COLUMBAN COLLEGE, INC.

#1 Mt. Apo St., New Asinan, Olongapo City, Philippines 2200

Tel. Nos. (047) 222-3329, 224-1581-82; Fax No. (047) 222-7782

SENIOR HIGH SCHOOL, BASIC EDUCATION DEPARTMENT

THE IMPACTS OF SOCIAL MEDIA INFLUENCERS IN THE DECISION MAKING OF

THE YOUTH
XAINA ALFANE, MARK JASON COLO, RICA MAE ELAYDA, JOHN JOSHUA P. OLI, SARAH
PIAZZANI

Columban College, Inc., Olongapo City, Philippines

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Research Locale by Rev. Fr. Vincent Lyons from 1982 to

1983. In 1983 the administration of the
The research will be primarily be college was handed over by the columban
conducted inside the Columban College fathers to the Vincentian Fathers. Rev. Fr.
Main Campus in Olongapo City, Constancio Gan was appointed school
Philippines. Columban College was first director. The Daughters of the charity took
known as Naval Reservation Junior College. over when the contract of the Vincentian
It was passed by the Admana family in 1961 expired in 1989 when Sr. Stella Real D.C
to the Columban Fathers. The first director was appointed school director.
of Columban College was Rev. Thomas L.
Convery with Rev. Fr, Paul O’ Malley SSC In 1993 Most Reverend Bishop
as his assistant. The Columban Sisters were Deogracias Iniquez Jr. the head of the
assigned in 1962 to assist in the diocesan school, took over the
administrative and teaching programs. In administration of Columban College like
that same year the Paris of St. Columban any diocesan school, the director of an
was year the Parish of St. Columban was institution comes from the diocesan clergy
inaugurated with O’ Malley as its parish assigned in the diocese in Iba.
priest. In 1965, Convery was succeeded by
Rev. Fr. Daniel O. Presto was
Rev. William F. Sullivan, SSC as school
appointed as school director in 1993 and
director. Rev. Fr. John Curry SSC took over
became the president until October 2005, He
in 1971 and Rev. Fr. Edward McKenna was
was succeeded by Rev. Fr. Roland M. Almo
the school director from 1973 to 1975. From
and then by Rev. Fr. Msgr. Crisostomo A.
1976 to 1982 Rev. Fr. Richard Cannon SSC
Cacho and is presently the school president.
was the school director. He was succeeded

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 COLUMBAN COLLEGE, INC.
#1 Mt. Apo St., New Asinan, Olongapo City, Philippines 2200

Tel. Nos. (047) 222-3329, 224-1581-82; Fax No. (047) 222-7782

SENIOR HIGH SCHOOL, BASIC EDUCATION DEPARTMENT

THE IMPACTS OF SOCIAL MEDIA INFLUENCERS IN THE DECISION MAKING OF

THE YOUTH
XAINA ALFANE, MARK JASON COLO, RICA MAE ELAYDA, JOHN JOSHUA P. OLI, SARAH
PIAZZANI

Columban College, Inc., Olongapo City, Philippines

===========================================================================================

Furthermore, Columban College Inc. Senior High School level in the academic
Basic Education offers a primary and
secondary education, and according to
registar’s office, in primary levels it has
composed of 192 students while in junior
high school level, there are about 492
students with the total of 684 students for
both primary and junior high school, in the
academic year 2019-2020.

In addition, Columban College Inc.

also offers Senior High School program
which composed and compromise of 5 year 2019-2020.
strands which are the Science, Technology,
Engineering and Mathematics (STEM),
Humanities and Social Sciences (HUMSS),
Accountancy and Business Management
(ABM), Technical Vocational and Figure1. Map of Columban College
Livelihood (TVL) and also the current batch Main Campus in Olongapo City
of General Academic Strand (GAS). It has a
total population of 968 students from grade
11 and 967 students from grade 12, with the Significance of the Study
total population of 1,935 students from

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 COLUMBAN COLLEGE, INC.
#1 Mt. Apo St., New Asinan, Olongapo City, Philippines 2200

Tel. Nos. (047) 222-3329, 224-1581-82; Fax No. (047) 222-7782

SENIOR HIGH SCHOOL, BASIC EDUCATION DEPARTMENT

THE IMPACTS OF SOCIAL MEDIA INFLUENCERS IN THE DECISION MAKING OF

THE YOUTH
XAINA ALFANE, MARK JASON COLO, RICA MAE ELAYDA, JOHN JOSHUA P. OLI, SARAH
PIAZZANI

Columban College, Inc., Olongapo City, Philippines

===========================================================================================

This study is significant to the Parents- It will help them to guide their
followings, as it tackles the influence of sons and daughters in using their social
social media influencers in the decision- media platforms, and they can also help in
making of the youth and what are the teaching them in making a good decision.
positive and negative consequences of it.

Students- This research can give them

awareness in using social media and making Youth- This research will help them to give
good decision in life. limits in using their social media
applications and it will help them in
Teachers- This research can help them to choosing and making their own decision by
gain more knowledge about the influence of not influencing by others.
social media influencers and the social
media itself, and also they can be the tool in School- This research can give them
educating and teaching their students to be knowledge and awareness that can leads into
capable aware in choosing and making improving and giving more focus the
decision. Empowerment Technologies subject and
teaches it to all grade-levels of high school.

Social Media Influencers- This can help

them to be more careful enough in Researchers- This research can help future
persuading and endorsing something in their researches to conduct more research
social media platforms or application. regarding the influence and impact of social
media influencers in the decision-making of
the people especially the youth.

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 COLUMBAN COLLEGE, INC.
#1 Mt. Apo St., New Asinan, Olongapo City, Philippines 2200

Tel. Nos. (047) 222-3329, 224-1581-82; Fax No. (047) 222-7782

SENIOR HIGH SCHOOL, BASIC EDUCATION DEPARTMENT

THE IMPACTS OF SOCIAL MEDIA INFLUENCERS IN THE DECISION MAKING OF

THE YOUTH
XAINA ALFANE, MARK JASON COLO, RICA MAE ELAYDA, JOHN JOSHUA P. OLI, SARAH
PIAZZANI

Columban College, Inc., Olongapo City, Philippines

===========================================================================================

Youth- a certain person who use social

media applications and platforms and the
Definition of Terms
one who influence the decision-making.

Electronic Words of Mouth (E-WOM) -

the strategy of talking that mainly used by
social media influencers, in influencing
audiences.

Social Media- a website where in social

media applications and platforms that
usually use by social media influencers and
people especially the youth.

Social Media Influencers (SMIs) - a social

media user, blogger, entertainer and
influencer who influence the decision-
making of the youth.

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