Fruitien juice

https://www.youtube.com/watch?v=LIQa_u-txCc
● Fresh fruits( apples, mangoes) at a farm are shown and associated with juice boxes with certain degree of
clarity.
● Summer season is shown to depict mangos being the most preferred fruit by pakistanis( the idea prevails as
the family seems to be on a vacation).
● Viscosity obtained through pressing or breaking of fruits portraying that no preservatives are added in the
juice.
● Showing how families gather and share their time together. Moreover, the individual is nostalgic about time
spent with his family, this depicts that family values are endorsed in the campaign ( product availability in
different quantities) .
● SEC A and B are targeted which is depicted through the life style and them celebrating their vacation at a
countryside ( children, adults and families)