Business Model Canvas
Key Partners Key Activities
 Farmers equipped  Contracts
with machineries  Technology and
and eqipments, development
 Traders and MNC’s  Availability of
 Technicians and Technicians
Farming experts,  Marketing
 Consultants
Key Resources
 Database of farmers,
traders, and MNC’s
 App and website
 Technicians
 Information about
latest updates in the
sector
 Consultants
Cost Structure
 Technology and development
 Marketing
 Collateral for equipments
 Technicians and Consultants
 General and admin expenses
Value Propositions Customer Relationships Customer Segments
 Providing farming  Self-service through  Small and Medium
eupiments on rent, website, scale farmers,
 Way to use  User support,  Large MNC’s and
underutilised  Social Media, traders,
machines,  Technicians on call,  Farmers with
 Platform for selling machineries
the produce,  Targeting a niche
 Modern knowledge segment in the agro
regarding industry,
techniques, policies,
Channels
etc.
 Internet-medium,
 Financial assitance,
 Desktop,
Smartphones,
 Social Media
 Through traders,

Revenue Streams
 Commission on renting and leasing of machineries,
 Fees on consultation,
 Commission on selling and buying of produce,
 Payments through online app,
 Negotiation model for buying and selling of produce,