GLOBAL ADAPTABILITY -2

Reflective Paper

Shambhavi Singh MS20GF077 MGB-GF(Oct-2020)

INTRODUCTION
Founded by five businessmen, 3M was incorporated in the year 1902, as Minnesota Mining and
Manufacturing Company. In 2002, they marked their 100 th anniversary a century of their innovation.
In 1916, they shifted their headquarter to St. Paul. 3M’s stock listed on the NYSE in 1946. As per their
report their sales in 2002 was worth $16.33 billion. Afterwards the company changed their name to
3M company. Experimental, Industrial, and selling developments delivered accomplishment upon
progress throughout the long term, in the end making 3M a reliable name on the Fortune 500
overview. With corporate exercises in 70 countries and arrangements in 200, they are centred
around making the development and things that advance every association, update each home, and
improve every life. At 3M we are a purpose-driven enterprise.  We know that we can grow our
business while collaborating to solve some of humanity’s greatest challenges. And we know that
innovation is not innovation without Sustainability. “Mike Roman Chairman and Chief Executive
Officer, 3M. 3M’s strategies for sustainability: -

1. Science for Circular - Plan courses of action that achieve more with less material, pushing
an overall indirect economy.

2. Science for Climate - Advance to decarbonize industry, accelerate overall climate plans
and improve our natural impression.
3. Science for Community - Make a more convincing world through science and move people
to oblige organization.

Source: 3m.com
 BUSINESS MODEL CANVAS

Partners Activities Value Proposition Customer

Customer Relationship Customer Segment
Segments
 Manufacturing  Non- stop  Innovation
 Product for
 Production innovation  Long-term
 3M brands professionals
 SCM  An ecosystem of  Patent-attached
 Distribution (healthcare,
 Distribution idea relationship manufacturing,
network
 Quality control  Wide range of  Quality etc.)
 Retailers
 Marketing and sales products  Support
 Raw material  Products for
 Branding  3M technology  Convenience
providers consumers
 R&D advancing every  Reputation
 Investors (Home,
company  Trust personal health
 Acquisitions  3M products
 Roush-Fenway care, students,
Resources enhancing every Channels
racing office, etc)
home
 Joint ventures  Imagination 
 3M innovation Distributors and
 Innovation capacity retailers
improving every
 88,000 employees  Online
life
 $30 billion annual  Manufacturers
sales  Corporative
 Brand & value contract
 Sales office
 Social media
 Intellectual property

Cost Structure Revenue Streams

 General offices  Sale

 Corporate research labs  Royalties
 Design
 Manufacturing and creation cost
 Distribution and coordination
 Advertising and promoting
 STRATEGIES

Supply- Chain Marketing Innovation

 Regionalize Supply  Go Ahead campaign  Setting stretch
Chains  Content marketing targets
 Lean Six Sigma  Hashtag campaigns  Distributing assets
 Harmonize Global  3MDIY web portal as 'slack
Processes  Post-its banner ads  Backing of
 Accelerate ‘bootlegging’
Disruptive  Provision of staged
 Technology resource support

Supply-Chain Strategies
3M’s supply-chain strategy is based majorly on four elements: -

1. Regionalize supply chain - They compress worldwide supply chains to diminish intricacy,
intensify the operational effect, upgrade client assistance, and assemble high-performing
ability.
2. Lean six sigma - The establishment of 3M's culture of client-centricity also, operational
greatness. They introduced six-sigma in the year 2001-2004, launched lean in the year 2009-
2012, afterwards in 2013-present they embedded lean and six sigmas in their culture.
3. Harmonize worldwide cycles - In-game plan with Business Change, pass on a-list benefit,
working for the capital organization, and asset utilization.
4. Accelerate interruption - Deliver considerably better, lower cost, and more imaginative items
clients.
Marketing Strategies
Go-Ahead crusade

The Go-Ahead campaign is a movement of short chronicles that included how post-it notes
were used by different people in a surprising manner. These accounts were roused by
buyer's online tales about their experiences with the thing. Among these accounts was
"Think yearningly" which featured how people used post-it notes to record their dreams.
Another video named "Start Fresh" showed how customers used post-it notes to remind
them about their yearly objectives, for the duration of the day. By utilizing shopper's
accounts as a motivation, 3M can make advertisements that precisely portray its client's
enthusiastic relationship with its items.

1. Content Marketing
Client Generated Content remaining parts mainstream for a few reasons. It empowers
organizations to post their client's manifestations and get special substance for nothing. It
likewise empowers clients to acquire extra openness – which advances to makers who need
to expand their prevalence via web-based media. For 3M, the procedure appears to be
fitting since its clients are makers. Indeed, the brand tracked down that the majority of its
buyers have a place with the creator development. First of all, the development alludes to
DIY-errs who are keen on businesses like advanced mechanics, artworks, and designing. As
indicated by 3M's worldwide image system pioneer Remi Kent, the brand needed its items
to empower inventiveness and self-articulation.

2. Hashtag missions

The #LifeWith3M anteroom's trademark was "3M Science. Applied to Life." It intended to
show how 3M's things could be useful in various organizations. Among the mission's
headways were 3M's science applied to correspondence, which showed how 3M's
unadulterated silica glass with a viscoelastic foam simplified broadband foundation. Another
video progression about 3M's science applied to transportation showed how 3M's
disintegration safe polyurethane elastomer guaranteed plane parts. The mission was
proposed to assemble brand care just as inclination energetic specialists to join the brand.

3. 3M DIY web-based interface

3M has ceaselessly made important substance. The brand dispatched the 3MDIY online
interface – a middle where DIYers can get inspiration for their next project. Among its posts
are Tips for Painting a Wall from Dark to Light and How to Create a Plank Wall. Each post of
these posts contains low down one small step at a time heading (with pictures!). The brand's
technique has achieved a half development in time spent on the site. As Post-it circulates
more DIY projects, it can normally advance its things.
Innovation Strategies
The association has reliably regarded advancement, and this has been an anticipated and key subject
since its start. their 'holy person' figures among past CEOs have been unequivocally related with
requesting and supporting the advancement culture which portrays the firm. Their overall
advancement method is based on two place themes – significant mechanical capacity and strong
thing improvement limits. They join these to engage them to offer a steady progression of headway
things and line extensions/thing improvements. Exceptional strength is the planned commitment
from the specific and advancing side which enables 'creative connection', devising new and much of
the time inconceivable blends of prerequisites and means.

Different key engaging impacts merit hailing:

1. Setting stretch targets – for instance, 'x% of arrangements from things introduced during the
past y years' – gives a sensible and unsurprising message and a focus for the sum affiliation.
2. Allocating resources as 'slack' – a reality wherein staff can examine and play with
contemplations, develop probability events or blends, etc.
3. Encouragement of 'smuggling' delegates managing improvement projects voluntarily and
routinely getting to resources in a non-formal way – the 'philanthropic outwardly debilitated
eye' sway.
4. Provision of coordinated resource support for pioneers who need to take an idea forward
suitably different levels of internal speculation for which people can offer. (against
continuously high deterrents) – this backs' business attempt' (inside venturesome direct)
rather than people feeling they need to leave the firm to take their keen contemplations
forward.

3M Transformation Strategy.
Change – close by Portfolio, Innovation, and People and Culture – is one of 3M's fundamental
requirements to drive long stretch turn of events and worth creation. 3M has taken a couple of
actions on its change journey to streamline and improve its assignments, including the execution of
another undertaking resource organizing (ERP) system and the April 2019 move from five to four
business get-togethers.

Engaged by the accomplishment of these exercises, 3M is detailing another overall working model,
completed on January 1, 2020, which further changes its four business social affairs – Safety and
Industrial, Transportation and Electronics, Health Care, and Consumer – with the association's
customers and go-to-publicize models. In the new model, 3M's business bundles as of now have a
full commitment in regard to all parts of strategy, portfolio headway, and resource prioritization
across their entire overall exercises.

Under the previous model, zone, and country gatherings – which contained 3M's International
Operations affiliation – were responsible for setting needs in their regions. The whole of 3M's overall
specialists by and by reports into the business social affairs and limits they are fundamental for, and
3M no longer has an International Operations affiliation.
To help 3M's new working model and assurance cross-valuable profitability, the association has
made upgrades to its business pack support limits. These include:

 The combination of assembling, production network and client activities into another
Enterprise Operations association zeroed in on upgrading the client experience start to
finish; A recently framed worldwide Corporate Affairs association zeroed in on progressing
and securing the organization's image and notoriety altogether zones of the world.

 Realignment of all current corporate capacities to drive more viable activities across
geologies.

Rebuilding and Expected Annual Savings

Because of these activities, 3M started a rebuilding that will decrease roughly 1,500 positions,
crossing all business gatherings, capacities, and topographies. On a pre-charge premise, 3M took a
rebuilding charge of $134 million in the final quarter of 2019. The organization expects yearly pre-
charge investment funds of $110 to $120 million, with $40 to $50 million of every 2020.

3M During Pandemic
3M representatives reacted early and quickly to the pandemic, providing basic items to devoted
cutting edge medical care laborers and people on the call. In January of a year ago, we increase
creation to the full limit at our plants making N95 respirators in the U.S. what's more, around the
planet – multiplying creation inside two months. Before the year's over, we had fabricated 2 billion
respirators all around the world – on multiple occasions the sum we created in 2019.

Growing assembling in the U.S.

As the main maker of N95 respirators in the U.S., they have extended their homegrown assembling
limit since the beginning of the pandemic. They were making more respirators than any time in
recent memory is as yet growing creation. In the U.S. alone they are presently fabricating in excess
of 95 million N95 respirators a month – up from 22 million every month in 2019.

At 3M's Aberdeen, South Dakota, plant, another 120,000-square-foot development to the 440,000-
square-foot office has added additional assembling lines and mechanized hardware. The extension
added in excess of 100 positions at Aberdeen's 3M office – that is on top of the 200 positions added
at the plant since the start of the pandemic.

In any case, that is by all account not the only way 3M is making a difference. Notwithstanding N95
respirators, 3M has inclined up the creation of different arrangements utilized in the reaction to
COVID-19, including hand sanitizers and sanitizers.

Circulating supplies in a period of uncommon interest

Speeding up the creation of respirators was made conceivable by measures taken by 3M well before
the episode of COVID-19, including the expansion of sequential construction systems that were
placed into activity when they were required. During the pandemic, 3M has likewise worked with
accomplices to get continuous information to give a clearer image of what supplies it had available
for a better arrangement with client interest. M's brisk move to create appropriate supplies in a
period of remarkable interest acquired us the "Provider of the Year" grant from Supply Chain Dive.
Sharing what they have realized.

3M upheld the United Nations assignment of Dec. 27 as the International Day of Epidemic
Preparedness and joins the intergovernmental association in its push to bring issues to light of
plague readiness utilizing science-based data and best practices for sickness counteraction and
reaction. During the pandemic, 3M has worked intimately with governments and the private area in
more than 70 nations to aid endeavours to help ensure their residents, medical care laborers, people
on the call, and fundamental specialists against COVID-19. In large numbers of those nations in the
course of the most recent twenty years, 3M has chipped away at scourge readiness and reaction
activities including PPE accumulating programs. 3M is sharing what it has found out about present
and earlier endeavours around PPE storing programs in another white paper that subtleties
government best practices and recommends how governments can create versatile and feasible
reserve programs considering these exercises.

How a side venture developed into a device that is helping support the quest for a COVID-19
immunization

Another 3M exertion that is important for the present battle against COVID-19 had its underlying
foundations in a little biopharmaceutical filtration project at 3M during the 1990s. The 3M™
Emphases™ AEX Hybrid Purifier utilizes an extraordinary channel material that captures pollutants
while permitting the necessary drug substances to go through the channel. This innovation joins two
cycles into a solitary advance, which can help researchers obtain their eventual outcome more
efficiently and in greater sums, something that is significant in the competition to seek after
treatments and antibodies to treat and secure against COVID-19. "Our items are utilized by our
clients to make medicines and it is particularly satisfying to know the study of 3M's answers would
now be able to assist with the COVID-19 medicines," said Jonathan Hester, an exploration researcher
in 3M's Global Biopharmaceutical Purification business. "It's incredible to chip away at materials that
have that sway." 3M CEO.

Supporting prosperity in day-by-day life

Alongside physical separating and hand washing, wearing a non-clinical face veil is a significant
advance in attempting to help forestall the spread of COVID-19 to help the prosperity of others
locally. That is the reason they have presented the 3M™ Daily Face Mask, a non-clinical, reusable,
fabric face veil to help support the overall population's endeavours to restrict the transmission of
COVID-19 when shopping, at parties, or in any setting where a face covering is required.

Aiding people group around the globe

3M has reacted with money and item gifts since the COVID-19 episode started – including
respirators, careful covers, and hand sanitizer – through the neighbourhood and worldwide
philanthropic guide accomplices. They have submitted $20 million as a foundation monetary blessing
supporting local area accomplices attempting to address necessities. Likewise, 3M and the 3M
Foundation have submitted $10 million in real money and item gifts to COVID-19 reaction
endeavours all through 2020. 3M has likewise chosen 10 worldwide establishments to get an
aggregate of $5 million in awards for their COVID-19 innovative work.
No. Concept Present usage of Suggested use of the concept,
the concept as to enhance any functional
seen from the area of management.
company’s stated (In point form)
plans, actions etc.
1 Symbolisms – Red tone in In the event that you take a
use of name, Singapore gander at 3M Advertisements,
number, colour, represents all- their centre is more towards
logo, pictures inclusive fellowship advancement, so they should
etc. and uniformity and change the shade of the logo
the number 3 is to Bright blue as in Singapore
said to have culture, this tone reflects
mysterious powers. driving front line mechanical
developments.
2 Business M- usage of science
Analysis ad tech for a
Framework 1 enhance lifestyle.
(choose from O- Develop
Heptalysis, economy while
CATWOE, being sustainable
MOST, VPEC-T, S- develop new
MoSCoW) peoducts and
services.
T- use content
marketing
3 Business V- using their
Analysis scientific attributes
Framework 2 to solve complex
(choose from issues.
Heptalysis, P- privacy
CATWOE, restrictions for data
MOST, VPEC-T, misuse
MoSCoW) E- post banner
advertisements so
that users can paste
their feedbacks.
 C- content are
designed by users.
T- it is their
companies code of
conduct to be good
and loyal through
their advertisement
4 Business
Analysis
Framework 3
(choose from
Heptalysis,
CATWOE,
MOST, VPEC-T,
MoSCoW)
5 Cultural  In terms of Make sure to pass by the book
Adaptability for corporate and adhere to rules as
human resource culture Singaporeans do not pass by a
management ensure your jugaad actually like we Indians
handshake is do. Its occasionally an
delicate approach to show regard to
 Be mild- other culture corporate work.
mannered in
discourse as
there are
three
significant
dialects Sino
Tibetan,
Dravidian
and
Austronesian
.
6 Impact of The future The future objective of the
Climate Change objective of the organization to lessen 100%
on future organization to carbon impartial by 2050 and
decrease 100% to be half by 2030. As the
carbon impartial by organization puts a great deal
2050 and to be half in the R/D area, it should think
by 2030. of some innovation that helps
 catch other destructive
synthetic substances in the air,
to arrive at its carbon
nonpartisan objective early.
7 Competitor Competitor  The company should
analysis – ability investigation – focus more on electric
of company to capacity of the car market, which has
pivot quickly, organization to high market potential in
create rotate rapidly, future.
competitive make an upper  There are multiple focus
advantage etc. hand, and so forth areas and hence
sometimes it becomes
3M qualities crucial to focus on
certain products and yet
• The the others should not
organization has a be ignored.
full concentration  The company is involved
in Research and in numerous litigations
improvement and should move away
which drives from these concepts.
development.

• As the
organization is US
based and thus
gives them an
upper hand as the
USA because of its
high geopolitical
strength manage
economies through
sanctions.

• The store
network is quite
smooth which gives
them the upper
hand

• They work on
 individuals criticism
through crusades
which follow their
key patterns and
differentiated.
• The
organization should
zero in additional
on the electric
vehicle market,
which has high
market potential in
the future.

• There are
different center
territories and thus
once in a while it
gets critical to zero
in on specific items,
but the others
ought not to be
overlooked.

• The
organization is
engaged with
various suits and
should move away
from these ideas.
8 Usage of pop
culture for
product /
service design
or marketing
9 Use of families 3M division
as part of STP incorporates Health
analysis care,
transportation,
Electro, and
 correspondence
organizations. The
underneath
connection will
assist you with
comprehension.

Its situating plays in

regions where
advancement and
innovativeness are
various fields with
the economical
turn of events.
10 Glocalisation of 3M confinement Localization is the system that
product design, Strategy includes globalization,
operations, normalization,
marketing Once the internationalization, and
organization enters interpretation. On the off
a worldwide chance that you need to go
market, it first neighbourhood utilize the
imports its items enthusiastic/nostalgic
later to upgrade its association to assemble a
inventory network superior casing.
it secures its crude
material from
nearby market and
sell through
neighborhood
channels.
11 Use of majority,
minority and
counterculture
framework for
product /
service design,
marketing
12 Use of material
and non-
material culture
framework for
product /
service design,
marketing