MEDIA BIAS IN

CANADA
Bayley Bird, Lan Tran, Allison Pan
Definition: The general interests (biases) of ownership raised by
one particular media company, reflected through its news stories.

Stakeholders: corporations & individual journalists, readers

BIAS BY IMAGE BIAS THROUGH

The images chosen to accompany a PLACEMENT
story can change the way we
Journalists use the inverted pyramid
perceive a given topic. News sources
method to decide which details of the
and other entities will select and
story are more "newsworthy" and which
even alter photos to suit the location on the news outlet would likely
narrative they are pushing, even if capture the readers' attention.
that narrative is not completely
accurate.

BIAS BY BIAS BY WORD

HEADLINE CHOICE AND
Websites write dramatic and TONE
emotional headlines to pull in
The subtle use of language can
readers, while the article doesn't
influence how readers interpret the
deliver what the headline promises.
news. Be aware to use subjective
words.

BIAS IN
CANADIAN
JOURNALISM
Journalists and news outlets will
project their politically left or right
leaning biases to their audience. This
projection can lead to the public
developing their own unconscious
biases - which can be dispelled through
recognition and proper representation.
BIAS BY
SELECTION/
OMISSION
News coverage is usually
omitted (i.e., selectively choosing
what is most relevant) by the
news reporter/journalist.

MEDIA OWNERSHIP
Canada has big corporations that own multiple news outlets, such as The
Toronto Star Corporation, The Postmedia Network Canada Corporation, and so
on.
Bias can hardly be removed from media-owning corporations or the individual
journalist, yet it would be a good idea for the public to be media literate so as to
object to biases. Journalists can also try to be more critical by looking at
different sides of an issue.