Abhishake

Date: 09-02-24 Designed KhetiGaadi Designed By: Chhetri Regd. No.: 23251
For:
 Business Model Canvas for KhetiGaadi
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

Facilitating transactions. Providing hassle-free solutions

Collaborations with
Providing agricultural Access to a wide for buying, selling, and renting Farmers seeking
knowledge and advice equipment modern equipment for
insurance companies. Sourcing and onboarding range of Provide on-ground support and agriculture
Network partnerships suppliers
agricultural training to farmers.
Agricultural input
for a wide range of
equipment
machinery. suppliers
Key Resources Channels Financial institutions
Input Suppliers
Agricultural service
Financial Institutions Knowledge-based
Online platform infrastructure. Online platform for buying, providers
NGOs & Government
Knowledge resources for farmers. advice for selling, and renting.
Partnerships with insurance Knowledge-sharing through
providers farmers. advice and articles

Insurance
Cost Structure Revenue Stream
services for
Platform maintenance and development. agricultural Income generated through transactions (buying, selling,
Operational costs for knowledge-sharing and insurance
services
equipment renting).
Possibly commission-based revenue model
Marketing & Promotion Costs
Subscription fees
 Customer Segments:
Small and medium-sized farmers: This is the core
customer segment, with a focus on those in
Maharashtra, Madhya Pradesh, Gujarat, Rajasthan,
Punjab, and Haryana.
Agricultural input suppliers: Seed companies,
fertilizer companies, equipment manufacturers, etc.
Financial institutions: Banks, NBFCs, etc. offering
loans and insurance products for agriculture.
Agricultural service providers: Contractors, repair
shops, etc.
 Value Propositions:
For farmers: Access to a wide range of agricultural
inputs, equipment, and services at competitive
prices. Rent equipment instead of buying, saving on
capital costs. Access to financing and insurance
products. Technical advice and support through
KhetiGuru platform.
For input suppliers: Access to a large and growing
base of farmers. Efficient platform for distribution
and marketing.
For financial institutions: Access to pre-qualified
leads for agricultural loans and insurance products.
For service providers: Efficient platform to reach
potential customers.
 Channels:
Mobile app: Available in 10 regional languages,
accessible to farmers even in remote areas.
Website: Provides additional information and
resources for farmers.
Direct sales team: Focused on larger farmers and
agribusinesses.
Partnerships: With input suppliers, financial
institutions, and service providers.
 Customer Relationships:
Customer support: Through phone, email, and in-
app chat.
Field staff: Provide on-ground support and training
to farmers.
KhetiGuru platform: Offers technical advice and
information.
 Revenue Streams:
Commissions on sales of agricultural inputs: From
input suppliers.
Transaction fees: For equipment rentals and other
services.
Lead generation fees: From financial institutions and
service providers.
Subscription fees: For premium features on the
KhetiGuru platform.
 Key Resources:
Mobile app and website: Technology infrastructure
to connect farmers, suppliers, and service
providers.
Supply chain network: Partnerships with input
suppliers and service providers.
Data and analytics: To understand farmer needs
and preferences.
KhetiGuru platform: To provide technical advice
and support.
Key Activities:
Platform development and maintenance:
Continuously improving the mobile app and
website.
Sourcing and onboarding suppliers: Building
relationships with input suppliers and service
providers.
Marketing and promotion: Reaching out to farmers
and raising awareness of the platform.
Providing customer support: Addressing farmer
inquiries and resolving issues.
Developing and managing KhetiGuru platform:
Providing relevant and valuable agricultural
content.
Key Partnerships:
Input suppliers: To offer a wide range of agricultural
products.
Financial institutions: To provide financing and
insurance products to farmers.
Service providers: To offer agricultural services like
rentals, repairs, etc.
NGOs and government agencies: To collaborate on
initiatives for improving farmer livelihoods.
Cost Structure:
Technology costs: Development and maintenance
of mobile app and website.
Marketing and promotion costs: Reaching out to
farmers and raising awareness of the platform.
Customer support costs: Providing phone, email,
and in-app chat support.
Partnership costs: Commissions and fees paid to
partners.
Staff costs: Salaries and benefits for employees.