses, cells and neural
pathways of your brain!
But wait… here’s the really good news!
At the moment, your conscious is acting as the ‘big burly bouncer' control-
ling all access in and out of your subconscious mind.
But with hypnosis, YOU get to take over control.
With my program, you have received my ultimate Millionaire Brain

Building technology: Six custom-built hypnosis recordings that I have
personally optimized for your wealth-building success.
And we'll delve deeper into the exact mechanisms behind these super-
charged hypnosis tracks in the following chapters…
… But all you need to know right now is that these mp3 tracks are embed-
ded with cutting-edge neuroscience technology, which allows you to
literally put your conscious mind ‘to sleep' so that YOU can take over com-
mand of your subconscious.
Once your conscious is ‘asleep’, your subconscious is forced into

submission.
It literally has no choice but to OBEY the powerful wealth-building mes-

sages and commands contained within your hypnosis tracks...
… To start permanently erasing toxic beliefs, shutting down negative thought

patterns, and allowing your thoughts to be reprogrammed for ‘mass wealth
attraction' through controlled neurogenesis (the creation of functional new
neurons in your brain).
22
Through neurogenesis, the very neural pathways in the areas of your brain
responsible for wealth and success will be strengthened, allowing for faster,
more powerful connections to be created.
And as your new millionaire thoughts and beliefs become ‘hardwired'

into your mind, your subconscious will automatically start working hard to
keep you living in alignment with these beliefs…
… Transforming you more and more into an unstoppable wealth magnet

each and every time you listen to your advanced Millionaire Brain Building
hypnosis tracks!
23
Chapter 3. Hypnosis: The ultimate done-for-you
success method to rebuilding your Millionaire Brain
Recording my hypnosis tracks
I hope you can now see that the fact that you haven't experienced financial
freedom and success up until now is NOT your fault – it has actually been
the result of your subconscious mind sabotaging you all along.
And now, with my ultimate Millionaire Brain Building hypnosis technol-

ogy, you are finally going to be able to take control of the reins to your
brain and start re-wiring it for success today.
The great thing is, because your advanced wealth hypnosis tracks have al-
ready been professionally recorded and optimized for ultimate millionaire
success by a clinical hypnotherapist (me!), all of the hard work is already
done for you… You just have to LISTEN to the tracks!
And in the next chapter I am going to be walking you through exactly how
and when to listen to each of your hypnosis tracks in order to ‘download’
24
your new millionaire brain as fast and effectively as possible.
Right now though, because I understand that you may be new to hypnosis,
I want to give you a quick introduction into what hypnosis actually is so
you can feel safe, comfortable and excited to get started on your millionaire
journey!
To do this, I will break down each different component of your mp3 hypno-
sis recordings for you, so that you can see exactly how and why they work
so well to re-program your mind for success.
So to start with, I just want to reassure you that unlike what you may have
seen in movies, hypnosis is NOT about being ‘brainwashed', ‘mind-con-
trolled' or anything weird like that.
Hypnosis is actually a step-by-step, scientifically proven method for

reprogramming your mind for success, so you can clear away any fears,
doubts or beliefs that are holding you back and unlock your greatest po-
tential.
It involves getting your mind into deeply relaxed and focused state in which
it is more able to respond to positive suggestions, which will ‘re-wire' your
brain into producing more empowering thoughts, beliefs and behaviors!
And if you're worried about whether it will work for you, then you can put
your worries to rest because hypnosis has proven to be effective for almost
anyone…
Over 90% of the population can be hypnotized to at least the ‘Al-

pha’ level of hypnosis, and experience amazing ‘brain upgrades’ as
a result.
So, here's a step-by-step breakdown of your Millionaire Brian Building

hypnosis recordings, and how they are going to hardwire your brain for
millionaire success at each step:
25
The first part of each hypnosis track is the ‘Induction’.
This part is designed to relax your mind into hypnosis.
I will encourage you to completely relax your mind and body, and then
will guide you to imagine a relaxing scenario… Such as lying on a warm,
quiet beach and listening to the waves.
As your mind relaxes into hypnosis, you will drift into a light hypnotic state
called ‘Alpha', in which you become less aware of your surroundings and
more aware of your thoughts.
This is the part where your conscious mind starts to ‘drift off to sleep', al-
lowing me to start talking directly to your subconscious mind.
And in this Alpha trance state, your subconscious mind becomes 200 times
more suggestible… Which basically means that your ability to rewire your
thoughts for wealth and success becomes 200 times more powerful!
Next comes the ‘Deepening’.
In this stage of your hypnosis track, I use techniques to relax you into an
even deeper state of hypnosis… So from Alpha you may move into the
deeper trance states of Theta or Delta.
This is a good thing, as the deeper you go into hypnosis the more suggest-
ible your subconscious mind becomes, allowing you to reprogram your
brain faster and more effectively!
From the outside, it may seem like you are ‘sleeping' at this stage, as your
eyes will be closed, your breathing will be slow and even, and you will be
less aware of your physical surroundings.
But in reality, your mind is actually in a state of extremely focused at-

tention, where you are completely, 100% ‘zoned into' the messages you
are listening to.
26
This is why hypnosis is so powerful, as it means that your brain is able to
encode the information you are listening to much more deeply and effec-
tively than it ever could in everyday life when you are fully conscious!
Next on each of your hypnosis tracks comes your ‘Customized Script’

for building millionaire wealth and success.
Basically, this is the part of your hypnosis recording where we really get
down to business and start making some serious positive changes to your
mind!
During this part we are going to:
• Erase negative self-beliefs about money from your mind
• Program positive, empowering thoughts into your mind
• Help you to break destructive wealth habits
• Introduce positive new millionaire success skills
• And program proven millionaire wealth-building strategies straight into

the ‘storage vault’ of your mind!
As each of your six hypnosis tracks has been custom-built for you to target
a different aspect of your millionaire brain restructure, the actual script is
going to vary for each one.
However, each of your scripts contains powerful positive affirmations,

which are designed to ‘wipe' any toxic negative beliefs that you may be
holding in your mind about your ability to become rich, and replace these
with the abundant, confident, wealth-magnetizing mindset of a millionaire.
These customized hypnosis scripts also contain precise millionaire

wealth building information that will literally be ‘hardwired' into your
mind through the process of neurogenesis (where your brain literally cre-
27
ates new high-functioning neurons)…
So that all of the incredible wealth magnetizing success principles con-

tained within this book will be literally ‘downloaded' into your subcon-
scious, which basically has unlimited expandable memory!
As you listen this part of each of your hypnosis tracks, you will be able to
tap into your imagination and visualize yourself making the positive chang-
es that I am suggesting to you.
You will literally be able to see and even FEEL yourself becoming the per-
son you want to be… Which is an essential part of the process of change.
Next on your recording comes the ‘Amnesia’ part.
This bit might sound a little weird to you if you are not very familiar with
hypnosis, so I'll explain all of the reasoning behind it so you can see why
it's so important.
Basically, amnesia is the term we hypnotherapists use for the section of the
hypnosis recording in which we encourage our client to forget what has
been said to him or her during hypnosis.
It sounds wacky, I know… Why would we want a client to forget all of the
great affirmations and positive suggestions we have just given them??
Well, the thing is, YOU don't actually forget what was said – this informa-
tion is stored safe and secure in your subconscious mind.
But the crucial thing is that your conscious mind will forget what was said.
And the reason we need your conscious to forget what was said is because
it is part of what is causing the problem.
Because your conscious mind is highly skeptical and resistant to change,
28
if I didn't ask it to ‘forget' what was said on your hypnosis track, it would
try to ‘pick apart' all of the helpful suggestions you've just received and
discredit them…
… Which is not what you want at all!
So that's why it is so important to have the ‘amnesia' section in there.
Just remember, although you may not be able to remember what was said
after a hypnosis session, the information will still be stored in your subcon-
scious mind.
And soon, it will start to work its way back into your conscious mind, the
way we want it to. So what matters is that no matter what, you will still ACT
on all of the powerful messages you receive.
Lastly, you will be brought out of hypnosis through ‘trance termina-

tion’.
At the end of each hypnosis recording, you will slowly and naturally be
bought of hypnosis and become aware of your surroundings again, as I
slowly count up from 1 to 3.
This should be a gentle process that leaves you feeling relaxed, rested and
revitalized.
And rest assured that if at any time you want to bring YOURSELF out of
hypnosis before the trance termination stage, you can easily do this by sim-
ply counting to ‘One-Two-Three' in your mind.
So now that you know exactly what hypnosis is and how it works, I hope
you are feeling incredibly excited to start using your super-advanced hyp-
nosis tracks to ‘upgrade' your brain to the brain of a millionaire!
29
And in this next chapter, I'm going to walk you through exactly how to lis-
ten to your hypnosis tracks, in order to get the maximum wealth-building
benefits.
30
Chapter 4. How to use your Millionaire Brain
Building Technology to effortlessly transform your
brain into a money-making machine!
Hypnotizing Danny Bonaduce in Pennsylvania
We're now arrived at the really exciting part, where you get to learn exactly
how to kick your wealth-magnetizing results into overdrive with your
customized hypnosis tracks, in just minutes per day.
With this Millionaire Brain Building technology, you will rapidly and dras-
tically improve your brain's connections, focus, and drive, in the precise
areas of your brain where millionaire wealth is created.
Plus, you will get to literally ‘download' all of the secret millionaire strate-
gies, techniques and principles contained within this manual into YOUR
head… Making your money-making success practically inevitable!
In this chapter, you will learn about the results-amplifying technology con-
tained within your hypnosis tracks that will help to super-charge your suc-
cess, and you will also learn exactly how to use your hypnosis recordings
31
to your best advantage.
If you haven’t already done so, you can access your custom-made
wealth hypnosis tracks right now in your Member’s Area.
Let's get start now with a breakdown of the super-advanced technology

that is going to AMPLIFY your wealth-building results…
The ‘Millionaire Results Amplifier’
Your custom wealth hypnosis tracks are embedded with powerful mind-
enhancing technology called ‘binaural beats', which are specifically de-
signed to AMPLIFY your wealth-attraction results.
Binaural beats are engineered to ‘massage' your brain into a deeply relaxed
hypnotic state quickly and easily.
How this ultra-high-tech technology works is that two different sound fre-
quencies are sent to your ears at the same time, and your brain perceives
the tone that is the difference of the two frequencies.
This creates low-frequency ‘pulsations' in your brain, which help you to get
into a deeper hypnotic state faster and more effectively.
These pulsations create a powerful neurological response in your

brain which improves your synaptic connections and neural re-
sponses, and amplifies the immediate and ongoing impact of your
hypnosis wealth recordings.
Note: It is ESSENTIAL that you listen to your hypnosis tracks through head-
phones, so that the different binaural beat frequencies can be picked up by
each ear.
32
The ‘Repetition Mastery’ Principle
Because your subconscious mind will be resistant to new thoughts

and behaviors at first, repetition is ESSENTIAL.
While your hypnosis tracks are incredibly powerful, they don't instantly
change your life overnight.
Remember, you have probably been stuck in the same ‘money-resisting'

thought patterns for YEARS now, so it's going to take a bit of time to ‘undo'
the damage caused by these in your brain.
As a general rule of thumb, it takes a minimum of 21 days for new habits

and ways of thinking to take hold in your subconscious mind.
So this means that you need to listen to each individual hypnosis

track once per day for at least three weeks in order to completely
restructure your brain into the brain of a millionaire, and start seeing
REAL results.
This means no skipping ahead or changing up the hypnosis tracks willy-nil-

ly… You really need to listen to your tracks one at a time, for an absolute
minimum of 3 weeks to get long-term millionaire results.
(See below for the order in which to listen to your hypnosis tracks).
So yes, that does mean that it will take an absolute minimum of 18 weeks
(or 4 1/2 months) to complete this program and see the incredible changes
starting to take place in your life… But trust me, this time you invest now
will be 100% worth it in only six short months from now!
And plus, remember that you are literally only having to listen to your hyp-
nosis tracks for no more than 40 minutes per day… That's less than one
episode of your favorite TV show!
33
The Correct Order For Listening To Your Hypnosis Tracks:
1. Releasing Fear of Failure
2. Releasing Fear of Success
3. Discovering Abundance
4. Programming Your Millionaire Brian
5. Millionaire Success Strategies
6. Passive Income Creation
Why does order matter?
These customized wealth hypnosis tracks have been personally designed

by me to build on each other, so that each new hypnosis tracks builds
on the foundation of the track/s before it.
We start by first clearing your mind of toxic thoughts, doubts and beliefs
and hardwiring the ultimate millionaire mindset into your brain.
And then next, we move on to embedding the practical millionaire strat-

egies and success principles that are going to get you kick-started into
taking action and following the exact proven steps that lead to financial
freedom and beyond.
34
How to listen to your hypnosis tracks and get maximum re-
sults:
• Download the 6 self-hypnosis mp3 tracks onto your ipod, phone, tablet
or laptop for ease of access.
• Schedule in time to listen to your ONE current hypnosis track once per
day.
You’re going to experience the greatest success with hypnosis if you lis-
ten to your hypnosis track every day (so this means no skipping more
than one day in a row!)
The time of day you do this is up to you, but for optimal effects it is ideal
to keep this time as similar as possible each day.
• Listen to your hypnosis tracks in their correct order (as stated above),
for at least 3 weeks EACH.
Once you have been through the entire program and listened to all of
your hypnosis tracks for a minimum of 21 days each, you can feel free to
go back and listen to any of these tracks at any time you need.
Remember, each time you listen to a track you are embedding those
messages even more powerfully into your mind, which is going to lead to
even better results.
• You’ve got to read the book – listening to the hypnosis tracks alone is
not enough!
Your hypnosis tracks are designed to complement the powerful wealth

magnetizing information contained within this precious resource, not
the other way around!
These hypnosis tracks have been specifically designed to hardwire into

your brain all of these secret millionaire strategies you are going to learn
in the book.
35
But the key thing is that you read the relevant sections of this book BE-
FORE you start listening to the corresponding hypnosis track.
• Don’t worry if you fall asleep during a hypnosis session, as the hypnosis
will still be effective.
This is because your ears remain ‘awake’ and continue to send informa-
tion to your brain even when you are asleep.
• Whether you remember what was said while hypnotized or nothing at

all, hypnosis will still be effective.
As I talked about in the last chapter, its ideal if your conscious mind ‘for-
gets’ what was said during your hypnosis sessions. But I want you to
know that even if you do remember what was said, hypnosis will still be
effective for you.
The powerful messages contained within your hypnosis tracks will still
be received by your extra-suggestible subconscious mind, and with time
and repetition these ideas and beliefs will become accepted by your con-
scious.
• Listen to your hypnosis tracks in a quiet environment where you are

comfortable and alone.
A comfortable reclining chair or couch is great to lie down on during your

sessions, or otherwise you can listen to your hypnosis tracks in bed if you
prefer.
Make sure that you are warm, comfortable and have no distractions
around (e.g. a beeping cellphone).
• Always listen to your self-hypnosis tracks through headphones.
This will ensure that you get maximum wealth-amplifying results from
the powerful binaural beats embedded within your hypnosis recordings.
36
• Warning: Never listen to your hypnosis tracks while driving, as it may
cause you to lose concentration or fall asleep!
So, there you have it - how to use your Millionaire Brain Building Technol-
ogy to transform your mind into a money-making machine in less than 6
months!
You can refer back to this chapter whenever you need to, to make sure
you're on the right track.
And now, it's time to get you even more excited about the bright future
ahead of you… With a little ‘taster' of what's to come!
37
Chapter 5. A taste of what’s to come…
I want to get you really amped right now about how hypnosis is going to
fuel some of the most incredible changes you have ever experienced in
your life.
I never get tired of hearing my clients’ phenomenal success stories,

as it is so incredibly rewarding for me to know that I have help them
to bring their dreams into reality…
… From finally abolishing debt from their lives, to landing that dream job,
to starting up a highly successful businesses, to making their first million,
and to finally experiencing true financial freedom.
And just like all of my clients before you, I too want YOU to succeed in
every way possible with my program.
So right now, I want to share just a small fraction of my clients' hypnosis

wealth-building success stories with you, to give you a little taste of what is
ahead in your future… Enjoy!
“WOW do you have a happy customer here. As you know, I availed

myself of your services to totally wipe out all of my 55,000 in bank
card debt.
I was able to rid myself of all outstanding balances almost instantly without
using insolvency or counseling.
Now, I’m running the show again and ALL of my high-interest obligations,
fines, and fees are gone lawfully and justly for good.
I will be recommending all of my friends and family to call you.
They would be insane not to get in touch with you immediately. I cannot
thank you enough, you have given me a new lease on life”
J.C., Texas
38
“I’m a salesman and I came to Steve G. Jones for help in boosting my in-
come.
“In the WEEK following my session, I made an extra $10,000 in com-

missions. I now look back and laugh at the small price he charges…
“I used to think it was a lot… now I’m on a whole new level of thinking…
and income…
Steve, you ROCK!!!”
Avi Valenstein, Thousand Oaks, CA
“After listening to your Unlimited Wealth mp3 for a month and a half I
have found myself a business partner who wants to take a business idea I
came up with a couple of years ago, and set it up with me.
“She had a similar idea herself, but like me, no business partner. Mean-
while we had an initial investor who would like to put in the capital to get
us started, and now his company in Russia want to invest 1.5 million dol-
lars in our concept for us to roll it out quickly!
“So I have a business partner and $1.5 million investment in my

business idea.
“Meanwhile my partner has been headhunted twice for two jobs… once
which is double/triple his pay and the other one is a role which is exciting
and fun and in the same industry as the business I will be setting up.
All in the space of a month. Incredible. Thanks for your great sessions.”
M. W., UK
39
Excited yet? I sure hope so!
And I'm already looking forward to hearing all about YOUR amazing suc-
cess sometime in the near future.
So now in this next part of the book we're heading into the real nuts and
bolts of true millionaire success… The Five Fundamentals of Ultimate
Money Magnetism.
40
Part Two:
The Five Fundamentals of
Ultimate Money Magnetism
Welcome to Part Two.
Before we get started, I have a question for you… Did you know that
95% of all the money in the world is controlled by only 5 percent of
the population?
And that's not all…
It is also believed that if all of the money in the world was put into one gi-
ant pool and then divided up equally among everyone, in just 5 years' time
majority of it be back in the pockets of the same 5 percent again.
So, why would this be the case?
Because ultra-wealthy people have something that other people don't: A

fundamental understanding of what it takes to turn any amount of
income into exponential wealth.
And it all comes down to five key things… The Five Fundamentals of Mil-
lionaire Success… Which YOU are about to discover in this section!
No matter whether your goal is to be earning an extra $300 a week or an

extra $3,000 a week, these five success fundamentals are going to have
you moving towards your goal at hyper-speed.
They literally underpin the success of EVERY millionaire (…and trust me, I
41
know a LOT of millionaires!)
So it's really, really important you spend time going through each of these
wealth fundamentals, and complete any exercises that come with them.
As you go through each one, the very synapses and neural pathways in
your brain will be changing and restructuring, and your brain will become
closer to a millionaire's each day!
The big question is, are you ready to become a millionaire?
Yes?! Then continue over the page to discover Money Magnet Success Fun-
damental #1!
With top business coaches Chris Steely and Michael Besson
42
Transforming Your Mind Into An Unstoppable
Wealth Magnet
“The single most powerful asset we have is our mind. If trained well, it
can create enormous wealth.”
Robert Kiyosaki, bestselling author of Rich Dad, Poor Dad
You've just learned about the incredible power of hypnosis. And as I hope
you can now see, money is made in a millionaire's MIND well before their
bank account hits those glorious seven figures.
So before we move onto all of the weird and wonderful millionaire strate-
gies to effortlessly create and grow your wealth, it's important that I first
teach you how to develop the ultimate millionaire mindset.
By the end of this section, you should feel some pretty major changes go-
ing on in your mind… As any toxic, limiting beliefs start to give way to the
fresh, empowering, abundant beliefs of your new millionaire brain!
With this ultimate mindset upgrade, the secret millionaire strategies that
you will learn in the following sections of this book will easily and effort-
lessly become embedded into your brain.
Sound good?
Let's get started!
43
Chapter 6. The day I stopped working for money
It was Friday afternoon, and my mind was reeling.
Shit, shit, shit.
Everything had been going so well.
I had just paid off the $80,000 in credit card debt I had raked up back in
LA and Beverley Hills.
My hypnosis tracks online were taking off, and I had two new business
partners fueling the fire.
I had recently bought my first two properties: My first home in Georgia, and
a beautiful house on the water in Savannah, Georgia.
And now I was about to screw everything up.
Because that beautiful house on the water? Yesterday I had signed off on a
contract at the bank to refinance it.
And today, late on Friday afternoon, I had just received a visit from the bro-
ker himself, who between sips of weak tea had stunned me with this little
bullet:
“You know you're going to need $30,000 for this refinance… By Monday.”
BY MONDAY.
So now, I'm pacing my lounge panicking, sweat collecting under my arm-

pits.
44
Here I was thinking the refinance was going to save me money, and I didn't
have $30,000, I didn't have ANY savings.
But me as usual not bothering to read the pages full of fine print I was
handed at the bank, I had no idea there were any additional costs involved.
And I didn't have $30,000 right now. I didn't have ANY savings.
I mean, yeah, things had been going well, but I'd only just worked my way
out of debt, and I was just managing to pay my two mortgages and cover
expenses.
‘Dammit Steve' I was cursing to myself ‘How the hell am I going to come
up with $30,000 by Monday?'
I think it goes without saying that with the credit card debt and all, back
then, I wasn't the best with money.
So I was freaking out.
I mean, I don't understand the real estate laws exactly, but my understand-
ing was that if I didn't come up with the money, then I was going to be sued
by the bank.
So I just kind of went into ‘panic mode'. In my mind, there was no option –
I had to figure out something to do to come up with the money.
And so I got really desperate.
I just made a crazy move, out of total fear and anxiety.
Out of my frantic mind, I came up with a crazy idea.
I decided to just have a massive sale, and slash of my hypnosis recordings

down to 50% off over the weekend.
45
Urgently, I rang to tell my business partner Frank Mangano, and I can tell
you that he was extremely opposed to the sale. I mean we're talking about
going from $79.95 for a recording, to half of that, so forty bucks.
So I had to battle Frank's doubt and try and convince him and my other
business partners that I wasn't insane (and at that point, I didn't even know
if I was myself).
And I think if I wasn't so desperate to get the money, I never would have
convinced them to agree to it.
So, anyway, we put all the tracks down to 50% off over the weekend…
And by Monday, I had made $60,000.
HOLY CRAP. It was more than I had made in the previous YEAR, in one
weekend.
I was beyond shocked. My business partners couldn't believe it either.
And in that moment, my life changed.
It wasn't about paying the broker anymore.
It's like what Bob Dylan said ‘If you've got nothing, you've got nothing to
lose'.
I think it's like when an overweight person gets too fat, they start to look for
ways to lose weight. And when someone doesn't have love, they start to
look for ways to get in a relationship.
And when a person's broke, they start to look for ways to get money.
So that desperation was the catalyst, and it got my wheels spinning and got
me thinking. Suddenly, I was EMPOWERED, and I realized that I was in
control - that I could make money come to ME.
46
And in that moment, after my desperate, risky move, I was freed of my fear
of money forever. In my mind, I BECAME a millionaire, and I knew that I
would never worry about money again.
From that point on, I stopped working for money, and started making mon-
ey work for me.
After being forced to face my fears, I finally

developed the true mindset of a millionaire
47
Chapter 7. Your Brain Hard Drive Override!
“If you believe you can, you probably can. If you believe you won’t, you
most assuredly won’t. Belief is the ignition switch that gets you off the
launching pad.”
Denis Waitley
Were you ever told as a kid that “Money doesn't grow on trees”, or that
“There is never enough money to go around”?
If so, you may be suffering from the toxic, cash-repelling ‘scarcity

mindset!’
Unfortunately, most people develop a ‘scarcity mindset' from the young

age of only 3 or 4 years old …
… Which develops after they are taught by their parents and teachers to
believe that money is very ‘hard to come by' and that ‘getting rich' is a fai-
rytale best left in Cinderella.
And this negative belief about the impossibility of getting rich that ‘implant-
ed' itself in your brain as a child is the REASON behind every last atom of
financial anxiety, stress, and LACK you've ever experienced as an adult.
Here are some common examples of limiting beliefs that come from
having a scarcity mindset:
“I'll never be rich”
“I'm too old to start”
48
“I don't deserve to earn more than my friends”
“I'm not smart enough to be rich”
“Money's not that important”
“I'm not good with money”
“I'll probably fail”
“It takes too much hard work to get rich”
“My family's never had money”
“Money doesn't grow on trees”
“I'm not as lucky as other people”
“I'll never work my way out of debt”
“Getting rich will change who I am”
“To go anywhere in life you've got to do well in school”
“Money is the root of all evil”
Unfortunately, these beliefs are TOXIC to your brain. As soon as you start
believing that getting rich is impossible for you, you basically kill your
chances of attracting wealth into your life.
And this is the exact reason why 95% of Americans will NEVER be
financially free… And a full 93% will never call themselves truly
happy.
Instead, they spend their whole lives stressing about money, struggling to
49
pay off their mortgages, and working long hours to see TINY increases in
their paychecks…
…All while never actually TRYING to build wealth, because they don't
believe that this is even an OPTION for them!
The truth is, NONE of these beliefs are real, unless you ALLOW them to be!
It doesn’t matter where you started out in life, and it doesn’t mat-
ter where you are right now. Money doesn’t judge… Money isn’t
biased… And you are truly never ‘too old’ or ‘too past it’ to start
getting rich!
These negative beliefs are what stop people from trying, from taking posi-
tive action, and ultimately from ever experiencing the absolutely amazing
feeling that comes from being financially free!
I don't want this to happen to you... I want you to taste this glorious free-
dom and success for yourself.
And that's why right now, I want you to take the crucial first step to ‘over-
riding the hard drive in your brain' and permanently wiping out all the
toxic beliefs and habits that have been sabotaging your brain from the
inside until now.
50
Exercise: Overriding the Hard Drive of Your Brain
Right now, I want you to CHOOSE to SUCCEED.
I want you to DECIDE to be RICH.
I want you to tell yourself over and over that you are soon going to be fi-
nancially free, and I want you to PICTURE it in your mind until you want
wealth so bad that you can TASTE it.
Making the CHOICE to be wealthy is the ONLY important thing you

need to do right now….
It doesn't matter if you don't know HOW to do this yet (we'll get to that part
soon, trust me)…
All that matters is that you make a COMMITMENT to a future of

wealth and abundance.
By making this commitment, you will automatically make the power-

ful wealth-building hypnosis tracks you received with this program work
1000x more effectively for you…
… To use neurogenesis to quickly and permanently etch away all of the

toxic ‘scarcity sludge' within your mind, and allow your true millionaire
within to finally surface… So you can start effortlessly attracting money
into your life!
51
Chapter 8. Digging out your fears from their roots
“I failed my way to success.”

Thomas Edison
Limiting thoughts and beliefs aren't the only ‘toxic weeds' in your mind…
You also probably have some dark lurking fears that are currently stopping
you from reaching your potential.
For instance, the fear of failure is one of the biggest things stopping
people from getting rich.
Have you ever been so scared of failing at something, that you opted to not
even TRY?
Most people experience this at some point in their lives. It could've been
a paper in college, a career path, a relationship, a new sport… or literally
anything.
All too often, a fear of failure can stop us from moving forward in our lives,
and as a result we can miss out on great opportunities.
The ironic thing is though, often the people who are most scared of failure
are the people who have never REALLY failed before because they tend to
always stick with the ‘safe' option (like their boring, low-paid, 9-5 job).
Basically, their fear of failing keeps them locked up in a tight little box that
doesn't allow any room for growth.
Another fear that plagues people and repels wealth is the fear of be-
ing poor.
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One of the biggest things holding people back is a deep fear of being poor,
and everything that goes with that …
I.e. Not being able to pay the bills, not having somewhere to live, not hav-
ing a job, not being able to provide, and not being able to keep up with
their friends.
So they cling to a dead-end job they can't stand, simply because it pays the
bills.
And by doing this, they remain a slave who is dependent on money.
Some people also experience the fear of success.
It sounds a little strange, right… I mean, everyone wants to be wealthy and

successful, so what is to fear?
But there's a few reasons why people can become overly scared of suc-
ceeding, to the point where it actually holds them back.
A big part of this is that achieving success will mean moving into new,
unfamiliar territory. For example, getting a promotion and moving into a
whole new office, with new responsibilities and people to report to.
And because a lot of people have slightly ‘warped' ideas about what it
means to be rich, they fear that they would have to become a whole new
person in order to be rich (which is NOT the case, by the way).
So, why do we have these fears?
If any of these fears feel familiar to you, then it's probably a result of your
subconscious mind attempting to get you to ‘toe to the line'.
Remember, one of the core functions of your subconscious is to keep you
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living in line with your beliefs and your past actions.
So is you have some deep-set negative beliefs in your mind about your
‘inability' to become wealthy, then your subconscious mind is going to
produce feelings of fear whenever you think about trying something new.
The key to remember here is that allowing yourself to face your fears,
resist your stubborn subconscious and keep moving forward anyway
is an ESSENTIAL part of the process of change.
Failure is necessary, in order to achieve great success
By purchasing this program, you have already shown me that you want a
future full of wealth, success, meaning and purpose.
And in order to get all of this and more, you need to learn to embrace fail-
ure as a friend.
Even the most successful millionaires I know have experienced a lot of fail-
ures along the way (and I'm talking some big disasters here, like having a
project they'd invested $100,000 in completely flop).
But the point of difference between highly successful people and the not-
yet-successful is that they have conquered their fears, and they realize that
failure is simply a ‘stepping stone' on their success journey.
They are not afraid to take a few risks, grab golden opportunities, and keep
going after they make mistakes… Because they know that the only thing
worse than failing is never trying.
Remember, failure is only temporary.
Failures are great opportunities to learn and move forward so you can do
better next time. The more you fail, the more you succeed!
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Stop trying to be perfect
Perfection is NOT the path to success. People that always strive to be per-
fect set themselves up to fail, because humans aren’t simply perfect.
Why do you often hear of college drop outs becoming ultra-successful?
Because they fumble and bumble their way to success… Because they
don't have such ridiculously high expectations of themselves, they're not
afraid to make mistakes, then get up again and keep trying.
The sad thing is, perfectionism is not only highly correlated with the fear
of failure, it is also strongly associated with depression and anxiety… Not
good!
You will not get what you want by living in fear of the op-
posite
In order to get all of the wealth and success you WANT in your life, you
need to stop thinking about what you DON'T want (i.e. struggle and pov-
erty).
Whatever your focus your thoughts on is what you get. Positive thoughts
and feelings towards money attract money, and negative thoughts and
feelings about money repel money.
So in order to start getting that millionaire bank account rolling, you need
to stop worrying about money and start concentrating your thoughts on
how good it's going to be when you are 100% financially free.
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Blasting the ‘weeds’ away…
Again, your six customized hypnosis tracks are going to greatly help you to
blast away your fears, as they can directly target the ‘roots' of these fears in
your subconscious mind… Just like a concentrated dose of weed-sprayer!
However, it's still important that you now understand where your fears
come from, and why they NEED TO GO.
With spiritual entrepreneur John Assaraf
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Chapter 9. Cultivating the ultimate money mindset
“Our limitations and success will be based, most often, on your own expec-
tations for ourselves. What the mind dwells upon, the body acts upon.”
Denis Waitley
Millionaires radiate a kind of positive energy… You can sense their success
as soon as you're in their presence.
And this positive energy stems from having the mindset of abundance…
The ultimate mindset for attracting wealth and success.
An abundant mindset is based on the belief that there is always

more than enough of everything to go around, for everyone (money
included!)
It is pretty much the opposite of that ‘scarcity mindset' we talked about

earlier, which we develop through being taught things like ‘money doesn't
grow on trees'.
With an abundant mindset, you will realize there really is no shortage of

money in this world… There is enough for everyone who wants it to enjoy.
So just because you want to have ‘a bigger piece of the pie', it doesn't
mean that everyone else will be getting less… Heck, everyone could have
a whole pie to themselves if they wanted to!
With an abundant mindset, you are less hindered by the idea of failure, be-
cause you understand that if you keep trying you will eventually succeed.
This way of thinking helps to keep you focused on your goals and encour-
ages you to tap into your full potential.
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With an abundant mindset, you already ARE a wealth magnet. You
know that you can and will achieve anything you put your mind to!
It's time to banish ‘money guilt', shame and jealousy from your mind for-
ever.
Wanting to make money does not make you greedy, nor does it mean you
are going to be ‘taking it away' from someone else…
You, just as much as any other person, have a right to be rich – so embrace
it!!
Jealousy, too, has no business being in the mind of a wealth magnet.

An abundant mindset involves having a giving and loving approach to oth-
ers, and being happy for those who are successful.
As you will learn in Money Magnet Success Fundamental #3, wealthy and
successful people can be great assets to you on your OWN journey to
riches, by giving you help, advice, inspiration and opportunities.
Another core component of an abundant mindset is being grateful

for what you have.
Often when people are asked what they want, they only think of things
they don't have. And as soon as they have it, it gets deleted off the wish-list
and replaced with something else.
For example, a single person will say they want a loving relationship, but a
person in a relationship will say that they want a car or a dog instead.
This process is a recipe for unhappiness and dissatisfaction. It's OK to want

what you already have! Making peace with our current situation is the best
foundation from which to build and grow from.
Retraining your brain to be grateful for what you have can take a fair bit
of practice, which is why I've given you the simple, fun exercise below to
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help you with this.
Exercise: Practicing Gratefulness and Abundance
Over the next week, I want you to keep a gratitude journal.
Take just a couple of minutes each day to jot down three quick things that
you feel grateful for in your life.
These can be big or little things… Literally just the first three things that pop
into your head that you feel grateful for in that moment.
It could be your morning coffee, it could be your children, or it could be for

the lovely weather outside.
It's a pretty simple exercise that doesn't take much time, but you'd be sur-
prised at just how powerful and mind-changing the shift in your perspec-
tive can be if you continue to keep a gratitude journal on a regular basis.
You will naturally start adopting a more abundant (and less scarcity-based)
way of thinking, and start to notice how ‘rich' your life really is.
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Chapter 10. Lining up your financial ‘bulls-eye’
“Create the highest, grandest vision possible for your life, because you
become what you believe”
Oprah Winfrey
When you play darts, you're not just aiming for anywhere on the board.
You're aiming for the bull's-eye… And nowhere on the board is going to
give you as much satisfaction as when you hit that bulls-eye dead center.
The same goes for wealth.
Setting a wealth target to aim towards is so important, because if you don't

have a target it's like you're just randomly throwing darts while blindfold-
ed, hoping that you may eventually hit the bulls-eye by chance.
As you know, this is not how it works… You need to have a clear view
of that target to have any hope of hitting it (unless you're Phil Taylor of
course!)
And so this is why, right now, you're going to set your own personal money
‘bulls-eye'.
The first step is to determine your ‘financial bulls-eye’.
Think about what you want for your future financially.
And I want you to get really specific here – I want you to come up with
an actual concrete financial figure that you would be over the moon to
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achieve.
For instance, it may be earning an income of $100,000+ per year, it may

be for your bank account to reach $2,000,000, or it could just be to be
mortgage-free and have $100,000 in the bank.
Any target you want to achieve is fine – the important thing is that it is what
YOU personally want for your future, not what you want in comparison to
others.
You don't necessarily need to make a million dollars to be happy – if you'd

just like to make a few hundred dollars more a week so that you can be-
come debt-free and live the lifestyle you want, this is great!
It's not that you can't ever adjust your targets, but as I'll explain in more de-
tail soon, the more SPECIFIC you are about your goals, the more your brain
‘zones in' on that goal and works to make it happen for you.
Note: If you already have an idea in mind of HOW you want to become
wealthy (for example, you may have a business idea you want to put into
action), then this is great, and I want you to write this down as part of your
goal.
However, if you just know what you want in your future financially, but
don't have a clear idea of how to get there yet, this is fine – the next four
success wealth magnet success fundamentals are going to help to get you
on the right track!
The second step is to determine your REASONS for setting that tar-
get.
It's important to know the reasons WHY you want to be wealthy – because
the reasons behind your goals can strongly affect your outcome.
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Ask yourself, ‘Why do I want to make money?'
Is it because you hate the job you're in now, or because you're terrified of
the thought of struggling with debt and bills forever?
Or is it because you have a dream to turn your passion into your day job,
or you dream of becoming financially free so that you can live your dream
lifestyle?
Wanting something out of passion and determination is a LOT more pow-

erful and motivating than wanting something out of fear or hatred of the op-
posite… So it's important that the reasons behind your goals are positive.
For me personally, the reason I wanted to be wealthy was for financial

freedom.
I've never had really expensive taste, and my luxury assets stretch as far
as the luxury condo I live in, and the Mercedes AMG I drive – which of
course, are both very nice to have.
But what I love most about being wealthy is the freedom. I love not having
to do something at a certain time, and I love that I would never have to
work again even if I never made another penny in my life.
I have enough money to last the rest of my lifetime (in luxury if I want to),
and that's wonderful.
So, it's not so much about the money itself for me, it's about not having to
WORRY about money anymore, and about being able to spend majority of
my time helping people and educating the world about hypnosis.
This is what is most rewarding for me.
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The third step is to align your brain with your target.
Your mind doesn't like vague… It likes to be able to actually PICTURE a

certain end point. The more clearly you can picture this end point, the
harder your brains going to work to make it happen.
So when I say picture, I mean I actually want you to envisage yourself in

the moment where you have hit that ‘bulls-eye' you've set yourself, and to
literally FEEL how you will be feeling in that moment, whether that is:
• Seeing that million-dollar bank balance when you login to online bank-
ing…
• Picturing yourself opening that dream business…
• Seeing an article about yourself in your local newspaper about how suc-
cessful you’ve become…
• Welcoming your friends and family to your beautiful new home (that you
own mortgage-free)…
• Telling your kids about the amazing holiday you’re about to take them
on…
…Whatever your dream is, I want you to picture that image right now, ex-
actly as you want it to be. The more that you focus on visualizing this image
in your mind, the more likely it is to come to life.
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Exercise: Setting Your Target
Right now, I want you to write down your personal ‘money bulls-eye' in
large print at the top of a piece of paper.
And underneath this target, I want you to write at least two good, positive,
motivating reasons why you have this goal, and then date it and sign it.
Next, I want you to stick this piece of paper somewhere where you will see
it every day; for example beside the mirror in your bathroom.
And lastly, every night before you go to bed, I want you to picture that same
image that you thought of in step three (…the glorious moment where you
realize you have hit that bulls-eye').
These three steps will ensure that your brain is constantly being reminded
of exactly what you are aiming towards, and why… Which will set your
mind on a powerful mission to make this dream happen!
So are you ready to start learning all of the secret strategies, formu-
las, and shortcuts of the mega-rich, that will allow you to hit your
target square in the ‘bulls-eye’?
Let’s go!
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Build Wealth-Magnetizing Relationships
“If you want to go somewhere, it is best to find someone who

has already been there”.
Robert Kiyosaki, bestselling author of Rich Dad, Poor Dad
In this section, I'm going to teach you how to create the most powerful,
unstoppable wealth-magnetizing relationships… Because success has EV-
ERYTHING to do with your connections with others.
I seriously couldn't count the number of people that have helped to make
me the success I am today. All I know is that I could never have done what
I've done without them.
Remember, there is only one of you. There's only so much you can do
alone.
But with a network of talented, successful, supportive and inspiring men-

tors, friends, and business associates, you will be an unstoppable force of
wealth-attraction.
See, a core element of wealthy & successful people is that they are
master communicators. They understand the true value of other peo-
ple and take advantage of any networking opportunity.
Millionaires don't get to where they are on their own. Usually they have a
LOT of people supporting them along the way, whether it's their mentors,
staff, business partners, affiliates, family and friends, or even their custom-
ers!
And in order to get this support, you have to build relationships. Positive
65
relationships can skyrocket your success well beyond where you could
have ever got on your own.
With just one successful business relationship, you could literally double
your earning potential!
So in this section, I am going to teach you how to build relationships and

communicate like a millionaire.
Once you've learned these techniques, you will find it almost stunningly
easy to get people to help and support you to achieve your goals.
At a Mastermind meeting in New York with many of my

amazingly successful business associates and friends
66
Chapter 11. How ‘golden connections’ multiplied my
income by 1000%
To give you the most powerful example from my life of the power
of relationships, I’m going to tell you about how I went from having
a small client base in Beverley Hills, to literally reaching people all
over the world, and multiplying my income 10 times over…
When I had my office in the Roxbury Medical Building (90210) in Beverley

Hills, my primary way of getting clients was through an ad I had in the yel-
low pages phonebook (this was back when people actually used phone-
books!)
So I got a fair few clients through that… But, I also realized the value of
networking. I realized that other people would be able to help me
spread my name further than I could myself.
So, I joined a business networking group called ‘LeTip'. Once a week I

would go along to their meetings and meet a whole lot of other business
professionals, and the best perk was that often we could refer people to
each other.
As well as using LeTip to make business connections, being a small-time

professional actor I was also able to be a member of the Screen Actors
Guild. (I was never big-time, but I did have a fair amount of small movie
contracts).
Being a member of the Actors Guild was great, because it meant I was able
to give talks about my hypnotherapy practice at our meetings. And as a
result, I started getting some really top-level actors coming into my office.
And the next thing was, the web designer who ran the Screen Actors Guild
website approached me at one of our actor's meetings, and told me I should
start my own website.
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And you know, back then around 2000, my whole attitude to the internet
was like ‘What’s this stuff… who needs a website?’ So I said to the design-
er, “C'mon man, I'm in Beverley Hills 90210, why do I need a website?”
But he pretty much insisted, “You need a website so that more people can
find you than just people in California, so you can get a global audience.”
And I thought, well, that sounds ridiculous, but I let him build a website for
me anyway, even though I was still kind of thinking ‘Whatever, this guy just
wants to get money’.
So now, I had this website with a big cheesy photo of me in the corner, a
blurb about my qualifications & my hypnotherapy practice, and then the
contact details of my office so people could contact me.
And I basically just had it sitting there in the background… To me it was

just another glorified ad like the one I had in the yellow pages.
So I just let it sit there, and focused on other ways I could bring in clients.
Majority of my income at this time was through seeing clients, as the few
hypnosis recordings I had on cassette were barely selling as I didn't have
any distribution channels.
So I couldn't afford to let my client numbers drop… and I was having to

constantly think of new ways to bring them in.
So, one night, I decided to do some ‘guerrilla marketing', at the Larchmont

shopping center in Los Angeles.
I got some sushi, and then I walked around sliding my business cards be-
tween shop doors after hours, so when the shopkeepers came in in the
morning they'd see them.
And with me still being in debt and paying Hollywood rent prices, I was
68
hoping like mad that this would bring me in some local clients.
Then, the next day, a woman called me who had got one of my cards. She
said “Hey, I got your card, I don't know how I got it but it's in here.”
And I replied, a little sheepishly, “Oh yeah, I was doing some guerrilla
marketing, dropping cards in doors”, and she said “Well that's interesting,
because I'm a hypnotherapist also”.
So I actually met up with her and her boyfriend, and we became friends.
Then they started showing me this distribution plan they had for their hyp-
nosis cassette tapes. They had a duplicator in their apartment, and they had
a distribution company to distribute their tapes on a large scale.
And seeing what they were doing sparked me to take action and start put-
ting more effort into trying to get my own recordings selling. I decided I
needed to get my stuff onto CD, as back then, CDs were ‘the way of the
future'.
Luckily, one of my friends Bjorn Englen was the group ‘Quiet Riot', and he
introduced me to his sound engineers, who recorded about 10 CDs for me.
Once I had the CDs, I put them up on the website that the web designer for
the actor's alliance had created for me. And I started making a few bucks…
like maybe a thousand dollars a month.
And then a little while later, someone said “Hey, why don't you sell mp3s?”,
so I converted my CDs into mp3 tracks, and they started selling online even
better than the CDs did.
So, I was doing my own thing seeing clients and selling my mp3s on the
side until 2004, when Frank Mangano and his business partner Glenn C.
discovered me on eBay selling my hypnosis tracks.
69
They saw I was selling a lot of tracks with a 100% feedback rating and de-
cided to reach out to me to see if I'd be interested in partnering with them.
Initially when Frank & Glenn contacted me and said they wanted to do
business, I was excited but also a little skeptical, so I asked them to send
me 3 references of people they'd done business with.
Because back then, they were just selling anything that would sell online…
So I wanted to make sure that they were in alignment with my holistic heal-
ing thing (and not just looking to make a quick buck off something).
So, I had them send me three references, I rang them up and they all checked
out fine. Frank and Glenn said I was the only person who had ever called
all three references!
So we started working together, and this was a HUGE turning point

for me.
They threw another quick website together which to be honest I thought

was complete crap… But somehow, it started making money. And now
that they were fueling the online marketing of my products, it was quickly
growing bigger.
So with all of the income we were generating, we used this to re-do every-
thing in 2006. I built my own studio and hired sound engineers to work for
me for about a year, and we got state-of-the-art equipment (pro tools and
a road mic).
And with all of this new equipment, we were able to reproduce my hypno-
sis recordings at a much higher quality, which is what we sell today.
Back in 2004, Frank and Glenn started off sending me 150 bucks ev-
ery two weeks as my commission… And now, it’s currently between
$5,000-$10,000 a week!
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So just that one partnership alone has made a huge, huge difference... And
it's also led to meeting a lot of other people in the business, and forming a
lot of new partnerships as a result.
In the business world (especially online), it’s all about connections.
So I really wouldn't be where I am today if it wasn't for Frank and Glenn,

and everyone else who has helped me out along the way.
With my business partner Frank Mangano
71
Exercise: The power of connections
For this quick exercise, I want you to read this story segment back from the
start, and note down every time a business connection or relationship
benefited me and my career.
Can you see from this ONE example just how beneficial these relationships
and networks have been for fueling my success??
Right now, I want to teach you exactly how you too can form these power-
fueled connections… Onto Chapter 12!
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Chapter 12. Have you been listening to the wrong
people all along?
Did you know, that most people earn the average of their 5 best
friends’ salaries?
It's a little scary, right?
But the reason for this is that we become like the people we surround our-
selves with. As they say, ‘birds of a feather flock together'.
When you're spending a lot of time with someone, your habits and behav-
iors are going to brush off on each other, so you will become more similar.
So the important thing to note here is that if your friends aren’t wealthy,
you’re probably not either. And that's nothing against your friends, it's
just a simple fact.
The thing is, I think a lot of people don't realize that money-making is as
much in the mind as, say, playing a sport or an instrument to a top level.
See, in almost anything in life, if we want to get good at it, we need to

get advice, coaching and guidance from people who are ‘experts' in that
area… And these people play a vital role in how successful we become in
that field.
For instance, more often than not top basketball coaches were (or are) great
players themselves.
So why is it then, that so many people take financial advice from

friends or family members who are not even well-off themselves??
How you can expect to become a millionaire when following the advice of
someone who is still struggling to pay off their mortgage?
73
I see people following the wrong financial advice all the time.
Clients have said to me, “Well, I was going to do that, but then so-and-so
said that it won't work”, and I said back to them, “Well, how much money
does so-and-so make a year?”, and as it turns out, so-and-so's not making
much at all.
So if people take the financial advice of others who are NOT successful,
then they're probably going to end up in the same dire situation.
Don't get me wrong; your friends are certainly an important part of your
life, but in order to become wealthy and successful, you need to start mak-
ing some connections with successful people who can act as positive role-
models for you!
At the end of the day, it comes down to this simple fact: In order to
get rich, you need to get advice from rich people!
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Chapter 13. Tapping into the millionaire brainwave
As we concluded in the last chapter, if you want to become a true wealth
magnet, you've got to get some great wealth mentors and role models on
board.
Mentors are successful, experienced people in a certain area who can give
you help, guidance and inspiration to achieve your goals and reach your
potential.
Even now, I still have a lot of success mentors who I look up to and
learn from.
The first of these for me is Tony Robbins. Tony I both trained with Richard
Bandler in the 80's, so we both trained with the guy who started NLP.
But Tony had a lot more commercial success than me initially, because
he signed up with Guthy Renker in the 90's. So I listened to a lot of Tony's
stuff because he took it and put his own spin on it, and he's always been
remarkably successful.
So I like Tony Robbins' information a lot, and I also like to listen to people
who are successful, but who aren't necessarily teaching success… People
who are successful in their field, like Wayne Dyer.
Wayne for me is a great role-model because he's someone in the self-help

field, and Deepak Chopra and even Dr. Oz. are also great role-models for
me.
You know, I'm not a medical doctor, but Dr. Oz. is just a great example
of someone who's taken self-help and turned it into a marketing machine.
And so all of these people have been very inspirational for me.
The thing with success mentors is that you don't actually have to meet them
75
in person in order for them to be a great mentor for you (unless you have
the opportunity to meet them, of course).
The next best thing is to read their books (like the one you're reading right
now!), listen to their audio tapes and interviews, attend their seminars if
possible, and learn their success and failure stories so that you can learn
from their mistakes, and follow their path of success.
If you don't already have any wealth & success mentors in mind, then here
are some tips for how to select great mentors:
Tips for selecting wealth mentors
1. They should be rich!
2. They should have a proven track record of solidly maintaining and

increasing their wealth over time.
3. They should make their own money using the same methods they preach
– i.e. not telling you to invest in mutual funds while they secretly make all
of their money from real estate.
4. At least one of your wealth mentors should share your interests and pas-
sions and be making money the way YOU want to be. For example,
if you discover after going through ‘Money Magnet Success Fundamental
#3' that you would like to start affiliate marketing online, you should get
advice from someone who has proven to be extremely successful at doing
this, e.g. Mark Ling.
5. For good wealth advice, you should generally expect to be paying

for it. A wealthy and successful person will understand that their time and
advice is valuable, and therefore will expect to make money from it. Makes
sense, right?
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With Bob Proctor, featured speaker in ‘The Secret’
77
Chapter 14. How to talk to (and impress!)
a millionaire
Being able to effectively communicate and build relationships with people
who are smarter than you and wealthier than you is one of your most im-
portant tools as a wealth magnet.
You can learn a lot by talking to people who are more successful
than you – sometimes these conversations can be life-changing!
So here are seven helpful guidelines to follow whenever you are meeting
with someone successful, in order to ensure you always get the most of
these great opportunities for growth and progression:
1. Make first impressions count.
In the first 5 seconds that you meet someone, they will form an opinion of
you. And if the impression they have received is bad, then you're going to
have to work darn hard to unravel it.
So, naturally, it's best to always start off on the best possible footing.
Firstly, you need to look the part. If you want to come across as a budding
success, you need to put some time into your self-presentation, because
successful people look after themselves.
When you make an effort to look the part, not only will you FEEL the
part, you are also likely to raise your ‘status’ in the eyes of others.
So this may mean getting yourself a haircut, putting on a nice new shirt or
blouse, and practicing that killer smile before your meeting.
The next crucial part of giving a great first impression is to look the other
78
person in the eye, smile and be sure to shake their hand firmly when you
meet them (…you can tell a lot from a person's handshake!)
2. Communicate respect, not intimidation.

It’s really important to show the person you are communicating that you re-
spect them and what they do… And there’s nothing wrong with throwing a
healthy dose of admiration in there too.
The trick is to show respect and let them lead the way a little, but not to show
that you are intimidated. Usually, a millionaire will be most comfortable talk-
ing to someone who talks to them as an equal.
This doesn’t mean acting as if you’re just as rich and successful as they are,
but it does mean avoiding gushing over their accomplishments, or giving them
forced flattery or compliments.
3. Be an effective listener.
There's nothing more off-putting than talking to someone who looks away
while you're talking, cuts you off, or continuously misreads what you're
trying to say.
I know this is pretty basic stuff, but seriously listening is a biggie. Be sure to
focus your attention on the other person while they are speaking, and make
sure that you always understand what they are saying.
If you need to confirm something, relay their message back to them to con-
firm you got it right. This will show them that you are paying attention
and value what they are saying.
The same goes for when you are the one talking. You should always double
check that the person on the other end got your message and understood
what you were saying, so there aren't any misunderstandings.
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4. Project confidence and warmth.
Did you know that we actually communicate up to 90% of our messages to

others through our body language?
So it’s really, really important that you learn to project confidence,

energy and warmth through your body language… Because this is
the body language of success!
So when you are talking to someone, be sure to make plenty of eye contact
and use lots of positive facial gestures to show you are engaged in the con-
versation. Avoidance of eye contact indicates that you might be painfully
shy and can be very off-putting.
Also, try to project your voice and speak with a confident, steady vocal tone.
You don’t want your voice to come across as a bark, a croak, or a squeak!
Lastly, be bold and stand or sit up tall, rather than slouching or allowing
your shoulders to slump. Slouching can indicate a lack of self-confidence.
5. Do your research.
Successful people like people who are informed and are know what they are
talking about.
If you’ve arranged to meet with a successful property investor, you want to

make sure you do your research first - both about the person you’re meeting
with, and about property investment (even if it’s just the basics).
This will allow you to be a lot more engaged in the conversation, and ask in-
formed, intelligent questions that will impress the person you’re talking to.
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6. Be engaged in the conversation.
No-one likes talking to a doormat. A two-way conversation is a lot more

enjoyable than a one-way, let's be honest.
Millionaires admire people who can take initiative, and they will be impressed
to see that you’re not afraid to share your views, ideas and opinions.
Enthusiasm is very attractive, especially when they can see that you are highly
motivated and willing to take the required actions to get your ideas afloat.
However, just make sure that you think before you speak, and actually know
what you’re talking about! It’s okay to just listen about a certain topic if you
don’t know much about it yourself.
7. Remember that they are human too.

Don’t be afraid to laugh and enjoy yourself!
Millionaires are human too, and more often than not they have a healthy
sense of humor hidden under that impressive suit.
They like to laugh just as much as you do, and if you make an effort to find out a
bit more about them and their interests you may just find you have something
in common.
Remember, a lot of self-made millionaires had very humble beginnings, and

they would probably be happy to share their story with you if you show an in-
terest.
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Communication Tip: Practice speaking in front of
audiences whenever possible, to massively boost
your confidence levels!
Being a confident public speaker can really help to contribute to your suc-
cess.
If you are confident to communicate your ideas and opinions in front of

both small and large groups of people, you are much more likely to be no-
ticed and supported by others.
Most successful people have to do some form of public speaking in their

lives, as others want to hear what they have to say.
But don't worry, even if you aren't the most confident or outgoing person
right now, you can gain confidence with time and practice. I mean, take
me as an example. At high school I was too shy to even join in with any
sports teams!
And now, I have appeared on several TV shows (including Below Deck &
The Millionaire Matchmaker), I have been interviewed a number of times
on TV and on the radio, I perform hypnosis in front of huge audiences, I
have been in several films, and I am constantly appearing on one YouTube
video or another…
…How's that for a transformation???
So I really, really encourage you to take advantage of any opportunities you

have to talk in front of groups of people… If you can work up the courage,
it will do wonders for your confidence!
82
Presenting with Joe Vitale (star of ‘The Secret’)
at a two-day wealth & manifestation seminar
83
Chapter 15. Network like crazy!
From now on, as a budding wealth magnet, you are going to be busy build-
ing your network ‘web' just like a spider loaded up on Red Bull!
I highly recommend joining as many professional networks as pos-

sible to meet like-minded people and share contacts and ideas.
For instance, as I talked about in my story earlier I joined the worldwide

networking group LeTip after I opened my own hypnotherapy practice,
which was great for meeting new meeting and gaining client referrals.
Nowadays, many great networks for professionals are available online, e.g.
LinkedIn.com. I would highly recommend creating an account if you don't
already have one and begin by listing all of the great skills, experience and
qualifications you have to offer.
This is a great way to start making connections with other successful peo-
ple, and to get your name and your skills out there.
You can also attend physical networking events, or trainings or workshops

that are relevant to your skills and interests. You never know what kind of
connections you could make at these kind of events, and what they could
lead to.
I regularly attend marketing ‘masterminds', seminars and other business

networking events all over America and even beyond, because I know
from experience just how valuable these events are in terms of:
• Meeting new people
• Getting my name out there
• Learning new marketing strategies and ideas
• Forming business partnerships
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• And on top of it all, having a whole lot of fun with a bunch of awesome
people!
So as much as you can, find ways to surround yourself with wealthy and
successful people who can give you valuable advice and direction. With-
out coming across as ‘pushy', try to pick their brains and ask about their
failures and successes.
And be sure to use all of the communication strategies outlined in

the chapter above, to get the most out of every conversation or in-
terview!
Lastly, try to stay connected with the people you meet by connecting with
them via social or networking media (e.g. Facebook, LinkedIn, or Skype –
although professional networks are usually the way to go until you know
people on a more personal level).
This way, you can stay in touch and are leaving yourself more open to fu-
ture opportunities.
Exercise: Savvy Networking
This is an exercise designed to get you meeting and communicating with

successful people that could be great mentors for you.
What I want you to do is make a list of at least ten local people who
could give you wealth-building information or advice that would ben-
efit you if you were to meet them.
It could be people who are highly successful in a career or financial path

that you are interested in, or it could be people who can give you a lot of
high-quality information in that area.
For example, it could be someone who owns a successful business in the
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niche you'd like to go into, a wealthy real estate investor, an internet mar-
keter, or any other successful person who could give you useful advice.
Your mission in the next week is to call or email at least one of these peo-
ple, to set up a time to meet with them so you can interview him or her.
When you contact them, let them know that you are interviewing success-
ful people (in the area you're interested in), and you would love to find out
more about their journey to success.
Then ask them if they would mind if you arranged a time to ‘pick their
brains', and offer to take them out for coffee or lunch. You will probably
find that most people will be flattered by this request!
Make sure you get your interview booked in – don't just let it slide if the
person you contacted doesn't get back to you. And if they turn down your
request, choose someone else on your list to contact.
If the person you contacts accepts, thank them and ask if they'd mind if you
recorded the interview so you can listen back later (but reassure them it will
only be used for this purpose of course).
Before the interview takes place, do some background research on the per-
son and their accomplishments, and write out a good list of at least 12
questions you'd like to ask them. Leave room on your paper for jotting
down notes during the interview if need be.
The next step is to follow through with the interview. On the day, dress to
impress, do your best to act confident, and follow all of the effective com-
munication strategies we talked about earlier.
You'll probably find it is easy once you get talking - you'd be surprised at
how much people like to talk about themselves.
Plus, they should be really impressed by you taking the initiative to contact
them, and you never know what they may have to offer you in future.
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This exercise will be great for your communication skills and your knowl-
edge... Plus you will have made a valuable contact in the field you are in-
terested in, and who knows the future benefits this could bring you!
87
Chapter 16. The nuts and bolts of successful
business relationships
As you have learned, successful people are great at creating relationships,
and understand that every person has value and is worthy of their attention.
It doesn't matter whether someone is your business partner, your boss, your
employee, your coworker, your mentor, or a business associate - the fun-
damental elements underlying your relationship with them should be the
same.
So here are the nuts and bolts of every successful business relation-
ship that you should always apply in your own life:
• Do business with people you can trust. I have two amazing business
partners, but I wouldn’t have partnered up with them in the first place if
I wasn’t happy with the way their 3 references checked out.
• Be someone other people can trust. Always stick to your word and fol-
low through.
• Reciprocate, and make sure your relationships are mutually beneficial.

If you’re partnering with someone or making a deal, it’s important to
learn what the other person is wanting, and to try your best to align your
desires with theirs.
• Never do anything that could damage you reputation. It’s a lot easier to
lose a good reputation that it is to get it back.
• Always make sure deals are fair to both parties. Ripping someone off
will likely damage your rep.
• Never use aggression to get what you want. Aggression and intimida-
tion ruins relationships.
• Communicate with respect. If you respect others, they will respect you.
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• Avoid dealing with negative, pessimistic people. Sometimes, you simply
need to distance yourself from people in your life who are dragging you
down, whether they are friends, co-workers or business associates.
• Realize that everything can be negotiated. With the right negotiating

strategies, you can always make sure that agreements are optimal for all
involved (including you of course!) See below for some helpful negotiat-
ing tips.
Wise negotiating tips:
• Understand that you will never have a greater capacity for bargaining
than before the deal is made. Negotiate BEFORE you sign!
• Get everything out on the table early. Be upfront and honest about what
you are offering, or what you are wanting out of the deal… Whether it
is an investment purchase, a business deal, a job interview, or other con-
tract.
• Be fair to both parties. As mentioned above, the aim of any business

relationship is that it is beneficial for both parties, and if you are always
out for your own gain you will quickly earn a bad reputation. So always
negotiate deals so they are a win-win for each person.
• Never accept a job offer or make a business arrangement without dis-

cussing your pay, or your share of the profits. If you do this, you are
probably selling yourself short.
• Only do business and make deals with people you trust. It’s a no-brain-
er, really.
• Know when to say “No”. Sometimes, a deal simply isn’t worth your mon-
ey or your time, and it’s important to be able to recognize this and turn
down the offer. Only go ahead with a deal if the gains far outweigh the
risks and expenses involved.
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Now that you've learnt about the power of networking and forming rela-
tionships, it's time to go on to the next (and most exciting) Money Magnet
Success Fundamental – How to create your own ‘Golden Nest Egg'!
With meditation expert and former Broadway performer

Emily Fletcher at AwesomenessFest in Mexico
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Creating Your Golden Nest Egg
“Invest your linear income so you can earn EXPONENTIAL income”

Bo Sanchez
There's something vitally important I need to tell you at this point: 99% of
millionaires didn't get rich from their 9-5 day jobs.
Usually, your income from your employer alone is not going to make
you a millionaire.
What DOES make people rich is having a passive income… Or in other

words, having a ‘golden nest egg' that makes you money while you sleep
and play, without you having to invest a lot of time or effort into maintain-
ing it…
And who doesn't want to have money coming in while they sleep??
You will notice that this is the largest section of the book, and with very
good reason. Creating a passive income stream truly is the key to riches,
and leaving your money troubles behind once and for all!
Just imagine how GOOD it will feel when every time you open your
bank account, you will see it has gone UP in value, without you hav-
ing to barely lift a finger!
So in this section, we're going to take a look at all of the different ways you
can create a passive income, and get you well on your way to hatching
your own golden nest egg.
Let's get into it!
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With fellow millionaire and entrepreneur Aaron Krause,
creator of Scrub Daddy
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Chapter 17. How a broke hypnotherapist sleeping
in his patient chair was freed from the 9-5 slog
forever… And became wealthier than he’d ever
dreamed!
15 years ago, I had $80,000 in credit card debt.
I had just taken out a lease on an office in the 90210 Roxbury Medical
Building in Beverly Hills, where I was hypnotizing my clients.
In the building, it was just a whole bunch of plastic surgeons operating on

celebrities and me - a hypnotherapist.
So I was a bit of an ‘oddball', but it was a great place to be, because I was
getting some higher-level Beverley Hills clientele. But even though I was
doing well with getting my name out there and helping people, I wasn't
doing well with money.
I was probably bringing in about $60,000-$80,000 a year, but because I

was renting in Beverley Hills, the expenses I had outweighed that.
I was literally spending so much on bills that I couldn't even afford a place
to live… I actually ended up having to sleep in my CAR and on the very
chair in which I hypnotized my clients in!
Luckily, there was a shower in the office, and I got rid of any evidence I was
living there when I had a client come in. But still, I soon realized that this
was no way to live… and certainly no way to get rich.
So, that's when I decided I needed to get out of Beverley Hills, pay back my
debts and actually start building wealth.
So I moved to Georgia and opened up a new office, and pretty soon I was
able to save for a deposit on a house. Finally I was paying an actual mort-
93
gage instead of throwing my money away in rent!
And that's also when the internet really started taking off, and my hypnosis
tracks started selling online.
I thought I was making good money at the time, but after partnering up with
Frank Mangano and Glenn (who were great at the marketing side of things),
I soon realized that I was only seeing the tip of the golden iceberg.
Soon, the income I was earning through selling my hypnosis recordings

had TRIPLED the money I was earning through seeing clients!
My credit card debt vanished, my bank account skyrocketed, and because

I didn't financially need to see hypnosis clients anymore, I moved my hyp-
nosis practice into almost solely online.
And the great thing about it was that selling my hypnosis recordings wasn't
labor-based, at least compared to seeing clients. All I really needed to do
was write and record the tracks!
See, I love hypnotherapy - it is absolutely my life's passion, but not having

to rely on seeing clients meant that I was able to free up a lot of time to con-
centrate on what I really wanted to do: record a massive library of hypnosis
tracks which the whole WORLD could access and benefit from.
And this is why now I can afford to limit my personal hypnosis coaching to
high-end clientele such as top producers, CEOs and sports stars, who can
afford the $25,000 fee for my time (…and I am always told that this hefty
fee is well worth it for what they get out of it!)
And meanwhile, my wealth continues to grow without me having to lift a

finger, because I have reinvested majority of the profits from my hypnosis
recordings into multiple income-generating ‘golden nest eggs'…
…Including a balanced portfolio of stocks, investment properties scattered

around the United States, mutual funds, and cash savings.
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And the reason I'm telling you all this is not to ‘toot my own horn' - it's
to try and inspire and motivate you to go out there and hatch your own
‘golden nest eggs' which will earn you money while you sleep!
Don’t know the first thing about investing, stocks or creating a web-
site?
Not a problem!
10 years ago, I didn't know the first thing about stocks and investing, either.
And I'm not ashamed at all to admit that majority of my investments are
managed by an investment company (that's called leverage – an important
success fundamental we'll come to soon!)
So there's no need to worry, because I'm about to give you all the tools you
need to get started in the following chapters… Turn over to begin!
95
Chapter 18. Passive vs. Active Income
“To get rich, you have to be making money while you’re asleep”.
David Bailey
From the very young age of only 3 or 4, you were probably taught ONE
way of making money: Getting a job.
And you were probably also taught that the way to make more money
was to ‘work harder' in that job, so that you could earn pay rises and pro-
motions.
But here's the thing: Every single ultra-wealthy person I know (and I know
a LOT of wealthy people) got truly rich not through their ‘day jobs', but
through having passive income earners (or ‘Golden Nest Eggs' as I like
to call them).
And although most of my millionaire friends had day jobs to start with, like
me eventually they were all able to quit their 9-5ers, leave the ‘rat race' and
live off the golden nest eggs they had created full time.
If you have only ever earned income from your jobs before I know this
whole idea can sound a little scary and outlandish, and you might even be
thinking to yourself something like ‘C’mon, REALLY, I wouldn’t know the
first place to start with that stuff’.
But what I aim to show you in this chapter and the chapters following is
how simple it can actually be to start earning some money on the side.
And I'll start right now by defining the crucial differences between an ‘ac-
tive' and a ‘passive' income…
96
An active income is when you’re working for your money. So, most
people are earning an active income in their job.
But the downside of earning money per hour is that you're very limited in
the amount of hours you can work… So by default you are very limited in
your income.
So don't get me wrong, you CAN excel in your job and get well paid, and
if you save and spend wisely then someday you may be a millionaire (I call
this the ‘slow and steady' path to wealth)…
But this probably won't happen until you're 70… and really, wouldn't you
like to be able to enjoy a life of wealth BEFORE you're 70?
Creating a passive income stream is your first step to true financial

freedom, because is it money that YOU are in control of. With a pas-
sive income, you don't have the limitations of having a ‘capped income'
that is limited by the number of hours you can work.
Here, the sky is the limit. Because passive income isn't about working for
money… It is about making money work for YOU.
Basically, passive income is money coming in on a regular basis

that you don’t really have to ‘work for’, which usually comes from
investments.
So it should be money coming in while you sleep, relax, and go on holiday

– without you having to do much at all.
For example, passive income could come in the form of:
• Dividends (from shares you own)
• Royalties (from a product or idea you own)
• Commissions (from a product you’ve promoted on the behalf of others)
97
• Rent from tenants (from investments properties you own)
• And many more...
These are just SOME of the most common examples of passive income.
Although there are usually set up costs involved in what will eventually
become a passive income, these costs generally lessen over time and your
profits grow at a much faster rate than your expenses.
The great thing about creating a second income stream is that you're not re-
lying 100% on money from your employer, so if for any reason you couldn't
work for a certain amount of time you would still have money coming in.
Plus, as I will talk about in more detail later, you can use profits you make
from your second income stream to reinvest and grow your wealth…
Until one day, you may not have to do your day job at all!
98
With top revenue consultant Bert Martinez
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Chapter 19. Passive income models
Creating a passive income really is the best path to riches – you’ve
just got to know where to start!
If you want to get on the fast-track to wealth, you've got to create at least
one ‘golden nest egg' that is making you money over and above what you
are already earning in your job right now.
But here's the important thing: You don’t have to start BIG.
You don't have to quit your job tomorrow, but you could start taking some
small steps to creating a little ‘golden nest egg' that earns you a few hun-
dred dollars a week outside of your income from your job (even if you can
only dedicate a couple of hours a week to it right now)…
So instead of using up all of your wages on expenses, you will be able to

use this second income stream to pay off your mortgage, reinvest, and pay
for a luxury retirement.
As you will learn, there are many different models to creating a pas-
sive income. And many of these are very inexpensive to set up.
My role in this book is not to teach you the step-by-step methods to be-
coming a real estate mogul or how to sell bestselling products on Amazon.
There are experts who could do that a lot better than me.
But what I am going to do is introduce to you the most common passive

income models you could get into, and give you some of the pros and cons
for each. I'm going to be giving you a lot of ideas, but I don't want you to
be overwhelmed by these.
Instead, I want you to be excited that there are so many opportunities

out there just waiting for you to grab them!
Rest assured that no matter what path you take, with the right ‘millionaire
100
mindset' and motivation (which you will have after going through my pro-
gram!) you will succeed.
It will take some work, time and effort to get started... But the big
payoffs you receive from your passive income in future will make it
well worth your while.
So below I have outlined some of the most common and profitable passive
income models for you, with a short introduction to each.
I hope you are excited to get learning and earning!
Taking advantage of the web: How to make a passive in-

come online from the comfort of your own home
I've made a lot of money selling my hypnosis recordings online, so I may

be a little biased. But I believe that online truly is the way to go when you
are creating your first form of passive income.
Why is online so good?
Because your chances of succeeding are so much higher with this business
model…
There are usually low start-up and ongoing costs involved, you can do it
from your own home, you can reach customers from all over the world,
and your business probably won't totally crumble if you make a mistake or
an idea flops.
So even if you are a stay-at-home mom, you can jump on the computer for
a couple of hours a day and still make a generous income. So with all of
these benefits in mind, here are some of the models you can use for making
a passive income online:
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Affiliate marketing
Affiliate marketing involves marketing other people's products online for a

commission of the sales you make.
The great thing about being an affiliate is that you don't even have to own
your own product, and there are many high-quality courses available that
nowadays that will walk you through how to get started.
What an affiliate does need to excel at is SELLING… Making people want

to buy what you have to offer. The better you are at selling, the greater your
commissions will become.
To start affiliate marketing, you will need to set up a website or blog that at-
tracts a lot of traffic (visitors to your site), so that you can advertise products
to them.
The best way to do it is to build a site that has a lot of free, interesting con-
tent in a certain niche (e.g. dating and relationships), and then advertise
products from that niche on your site.
Sound like you? Check out the ‘Cool Tools, Helpful Resources and Rec-
ommended Reading' section at the back of this book for a great video that
will kick-start your journey to becoming a mind-blowing affiliate.
Creating information products
Many people can do well by creating and selling information products.

Self-help is a massively profitable online marketplace.
People want good-quality accessible information that they can access fast,
on their tablet or computer, right from the comfort of their own home. The
book you are reading right now is a great example of this!
102
So creating online books, courses or programs online in subject areas that
are highly sought after can also be a great way to create a passive income.
This model suits people who are highly knowledgeable in a certain subject
area, or people who are great at assessing what a market wants and then
creating a product that meets those needs or desires.
For instance, obviously hypnosis, NLP and making money online are areas
which I personally know incredibly well, and I have a lot of information,
tools and advice to share on these topics which is valuable to other people.
But you, on the other hand, may have a wealth of knowledge and experi-
ence to share in a totally different subject area, which people may also re-
ally want to know about.
For instance, I know I keep coming back to this example, but say a stay-at-
home single mom has developed this foolproof ‘trick' that works incredibly
well at getting children under five to stay in bed at night.
Well, she could easily use this knowledge to write a book teaching other
mothers to use it… After all, what mother wouldn't want to learn the se-
cret ‘trick' that gets her kids to sleep and allows her a full night's rest every
night??
Never underestimate the value of your personal experience, knowledge,

or skills in a certain subject area. Writing books or coaching others in that
subject may become a highly profitable income stream for you!
The initial set-up costs are usually pretty low, and once you have your
product out there and selling your income from this truly becomes almost
completely ‘passive' (aside from perhaps some customer support and ongo-
ing advertising).
Again, it helps if you are good at selling as you will need a way to market
your product, but you can either learn how to sell online yourself, pay a
marketing company to market it for you, or else sell your product on an
established site such as Amazon.com.
103
ommended Reading' section at the back of this book for a great video that
will get you started creating ‘goldmine' information products and market-
ing them online.
Creating kindle books
Writing a couple of Amazon.com kindle books is a great way to start earn-

ing an extra few hundred bucks a week.
Not only does Amazon offer royalties of 70-80% for sales of your book,
it also now offers ‘self-publishing'… Where Amazon will actually publish
your book for you for FREE, on demand!
All you have to do is write the book, and your book can be up and selling
within two days with practically zero start-up costs!
So again, this is a great option for people who are highly knowledgeable in
a certain subject area, and are skilled writes.
And here's a sneaky tip that I will cover in Money Magnet Success Funda-
mental #5 (maximizing leverage):
Even if you're not a great writer yourself, if you have a great IDEA for a
book you could actually hire a freelancer to write the book for you for a
relatively low cost, and then reap the benefits yourself when you sell it on
Amazon (no kidding!)
I highly recommend this model as a great place for anyone to start making
a passive income!
ommended Reading' section at the back of this book to find out how to get
started today writing and publishing great Kindle books.
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Selling physical products on Amazon
For those that are more practical and prefer dealing with physical products,
selling products on Amazon.com can also be highly profitable.
It doesn't matter where you are in the world, as these days pretty much ev-
ery step of the process can be done via outsourcing.
For instance, purchasing stock and getting a logo and packaging created
can all be done online. And because Amazon actually handles the distribu-
tion process for you, getting into selling physical products can actually be
easier than you think!
Plus, although you will need an initial lump sum of money to buy stock,
etc. (which your bank may loan to you if you have a solid business plan
in place), once your products start selling you will quickly start bringing in
passive income, and your profits should soon outweigh your expenses.
Aside from the initial start-up money, what you need to create a successful
Amazon business is a thriving market, products that can be cheaply pro-
duced and easy to ship and a flair for marketing your products (which you
can easily learn).
ommended Reading' section at the back of this book for a link to a great
coaching book that will get you started making an extra $1K - $10K a
month selling your own products on Amazon!
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Freelancing
The last way to make extra cash online which I'll cover in this section is to
become a freelancer. These days, you're not limited to jobs in your area at
all… In fact, you can work all over the world, from your own home!
And this is all made possible through freelancing.
Many sites now offer freelancing services, where employers can post jobs
(which may be one-off, short term, or long term), and freelancers skilled in
that area can ‘bid' to be employed for that job.
Now the thing with freelancing is that it is not technicality ‘passive income'
as you still need to work for it… However it is still income you can earn
over and above your wages form your day job.
The benefits of freelancing is that you can do it from home, you can work
your own hours (you may even be able to quite your day job!), you can
determine how much you feel you deserve to be paid for a particular job,
and there are a range of jobs and categories you can go for.
The downsides are that employers usually choose freelancers based on the
feedback they've received from previous employers, so you may need to
take on a few lower-level jobs first, just so you can build up a good feed-
back rating.
ommended Reading' section at the back of this book for some links to top
freelancing sites, so you can get started today!
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Other passive income models:
Becoming a property investor (without ever having to pay another

mortgage!)
According to Robert Kiyosaki, the real estate mogul, businessman, and

best-selling author of ‘‘Rich Dad Poor Dad”, property is the best type of
investment you can have, for several reasons:
• It's one of the only investments the bank will loan you money for.
• The property market is relatively stable over time, so it's easy to iden-
tify trends.
• Property tends to increase in value over time, bringing you capital

gains.
• The income from property investments can be extremely ‘passive',

with tenants paying off your mortgage and a property manager man-
aging those tenants for you.
I'm personally not a real estate expert, but this does sound like something
pretty darn good to get into if you put some time into learning all you can
about property investment.
ommended Reading' section at the back of this book for an awesome kick-
start property investment video from some of the most successful real estate
multi-millionaires in the world right now.
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Investing in stocks & bonds
I'm happy to admit that I'm no expert when it comes to investing in stocks
and bonds, which is why I hired an investment company to manage these
investments for me.
But what I can tell you is that I pretty much always get a good return on
my stock and bond investments, and again, there's nothing wrong with
consulting a reputable investment advisor and letting them manage your
investments for you.
Just make sure that they are spreading your money out across multiple stock
categories, and that you are getting a good return on your investments.
So investing in stocks basically means you can buy and ‘own' a small slice
of a company, and as a shareholder you will receive dividends at regular
intervals from that company's profits.
The downside is that stocks can come with a fair amount of risk, unless
you become obsessed with studying the market trends and companies. For
instance, if a company starts losing money, the value of your shares will
decrease.
Plus, the payoff from stocks is usually long-term, so it works for people who
are willing to ‘stick it out' through rises and falls in the market… But it defi-
nitely isn't for people who want to make money fast.
Bonds are kind of similar to stocks, except unlike a stock, a bond is a pay-
ment of debt where you collect interest over an extended period of time for
being a loaner.
So you have the choice of buying either corporate, government or bank

bonds, and you basically loan a certain amount of money to them (usually
minimum $5,000) at a fixed interest rate (which will usually be higher than
a term deposit interest rate), for a fixed amount of time.
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Usually, bonds have a ‘maturity date' of several years in the future, so again
this is not the best option if you are wanting to make more money fast.
However, like stocks, bonds are a very ‘passive' income as you don't really
need to do much to get a good return on your investment.
And they can actually be a little safer than buying stocks, as because you
are a creditor rather than a shareholder, it is a higher priority to repay you
than repay shareholders who are technically ‘part-owners' of the company
or organization.
ommended Reading' section at the back of this book for some great re-
sources that will teach you all you need to know about investing in stocks
and bonds.
Starting up your own business on the side
OK, I just want to clarify straight away here: Setting up your own business
does not technically qualify as ‘passive' income, at least to start with.
Starting a business is ambitious, and does have many risks. There can be
high start-up costs, time investments, and a fair amount of hard work in-
volved to begin with.
So yes, it's ambitious – but it's also richly rewarding when you succeed,
especially when you are doing something that you love.
And I'm not saying you need to become ‘Donald Trump' here. I'm thinking
of you just starting out small, and turning what may be a hobby for you into
a nice little income stream to complement your income from your day job.
For example, turning a passion for baking into a cake decorating business.
What may start off as just doing a few cakes for friends' birthdays and wed-
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dings on the side could turn into a owing a thriving cake shop with the right
amount of passion, motivation and perseverance.
It may take a while to see a lot of money coming is, as it can be a challenge
to attract customers and break into a market to begin with.
But if you have a solid business plan, a thriving market, a contingency fund
that will ensure you get through the initial stages starting up your business,
and a positive and motivated mindset, there is no reason why you won't
succeed.
And the great thing about owning a business is that as the owner, you get
to take the biggest cut of the profits!
And eventually, if your business really takes off, you have the potential to
hire staff to support your business, so you can take on more of an ‘oversee-
ing' role and concentrate on the big stuff that keeps your business making
money.
Phew, that was a lot of information!
I hope that you are feeling very excited about your future, and that one
or more of these passive income models jumped out at you as we went
through them.
But if you're feeling a little overwhelmed, don't worry – I'm about to walk
you through the 7 easy steps to getting your passive income stream up and
running.
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Chapter 20. 7 Steps To Bringing Your Golden Nest
Egg To Life
Below is a quick-start guide showing you the seven simple steps to ‘hatch-
ing' your golden nest egg in real life.
As you will see, there are many things that you can start doing from to-
day onwards that will help you get set up so you can soon start to see the
money rolling in!
This quick-start guide is designed to help you to see more clearly in your
mind the process that leads to passive income creation, and to encourage
you to start laying a solid foundation now that will set you up to win.
1. Start saving at least 10% of your income each week to go

towards creating a passive income
If you're not already, start saving at least 10% of your income each week
that can be your ‘investment fund'.
Set up an automatic payment going out of your bank account right now
which transfers on the same day you get your paycheck, so you can't spend
it on anything else. By doing this, you are paying your ‘future self' first.
You are never going to build wealth if you are always spending 100% of
your income. Find ways to reduce your personal expenses and avoid buy-
ing any unnecessary luxuries which are going to limit your future growth.
Right now, you should also make paying off any interest-accumulating
debts (e.g. credit card debt or car repayments) a priority.
You should also be putting at least 10% of your paycheck towards paying
these off each week as soon as you get paid, before you can spend.
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Remember, debts limit your cash flow, your ability to invest and your abil-
ity to gain financial freedom.
2. Brainstorm the best passive income model for you
I know I've probably bombarded you with a lot of options here, but by all
means, I don't expect you to try ALL of these passive income models…
Instead, I want you to choose the model that is most suited to your needs,
your interests and your strengths.
Many people underestimate their ability to turn their passions, knowledge

and experience into wealth, because they have been led their whole lives
into believing that money equals getting a good job.
But making money doing something you love is actually the best way to
make money, because you're more motivated to put your time and energy
into it, you're more passionate, and you're more likely to follow through
with your ideas.
I'm a spiritual person, and I believe that every person has a gift, something
special that they can offer to the world - whether or not they've realized it
yet.
For me, it was hypnosis, and being able to help people change their lives.
I knew from the moment I read that book on hypnosis back in Military
School.
And now, that gift is making me millions… And to be honest I still don't
even really think of it as ‘working'!
So if you are in the job you're in right now ‘just to pay the bills', then can
you think of a passive income model that would be more interesting and
exciting for you to pursue?
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What interest do you have, that you could potentially turn into a product
or business idea?
If you don’t have any ideas of what you’d like to do right now, don’t
panic.
If you don't have any strong interests or passions that you could turn into a
passive income stream, then go for the passive income model that fits you
best in other ways.
The success and extra income your investment will bring you will still be
great motivation for you to persevere and become an ‘expert' in your cho-
sen field!
And remember, if you are feeling really stuck there’s nothing wrong at all
with building up some savings, then seeing an investment advisor and talk-
ing through your investment options.
3. Build knowledge
I want you to dive headfirst into any passive income models you are inter-
ested in and learn EVERYTHING you can about them.
There is so much amazing, high-quality information out there that is just

waiting for you to devour it. And the more you learn, the surer you will
become about exactly what path is right for you.
You want to become an EXPERT in the niche you choose to go into, so you
can maximize your success. Knowledge is power, and the more you can
read, watch and learn from others about what you are interested in doing,
the more successful you will be.
A great place to start is by checking out all of the great resources in the
‘Cool Tools, Helpful Resources and Recommended Reading' section at the
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back of this book, as well as going through all of the amazing bonus prod-
ucts you received with this program.
And i you have a great business idea for something you love, but you would
need to become certified in a particular skillset before you could get it start-
ed, why not get certified??
These days, there are so many different ways of learning. You'd be amazed
at how cheap, easy and fun it can be to get a qualification or certification in
a certain field… plus just how many of these courses are available online.
For instance, I oversee our 22 online certification programs in areas such as

hypnosis, NLP, life coaching and business coaching, and at any one time
we have 30,000 students enrolled globally!
So, why not research the courses available in the subject areas you're in-
terested in? Whatever it is you want to do, I guarantee there will be training
and opportunities out there that can get you kick-started into action.
4. Build relationships
Start making relationships and connections in the niche you want to go

into. This comes back to Money Magnet Success Fundamental #2: Build
Wealth Magnetizing Relationships.
I want you to look up successful and knowledgeable people in the field you
want to get into, then contact them to arrange a meeting if possible. Obvi-
ously, this is easier if they are locally-based.
If you are able to meet with them, ask lots of questions about how they be-
came so successful doing what they do, and ask what advice they would
have for someone just starting out.
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If you are unable to meet with any mentors, then at the very least research
the life stories of people who are incredibly successful in this field and ac-
cess any coaching videos or books they have.
5. Make an action plan
Set a passive income goal and break it into easy steps.
Goals can be big and scary, and seem unachievable. But by breaking your
goal down into specific, achievable steps in small timeframes, suddenly
they become achievable.
Plan in time for working on your project. I understand that you may still be
working full time at this point, and juggling other responsibilities such as
looking after your kids.
So if you can't dedicate much time to this, then at least be consistent with
the time you do put into it. E.g. One hour per day is better than doing one
week straight on your project every 2 months, as at least you are thinking
about it each day.
Some of the steps you will probably want to write down into your action
plan straight away are those we've already covered so far, such as:
• Putting away money each week to go towards creating your passive in-
come
• Researching the best ways to get started creating that type of passive
income
• Contacting successful and knowledgeable people in that field
• Researching any training courses or programs that could help you to kick-
start your success journey
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• Listening to your hypnosis tracks daily to power your millionaire brain
(although I hope you are doing this already!)
These are all great places to start. Just make sure that your ‘action steps'
on your action plan are all clear and specific, and you have a scheduled
completion date for each.
6. Take action
Start taking action steps towards creating your passive income!
Get motivated and start taking regular and helpful steps towards making
your ‘golden nest egg' come to life by following your action plan.
7. Persevere
“I’m convinced that about half of what separates the successful en-
trepreneurs from the non-successful ones is pure perseverance.”
Steve Jobs
When you're just starting out generating a passive income on the side, de-
pending on what model you choose, it is probably going to take some extra
hours of your time and a bit of money to get started.
I'd be lying if I said that doubling your income was going to come with zero
effort or time.
But if you put in the hours at the start, there is no reason why you too can't
soon be earning truckloads of money while you dream away at night.
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And remember that any extra effort you put in now is going to pay off big
time later down the track when you can enjoy a luxurious early retirement.
Like the stock market, there are probably going to be rises and falls on your
journey. But if you mentally prepare yourself for the bumps in the road and
make sure you always have a ‘safety net' fund there for backup, you will
get through.
With Patti Stanger, star and producer of The Millionaire Matchmaker
117
Chapter 21. Re-invest your passive income, and see
it grow exponentially!
Once you have your first ‘golden nest egg' hatched and bringing you in a
nice flow of money, it's time to start thinking about how you can re-invest
that income to make your wealth grow exponentially.
See, the great thing about passive income is that it tends to builds on itself.
Unlike active income, passive income is scalable, so if you build some-
thing and it works well usually you can expand it with minimal effort and
investment.
And the more you reinvest your passive income, the greater your returns
will be!
In this way, “money makes money”… And this is how most million-
aires (and billionaires) are made.
As an example from my own life, I am continuously recording new hypno-

sis tracks and creating new hypnosis products for my websites, to broaden
my product range.
This takes minimal time and effort on my behalf because my websites are
already set up and have a good stream of traffic coming to them, but is has
a large financial payoff as having a larger product range boosts sales,
and greater sales equals greater income.
And as another example, the reason Warren Buffet is one of the Top 3 rich-
est men in the world today is because even from a young age, he learnt the
value of reinvesting his passive income to growth his wealth.
The more he did this, the faster his wealth snowballed into the massive
fortune it is today.
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There's no doubt that Warren was ‘money-minded', having a father who
owned a stock brokerage and having himself studied business administra-
tion and economics.
But he was actually putting this strategy into practice well before he even
started college. When he was just in high school, Warren and a friend of his
bought a used pinball machine for $25, and put it in the local barbershop.
They then used the income from that pinball machine to keep buying more,
until they had 8 pinball machines in different shops around town.
And he didn't stop there. Once Warren and his friend sold their pinball
venture, Warren immediately used the proceeds to reinvest – by starting
another small business and buying stocks.
And although his investments got bigger and bigger as his profits increased,
this is essentially the same strategy that Warren used to eventually give him
his current net worth of 72.3 billion, and the title of the world's richest
man for many, many years.
You might not quite be aiming to be the world's richest man or woman, but
the important lesson we can learn from Warren Buffet is that investments
have the potential for exponential growth, and even a small starting
figure can grow into a small fortune with time and foresight.
So as soon as you have a passive income stream up and running, start look-
ing at ways you can reinvest and expand. The great thing is, usually it is a
lot less effort to expand what you already have than what it was to set up
in the first place.
For instance, you could purchase a second investment property, write an-
other e-book, buy some more shares, or expand your business.
Your wealth-building opportunities truly are limitless!
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Chapter 22. Passive Income Pitfalls
Here are the top 6 pitfalls that new business owners or investors fall victim
to… Avoid these at all costs!
1. Going for a ‘win or die’ business model
One of the biggest mistakes that particularly new business owners make is
to go for a business model where they HAVE to succeed at the start, or else
they will crumble.
In fact, this is the #1 reason why 9/10 new businesses fail.
The truth is, it may take a while to get your business, product or oth-
er means of passive income going, and to see the profit coming in.
With this in mind, it's ESSENTIAL that you have a financial ‘backup fund'
that will ensure that you will make it through the initial stages, even if your
passive income model is costing you money to begin with.
For most people, this comes in the form of income from an employer.
And this is why it's usually best to start up a business or other investment
on the side while you still have an income coming in from your job, even
if it is just part-time.
That way, you are ensuring that your business will ‘win or survive', rather
than ‘win or die'.
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2. Giving up too soon
Giving up too soon is another big mistake a lot of new business owners
make…
When they find out that starting a new business is a lot harder than ex-
pected, and then pull the plug up on a good idea before it has a chance to
really take off.
As we talked about earlier, you may not succeed right away or see the prof-
its coming in right away, and this is perfectly normal.
But if you stay motivated and persevere, that's when you will see the fruits
from your seed.
3. Buying into ‘Shiny Object Syndrome’
If it is taking a while to see the financial rewards from your passive income
model, it can be very tempting to buy into ‘Shiny Object Syndrome'…
which is basically buying into the next ‘get rich quick' scheme when the
going gets tough.
You come up with a great new idea or you hear of a new marketing strat-
egy, and immediately you drop what you're working on and start pursuing
this new ‘shiny object'.
Meanwhile, your last project doesn't get completed, and eventually you hit
the same roadblocks with the second project that you did with the first…
and now you're back to square one. Not good.
Instead of letting yourself get distracted by the latest fad or idea,

you’re much better to persevere with your original idea or project,
and stick to your goals (…as long as it doesn't come under the definition
of a ‘dead end investment').
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If you persevere and stay on track, you will much sooner reap the golden
rewards.
4. Constantly striving for perfection
Every multimillionaire has had their share of failures – and if they say they
haven't then they're lying to you.
In business and investing, there's always a certain degree of risk. You can't
predict everything, and sometimes things just don't go to plan.
Striving for perfection is setting yourself up to fail, as it's pretty impossible

to get it right 100% of the time.
I personally like the mantra; “Aim for the best, but prepare for the
worst”.
Often, especially when you're just starting out, it's better to take action and
get your product, idea or business moving forward than to wait until you
think you have it completely ‘perfect'.
Usually, you don't even know yourself how a product or idea is going to
be received by the market until you put it out there. Remember, you can
always adjust it later based on the feedback you receive.
So do aim high, but make sure you always have a contingency plan in
place just in case any ideas flop, an unexpected roadblock turns up, or a
project is a little harder and longer to complete than expected.
And don't beat yourself up about it if something doesn't go as planned –

making mistakes is how we learn and progress!
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5. Treating profit as an opportunity to spend rather than re-
invest
One of the most key things to remember when it comes to passive income
is that ‘money makes money'.
So if you use income from a passive investment to REINVEST, for example

buying a second investment property with income from your first, then
your wealth is going to steadily blossom and grow.
In this way, spending IS reinvesting, because you are either purchasing a

new investment, or paying to expand your business.
On the other hand, if you immediately start using the income from an in-
vestment on things like fancy cars and holidays for yourself, that's just dead-
end spending - you've just wasted a massive money-making opportunity.
See, you don’t get wealthy by using your money for instant pleasure,
especially when you’re just starting out.
I see a lot of entrepreneurs who don't know how to build their wealth. They
focus so much on how much money they are making and they don't have
any good investment strategies.
I see them renting extravagant places, throwing over-the-top parties, and

basically just throwing their money away as soon as they get their big
cheques in the mail.
They don't have any savings or investments as they're just counting on the
money continuing to roll in.
And it's always very sad and unfortunate when I see this happen, because
there are no guarantees...
… More than once I have seen one of these successful but reckless entre-
preneurs come crashing down after their business dries up, as they have no
savings or investments to fall back on.
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So make a commitment to yourself to build on your wealth now, so that you
can get richly rewarded later. Because eventually, those passive income
streams are going to buy you the nice things you want all by themselves!
As a personal example, because I gave my spending habits a massive ‘kick

in the butt' after I had finally paid off my $80,000 credit card loan using
income from my online hypnosis recordings, and I actually started invest-
ing my income rather than spending it…
… I now get to enjoy the ‘fruits' of my investments - living in a luxurious

condo in a 4-star resort and driving a very nice Mercedes AMG.
So invest now, and play later!
6. Holding onto a ‘dead end’ investment
Sometimes, despite all of your best efforts to make an investment, idea or

business model work, it just doesn't give you the returns you desired.
And I'm talking about when you have literally tried everything to change
your project for the better, but it STILL hasn't changed the outcome (…as of
course there is a very fine line between giving up too soon and continuing
to hold onto a bad investment).
If a project is continually costing you money over an extended period of

time, you need to be able to recognize that it is no longer an ‘investment'
and you need to let it go in order to move forward.
Sometimes, you need to be willing to completely erase a dead end

path, in order to get back onto the yellow brick road.
And this is the hardest, most painful bit for most people: being willing to
throw away all the time, money and effort they've put in.
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But the thing is, if you have multiple projects going on, it's better to spend
80% of your time on improving what IS working, than to spend 80% of
your time on fixing what's NOT working.
And even if it means you lose some money in the short term, at least you
can move on with a new project that has greater potential rather than walk-
ing closer and closer to a dead end.
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Becoming an Overnight Selling Machine
“I’m a salesman and I came to Steve G. Jones for help in boosting my

income. In the WEEK following my session, I made an extra $10,000 in
commissions.
I now look back and laugh at the small price he charges… I used to think
it was a lot… now I’m on a whole new level of thinking… and income…
Steve, you ROCK!!!”
Avi Valenstein, Thousand Oaks, CA
We have now arrived at our third fundamental of millionaire success – how

to become the ultimate selling machine.
And I just want to set one thing straight here: This part of the book is NOT
just for people running a business or selling products of some kind.
Even if you aren't at all interested in selling products in the future, this sec-
tion is still ESSENTIAL for your millionaire mind.
See, no matter what field you're in and what fields you may go into, this is
going to involve some kind of selling; whether that is:
• Selling your skills
• Selling an idea
• Selling your products
126
• Selling other people’s products
• Selling property (or selling a higher rent price to your prospective ten-
ants!)
Learning how to SELL is one of the essential skills that all of the ultra-
wealthy people I know have.
Your sales pitch it so important.
You can heighten or diminish the value of what you are selling in your au-
dience's eyes by how you sell it… And by mastering the art of selling, you
will learn how to CREATE value.
So in this section, you're going to be learning all of the fundamental basics

to becoming an overnight selling machine and making people want what-
ever you have to offer.
Let's get selling!
With Dr. Fabrizio Mancini (DrFab) at AwesomenessFest
127
Chapter 23. How to make people want
what you have
We've talked a lot about how powerful your relationships and connections
with others can be. When you have people on your side, you magnetize
your success potential.
And one of the most crucial, underlying factors which determines just how
much your relationship with others can propel your success, is how well
you can influence people.
And by influencing, I mean mastering the art of learning how to make

people say ‘yes' to you… whether that means yes to helping you, yes to
supporting your ideas, or yes to buying your products…
… Without having to threaten anyone in a dark alley!
No matter what business you're in, learning what makes people desire stuff
is crucial to your success.
So I'm going to share with you some very valuable influencing tools from
the very master of this topic, Robert Cialdini, who is Regents' Professor
Emeritus of Psychology and Marketing at Arizona State University.
Here is an overview of Cialdini's ‘Six Principles of Influence', which are

published in his highly respected 1994 book “Influence: The Psychology of
Persuasion”. I've added an example or two of how you might use each one:
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1. Reciprocity
As part of our human nature, we are usually motivated to treat others as

they treat us, which is why your Mom probably always said to you “treat
others how you want to be treated”.
In that way, we are reciprocating their treatment of us. And this is why
when someone does us a favor, we feel obligated to do something for them
in return.
The principle of reciprocity is used a LOT in marketing. For example, giv-

ing a potential customer a small ‘freebie', before then asking them for a
sale. Because they got the free ‘gift' from you, they are likely to feel more
motivated to buy from you, as they are getting ‘more value for money', and
will probably feel a sense of ‘owing you something in return.'
Offering people large discounts for your products is also working with the
principle of reciprocity, as it gives them the impression that you are doing
them a favor by putting your prices down.
And in terms of your relationships with others, if you do something for

them, then they are much more likely to help you in future.
2. Commitment and Consistency
The second of Cialdini's principles of influence is commitment & consis-

tency.
This is based on the idea that once we've committed to something, we are
more likely to follow through with it... even if our commitment is just a
small one to start with.
This can also be used in a few ways to your advantage.
129
For instance, if you want people's support on a project, talk about it with
them early on, ask for their ideas on the subject and get their approval be-
fore you even start.
This way, you will most likely have their support locked in for later on.
Another way this is often used in the marketing world is to give people
money back guarantees for what they buy, so they commit to the sale by
buying from you, but you make them feel extra safe about doing this be-
cause they know they have the option of returning it later.
3. Social Proof
Social proof is a big one when it comes to selling anything – whether it is a

product, a house, your services, or an idea.
See, people tend to flock together when it comes to buying stuff – they want
to know that other people want it too.
And this is why you get so many people reading customer reviews online
these days – it's so important to have good feedback for your products, as
feedback can literally make or break your product.
As another example, chances are, if you get a whole lot of people at a

house auction, this is going to increase the desire of all of the potential buy-
ers to win the auction and get the house.
So if you are selling a product or your services, you want to make sure you
obtain happy, positive reviews and testimonials from customers that can go
up on your site or in your sales letter, and highlight the number of custom-
ers you have.
If you are applying for a job, you want to make sure you have some great
referees that will highlight your best points to your potential employer.
130
And if you have a blog, you want to try and get a lot of people commenting
and liking your posts, so they get more exposure and attract more attention.
And last but certainly not least, social media is a great way to get social
proof, which can usually be purely measured through the amounts of likes,
shares and comments a post or page gets.
4. Liking
This is all about building those relationships that we talked about earlier.
We usually tend to like those who like us, and we are more likely to let
people we like influence us.
So it's important to build up trust and rapport with people you work with,
customers and clients alike.
Just try to keep it natural and avoid trying too hard and coming off looking
like a phony.
When customers feel that they can relate to you and that you like them,
they are much more likely to want to buy from you. Likewise, when you are
friendly and warm towards prospective clients, they are much more likely
to want to take up your services.
Sometimes, this can mean sharing a bit about yourself with them, so that
you automatically ‘break down barriers' and get to a more friendly, per-
sonal level (without being unprofessional of course).
Joe Girard is a great example of this.
Joe received the Guinness World Record for being the world's greatest
salesman, after selling 13,001 cars between 1963 and 1978 at a Chevrolet
dealership. So, he was pretty much a selling god.
And one of his now famous selling techniques was completely based on
the ‘liking' principle of influence.
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Joe used to ask people to record their name and address on a register when
they visited the dealership, whether or not they bought a car on their visit.
And eventually, he famously sent postcards to all 10,000 of his visitors,

with their name on the front and his name and business on the back, and
the message simply reading ‘I like you'.
Seriously, that's all he said – ‘I like you'!
And from this one clever marketing ploy, which wasn't even ASKING peo-
ple to buy a car from him, Joe had a 50% success rate!
That's right - HALF of these people bought a car from him!
And not only that… Joe's average customer bought a new car from him
every 3 years, and they
Average customer bought a new car from him every 3 years, and they all
referred friends and family onto him.
So how did Joe Girard do so well? Because by telling his customers he liked
them, they automatically couldn't help but like him back!
Genius, I say.
5. Authority
This one's a given: we're more likely to listen to people who hold authority,
and allow ourselves to be influenced by them. For instance, bosses, manag-
ers, CEOs, doctors and politicians, etc.
There are many things that can bring you status and authority.
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Your qualifications and job title are likely to be a big part of this, but you
can also ADD authority by means such as ‘dressing the part' (e.g. wearing a
suit to meet with clients), having a professional web page, having the latest
equipment and gadgets in your field, and associating with successful, well
known people.
To bring your products authority, you may ask a couple of ‘experts' in the
field to post a review of your product, so you can use their reviews on your
web page to add instant status.
6. Scarcity
It's an age-old notion: people want what they can't have.
So people will always be willing to pay more, or give more to something

which only has limited availability.
For example, the top young programmer who has companies competing
for him to work for them. Or the latest gadget that everyone wants, but is
‘out of stock' until April.
This is great to use whenever you're selling a product… whether there is

only limited stock of the product, or whether the price is only discounted
for a limited time (in this case, the price becomes the object of scarcity).
In either case, you are urging the customer to get in quick before they miss
out!
Although these principles of influence all seem fairly straightfor-

ward, when used wisely, they can bring you great success in pretty
much every area of your life (wealth included!)
I do just want to reiterate here though how important it is to uphold a posi-

tive and respected reputation. If you use any of these techniques to mislead
or ‘con' people, your rep will quickly unravel!
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Okay, now that you are armed with the weapons of influence, let's move
onto Chapter 24.
With hypnotist and motivational speaker Marshall Sylver
134
Chapter 24. The simple formula that governs all
business models
This chapter will be incredibly helpful for you if you either own or work for
a business with clients or customers, or if you are interested in starting one
in the future.
But if you're not interested in this, then you can feel free to skip ahead to
the next chapter.
The formula below may be simple, but it is extremely valuable in showing

you exactly how you can increase your business revenue.
And the best part is that it can be applied to all business model (whether
physical or online):
Leads x conversion rate x dollars per customer x average number

of transactions per customer = gross revenue.
I'll break this formula down for you in just a second, but the bottom line
is, if you want to increase your income, you need to find a way to directly
increase at least one of these factors in this formula.
So let me break this down for you, and give you a quick few ideas of how
you could influence each part of the equation, in order to boost your finan-
cial rewards!
Leads: The number of potential customers or clients who have ‘visited'

your business, but who haven't bought from you yet. E.g. people who have
visited your shop or website, but have left without buying anything.
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How you can increase leads: Advertising, getting affiliates to market
your products/services for a commission, offer existing customers ‘friends
and family' discounts or special offers, etc.
Conversion rate: The number of total leads you have divided by the total
number of people who have bought from you within the same timeframe.
E.g. If you get 500 visitors per day to your website and 50 make a purchase,
your conversion rate is 10%.
How you can increase your conversion rate: Offer people incentives
to buy, e.g. a sale, or a voucher for newcomers to use at the store or site.
Good advertising also increases conversions, of course.
Dollars per customer: The average amount spent by each customer per
transaction. E.g. Using the example above, if you bring in $1,000 from 50
customers on one day, the average dollars per customer is $20.
How you can increase the dollars per customer: Give people incen-
tives to upgrade their service, or buy more than one product from you. E.g.
Offering the ‘deluxe wash' at a carwash, or having a ‘buy one, get one half
price' offer.
Average number of transactions per customer: This is not the number

of items a customer buys in a single transaction, this is the number of times
a customer buys from you within a given timeframe.
How you can increase the transactions per customer: Form an ongo-
ing relationship with the customer through which you can offer further
promotions of your product or service. E.g. a café giving customers a ‘buy
9, get 1 free coffee card', an internet marketing companies emailing past
customers new offers, a store loyalty card that offers you greater discounts,
the more you spend.
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Whenever you are thinking about expanding your business or look-
ing at ways to increase sales, I strongly encourage you to return to
this formula and directly target one of the components of the equa-
tion!
This is a great way to build up your business step-by-step and keep a nar-
rower, more powerful focus.
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Chapter 25. Reward those who reward you
The biggest mistake that a business can make is not trying to sell to
existing customers.
Too many rookie business owners put all of their efforts into trying to bring
in new customers, while completely ignoring those who have bought from
them in the past.
The truth is, your best customers are always your previous customers, and
your best leads are always the ones you already have.
Current customers are 10 times more likely to buy from you than
new customers!
And I know this for a fact, because people who buy my hypnosis tracks
don't usually just buy one – they start off with a couple and then keep com-
ing back for more.
I mean, think of your favorite shops or brands. You keep going back to
them, right?
Why? I bet it's for a whole lot of reasons (such as the great products and
friendly staff), but I also bet that one of those reasons is that they ENTICE
you back with incentives, such as those ‘valued customer ONLY sales'.
And if you do the same by always making your existing customers feel spe-
cial and valued, you will ensure that you always have a constant flow of
beautiful green bills coming towards you.
Part of the reason behind some business owners avoiding trying to resell to
those who have bought from them in the past is psychological.
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On some level, they feel that the customer did them a favor by buying
their product, and that it would be ‘greedy' or ‘rude' to ask them to make
another purchase.
But this thinking is completely backwards, and stems from that deep-root-
ed feeling of ‘wealth-guilt’ that many people unfortunately develop as
they grow up.
Instead, you should always view the sales you are making as you doing
your CUSTOMERS a favor, because you are selling them great products
and services, making them feel good about themselves, and giving them
great deals.
With this positive, prosocial mindset, you will automatically find that you
become a lot better at closing sales and enticing your customers to come
back and buy from you again.
As we come to the end of our 5 Money Magnet Success Principles, I

just want to point you again to the ‘Cool Tools, Helpful Resources &
Recommended Reading’ section at the end of your book, where you
can find some great links to resources that will have you thinking
and writing like a master salesperson in no time!
Meeting legendary NFL player Joe Montana (retired)
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Maximize Leverage, and Maximize Your Profits!
“The rich invest in time, the poor invest in money”.

Warren Buffet
The #1 key to maximizing your profits? Leverage.
Think back to your personal wealth ‘bulls-eye' you set near the beginning
of this book, and your reasons for setting this as your ultimate target.
If any of these reasons involved:
• Wanting to have financial freedom…
• Wanting to have more time to spend with friends and family, and…
• Wanting to have more time to relax and enjoy life…
…Then LEVERAGE is what is going to make this happen for you!
And if you are scratching your head right now wondering what on earth I'm
talking about, then here's leverage in a nutshell:
Leverage is any technique, power or influence you can use to mul-

tiply your income, while minimizing the time, efforts or costs in-
volved.
Sounds like a pretty good thing, right?
I sure think so!
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And if there's one thing the wealthy are good at, it's maximizing leverage -
because they understand just how valuable their time is.
So in this section, I will be introducing you to some of the best ways that
you start leveraging your time right away…
… So you can soon be enjoying twice your income, with only a fractional
amount of extra work!
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Chapter 26. How I use leverage to ‘max out’ the
value of my time
In the recording studio
I'm the ultimate leverage man.
And I'll let you in on a little secret… I only actually spend about 5 hours
per week doing my hypnosis recordings.
Yup, just 5 hours. And this means that I get to fill up the rest of my ‘work
time' doing other stuff that I love…
Networking, liaising with my business partners and associates (who are

pretty much all great friends of mine), scheduling in my ‘space out time'
where I come up with a lot of cool ideas, attending hypnotherapy events
and seminars in amazing locations…
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… See why I love my ‘job’???
I literally use leverage to my advantage in every way I can, so that I get to

spend my time only doing the things I love (and nothing I don't), while still
reaping all of the financial rewards!
So how do I get away with all this, while still earning 5-figures a WEEK??
It all comes down to leverage.
While I focus on creating high-quality, technologically advanced hypnosis

products, I have an awesome team that takes care of everything else for me:
• I have a great marketing team who keep up to date with the latest mar-
keting research, and get my hypnotherapy products out there and selling
extremely well
• I have skilled audio engineers who record and produce my hypnosis

tracks to an extremely high quality
• I have an amazing P.A. called Katherine who manages my schedule and

business appointments, which is great because it means I don’t have to
be checking my emails or answering the phone all day
• I have support staff who help to provide my customers with all of the
support they need
• I have two fantastic business partners who do amazingly well at market-

ing my products, plus many other smaller business partnerships which
have been highly valuable to me over the years
• … And countless others I haven’t even mentioned yet!
One of the key things about all of these people who are part of my ‘team'
is that they are all amazingly good at what they do, and do a far better job
at it than I myself ever could.
143
And I'm more than happy to admit that, because hypnotherapy is what I'm
truly passionate about, and that's my personal contribution to the team.
So basically, by hiring excellent staff in my organization, I get to do what I

know and love, work less hours, and still get the financial rewards!
If that's not leverage, then I don't know what is.
There are many, many other ways that you too can use leverage to maxi-
mize the value of your time even if you're just starting out right now, and
I'm going to walk you through some of the best of these right now in Chap-
ters 27 & 28.
144
Chapter 27. Hiring & outsourcing staff
This chapter links in very closely with the Passive Income Models we talk-
ed about earlier in Money Magnet Success Fundamental #3.
Chances are, you're just starting out right now with the whole passive in-
come thing (I hope you are getting started!) and you probably still have a
part-time or full-time job at the moment.
And I don't know your exact financial situation, of course, but you may not
have a whole lot of money sitting around right now ready to throw into set-
ting up a business.
So, does that mean it’s out of the question for you to hire staff right
now to help create your passive income stream, whatever that may
be?
Nope!
If that sounds bewildering to you right now, then you will be even more
bewildered when you discover just how CHEAP and EASY it can be to out-
source staff from all over the world to complete projects for you.
No matter whether the job you want completed is big or small, you may be
amazed to know that through freelancing sites online, there are people all
over the world just waiting to bid for your project!
And when I say ‘project', I mean literally any task that could help you to
speed up the process of getting your ‘golden nest egg' set up, that perhaps
you aren't so skilled at yourself, or you don't have TIME to do yourself right
now.
145
For example, it could be:
• Designing a website for yourself or your business
• Creating an advertisement
• Creating a logo for your business or product
• Setting up a Facebook page for yourself or your business
• Doing your bookkeeping
• Writing your resume or a cover letter
• Proofreading & editing
• Graphic design
• Customer support
• … Even writing a book on a subject of your choice!
Yes, you read that right.
You could literally pick a book topic that people would want to know
about (which you can find out by doing a quick Google search), then post
an ad on a freelancing site to write a 10,000 word e-book for you on that
topic (with a brief explanation of the kind of information you want in it).
This book could easily cost you less than $100 to get written by a free-
lancer, and then voila, you have a ready-made e-book that you can publish
through Amazon Kindle and start making a bit of money from!
146
Even though you have outsourced someone else to WRITE the book for
you, you are still the 100% owner of that book, meaning the profits go di-
rectly into YOUR pocket!
And how easy and low-cost is that as a great way to start making a
little extra money on the side!
And this is just ONE example of how outsourcing staff could help you to get
a passive income source set up.
Seriously, you can check out www.elance.com right now to see the thou-
sands of freelancers just waiting to be of service to you, in many different
skill areas.
And while you've got your browser open, you should also take a peek at
www.fiverr.com – you will seriously STUNNED at what people are willing
to do for you for just five bucks!
Outsourcing can be a great way to keep your expenses down, especially if

you do eventually get your own business up and running.
As an example, one of my multimillionaire friends who owns a highly suc-

cessful health foods company hired an accountant in the Philippines to do
all of his accounting for him when his business was first getting up and run-
ning, and this has literally saved him THOUSANDS compared to what he
would have been paying for an accountant in the U.S.
And it is a real win-win situation, as the accountant my friend employs is

being paid very high wages in her local currency, and is very happy in her
employment.
Another great thing about hiring freelancers online is that most freelancers
have built up a decent portfolio of work, which you can view before you
hire them.
Plus, because you usually get to provide feedback about their work, they
are generally highly motivated to complete projects to a high standard.
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Anyway, I hope that has given you a lot of insight into how outsourcing
really can remove any time or financial barriers that may have otherwise
prevented you from getting a passive income project underway.
Remember, there is only ONE of you. You can’t always do every-

thing, no matter how much you may want to.
And so one of the best ways to leverage your time is to hire staff.
If you do set up your own business in the future, I highly recommend hiring
part-time or full-time staff as soon as you can afford to.
Employees are a great way to leverage your time because they can take
care of all of the smaller things that you don't enjoy doing or aren't skilled
to do... While YOU get to focus on what's really important - the things that
bring in the money!
A simpler example of this is a new property investor hiring a property man-

ager to manage his rental property.
By doing this, for a relatively small cost on his part he has just massively
reduced the amount of time he will need to spend managing his invest-
ment… Time that he can now use to pursue further investments.
If this is all going a little over your head right now, then don't worry… You
can come back to this part again later once you have decided on the kind
of Passive Income Model you want to go with (if you aren't 100% sure yet).
So let's now continue on to Chapter 28, where you will learn even more
great ways to leverage your time.
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Chapter 28. Exploring multiple ways you can use
leverage to maximize your success
In this chapter we will explore three additional ways that you can use lever-
age to maximize your exposure and your profits!
Taking advantage of social media
Social media is a GREAT way to use leverage to get your name, your busi-
ness, or your products out there for little or no cost.
For example, it's actually really easy to set up a Facebook page for your
business, and once you have a page set up you can start sharing it with your
friends and attracting new visitors to the page through things like promo-
tions and free giveaways.
And of course there are countless of other social and professional network-
ing sites you can connect to (more than I probably know myself), so I would
definitely recommend taking advantage of these, as well as any other free
publicity, as much as you can.
Hiring an investment manager
Like in the brief example I used in the chapter above, once you become the
owner of an investment property hiring a property manager can be a great
way to leverage your time.
And likewise, if you have a tidy sum of cash in the bank that you'd like to
invest but are really stuck with what to do, why not make an appointment
with a professional investment manager?
149
By getting your investments under professional management, this way you
get to sit back and let the experts do what they do best, while you can
reap the golden benefits later…
If you choose to do this, just be sure to closely review the reputation and
history of the investment company and its staff before you proceed.
On a side note, if you invest in rental properties, hiring a property manager

is also a great way to go as it means you will only have to put minimal
amount of time and effort into your investment.
Partnering with affiliates
As we talked about in the ‘Passive Income Models' chapter earlier, affiliate

marketers earn commissions to market other people's products.
So if right now or in the future you have products of your own to sell, part-
nering with affiliates is a very smart move for you!
Through affiliate marketing, your products will be seen and selling in a

much wider market than you could have reached by yourself.
An amazing example of this is Joe Girard, the worlds' best ever car sales-
man who we talked a little about in Money Magnet Success Fundamental
#4.
Just to quickly recap, Joe set a Guinness World Record for selling 13,001
cars at a Chevrolet dealership in just 15 years!
And one of the best ‘old-school' tricks he used to get a whole lot of custom-
ers coming in to his dealership was actually a form of affiliate marketing.
Joe walked around all of the local businesses near his dealership, such as
hair salons, cafes, etc., with his pockets full of his ‘special' business cards.
150
Once he walked into each place, Joe would hand out a business card to
each of the staff members and then point out to them that each business
card had a little barcode on the back, so he could trace it back to them.
All Joe then asked was that if they ever had a customer talking about buying
a car, could they please give their customer his business card.
And then finally, Joe would lay the icing on the cake, and promise that if
any customer they referred ended up buying a car from him, he would give
them $50 in cash.
The result?
Joe had sales STREAMING in, and he was regularly paying out his $50
commissions which naturally made his ‘affiliates' very happy.
But, of course, no one was happier than Joe – who was absolutely ‘cream-
ing it' in commissions!
So it was a real win-win – and all due to an incredibly simple but effective
leveraging technique that we can all learn from.
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Chapter 29. Maximizing the value of your time
(time is money!)
I think it's important that we talk about time management in this section.
While you are learning to use leverage to your advantage, you can also be
boosting your own time management skills.
Each day, you have the exact same amount of time as the next person…
But what will separate you from that person is who uses their time to get the
highest return on their hours.
Imagine that for every 10 minutes you spend ‘fluffing around' on unimport-
ant stuff or not making a decision, you are losing $50.
Would that then motivate you to make decisions faster, hand off the un-
important stuff to other people, stop procrastinating, and realize that every
moment of your time has value?
One of the biggest mistakes that people can make is underestimating

the value of their time.
Wealthy people understand that their ability to convert their time into
dollars is crucial to their success.
At the end of the day, money comes from what is PRODUCED, not how
much time was put into it. So someone who is twice as productive is usu-
ally going to end up with double the income.
Making an effective ‘to-do’ list
One of the big glaring differences between financially successful people

and people who are not financially successful is their to-do list. If you look
at the unsuccessful person's to-do list, it's often a load of nonsense.
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I mean, I often have unsuccessful people coming to me for ideas, and one
of the first things I always notice is that they're spending a lot of time doing
things that really don't make sense.
Its things that they think are going to be helpful and contribute to their
wealth, but in reality they're time-wasting things that are preventing them
from increasing their wealth.
The thing is, everything on your schedule needs to be strategic – it needs to

be full of clear action steps that are going to achieve a certain outcome and
bring you closer to achieving one of your goals.
The tasks on your to-do list need to be prioritized in order of impor-

tance.
That way, if you don't get everything on your list done in a day, at least you
have done what is most important and worthy of your time. This is all about
managing your priorities.
And whenever possible, try to finish your work at an exciting point at the
end of the day, so you will want to jump straight back into it the next day.
This helps to boost your motivation.
Knowing when to say “No”
Part of managing your time efficiently is also knowing when to say “No”.
Sometimes, people or projects can be ‘energy suckers' that drain your time
and energy like a vampire, without giving you anything worthwhile back.
For something to be worth your time, your potential gains should always far
outweigh the time and money you are investing into it.
153
Learning from the best
When you start making connections with your success mentors (whether
in person or by accessing their books and videos), take special note of how
they organize their time.
For instance, do they have daily routines? Do they have a systematic way
of working through their ‘to-do list' each day?
You'll probably quickly find through this exercise that the way wealthy
people manage their time is highly efficient and completely different to
how someone less successful manages their time.
So make an effort to uncover their time management secrets, and start ap-
plying these to you own life!
And lastly, I want to leave you with this powerful thought…
Every moment of your time that you are not using to increase your
wealth, health or happiness is a wasted moment.
With Bill Harris, founder of Centerpoint Research Institute

and creator of the Holosync Solution
154
Part Three:
The 10 Secret Success Principles Of
The Ultra-Wealthy
To become a millionaire, you must learn the ways of the millionaire.
So that's why in this section, I am letting you in on the 10 secret success

principles of the ultra-wealthy.
After years of working with millionaires, being friends with millionaires and
being a millionaire myself, I know beyond a doubt the exact habits and ac-
tions which underlie millionaire success.
So as you go through each of these principles, I want you to really engage

that new millionaire brain of yours and take note – because these success
principles are going to get you to where you want to be!
155
Chapter 30.
#1: The ‘iPhone Principle’
Millionaires understand that just like your iPhone, your skills, your busi-
ness, your products, your knowledge and your mind all need to be getting
regular ‘software upgrades'.
People who remain stagnant stop achieving, whereas people who

keep pushing themselves and striving to do better get ahead… and
STAY ahead.
You should be constantly work on improving your skills, knowledge and

products, and thinking of innovative new ways to ‘sell' them.
Internet marketers are GREAT at following this principle, because of the

nature of their work. In the internet marketing world, trends can change
incredibly fast, as the market quickly ‘tires' of the seeing the same kinds of
‘sales pitches'.
So in order to ‘stay in the game', you have to be constantly thinking of big-

ger and better ways to market your products and reading what your market
wants, as otherwise you will soon fall off the bandwagon.
If a marketer makes an extra special effort to keep up to date with latest

technology, trends, and marketing strategies, he may just be able to ‘get in
there' before anyone else does, and for a while, reap the golden benefits of
having the market at his feet.
By following the ‘iPhone Principle' and constantly looking to self-improve

in every way, you too will be able to reap the benefits in your life.
156
With comedian Jo Koy
157
Chapter 31.
#2: The ‘Swift Execution’ Principle
“Life is inherently risky. There is only one big risk you should avoid at all
costs, and that is the risk of doing nothing.”
Denis Waitley
Wealthy people are well-trained in the art of making decisions quickly and
effectively.
Because they realize that time is money, they resist the urge to ‘hem and
haw' about a financial decision for days or weeks on end, and instead use
their best instincts to make decisions and take action in the shortest amount
of time possible.
Swift decision making is something that Warren Buffet prides him-

self on.
He recommends that you the necessary background research you need

to make a financial or business decision, but then make your mind up
quickly… Because the time you take to agonize over what to do is costing
you money.
Basically, if something is likely to move you closer to one of your goals,

and it has minimal risks, then it should always be a ‘yes'.
So stop being afraid you’ll make the wrong decision.
Remember, successful people learn from their mistakes and move on. But
you will never move forward while you are sitting on top of a fence.
158
Exercise: Swift Decision Making
Make a conscious effort over the next week to make your decisions quick-
ly, whether they are big or small.
For example, what to cook for dinner, which event to go to on Saturday

night, or whether or not to sign up to a training program.
Give yourself a maximum of 10 minutes to make each decision, and then

choose to move forward and avoid dwelling on the other options.
You may just surprise yourself with how much more time you have on your
hands!
159
Chapter 32.
#3: The ‘No Excuses’ Principle
A crucial aspect of a millionaire mindset is taking responsibility for all of

your actions and their consequences.
Wealthy people pride themselves on owning every one of their suc-

cesses and every one of their failures!
Think about how much responsibility big company executives have on

their shoulders. At the end of the day, they are the ones who have to answer
for all of their companies' failures or mistakes. But they own it.
So by adopting the ‘No Excuses' principle in your life, this means not blam-
ing anyone else when you make mistakes or things go wrong (financially
or otherwise).
If you don't own your results, you lose power over your situation and great-
ly reduce your ability to enact change… Because the truth is, you can't
control other people – the only person you can control is yourself.
But when you own your mistakes and failures, this gives YOU the power to
take charge, make necessary changes and move forward.
A successful person is not a victim. A successful person doesn't make ex-

cuses or complain about ‘bad things happening to them'.
So this means no excuses for not getting to work on time, no excuses for
not meeting a deadline, no excuses for being in debt, and absolutely no
excuses for anything else.
160
People who own their actions gain the respect of everyone around
them.
It's admirable to see someone admit they've made a mistake, accept re-
sponsibility and strive to make it right.
But on the other hand, hearing someone complain, blame, and criticize
other people for their problems is literally REPELLING – no one wants to be
around people like this.
Taking full responsibility for everything that happens in your like means
you realize that YOU create everything that happens to you, and only you
can change your situation.
By taking full responsibility, while you are 100% responsible for your fail-
ures, you are also 100% responsible for your successes.
And believe me, success will never have felt so good than when you can
truly OWN it!
Exercise: Taking Responsibility
Making excuses is a habit that can be ‘un-learned'.
For the next week, make a conscious effort to stop yourself every time you
catch yourself about to make an excuse, big or small.
E.g. If you turn up to your sister's house for dinner late, don't blame the
traffic. Instead, say something like “I'm really sorry I'm late, I should have
left home earlier”.
With this, you've just taken responsibility. And probably earned a lot of
respect from your sister.
161
Becoming aware of your excuse making will have an immediate positive
impact on your millionaire mindset, and will train your brain to stop blam-
ing and start taking responsibility for your life.
With boxer Jean Pascal, former WBC Light Heavyweight Champion
162
Chapter 33.
#4: The ‘One True Asset’ Principle
If I asked you right now what your biggest asset is in life, what would YOU
say? Most people would tell me their house, or their car.
But wealthy people realize that this is completely false… Because they un-
derstand that their one biggest asset is THEMSELVES.
They are their biggest asset, and there is nothing more important than in-
vesting in their own wellbeing.
It sounds simple – shouldn't all people realize that their biggest asset is their
own mind and body?
Unfortunately, this is not the case… Many people actually treat their own
health and wellbeing needs as their lowest priority in life.
From now on, I want you to start treating yourself as your highest
priority.
This means investing in your health. With greater health, you will not only
have less sick days, you will also have improved concentration, more en-
ergy, and a longer life to enjoy. Sounds like a good return on your invest-
ment to me!
It also means having good strategies in place to relieve stress and planning
in time to relax.
Letting yourself become so busy with work that you are constantly rushing
around and never have a spare moment to yourself is NOT a healthy way
to live, and it is a good recipe for quickly burning yourself out.
So to avoid this from happening, make sure that in your schedule you are
regularly planning in ‘leisure breaks'. You need these in order to restore
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you energy, creativity and drive.
For me, this can be as simple as finding half an hour in my day where I can
just sit in a quiet, comfortable place and let my mind wander. This is very
therapeutic and relaxing for me, which I think is the reason why some of
my greatest ideas come to me during this time.
Time away can definitely help you to relax and recuperate as well, but
you've got to make sure you have good strategies in place just for your day-
to-day life.
Self-hypnosis is also always a great tool to use for stress-relief, as the pure
act of just deeply relaxing your mind does wonders for your brain and well-
being – relieving stress, easing tension, boosting creativity, and improving
brain function.
So I highly recommend putting your favorite hypnosis track on whenever

you are feeling a bit frazzled.
And just one last important thing to note here is that if you let your health
and your relationships go in your quest to become rich, you will soon start
to struggle in all areas of your life, and you will be less likely to achieve
your goals as a result.
Remember, YOU are your ‘one true asset'!
With celebrity Chef Robert Irvine, host of Restaurant Impossible

and Restaurant Express
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Chapter 34.
#5: The ‘Delayed Candy Tastes Sweeter’ Principle
“Never spend your money before you have it”.

Thomas Jefferson
Back in the early 1970's, a team of psychologists from Stanford University

led by social psychologist Walter Mischel conducted a serious of studies to
test children's impulse control, which later became known as the ‘marsh-
mallow experiments'.
In these studies, a child was offered a choice between having one marsh-
mallow immediately, or to have two marshmallows if they were able to
wait 15 minutes for the second marshmallow.
In order to receive the larger reward (the two marshmallows), the child had
to resist the temptation to eat the first marshmallow in front of them while
they waited alone in the room (the tester left the room during this time).
And what Mischel's team found was that children who were able to wait
longer for the bigger reward tended to have greater success in many differ-
ent areas of life later down the track, including greater self-control, educa-
tional achievement, and physical health (Mischel, Ebbesen & Raskoff Zeiss,
1972).
So it seems that the children who had greater impulse control reaped
much greater life rewards, above and beyond that ‘second marsh-
mallow’.
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And just like these children, wealthy people also understand that a
large future reward well-earned tastes a lot sweeter than a smaller
immediate reward…
… Which is why they always EARN before they SPEND.
Wealthy people realize that spending before you earn is setting yourself up
to fail.
It makes sense, right? But why do you think there was over $882 BILLION
in credit card debt owing in America last year… And almost 12 TRIL-
LION in debt owing overall??
… Because people are constantly spending their paychecks before they are
even deposited into their bank accounts.
Coming from someone who once had $80,000 worth of credit card debt,
I know how easy it is to get into the credit card trap and how hard it is to
come out of it… Because you're not just paying for what you've purchased,
you're paying INTEREST on top of that.
So basically, your debt is just fueling more debt.
I can't stress this enough: The ONLY time you should be borrowing money
is when you are using it to invest in an asset that is guaranteed to gener-
ate you income which will repay your debt and more, OR on something
that is guaranteed to improve your skillset and knowledge (e.g. a busi-
ness course).
What borrowed money should NOT be used for is any kind of spending
that is not going to generate you income (e.g. clothes or an expensive car),
because it's basically just killing your cash flow and your chances of ever
gaining financial freedom.
The harsh truth is, living on loans and credit cards won't make you a mil-
lionaire, but it will make the people you borrow from rich.
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In fact, they will be happily using your money to lie on some white sandy
beach and drink expensive champagne… Why give them this satisfaction?
The thing is, especially when you're just starting out on your journey to to-
tal money magnetism, you're not going to become a millionaire by using
your money for instant pleasure.
Toys and gizmos may be fun to play with in the short term, but they don't
do much at all in the way of getting you ahead financially.
But on the other hand, if you take any extra income you have coming in
and INVEST it rather than spend it, you could easily quadruple that money
with time… Which is going to bring you a whole lot closer to your goal of
achieving financial freedom.
This is one of the crucial differences between successful and non-success-

ful people. Wealthy people don't see extra income as an opportunity to
SPEND, they see it as an opportunity to GROW THEIR WEALTH.
This is because they understand the principle that money makes money:
Investing and saving fuels GROWTH, while spending and borrowing fuels
DEBT.
Putting in the money, hours and effort to build your wealth now will mean
that you can reap a whole PILE of ‘marshmallows' later, such as an early
and luxurious retirement, nice cars and houses, time with the people you
love, and time to do all the things you enjoy.
So with this in mind, save and invest as much of your income as you can
and avoid borrowing money as much as possible.
As a wealth magnet, I do not want you to get stuck into the ‘dead money'
trap of paying back truckloads of interest that you will never get back again!
Got it?
Good.
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Chapter 35. #6:
The ‘Boomerang’ Principle
“I’m convinced that about half of what separates the successful entrepre-
neurs the successful entrepreneurs from the non-successful ones is pure
perseverance.”
Steve Jobs
Another thing that sets successful people apart is their natural ability to per-
severe and ‘bounce back' just like a boomerang, no matter what life throws
at them.
The reality is, no matter how successful you become, there are always go-
ing to be roadblocks in your life, both personally and financially.
But wealthy people don't let stress and bumps in the road bog them down.
Instead, they see roadblocks as opportunities to learn, and opportunities to
MOVE FORWARD.
Most of the millionaires I know are unstoppable forces of success -

they don’t let anything hold them back, and always make the best
out of any situation.
And I have also personally faced many roadblocks in my own journey to

success, which to be honest have always left me feeling stronger than ever
after I've made it through them.
I'll share one of these particularly memorable ‘roadblock' stories with you
now.
When I first started my own hypnotherapy business in LA, I found some

other hypnotherapists who were renting office space and I rented out an
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office in their complex.
At this time, I was only charging $50 for a two hour hypnotherapy
session. So I was earning enough to get by, but as you can imagine it
wasn't much.
And then 9/11 happened.
Following this horrific attack, the market just completely dried up. People
simply stopped spending money on things like hypnotherapy.
So my business pretty much crumbled, and I was barely scraping by at that

point. I have to admit, I got a little down and desperate there for a while.
But then I decided I couldn't just give up – I couldn't just let my dream of
being a successful hypnotherapist turn to dust after all of my hard work.
So I just started urging myself to find a way out, thinking to myself, ‘I need
more publicity, I need more prestige, I gotta step this up, I’m not going to
make it unless I really get myself out there’.
And that's when I decided to make the risky move to shift my practice to
Beverley Hills. I decided that if I was going to survive, I needed to be think-
ing BIG.
So I moved into my new office in the 90210 Roxbury Medical Building

with almost $80,000 in credit card debt, and immediately decided to raise
my rates up to an ambitious $250 for my two hour sessions (which was
five times what I was charging back in LA!)
If I was going to be paying Beverley Hills rent, then I was going to be charg-
ing Beverley Hills prices.
I knew it was a risky move, but it was my ONLY move. If I had stayed
where I was in LA, my business would have run itself into the ground.
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And as it turns out, it was the best move I could have made.
Because now, I was appealing to a whole lot of celebrities and other suc-
cessful people who weren't affected by the market drop after 9/11. These
people had money, and they weren't afraid to spend it in any market - they
wanted what they wanted.
To be honest, I don't think they would have paid $50 for two hours, that
would have been too low for them (…it would have scared them!)
So anyway, that was how I made the best out of a bad situation…
And I hope that next time YOU come across a pothole on your journey,
you can put your new ‘millionaire brain' to good use and allow it guide you
to find the ‘silver lining' of your situation.
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Chapter 36.
#7: The ‘Creativity Breakthrough’ Principle
Millionaires actively FUEL their creativity.
They nurture their ‘creative brain’, because they realize that this is
their REAL ‘money-maker’.
Every great product and business out there is the product of someone's cre-
ative idea (…someone that's probably very rich).
But unfortunately, most people DENY their creative brain by allowing their
minds to be constantly filled with worries, stress and ‘fluff', so there is never
any scope for accessing their creative potential.
Wealthy people actively fuel their creativity on a daily basis by giving them-
selves ‘mind breaks'.
Unlike your usual lunch or tea breaks, mind breaks are planned blocks of
time in your day where you can literally just ‘space out' with no distrac-
tions.
See, if you just allow your mind to relax and not think about anything in
particular, that's when you get your greatest creative ideas… And when
your truly ‘magic' wealth opportunities are born!
And this is seriously backed up by science.
In fact, I recently listened to a podcast by a doctor who was talking about

the power of daydreaming.
Although you probably don't realize it, your mind is constantly working
away in the background on any goals, problems or questions you have.
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And often when you just simply give your mind a break, it suddenly comes
up with all of the wonderful solutions and breakthroughs for you.
So even when I have a fairly busy schedule, I still make sure I find time
each day to just ‘space out'.
I get comfortable somewhere that I don't have any distractions around and
I do my best to just let my mind wander… And that's when I come up with
some of my greatest ideas.
I find the same thing when I go on vacation, even if it's a business trip. It
might sound weird, but I actually get a lot of great ideas when I'm just lying
back on the airplane.
It's usually when I'm flying back from a trip away. I put in those orange
earplugs so the person next to me knows I don't want to talk to them, so I
can just kind of do my own thing.
And that's when great ideas come to me, because my mind's been free and
I've just been having fun for a few days, or a week or two.
Often everything just kind of gels into this new idea that I get, so then I get
out my laptop and I start typing it down… So it's all ready to put into action
as soon as I get back to the office!
So once a day from now on, I would like you to schedule in at least 20
minutes of free time for a ‘creativity mind break'. Check out the exercise
below for more details.
Exercise: Creativity Mind Break
Once a day, I would like you to schedule in at least 20 minutes of free time
for a ‘mind break'.
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Unlike your usual breaks (e.g. your lunch break), mind breaks are planned
blocks of time in your day where you can literally just ‘space out', with
no distractions (yes, that does mean switching your cellphone to ‘silent
mode'!)
Get yourself comfortable in a quiet space and allow yourself to ‘step back'
from your busy day and just let your thoughts drift.
It doesn't matter whether or not you come up with new ideas in every mind
break, because every session will still be effective for clearing your mind
and fueling creativity.
So don't put any pressure on yourself… Just make sure you have a pen and
paper ready beside you in case you need to write any strokes of brilliance
down!
With Mindvalley founder and CEO Vishen Lakhiani
173
Chapter 37.
#8: The ‘Accelerator’ Principle
“Losers live in the past. Winners learn from the past and enjoy working in
the present toward the future.”
Denis Waitley
Millionaires always, always, always have their foot flat on the accelerator.
They don’t just SET goals, they follow through with their goals, by
constantly taking action steps that bring them closer to the finish
line.
Earlier we talked about the importance of planning out your time wisely, so
you are always systematically working towards achieving your goals.
For example, every day I have a to-do list of things that are going to get
me ahead in my business, and there's never a day of my life where I'm just
‘floating around' aimlessly.
And as a future (or current!) millionaire, I expect YOU to have an action-

packed to-do list each and every day as well, that is supporting you to work
towards your wealth goals.
By purchasing this program, you've already shown me that you are some-
one who takes action. And that's a great first step… Now you've just got to
continue this trend!
Too many people spend their time ‘fluffing around' on unimportant stuff,
and as a result they never experience true financial freedom…
Because as much as they may dream about being wealthy ‘someday', that
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‘someday' is never going to come unless they actually ACT.
The crucial thing is that you are always moving forward, rather than stand-
ing still.
Exercise: Accelerator Roadmap
This quick & simple exercise is a great one to integrate into your life, as it
quickly gets you into the habit of actively pursuing your goals.
Set aside just 10 minutes each Sunday (at whatever time suits you), to plan
out your ‘accelerator roadmap' for the week.
All you need to do is just think of at least THREE things you can do that
week that will bring you closer to your wealth goals, and write these down.
These are completely up to you, but here are some examples:
• Arrange to meet with someone who can give you helpful advice
• Read two chapters of a helpful book
• Do some research about a passive income idea you have
• Write a ‘to-do’ list for Monday
• Set a time to listen to one of your hypnosis tracks every day this week
• Take the next step towards getting your passive income project under-
way
Make sure these three things are achievable and realistic. Over the next
week, do your best to complete all of these tasks you have set yourself, and
tick off each one as you go.
And next Sunday, repeat!
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Chapter 38.
#9: The ‘Comfort Rejection’ Principle
Wealthy people are constantly pushing themselves outside of their comfort

zones and have learned to embrace any discomfort that comes with do-
ing this, as they realize that pushing the boundaries is ESSENTIAL for new
growth!
They have disciplined themselves to be able to ignore any hindering ‘warn-

ing messages' sent by their subconscious minds when they want to try new
things…
… Because they are aware that becoming stagnant will soon hinder their
creativity and limit their future possibilities.
For you to move forward on your journey to greatness, you need to be will-
ing to sometimes feel uncomfortable and out-of-place when you are trying
out new things.
Part of venturing outside your comfort zone involves embracing risk and
accepting that sometimes there may be negative consequences for your
actions.
However, wealthy people also understand that often the biggest risks
have the biggest payoffs!
If you keep pushing yourself to try new things, eventually you will find that
what used to be ‘out of your comfort zone' is now well within your comfort
limits.
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Chapter 39.
#10: The ‘Profit Protection’ Principle
Wealthy people understand that paying to protect their income is an IN-

VESTMENT… Which is why they very wisely hire experts to protect their
income.
These days especially, you can lose out big time if you don't have profes-
sionals such as lawyers, accountants and insurers helping to protect your
income, your business, and your investments.
I'm not saying you need them to be on a full-time paycheck (unless you're
Donald Trump), but it's really, really important to consult a lawyer when-
ever you are signing a business contract, buying or selling a business, pur-
chasing an investment, or any other important legal contract.
Sure, they cost money, but not reading or understanding the fine print prop-
erly can cost you a LOT more than their fee, as my friend and fellow multi-
millionaire Mark Ling found out the hard way…
Here’s Mark’s story:
When Mark was just the ripe age of 21, he was already making more mon-
ey per week than most 50 year olds.
Mark had built a website that was making several thousand dollars per
week, purely from affiliate marketing. He had 10 staff members working
part-time for him, in an ‘office' he had set up in the sleep-out in his univer-
sity flat.
And because of how well his site was doing, it was getting a fair bit of at-
tention from other marketers in the niche.
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Soon, Mark was offered the golden nugget: $1,000,000 for selling
his website.
Being young, inexperienced, and all-too-eager at the idea of being a mil-

lionaire, Mark read through the contract, all thoughts on how it would feel
to have a 7-figure bank account.
He tallied with the idea of hiring a lawyer to look over it, but after finding
out this could cost him $10,000, he decided it wasn't worth it. After all,
everything looked fine.
So he signed the dotted line, gave away rights to his business, and eagerly
awaited the biggest payday of his life to date (I mean, who wouldn't want
to be a millionaire at 21?!?)
But then, disaster struck.
Mark's business was gone, but he didn't get paid one cent of the million
dollars.
… How did this happen??
Because he was conned by a technicality in the contract.
I don't know the exact nitty gritty details, but basically, there was a techni-
cality in the contract forbidding Mark from building a competing website.
So, thinking he was keeping to the contract, Mark build a new site that
promoted totally differently products to the site he had sold, so they were
in no way competing.
But the marketers who had bought his site from him had other ideas. As
soon as they saw he had built another site, they declared that Mark had
broken the contract - and not only did they refuse to pay him, they also
threatened to SUE him.
178
Mark was naturally FURIOUS, and quickly went to a lawyer to plead his
case.
But over $20,000 in legal fees later, he was advised by his lawyer that al-
though he would win in court, the case would take two years to settle, and
Mark's legal fees would be close to $1,000,000 by that time.
So basically, it wasn't even worth fighting it.
Angry, down and dejected, Mark was left in financial ruin. He had to fire
all his staff because he didn't have money coming in, and still had a big tax
bill to pay.
He had to take an $80,000 loan to pay his taxes and legal fees, and find
a mind-numbing call center job at a local insurance company to pay the
bills.
Now, for a lot of people, this ordeal would have killed their spirit forever…
But within just two years, Mark had built a brand-new online busi-
ness, and he was making more money than the guys who had stolen
his website from him.
What a legend, right? As Mark himself now says, that non-competition

clause was really a blessing in disguise because it made him expand his
way of thinking, and as a result he broadened his business into a whole lot
of more profitable niches…
… From selling bestselling dog training products, to language learning

products, to guitar and piano learning products, and many more!
And here's the important thing…
Mark realized that even though he was broke on paper, he still had some-
thing that no one could take away from him: his millionaire mind.
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He'd built himself up from nothing before, and he KNEW he could do it
again.
And so this is our first moral of the story: With the right mindset, you
truly can achieve ANYTHING - and conquer anything that tries to
stand in your way!
And, of course, we have our second and very important moral of

the story: Always, always, always hire a lawyer to look over the fine
print.
For your own financial protection, it's always worth paying for a lawyer.
What may have cost Mark up to $10,000 initially to hire a lawyer to look
over his contract and define the non-competition clause would have saved
him close to a million dollars!
And it's not just lawyers who are important when it comes to protecting
your income. Accountants and insurers are also very important.
Especially if you are running a business, it's important to also have an ac-
countant on board who you can at the very least consult in relation to your
income, tax and expenses.
Not only can accountants help ensure that your business doesn't drive it-
self into financial ruin, they can also actually SAVE you money by making
sure that you are getting the best tax deals and pointing out any business
expenses that can be tax-deductible.
So more often than not, they can actually pay for themselves, and more!
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With fellow multimillionaire and internet marketing guru Mark Ling
181
Part Four: The Pot of Gold At The End
Of The Rainbow… How To Get The
Most Out Of Your Wealth
It’s good to have money and the things that money can buy, but it’s good,
too, to check up once in a while and make sure you haven’t lost the
things that money can’t buy.”
George Horace Lorimer
Congratulations, your pot of gold is in sight!
You've made it to the final section of Total Money Magnetism, and I hope
that by now you are well on your way to becoming the ultimate money
magnet!
I hope that over the course of this program your new ‘millionaire brain'
has been inspired to take action and begin the process of creating at least
one golden nest egg that is going to have money flowing into your bank
account while you sleep.
I also hope that you've also been busy making lots of connections and
building relationships with experienced wealth attractors who can help
you on your journey.
Remember, networking and forming connections with others can lead to a

whole wealth of new opportunities, and will help you to get to where you
want to be much faster than if you tried to ‘go it alone'.
And most of all, I hope that through the power of your advanced
wealth hypnosis recordings, you have begun to blast away the toxic
fears and beliefs that used to be clouding your money brain, and can
182
feel your new, empowered, creative and UNSTOPPABLE millionaire
brain taking shape.
This final part of the book is about what to do when you've finally made it
to that big pot of gold at the end of the rainbow…
… Whether that be your thriving business, your dream career taking off,
your weekly earnings from your several investment properties, or the big fat
deposits that keep appearing in your bank account like magic…
Whatever your pot of gold may be, I want you to be able to use it to live
your life to the fullest, become the happiest and most fulfilled version of
yourself, and be forever grateful for all that you have.
Happiness awaits, just over the page…
Enjoying a beautiful St. Martin sunset
183
Chapter 40.
Who says you can’t be rich and happy?
It's an age-old saying: ‘money doesn't buy happiness'.
And I agree that being rich doesn't automatically make you happy. Becom-
ing successful and financially free does give you a big boost, but that alone
does not guarantee your happiness.
But what wealth CAN do is help to fuel the experiences that make
you happy.
Recent research has found that experiences give people the kind of value
that can't be measured in monetary terms: happiness.
And the happiest people among us tend to be the ones who spend more
money on creating experiences in contrast to buying material posses-
sions (Howell, Pchelin & Iyer, 2012).
So this gives us a lot of insights into the money-happiness equation.
For example, a week-long holiday away with your family or partner is like-
ly to bring you a lot more happiness than buying a bigger TV. While your
vacation may only last for 6 days, the happiness you receive from this won-
derful experience lasts a lot longer.
While fancy accessories, clothes and devices will eventually get old and
you'll lose interest in them, your memories of all the good times you've had
in life will only get more golden with age.
You certainly won't spend time thinking about that big TV years down the
track.
184
I'm not suggesting that you don't buy nice things, as they definitely can
help to enhance your lifestyle in other ways…
But what I am trying to drive home is the importance of sharing experi-

ences with the people you love and maintaining what's really important
in your life, especially after you have realized all of you financial dreams.
After all, ‘buying time' is the whole point of creating passive income streams
and using leverage; so you can be making money while you sleep and play.
I personally love spending my free time travelling the world, especially

with good friends. And I am so grateful that my income allows me to do
this regularly.
My favorite place to visit is Barcelona, Spain, because I love the architec-

ture of Gaudi. He developed some wonderful (yet only partially completed)
cathedrals and other buildings, and I just love the imagination he brought
to them.
The buildings he created are so whimsical and colorful and vibrant, and I
often find myself thinking about them when I need a ‘mind break'… And
I can tell you that having these memories is a lot more special to me than
my Mercedes AMG.
So as you go forward in life and become the great ‘wealth magnet' that you
are now destined to be, I encourage you to actively pursue happiness by
enriching your life with positive new experiences.
Plus, the more you practice gratefulness in your life (you can refer back to
this in Money Magnet Success Fundamental #1), the more you will also
boost your happiness and life satisfaction… So who says you can't be rich
and happy??
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Chapter 41. Giving back
“The real measure of wealth is how much you’d be worth if you lost all
your money”.
Anonymous
Donating $5,000 to The Breast Cancer Research Foundation
Once you have obtained financial freedom, there's truly nothing more re-
warding than being able to use your wealth to help others in need.
Personally, I donate to the leukemia and lymphoma society because my

mom died of leukemia, and to the American Lung Association because my
dad died of emphysema.
186
I also support a number of other charities, such as The Breast Cancer Re-
search Foundation which you can see in the photo above.
It's an important and meaningful way that I can ‘give back', and it makes
me feel good to know that I am in some small way supporting people at a
time when they need it the most.
Interestingly, recent research has shown that despite what you might think,
you can actually gain more happiness from spending money on oth-
ers than spending an equivalent amount on yourself (Dunn, Aknin & Nor-
ton).
And this comes down to the fact that we humans are highly social crea-
tures, and when you do something special for someone in your life it helps
to strengthen your relationship, which gives you a warm happy ‘buzz' that
can last for hours.
As said by Warren Buffet himself, “When you get to old age, you will mea-
sure your success in terms of the people who love you”… And this is the
very reason that Warren is choosing to donate 99% of his wealth to chari-
table causes through the Bill & Melinda Gates Foundation.
Coming from the richest man in the world, if that doesn't say something
about what really brings you happiness in life, then I don't know what does!
Bill and Melinda Gates are also setting us all a wonderful example with their
Bill & Melinda Gates Foundation, a charity which does a huge amount of
work in reducing hunger and poverty in the world's poorest nations, and
more.
In fact, they recently featured in a very moving TED talk named “Why giv-
ing away our wealth has been the most satisfying thing we've ever done”.
It's well worth a watch if you haven't seen it already, and you can check it
out by following the link below:
http://www.ted.com/talks/bill_and_melinda_gates_why_giving_away_our_
wealth_has_been_the_most_satisfying_thing_we_ve_done
187
Let's be honest, most of us can't afford to give away 99% of our wealth!
But I'm sure that there are many small, meaningful ways in which you too
could use your wealth to help others in need.
It might be donating to the fundraiser at your local school, it might be do-

nating some of your time to volunteer in your community, or it could just
be making a donation to an organization that is meaningful to you.
Whatever you personally choose to do to give back, just remember to feel

proud of yourself for the amazing thing you're doing.
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Chapter 42. With every ending comes
a new beginning…
Congratulations, you’ve made it!!
I'm so proud of you, you've done something truly amazing for yourself and
your loved ones by completing this ultimate wealth program.
You've worked hard in so many ways to get to where you are now:
Changing old beliefs, thinking new thoughts, setting targets, making hypno-
sis part of your daily routine, forming new relationships, learning a whole
new wealth of millionaire strategies and techniques, and so much more…
You've put in an incredible amount of time and energy to get from where
you were, financially struggling and stuck in the ‘rat race', to where you are
now, equipped with the thoughts, ideas and mindset of a true millionaire.
When you began, you were just discovering the importance of the mil-
lionaire mindset and the critical role that hypnosis plays in reprogramming
your mind for success.
You'd always wanted to become wealthy and financially free, but because
of limiting beliefs that had been ‘programmed' into your mind from a young
age, you had never really known how to get there.
And as you've worked through all of the strategies, formulas and exercises
in this manual and listened to your hypnosis tracks each day, you've no
doubt seen a shift as you've begun to develop the wealth-building brain of
a millionaire.
And with every new action step that you take, you are moving closer and
closer to that ‘financial bulls-eye' that you set yourself near the start of this
program.
189
Remember that the more you longer you listen to your hypnosis
tracks, the more ingrained in your subconscious mind they will be-
come and the more effective they will be.
Plus, you can revisit these at any time of your life!
I can't wait to hear about all your amazing success and just how good you
feel after finally tasting real financial freedom.
So, here’s to your radical success!
As your final exercise of this program, I’d like you to choose some-
thing special to do that you can use to mark all of the phenomenal
success you’ve accomplished so far on your journey to millionaire
success.
Find a meaningful, rewarding way to celebrate. For example, a day trip to

somewhere special with your family.
At the very least, I want you to give yourself time to look back and reflect
on just how far you've come… on all of the goals you've achieved and the
breakthroughs you've made, and allow yourself to feel really proud of what
you've achieved.
Keep up the great work, and remember you can never stop learning and
growing. I wish you all the very best on the rest of your millionaire jour-
ney…
And don't forget to email me the story of your amazing success!
Your proud mentor,
Dr. Steve G. Jones.
190
Works Cited
Cialdini, Robert. B. Influence: The Psychology of Persuasion. New York:

HarperCollins, 1984. Print.
Dunn, E. W., Aknin, L. B. & Norton, M. I. “Prosocial Spending and Hap-

piness: Using Money to Benefit Others Pays Off.” Current Directions in
Psychological Science 23.1. (2014): 41-47. Web.
Howell, R. T., Pchelin, P. & Iyer, R. “The preference for experiences over
possessions: Measurement and construct validation of the Experiential Buy-
ing Tendency Scale.” The Journal of Positive Psychology. 1. (2012): 57-71.
Web.
Mischel, Walter; Ebbesen, Ebbe B. & Raskoff Zeiss, Antonette. “Cognitive

and attentional mechanisms in delay of gratification.” Journal of Personal-
ity and Social psychology. 21.2 (1972): 204-218. Web.
191
Cool Tools, Helpful Resources and
Recommended Reading
For those interested in affiliate marketing, creating informa-

tion products & creating kindle books online, check out this
awesome 3-part video course:
Go into your Member's Area to access your “3 Fastest Ways To Make Mil-
lions Online” video by highly regarded internet marketer and multi-mil-
lionaire Mark Ling (you received this awesome bonus video free with my
program).
In this video, Mark will take you through the exact step-by-step methods
to start quickly learning a passive income online using 3 different passive
income models. It's a must watch!
And for those of you who are particularly interested in creating Amazon
Kindle books, here is a link to the video explaining how Kindle direct pub-
lishing works:
https://kdp.amazon.com/
Amazing book to get you started making a passive income

selling physical products on Amazon:
Peña, William U. Amazon selling secrets: How to make an extra $1K -

$10K a month selling your own products on Amazon.
You can jump to this book by following the link below:
www.totalmoneymagnetism.com/go/amazonselling
192
Great sites for freelancing or outsourcing staff:
www.elance.com
www.fiverr.com
Helpful video for learning how to become a property inves-

tor:
For any real estate ‘newbies', I recommend you start by watching this video
by ultra-wealthy real estate experts Robert Kiyosaki and Dolf De Roos, in
which they will walk you through the 6 Steps to Becoming a Real Estate
Investor in a fun and easy-to-follow way:
https://www.youtube.com/watch?v=sDjB2yKZK18
Helpful books for investing in stocks & bonds:
Frey, Alex H. & Bytes, Ivy. A Beginner’s Guide To Investing: How to Grow
Your Money the Smart and Easy Way. Ivy Publications LLC, 2012.
www.totalmoneymagnetism.com/go/investingguide
Wild, Russell. Bond Investing For Dummies. Indianapolis: Wiley Publish-

ing Inc., 2007.
193
www.totalmoneymagnetism.com/go/bondinvesting
Graham, Benjamin & Zweig, Jason. The Intelligent Investor: The Definitive
Book on Value Investing. A Book of Practical Counsel (Revised Edition).
New York: HarperCollins, 2006.
This bestselling book was first published in 1949 and has been hailed by
Warren Buffett as the best investing book ever written!
www.totalmoneymagnetism.com/go/intelligentinvesting
Books that will teach you the art of persuasion and how to
write amazing sales copy:
Cialdini, Robert. B. Influence: The Psychology of Persuasion. New York:

HarperCollins, 1984. Print.
www.totalmoneymagnetism.com/go/persuasion
Schwartz, Eugene M. Breakthrough Advertising. Boardroom Books, 1984.
194

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