BREAKOUT ROOM 7

NAME ROLL NO.

Ankit Mohapatra 04

Radhika Bagaria 07

Garima Barnwal 15

Anshul Meharchandani 28

Siddharth Jain 52

Anshuki Tripathi 57

Q1- Rerun the Cluster Analysis with 4 clusters. Compare the 3 cluster solution and 4
cluster solution. In your opinion which is better?

A-
Numbe
r of
Cases
in each
Cluster
Cluster 1 25.000
2 38.000

3 50.000

4 22.000

Valid 135.000

Missing .000

Numbe
r of
Cases
in each
Cluster
Cluster 1 50.000
2 38.000

3 47.000
Valid 135.000

Missing .000
According to our opinion Cluster 3 solution is better than the Cluster 4 solution because of the
following reasons:
1. In the Cluster 3 solution, values are more close to the cluster centre as compared to the
Cluster 4 solution which indicates a better performance.
2. In Cluster 3 we have few segmentation, thus convenient to develop a strategy to cater for
customers of various categories.

Q2- Label the Clusters based on characteristics shared by them.

A- Cluster 1- Laggards
Cluster 2- Fitness Enthusiasts
Cluster 3- Fitness Slackers

Q3- Profile the clusters based on – Tried Premium service, Attitude towards Food, Attitude
towards Fitness, Fitness Apps used, Download, Attitude towards medical check up, Workout
regime.

A-
Q4- BASED ON YOUR ANALYSIS SUGGEST SUITABLE STRATEGIES TO THE STARTUP
TO DRIVE USAGE AND ALSO GET MORE CUSTOMERS TO AVAIL PAID SERVICES

A- BASED ON OUR ANALYSIS, SUITABLE STRATEGIES TO THE STARTUP TO DRIVE

USAGE AND ALSO GET MORE CUSTOMERS TO AVAIL PAID SERVICES ARE:-

1- Customers can be driven to pay for customized workout routines and customized diet charts
according to them
2- Premium quality products and services can be offered at reasonable prices to larger market
3- One can have attractive offers for the target audience in order to attract their interest
4- Conducting secondary research to understand the target customers better
5- Customers prefer receiving rewards for achieving milestones so sales strategy can be driven
in that direction.
6- Spreading awareness through advertisement and marketing strategies to instil health benefits
in the mind of prospective customers