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A digital platform for farmers This will be an all- This service can be used by
to create a comprehensive encompassing service to help farmers to procure inputs via
network for sharing farmers improve productivity Mahindra, which will ensure
information. through use of appropriate that small and marginal farmers
Major data points: inputs in terms: enjoy economies of scale. Here
• Weather updates • Cropping patterns Mahindra will act as a broker or
• Market prices • Type of irrigation system an aggregator and charge
• Best farming practices • Soil testing brokerage fee.
• Type of fertilizers
• Organic and inorganic
methods to be used
Production Stage
Provision of skilled and Mahindra to use its extant EPC The company already has a
unskilled labour on a contract service vertical to construct strong presence in this space
basis. Mahindra to act as an irrigation systems for through Trringo. It allows small
employment exchange wherein farmlands. This service can be farmers to rent agri equipment
unemployed agriculturists can implemented using a cluster and enjoy benefits of
find temporary employment as based approach as well. mechanisation. Refurbished 2nd
a farm labourer. Mahindra will hand equipment may also be
also provide preliminary level used.
of training to such people in
best agricultural practices .
Post-production Stage
Revenue
Fixed
Usage based
Commission
Warehousing
Costs
Construction
Warehousing
Lab cost
Equipment
related
Operations