ARMY INSTITUTE OF BUSINESS ADMINISTRATION (AIBA)

SAVAR CANTONMENT, DHAKA

David’s Tea Marketing Plan

Course name: Service Marketing

Course code: MKT4706

Submitted by

Sakib Hasan Khan Srijon- B4170B016

Submitted to

Muzahidul Islam
Lecturer
Army IBA, Savar Cantonment

Date of Submission: 8th June, 2020

 ACKNOWLEDGEMENT

We would like to express our deepest appreciation to all those who provided me the possibility
to complete this Business idea. A special gratitude we give to our Lecturer Muzahidul Islam
sir for his contribution in stimulating suggestions and encouragement, helped us to coordinate
our Business idea.
We have to appreciate the guidance given by our supervisor as well as the panels especially in
our term paper that has improved our skills thanks you for your comment and advices.
 Executive summary

The paper focuses on the Tea Industry, as the David’s Tea market is increasing with
the increase in the Tea industry, the company earned the market share of 25.5% in 2008 and
growth is still expected in coming years. However, there is high competition in the tea industry
and the Tea Industries are facing competition in the Tea market, the company has the
diversified product portfolio and the investors, analysts believes on growth and the best-ever
profit.
 Table of Content

Topic Sub Topic Page no

Executive Summary 02
Strategic Focus and Plan 03
Advantages
Competency and Sustainable Sustainable
03
Advanatges Advantages

Swot Analysis Internal 05

External
Customer 06
Industry Analysis
Analysis
Competitor Analysis Competitive
Analysis 07
Positioning
Target Markets MArketing 09
Program

10
Price Strategy

Place Distribution Strategy

11
Past Sales
Revenues 11
Five Year
Financial Data and Projections Projection
Organization
Implementation
Evaluation and Control 13
Bibliography 14-15