JOURNALISM

Presented by:
Jansen Cosidon Daguio
 What do you
know about
JOURNALISM?
 It is the process of collecting,
writing, editing, and presenting of
news or news articles in newspapers
and magazines and in radio and
television broadcasts.
Let me count the points…
 Serves as an avenue to be a watchdog of
the government.

 Informs public through advertising on

price, quality of goods, products, and
services.

 Informs public on newest trends or

what is likely to happen tomorrow.
 Keeps record of history-notable events
in the society.

 Entertains people

 Promotes social relationship and

responsible involvement in social
issues.
 Parts of

a Newsletter
Nameplate
-banner in front of a newsletter.

Usually contains the name of

the newsletter, logo, subtitle,
motto, and publication
information including volume.
Issue or date.
Body
 Bulk
of the text which excludes headlines and
decorative text elements.
Table of Contents
 Usuallyappears in front pages, the table of
contents briefly list articles and special
sections with page numbers.
Masthead
 Usuallyon the second page that lists the
name of the publisher-staff names,
contributors, subscription information,
address, logo etc.
Headline
 Afterthe nameplate, it identifies each article in
a newsletter.
 Most prominent text element
Kicker
 Often seen in newsletter design

 Is a short phrase set above the headline.

 Can serve as an introduction or section

heading to identify a regular column.
Deck
 Oneor more lines of text found between the
headline and the body of the article.

 Sometimes called subheading which,

generally, appear within the body of the
article.
Subhead
 Appearing within the body of articles that
divides the article into smaller sections.
Heads/Titles
 Createa hierarchy that leads the reader into
newsletter content
Running head
 Also called header, it is a repeating text- often
the title of the publication- that appears,
usually at the top, of each page or every other
page in a newsletter layout.
 Sometimes page number is incorporated with
it.
Page numbers
 Canappear at the top, bottom, or sides of
pages.

 Usuallypage one is not numbered in a

newsletter.
Bylines
 Short
phrase or paragraph that indicates the
name of the author of an article.
Continuation line/Jumpline
 Indicates where an article is continued on or
from

 Continued on page 45

 Continued from page 16

Continuation heads
 Identify the continued portion of the articles.

 Along with jumplines, provide continuity and

cue for the reader as where to pick up
reading.
End signs
 A dingbator printer’s ornament to mark the
end of an article.
Pull-quotes
 Used to attract attention, especially in long
articles

 Small selection of the text in a larger typeface.

Photos/Illustrations
-Photographs, drawings, charts, or clip art

 MUG SHOTS- most typical photograph- more

or less straight to the camera head and
shoulder picture. It is also called “Headshot”.
Caption
 Phrase,sentence, or paragraph describing a
photograph.

 May be directly above, below, or to the side of

a picture
Photo Credit Line
 Identifies who took the picture

 May appear with the photo or be placed

elsewhere on the page, such as the end of
the article.
Mailing Panel
 Newsletterscreated as self-mailers (no
envelope) need a mailing panel.

 It
contains the return address, mailing
address of the recipient, and postage.

 Appears on one-half or one-third of the back

page, so that it faces out when folded
Literature Cited
 Donald
L. Ferguson and Patten, Jim.
JOURNALISM TODAY!. National Textbook
Company.1988.page 18-55.

 Community Collegian. NCC’s official

publication

 Williamite.DWCL’s official publication

THE END