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Farm as a Service (FaaS)

Team Name: The Contrarians


Pre-Production Stage

Information Farm Analysis Input Procurement

A digital platform for farmers This will be an all- This service can be used by
to create a comprehensive encompassing service to help farmers to procure inputs via
network for sharing farmers improve productivity Mahindra, which will ensure
information. through use of appropriate that small and marginal farmers
Major data points: inputs in terms: enjoy economies of scale. Here
• Weather updates • Cropping patterns Mahindra will act as a broker or
• Market prices • Type of irrigation system an aggregator and charge
• Best farming practices • Soil testing brokerage fee.
• Type of fertilizers
• Organic and inorganic
methods to be used
Production Stage

Labour Irrigation Equipment Renting

Provision of skilled and Mahindra to use its extant EPC The company already has a
unskilled labour on a contract service vertical to construct strong presence in this space
basis. Mahindra to act as an irrigation systems for through Trringo. It allows small
employment exchange wherein farmlands. This service can be farmers to rent agri equipment
unemployed agriculturists can implemented using a cluster and enjoy benefits of
find temporary employment as based approach as well. mechanisation. Refurbished 2nd
a farm labourer. Mahindra will hand equipment may also be
also provide preliminary level used.
of training to such people in
best agricultural practices .
Post-production Stage

Storage Crop Market Linkage

Mahindra to act as a demand Similar to input-market


aggregator for warehousing and linkage, Mahindra’s network
cold-storage facilities. can be leveraged to reach out to
Mahindra to tie up with institutional customers. This
logistics and warehousing will help them evade the
service providers to build existing hardships in local
supply capacity, and provide mandis and get good prices for
on-demand storage service to their produce.
farmers.
Revenue and Cost Considerations
Farm Input Equipment Crop Market
Information Labour Irrigation Storage
Analysis Procurement Renting Linkage

Revenue

Fixed

Usage based

Commission

Warehousing

Costs

Construction

Warehousing

Lab cost

Equipment
related

Operations

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