Foreign Student Group Support Programs

03
Seoul City’s Unique Exchange
04
Traditional Culture Exchange
08
Sports Exchange
10
Language Exchange
12
Scenery
Dial 120 then 9 and you will hear
14
a message in Korean.
(Please choose from the Education
following languages: English,
19
Chinese, Japanese, Vietnamese
and Mongolian)
Original
26
Published Date December 2015
Publication Division Tourism
Unique
Department of Seoul 31
Publisher Mayor of Seoul
Planning and Production
Landmark
Seoul Tourism organization 39
Design Korean Association for Four Seasons Festivities in Seoul
Disabled Culture Contents, Corp.
Photo Credit visitseoul.net, and 42
various other contributors Seoul Field Trip Map
44
 Foreign Student Group
Support Programs
The city of Seoul has implemented a project geared towards
expanding the activities of Seoul students by making
available exchange programs with foreign students on the
elementary, middle and high school, and university level.
This program has resulted in an increased number of foreign
student groups visiting Seoul.

Eligibility
Foreign student groups of 20 or more visiting Seoul

Support Program
1. Information on Exchange Matching
2. Sister Schools Partnership Establishments Support
3. Matching Services for Education Facilities within Seoul
4. Exchange Support for similar majors
5. Provision of guide of culture experience for exchange students
6. Provision of interpretation services and preparation for various events
for cultural exchange among students
7. Provision of the Seoul Public Relations Kit (Guide book for Field Trip,
Map of Seoul & Notebook)

Applications & Inquiries

Submit Applications via fax or email
FAX. +82-2-3788-0899
E-mail. marketing@seoulwelcome.com
Inquiries. +82-2-3788-0867 or +82-2-3788-8154
 Become a Barista
Seoul City’s
You can become a barista for a
Unique4 day! How about having fun with
your friends enjoying coffee each
of you made?
Exchange
Program How’s
the coffee
I mad
e?

Greetings!
Brief Encounters,
Lifelong Memories

Plenty of programs are

available for visiting students.
From tradition, culture,
and sports to language,
you will be experiencing
a whole new world in Korea.

4 Student Group Program Guide

Cooking Class K-POP Dance Performance

Try making a dish with fellow Come witness the worldwide

Korean Students. Let’s discuss
our personal favorite dishes over
the ones we made with our not-
yet-professional hands but team-
made!
famous Korean culture! Why
not watch K-POP dance
performances of Korean students
and learn some of it yourself?

I’m too a K
-POP sta
r!

Wh
ic
the h dish
mos did
t? you
like

5
 The Casino Adventure The Broadcasting Experience

I could become a talented card Act as if you were a Korean

dealer, why not? pop star and leave a trace of
You can make bets in Casino recording.
Experience at a school together It will be a special memory to be
with Korean students. come together with the Korean
students in the shooting.
?
t of us
ambler ou
st g
the be
Who is

“Ready
~
What g Action!”
enre w
ill our m
emorie
s be?
6 Student Group Program Guide
The Homestay Experience IT Exchange

This is precisely the Korean culture! Stay
overnight at a friend’s place where you will
be able to try the Korean home cooked
meals and spend the day with your friend’s
family. Try staying in touch with the friend
you made through homestay.
Korea, the leading nation of mobile
& Internet technology! Let’s share
an IT class in Seoul. What do
you think of visiting the IT related
Tourist Resources with some
friends after class?

Building memories wit

h
the new family you’ve
met
in Seoul.

“Wow~ this is
fast, real fast!
the world’s high So this is what
est speed inte
rnet is like!”

7
 Traditional Etiquette & Attire Experience
Traditional Take this opportunity to try on the

Culture
beautiful hanbok and learn the
Korean etiquette! Korea is referred
to as the Eastern nation of etiquette.

Exchange Let us spend some time getting to

know this part of the Korean culture
through our learning experience.
Greetings!
Brief Encounters,
Lifelong Memories

Experience the many faces of the

Korean Traditional Culture.
Try on the traditional attire hanbok,
learn Korean etiquette, taste royal
dishes including tteok (=rice cake),
and enjoy traditional ditional
rean tra
music brought to you 전to통 rn절
lea예 Ko을
한 e국
rie의
n ce k.
ds-입on고exp in hanbo
through gayageum, A h복
한 an을
험bein
활 g
동 dressed
wh체
tte는 ile
pansori, etc. e배tiq워ue보

8 Student Group Program Guide

Traditional Musical Instrument Experience Traditional Dance Performance

The all-too-exciting kkwaenggwari, You will definitely want to get to know

the melodious pipe, the full and them better once you watch Korean
grand drum… Touch and play the students dance, dressed in beautiful
Korean traditional music instruments. hanboks! After the performance is
How about performing with Korean over, you can learn how to dance
students? with them.
“This
is
In the so upbeat,
midd how u
perfo le p
rman of a sam lifting!”
ce ulnor
i

Fall in love w
ith charming K
orean traditio
nal dance

9
 Taekwondo

Sports Watch this demonstration by

Korean students of Taekwondo,
the traditional Korean martial

Exchange art! Jaw-dropping taekwondo

demonstrations always fill the room
with such excitement.
Greetings!
Brief Encounters,
Lifelong Memories

It is an era where the world

is united through sports.
Shall we venture out to see which
sports most represents Korea?

tration
emons
w-dropping d
A ja

10 Student Group Program Guide

Sports Traditional Games

Although it may be the very first Foreign and Korean students

encounter with foreign students,
one match of sweating droplets is
all that it takes to make one feel as
if they were friends forever!! Sports
transcend borders.
play traditional games such as
yunnori and tuho. Any level of
awkwardness will be overcome
while explaining the rules and
students will be able to create strong
bonds while playing.

ld.’ sports
wor
re the through
a e
‘We come on
e be
W

Friendship that
blossoms thro
ugh traditional
play

11
 Meeting

The first meeting with Korean students!

Language First encounters are always so exciting!
Hopefully when you see them welcoming

Exchange you with open arms, this first encounter

will become a moment to remember.

The
Greetings! ne
mee rvous
ting m
Brief Encounters, a ne oment
w fr o
Lifelong Memories iend f

It’s okay if we each use different languages.

Because this can become an opportunity
for exchange. Through discussions
and debates we can exchange not only
thoughts but language as well.

12 Student Group Program Guide

Topic Presentation
What are the thoughts of Korea students?
If the culture is different, will the way they
think be different too?
Even if your language abilities are
limited, please take some time to discuss
your opinions about these topics.
Deeper thou
ghts through
Discussion
It’s time for a full-out exchange
in opinions! It is a meaningful yet
educational time to understand on
a deeper level the thoughts of both
side students and expand your
perspective of this world.
discussions
13
S
4
Scenery

The beauty of nature.

hidden within the city.
Refreshen your mind by taking deep breaths
of fresh air. You will be able to see
a beautiful image of Seoul
which stands in harmony
with the nature.

14 Student Group Program Guide

Seoul’s Nature and Scenery

Gangseo Swamps Ecological Park nformation

An amazing ecological park with 279-23, Yangcheon-ro 27-gil, Gangseo-
a continuous flow of people where gu, Seoul, Korea (47, Banghwa 3-dong)
you will be able to see many 02-3780-0621
waterfowls within the city. Bicycle
hangang.seoul.go.kr
and roller skating lanes are also well
maintained.

Naksan Park nformation

A park located in Naksan. Taking the 54, Naksan-gil, Jongno-gu, Seoul,
road from Ihwa-dong, an attractive Korea
mural is discovered at the end 02-743-7985
where also stands the park. This is
the filming location of the TV series
‘Rooftop Prince’ and ‘Two Hearts’.

Amsa Ecology Park nformation

Its borders stretch out to a space of 616-1, Amsa-dong, Gangdong-gu,
162,000㎡ along the banks of Hang- Seoul, Korea
gang river with a hiking trail over 1km 02-3780-0501~4
long. Following this trail, you can
hangang.seoul.go.kr/archives/396
bask in the late fall scenery as you
walk past the Silvergrass now as tall
as humans.

The Green Hall nformation

You can learn and experience the 206, Bamgogae-ro, Gangnam-gu, Seoul, Korea
futuristic environmental friendly Weekdays 09:00-17:30
housing and energy, including
Saturdays 09:00-15:30
houses built and equipped with
(Closed on National Holidays, Sundays,
modern technology by the Korea
Korean Thanksgiving & New Year)
Land Housing Corporation(LH).
English
02-459-1971
thegreen.lh.or.kr

15
Banpo Brdige’s Moonlight Rainbow Fountain nformation
This bridge spews out 190 tons of water Banpo-daegyo & Jamsugyo, Banpo-
per minute. During the day the falling water dong, Seocho-gu, Seoul, Korea
resembles a willow tree, willow leaves, and 100 02-3780-0578
or more other images. When the sun sets, it
presents us with a beautiful rainbow within the
night with 200 shades of lighting and music. It is
in the Guinness Book of Records as the world’
s largest fountain bridge.It goes through 3~7
cycles per day from April to October.

Northern Seoul Dream Forest Park nformation

A true escape from the hectic city, this 173, Wolgye-ro, Gangbuk-gu, Seoul,
park provides a view that takes your Korea
breath away while enjoying the natural Visitors Center 09:00-21:00
environment. In the park there is a
(Operating hours differs for the exhibition
cultural complex called Dream Forest
hall, art gallery & art center. Inquire by
Art Center, which is equipped with an
phone or via website)
art gallery, cafe and restaurant. You
02-2289-4001
can also admire the city view from the
observatory. dreamforest.seoul.go.kr

Bugak Octagonal Pavilion nformation

Located mid-point to the Bugak Skyway. This is 267, Bugaksan-ro, Jongno-gu, Seoul,
one of the most visited tour sites in Seoul as you Korea Bugak Octagonal Pavilion
will be able to see the graceful appearance of 02-725-6602
the Bukhan Mountain standing towards the back
bukak-palgakjeong.tistory.com
and a full view of the city including the Namsan
Mountain, Hangang River and 63 Building
towards the front. A slow mail box which delivers
its mails after one year is also an attraction that
is used to make special memories.

Southwest Water Treatment Plant nformation

Half of the sewage produced from 201, Yangcheon-ro, Gangseo-gu,
Seoul is treated here. Sports facilities Seoul, Korea
including soccer fields and tennis Weekdays 09:00-16:00
courts are within the vicinity. The Saturday 09:00-12:00
students can gain insight into the (Closed on Sundays & National Holidays)
environment through the viewing of
02-3660-2131
this facility.
www.seonam.seoul.kr

16 Student Group Program Guide

West Seoul Lake Park nformation
Utilizing the theme of ‘water’ and ‘recycling’
, 20, Nambusunhwan-ro 64-gil,
this space was transformed into an Yangcheon-gu, Seoul, Korea
attractive area of relaxation by using the Open 24/7 (365 days)
water pipes and precipitation tank from
02-2604-3004
the water treatment plant. The large lake
parks.seoul.go.kr
in the center of the park includes fountains
aligned in a row. They are designed to
automatically spout water every time an
airplane is detected to pass by.

Seoul Forest nformation

A natural forest 5 times the size of 273, Ttukseom-ro, Seongdong-gu,
Yeouido Park. The Seoul Racecourse Seoul, Korea
was remodelled into this park back Open 24/7 365 days (Operation hours
in 2002. Many efforts were put into vary for the ecological forest and insect
preserving the coexistence of wild life garden)
animals and the natural environment.
02-460-2905
parks.seoul.go.kr

Seonyudo Island nformation

Seonyudo Island is Korea’s first 343, Seonyu-ro, Yeongdeungpo-gu,
“recycled” park from a remodelled Seoul, Korea
filtration plant. It is known to be 06:00-24:00
an ecological park with the best
02-2631-9368
scenery. Its visitors come to take
parks.seoul.go.kr
rest and for leisure in this natural
environment.

Floating Island nformation

The first floating architectural structure 683, Olympic-daero, Seocho-gu,
in the world where a cultural communal Seoul, Korea Hangang Park
space was created, making Hangang 09:00-20:00(Convention Center),
River a much more attractive site. 10:00-23:00(Cafe)
It is being used as venues for
02-3477-1004
international conventions and various
www.floatingisland.com
performances.

17
Yeouido Saetgang Eco Park nformation
With 6 different themes in mind, this place 48, Yeouido-ro, Yeongdeungpo-gu,
is divided into the water treatment zone, Seoul, Korea
the ecological system experience & Sunrise-Sunset
learning zone and the ecology protection
02-3780-0570
zone. The ecology protection zone does
hangang.seoul.go.kr
not contain any artificial facility whatsoever
in order to protect the natural environment
and is bound to limited access in certain
areas during the breeding season.

Yeouido Park nformation

A park on a site of 231㎡ within the 68, Yeouigongwon-ro, Yeongdeungpo-
city. The trail is well paved enabling gu, Seoul, Korea
walkers to enjoy the nature within the 02-761-4078
city. The grand square is available
parks.seoul.go.kr/yeouido
for people to enjoy various sports
including inline skating.

World Cup Park & Sky Park nformation

What was once a landfill in Nanjido 243-60, World Cup-ro, Mapo-gu,
went through an enormous Seoul, Korea
transformation into an ecological park Sunrise-20:30(November-February:
to celebrate the 2002 World Cup and Sunrise-18:30)
the new millennium. It encompasses
02-300-5501
peace, the sky, sunset, and the
worldcuppark.seoul.go.kr
Nanjicheon Park, making it a popular
place for dates and family outings.

Cheonggye Creek nformation

Cutting through the heart of Seoul, Cheonggye-ro District, Seoul, Korea
you can take a walk along this stream (Cheonggye Plaza: 14, Seorin-dong,
which recently started to be used as Jongno-gu, Seoul, Korea)
a complex space. It has artistic space 02-2290-6114
such as Broad Art Gallery as well
as spaces that provide ecological
experiential learning such as the
Cheonggye Ecological School.

18 Student Group Program Guide

 4
Education

You can witness the transformation from

the past to the present.
From Hangul to other curious objects.
Why don’t we learn and experience the history
and culture of Seoul?

E 19
 The History and Culture of Seoul

National Folk Museum of Korea nformation

The National Folk Museum of Korea 37, Samcheong-ro, Jongno-gu, Seoul, Korea
is a museum that reflects the daily life 09:00-18:00
and culture of Korea, visited by over (Subject to change each month. Please
2 million people annually. It provides refer to our website. Closed on Tuesdays
educational and cultural opportunities & January 1st)
to better understand and experience
English, Chinse & Japanese
the traditional Korean lifestyle.
02-3704-3114
www.nfm.go.kr

National Museum of Korea nformation

The National Museum of Korea is a
place where visitors can explore the
essence of Korean arts and culture.
The museum owns over 240 thousand
cultural heritages of Korea from the
prehistoric times to the present.
137, Seobinggo-ro, Yongsan-gu, Seoul, Korea
09:00-18:00
(Open until 21:00 on Wednesdays and
Saturdays, until 19:00 on Sundays and
Statutory Holidays; Closed on Mondays
and January 1st)
English, Chinese & Japanese (Prior Requests)
02-2077-9045~7,9085
www.museum.go.kr

National Museum of Korean Contemporary History nformation

The National Museum of Korean
Contemporary History, situated in
Gwanghwamun Square, exhibits
more than 1,500 displays that
provide insight into the modern and
contemporary history of Korea dating
back from the late 19th century to the
present.
198, Sejong-daero, Jongno-gu, Seoul, Korea
10:00-18:00(weekdays from March to October)
10:00-17:00(including weekends from November to February)
(Closed on Mondays, January 1st, Korean Thanksgiving & the
Lunar New Year)
English, Chinese & Japanese (early requests required for groups)
02-3703-9200
www.much.go.kr

Fun Museum nformation

The Fun Museum is quite unusual; 97, Saemal-ro, Guro-gu, Seoul, Korea
however, it provides unique Wednesday-Friday 10:00-18:00 (Last
encounters through attractive items. intake 17:00)
Light, sound, movement, science Closed on Mondays, Tuesdays
and life are its themes and it exhibits
1544-3852
countless different yet incredible ideas
www.funmuseum.com
of the manufactured items.

20 Student Group Program Guide

Samsung Art Museum Leeum
Leeum first started out from Samsung
Group Founder’s personal art
collection. It shows Korean antiques
& foreign modern art pieces and also
houses an education & cultural center
for children.
Prior ticket reservations required for larger groups.
nformation
55, Itaewon-ro, Yongsan-gu, Seoul, Korea
10:30-18:00
(Closed on Mondays, January 1st, Korean
Thanksgiving & Lunar New Year)
English, Japanese & Chinese digital
guide (at additional cost)
02-2014-6900
www.leeum.org

National Palace Museum of Korea nformation

Joseon Royal Palace, holding the 1-57, Sejongno, Jongno-gu, Seoul,
secret of 600 years of history. Korea
This museum is where relics that tell 09:00-19:00(09:00-18:00 from
us of their private story and show us Tuesdays-Fridays)
the lifestyle within the bounds of the Closed: Mondays
palace are revealed. The museum English, Chinese, Japanese
holds in possession a collection of
02-3701-7500
approximately 42,000 pieces.
www.gogung.go.kr

Gahoe Museum nformation

The Gahoe Museum stands within the 17, Bukchon-ro 12-gil, Jongno-gu,
Bukchon Hanok Village and gives Seoul, Korea
us a taste of the past Korean lifestyle 10;00-18:00(Closed on Mondays)
through charms and folk paintings.
02-741-0466
Group tours or field trips available
www.gahoemuseum.org
upon prior reservation.

Seodaemun Museum of Natural History nformation

Korea’s first natural history museum
which opened in July 2003. Its
presentation forms a chronological &
spatial order within its 3 exhibitions.
The 3-D Diorama format piques
others’ interests.
51, Yeonhui-ro 32-gil, Seodaemun-gu, Seoul, Korea
Weekdays 09:00-18:00
(Open until 17:00 from March to October, extended
1hr on Weekends and Holidays throughout
November-February, closed on Mondays, January
1st, Korean Thanksgiving & Lunar New Year)
02-330-8899
namu.sdm.go.kr

Prior ticket reservations required for larger groups.

21
Museum of Traditional Music (National Center for Korean Traditional Performing Arts) nformation
The very first Museum of Traditional Music. 2364, Nambusunhwan-ro, Seocho-gu,
The 6 permanent exhibition halls are decorated Seoul, Korea (Seocho-dong)
under seven themes. Approximately 250 09:00-18:00
audio & visual resources related to the (Closed: Mondays, January 1st)
Korean traditional musical instruments are
02-580-3130
presented while a 3D animation is played in the
www.gugak.go.kr
auditorium. The Outdoors Experience Center
holds performances of traditional folk game
and samulnori for free.

Seoul Education Museum nformation

A museum reflecting the history of 19, Bukchon-gil, Jongno-gu, Seoul, Korea
education in Seoul. The items on display Weekdays: 09:00-18:00
brings a scent of memories from the older Weekends: 09:00-17:00
generation, while the visitors are able to (Closed for holidays & the first and third
gain insight into graduations of the past Wednesdays of every month)
and about Seonggyungwan, a historical
English (on weekends only)
Confucianism School.(Prior phone
02-736-2859
reservations required for large groups)
edumuseum.sen.go.kr
Prior ticket reservations required for larger groups.

Seoul Metropolitan Library nformation

The Seoul government building of 110, Sejong-daero, Jung-gu, Seoul, Korea
a borough built back in 1926 was Tuesday-Friday: 09:00-21:00;
transformed into a library. This location Saturday-Sunday: 09:00-18:00
has been used to record TV shows (Closed on Mondays)
such as Running Man and Psy’s music
English, Chinese & Japanese
video, ‘Gentleman’.
02-2133-0300
lib.seoul.go.kr

National Hangeul Museum nformation

A permanent exhibition hall introduces
Korea’s history and value, while
special exhibitions and a library
operate to display Hangul and
alphabets of different countries. The
Hangul Learning Center located on the
3rd floor is a space for foreigners to
easily understand and learn Hangul.
139, Seobinggo-ro, Yongsan-gu, Seoul, Korea
09:00-18:00(Tuesdays, Thursdays, Fridays)
09:00-21:00(Wednesdays, Saturdays)
09:00-19:00(Sundays, Holidays)
Closed: Every Monday, January 1st and other
dates indicated by The National Museum
English(Wednesdays), Chinese(Thursdays), Japanese (Fridays)
02-2124-6200
www.hangeul.go.kr

22 Student Group Program Guide

Seoul Museum of Art nformation
An important public gallery in Seoul, 61, Deoksugung-gil, Jung-gu, Seoul, Korea
displaying art pieces with artistic value 10:00-20:00(Tuesday-Friday)
and popular appeal. The architecture 10:00-19:00(Closed on Weekends & Holidays
depicts the Renaissance style and was from March-October, closing at 18:00 from
recognized for its architectural and November to February, closed on Mondays &
historical value, being designated as January 1st)
the 237th registered cultural heritage.
English
02-2124-8800
sema.seoul.go.kr

The Historical Museum of Seoul nformation

The Historical Museum of Seoul holds 55, Saemunan-ro, Jongno-gu, Seoul, Korea
exhibition items that allow us to take Weekdays 09:00-20:00
a look at the traditional lifestyle and Weekends 09:00-18:00
culture along with the present-day (Closing at 19:00 from November-
Seoul. Its miniature model (1/1500 of its February, closed on Mondays)
actual size) provides a full view of the
English, Japanese & Chinese
city at a glance.
(wireless guide system)
02-724-0274~6
www.museum.seoul.kr

Yejiwon nformation
Yejiwon provides various etiquette 72, Jangchungdan-ro, Jung-gu, Seoul,
programs. Included in the programs is the Korea (Jangchung-dong 2ga)
tea ceremony, traditional wedding, kimchi 02-2234-3325
workshop, etc. More recently it has been
www.yejiwon.or.kr
used as a fan meeting venue for Korean
Popular Stars. The Korean Popular stars
and fans experience the authentic Korean
wave while learning about traditional
etiquette and culture together.

The War Memorial of Korea nformation

Established in 1994 the War Memorial of Korea is South 29, Itaewon-ro, Yongsan-gu, Seoul, Korea
Korea’s lead comprehensive war history museum. The 09:00-18:00 / 09:00-20:00
commemoration room, the war history room, 6•25 war room, (Last Wednesday of every month)
dispatched troops room, forces development room, donation Closed on Mondays
room etc encompass the 7 indoor exhibitions. On top of (Closed on the next day following the holiday
these is the children’s museum, outdoor formation equipment period (if this period includes Monday
exhibition place, and out of the 34,000 relics is possession,
02-709-3139
approximately 7,000 are put on display. Let’s learn about the
www.warmemo.or.kr
importance of peace and the spirit of national security.

23
Presseum-Newspaper Museum
Here, you can learn about the history
of newspapers, which covers politics,
social issues, economy and cultural
contents. There are fascinating
exhibits related to Hanseongsunbo,
the first newspaper published in
Korea.
Korean Furniture Museum nformation
The Korean Furniture Museum is a
specialized museum which categorically
displays the traditional wooden furniture from
the post-Joseon Dynasty era into material,
type, and district traits. 10 households are
on display in order for us to see the usage
of the furniture while admiring the holistic
Korean living space in sync with the interior
decor, floral wall, lawn, and nature, etc.
Korean Cultural House nformation
A cultural space that introduces and
allows us to understand the beauty of the
traditional culture of Korea. Korean and non-
Koreans alike can experience and enjoy a
comprehensive Korean traditional culture
in this place. Included in this experiential
program is the Korean paper art, embroidery,
jewelry making, talchum, Taekgyeon, etc at a
cost of 15,000~20,000 won.
Bank of Korea Currency Museum nformation
The Bank of Korea Currency Museum
not only displays ancient & modern
currencies but limited currency
editions as well. The visitors can
encounter interesting experiences
related to currency in the exhibition
hall. Proves to be popular among
families with children.
24 Student Group Program Guide
nformation
139, Sejongno, Jongno-gu, Seoul,
Korea Ilmin Museum of Art 5-6 Fl
Tuesday-Sunday 10:00-18:00
(Last intake 15:30, Closed on Mondays, January
1st, Lunar New Year & Korean Thanksgiving, the
first week of March and September)
02-2020-1830
presseum.or.kr
121, Daesagwan-ro, Seongbuk-gu,
Seoul, Korea (Seongbuk-dong)
Closed every Sunday, New Years,
Korean Thanksgiving
English (Reservations required for
information guidance)
02-745-0181
www.kofum.com
12-9, Teheran-ro 92-gil, Gangnam-gu,
Seoul, Korea
Traditional Culture PR Education Center
02-3011-1788
www.kous.or.kr
39, Namdaemun-ro, Jung-gu, Seoul, Korea
Tuesday-Sunday 10:00-17:00 (Closed
on Mondays, Korean Thanksgiving,
Lunar New Year, from December 29th-
January 2)
English (Digital Recording)
02-759-4881
museum.bok.or.kr
Institute of Traditional Korean Food nformation
The Institute of Traditional Korean Food and the Tteok Museum 71, Donhwamun-ro, Jongno-gu, Seoul, Korea
operates a program for foreigners, giving them the opportunity to 10:00-18:00
make tteok, kimchi, traditional food, traditional alcohol, etc. The Closed: New Years, Korean Thanksgiving
Tteok Museum on the 2~3 floor of the Institute of Traditional Korea
02-741-5447
Food specifically displays around 2 thousand items including
www.kfr.or.kr
cooking tools and various types of tteok. This allows one to directly
experience the Korean food culture through observation and learning.
On the 1st floor is a Jilsiru Tteok Cafe where you can try the Korean
tteok•traditional sweets and cookies and traditional beverages.

Hanseong Baekje Museum nformation

The 2,000-year history of Seoul 71, Wiryeseong-daero, Songpa-gu,
began when Baekje first designated Seoul, Korea
the city as its capital. The Hanseong 09:00-21:00
Baekje Museum, which opened in Weekends & Statutory Holidays 09:00-
2012, gives an insight into the era of 19:00 (Closed on Mondays)
Baekje, for which Seoul served as the
02-2152-5800
capital for 500 years.
baekjemuseum.seoul.go.kr

Museum of the Fortress Wall of Seoul nformation

The Museum of the Fortress Wall of Seoul 283, Yulgok-ro, Jongno-gu, Seoul, Korea
can be reached when you take the path 1~3F, the Seoul Design Support Center
that follows the Fortress Wall of Seoul from 09:00-19:00
the Heunginjimun Gate to the Dongdaemun (November-February Saturday, Sunday,
Seonggwak Park. One can learn about the Holidays: 09:00-18:00 only)
history and cultural value and understand Closed: January 1st, every Monday
the Fortress Wall of Seoul and the World’s
02-724-0243
fortress legacy. There are many documents
and resources available in the museum.

Heo Jun Museum nformation

A museum paying tribute to Joseon 87, Heojun-ro, Gangseo-gu, Seoul, Korea
Dynasty’s renown court royal physician 10:00-18:00(Weekdays from March to October)
Heo Jun’s lifetime and achievements. 10:00-17:00(from November to February &
It possesses 372 (189 different types) weekends; Closed on Mondays, January 1st,
treasures related to this court royal Korean Thanksgiving & Lunar New Year)
physician. Visitors get the chance to cut
English, Japanese & Chinese (upon prior reservation)
medicinal herbs and package them to
02-3661-8688
identify with the experience of Korean
physicians. www.heojun.seoul.kr

Prior ticket reservations required for larger groups.

25
 4
Original

Aren’t you curious to know what

Seoul used to look like?
Peruse over the traditional cultural assets
that are well kept while you walk along.
You will be able to experience and see
the beautiful view of Seoul’s past.

O
26 Student Group Program Guide
Seoul’s Atmosphere

Sungnyemun Gate (Namdaemun) nformation

As South Korea’s National Treasure
No.1, among the 4 great gates this one is
positioned on the South side of the city,
hence its title. Out of all the castle gates
that stands to this day, this is the largest
in size. Due to a fire in 2008 a part of it
was damaged. However, through its
repairments, was re-founded in 2010 as
it is one of the most important structures of
Korea’s architectural concepts.
40, Sejong-daero, Jung-gu, Seoul,
Korea Sungnyemun(Namdaemun)
09:00-18:00
June-August open till 18:30
December-February open till 17:30
Closed: Every Monday

Heunginjimun Gate (Dongdaemun Gate) nformation

As South Korea’s Treasure No.1, 288, Jong-ro, Jongno-gu, Seoul, Korea
this large gate is also known as Heunginjimun Gate
Dongdaemun Gate. Unlike the other 02-731-0412
4 great Gates, the 4-letter inscribed
entrance sign poses the uniquely
meticulous and fancy post-Joseon
architectural style.

Gyeongbokgung Palace nformation

This is the first palace built in the 37, Samcheong-ro, Jongno-gu, Seoul, Korea
Joseon Dynasty, where its 500 year 09:00-18:00
history bloomed. It is the largest and (Subject to change each month. Please
the most magnificent of the 5 palaces refer to our website. Closed on Tuesdays)
in Seoul. The Geunjeongjeon Hall
English, Chinese & Japanese
and Gyeonghoeru Pavilion provides a
(Time dependent)
glimpse of the architectural style and
02-3700-3900
culture of the royal family.
www.royalpalace.go.kr

Deoksugung Palace nformation

This is a palace bearing witness to the 99, Sejong-daero, Jongno-gu, Seoul,
modern history of Korea as it served Korea
as the stage for major historic events 09:00-21:00(Closed on Mondays)
related to the establishment of the
English, Chinese & Japanese
Korean Empire. It is the only palace in
(Time Dependent)
Seoul with a fusion of traditional and
02-751-0734
modern architectural and landscaping
elements. www.deoksugung.go.kr

27
Changgyeonggung Palace nformation
This is a palace built under King 185, Changgyeonggung-ro, Jongno-gu,
Seongjong and was dedicated to his Seoul, Korea
three queens. Honghwamun, the 09:00-18:30
palace’s main gate, demonstrates the (Subject to change every month. Please
impressive architectural style of this refer to our website; Closed on Mondays)
time period.
English, Chinese & Japanese
(Time Dependent)
02-762-4868
cgg.cha.go.kr

Changdeokgung Palace nformation

This is a detached palace that served 99, Yulgok-ro, Jongno-gu, Seoul, Korea
as a living space for the royal family of 09:00-18:30
Joseon Dynasty. It is the most well- (Subject to change each month. Please
preserved of all the palaces dating refer to our website. Closed on Tuesdays)
from the Joseon Dynasty. It was added
English, Chinese & Japanese
to the UNESCO World Heritage in 1997
(Time Dependent)
for the exquisite blend of nature and
02-762-8261
manmade elements.
www.cdg.go.kr

Gyeonghuigung Palace nformation

Built in 1623, Gyeonghuigung Palace 45, Saemunan-ro, Jongno-gu, Seoul, Korea
is located behind the Seoul History 09:00-18:00
Museum, and was open to public in (Closed on Mondays & January 1st)
2002. Unfortunately, the restoration
English, Chinese & Japanese
work has not yet been completed.
(cell phone audio guide)
02-724-0274
www.cgcm.go.kr

Seolleung (Seonjeongneung Royal Tombs) nformation

Seonjeongneung stands in the middle 1, Seolleung-ro 100-gil, Gangnam-gu,
of the city with easy access through Seoul, Korea (Samsung-dong)
subway line 2 and 9. It’s interversibly, 06:00-21:00(February-October)
called ‘Seolleung’ as Seongjong, 06:30-21:00(November-January)
Queen Jeonghyeon, and Jeongjong’s Closed: Every Monday
royal tombs are placed there. ※ No entry after 20hr
02-568-1291
seonjeong.cha.go.kr

28 Student Group Program Guide

Jongmyo Shrine nformation
A shrine preserving Joseon era’s King and 157, Jong-ro, Jongno-gu, Seoul, Korea
Queen and the honorary’s mortuary tablet (Hunjeong-dong)
with the evident indwelling spirit of the 09:00-18:00(Closed: Every Tuesday)
Joseon Dynasty. The grandeur yet solemn
02-765-0195
beauty is tangible here. The Jongmyo
ancestral memorial ceremony was deemed
in year 1975 an Important Intangible
Cultural Property No.56 and appointed a
World Heritage by the UNESCO in 1995.

Bongeunsa Temple nformation

The Bongeunsa Temple is easily
spotted within Samseong-dong.
Because of its widespread interest
from foreigners, you have the
opportunity to meet with people who
have various cultural and national
backgrounds. All programs are carried
out in English.
Prior ticket reservations required for larger groups.
531, Bongeunsa-ro, Gangnam-gu, Seoul, Korea
Temple Stay: Every fourth
Saturday~Sunday of each month
Temple Life: Every Thursday 2pm
English, Chinese
02-3218-4800
02-3218-4826(Bongeunsa Temple Stay)
www.bongeunsa.org

Jogyesa Temple nformation

We can research and experience
Korea’s proud 1700year old history
of Buddhism through the Buddhist
prayer, meditation and the practice of
asceticism.
55, Ujeongguk-ro, Jongno-gu, Seoul,
Korea Jogyesa Temple
Temple Stay Operation Hours:
2-day program(14:00-next day 11:30)
English, Chinese, Japanese, French
02-768-8523
www.jogyesa.kr

Hwagyesa Temple nformation

Although located in the middle of 117, Hwagyesa-gil, Gangbuk-gu, Seoul,
the city, you can experience the Korea Hwagyesa Temple
quiet and peace comparable to that Temple Stay Operation Hours: 2-day
of a mountain. Music meditation, program(11:30-next day 10:00)
meditation within the forestial nature,
English
108 Buddhist prostrations and other
02-900-4326
activities are all available here.
www.hwagyesa.org
Prior ticket reservations required for larger groups.

29
Daegaksa Temple nformation
A temple founded back in 1911 in the 87, Yulgok-ro 10-gil, Jongno-gu, Seoul,
city by monk Yongseong (1864~1940) Korea (Bongik-dong)
a leader during the independence 02-744-4502
movement, this is considered the
cradle of modern Korean Buddhism.
Especially the Daegak sanctuary
which is of 3 stories high embraces
the modern engraving touch on the
exterior wooden architecture.

Fortress Wall of Seoul nformation

The wall, which follows the ridges of 283, Yulgok-ro, Jongno-gu, Seoul, Korea
Baegak(Bugaksan), Naksan(Naktasan), 1~3F, the Seoul Design Support Center
Namsan(Mongmyeoksan) and Inwangsan, 02-724-0243
the four main mountains surrounding the
seoulcitywall.seoul.go.kr
center of Seoul, has been rebuilt several
times since its initial construction in 1396. The
wall measures between 5 and 8m high and is
18.6km long and it served as city wall for the
longest time among the existing walls in the
world.

Bukchon nformation
The view of Bukchon Hanok Village 37, Gyedong-gil, Jongno-gu, Seoul,
is inescapable as you circle the 8 Korea (Gyedong)
courses of Bukchon. Excitement is 02-2133-1372 / 02-2148-4160
added on if you look for exceptional
bukchon.seoul.go.kr
artistical pieces and pictures drawn on
walls of houses and streets by citizens
and artists a part of the ‘City Guerrilla
Project’.

Sechon nformation
Another name for a town west of Ceongun Hyoja-dong District,
Gyeongbokgung Palace where the Jongno-gu, Seoul, Korea
atmosphere of old Korean-style
02-2148-1864
houses is tangibly felt. Tonginsijang,
Sueseongdong Valley, an art gallery
stimulating our sensibility, workshop,
and a recently opened cafe and
restaurants are all connected like a
puzzle, making it an ideal day course.

30 Student Group Program Guide

 4
Unique

From the globally electrifying K-POP

to UNESCO’s World Heritage.
We present innovative experiences
and memories that are available at this one and,

only place called Seoul.

U 31
 Seoul’s Special Attraction

Safety Experience Center nformation

This is a facility that provides a hands-
on natural disaster training program in
the case of natural disasters such as
typhoons or earthquakes, equipping
survivors with knowledge on how
to act under these circumstances.
Program participants may also learn
how to use a fire extinguisher and
emergency first aid.
238, Neungdong-ro, Gwangjin-gu,
Seoul, Korea
10:00-19:00(Closed on January 1st & 2nd
and Mondays)
Information Board in English, Japanese & Chinese
02-2049-4061
safe119.seoul.go.kr
Prior ticket reservations required for larger groups.

Hangang Cruise Ship nformation

Observing the Hangang’s scenery while 290, Yeouidong-ro, Yeongdeungpo-gu,
feeling the wind against your skin on this Seoul, Korea
cruise ship is art in and of itself. Not only 09:00-20:00
the basic cruise ship, but other cruises are
02-3271-6900
operating including the PangPang Cruise
www.elandcruise.com
where you can learn the art of baking, the
Buffet Cruise which allows you to eat looking Sailing time and fees differ according to courses.
out the Hangang, and the Live Cruise where Please refer to our website.

live performances are available on deck.

Trick Eye Museum nformation

The Trick Eye Museum was featured 30, Hongik-ro 3-gil, Mapo-gu, Seoul,
in the TV series <Heartstrings> and Korea Seokyo Plaza B2
<The King of Dramas>. It contains a 09:00-21:00(Last intake 20:00; Open all
permanent exhibition Hall, Santorini year round)
Square and the Greek Myth
Chinese (only with prior requests)
Experience Hall. Don’t forget to bring
02-3144-6300
your camera!
www.trickeye.com

Cube Studio nformation

Operated by Cube Entertainment, an 48, Apgujeong-ro 79-gil, Gangnam-gu,
entertainment management company Seoul, Korea
which oversees Korea’s greatest K-pop 10:00-22:50(Closed on Sundays)
stars such as Beast, 4Minute, and G.NA.
02-548-7720(Cafe)
You can talk about your favorite stars while
www.cubeent.co.kr
enjoying desserts and drinks on the first
floor. There is a private rehearsal studio
on the 2nd floor. If lucky, you may just run
into a pop star you love on the first floor.

32 Student Group Program Guide

Cheongwadae Sarangchae
What used to be the president’s chief secretary’
s official residence has now been transformed
into Cheongwadae Sarangchae opened on
January 2010. You can see at a glance the
former South Korean presidents’ life course and
Korea’s traditional culture.
1st floor – National PR Hall, Hi Seoul Hall
2nd floor – Presidential Hall, G20 Lounge Room,
Governmental affairs PR Hall
3 day early booking required for group viewings
nformation
45, Hyoja-ro 13-gil, Jongno-gu, Seoul, Korea
09:00-18:00(Entrance to 17:30. Closed on
January 1st, every Monday (Closed on the
following business day after the statutory
holiday if statutory holiday lands on Monday)
English, Chinese, Japanese
02-723-0300
www.cwdsarangchae.kr

Ssamzigil nformation
Walking around Insadong you 44, Insadong-gil, Jongno-gu, Seoul,
may find yourself walking towards Korea
Ssamzigil, where you can see various 10:30-20:30(Closed on Korean
handcrafted pieces with unique Thanksgiving & New Year)
designs inspired by the traditional and
02-736-0088
modern Korean art components.
www.ssmazigil.co.kr

Jamsil Cart Experience Center nformation

Where you can enjoy speeding and 25, Olympic-ro, Songpa-gu, Seoul,
driving within the city. Anyone can Korea
drive a cart after some safety training. 10:00-18:00
It was also the recording spot for the
02-420-3886
TV show <We Got Married>.

Grevin Museum nformation

Grevin Museum is the first in Asia 23, Eulji-ro, Jung-gu, Seoul, Korea
and fourth in the world of French Wax Euljiro Annex
Doll Museum with a history of 133 10:00-18:00
years. You can see world famous
02-777-4700
artists including John Lennon, Marilyn
www.grevin-seoul.com
Monroe, Tom Cruise and people
who represent Korea including King
Sejong, Yuna Kim, Psy, G-Dragon,
etc.

33
Seoul Animation Center nformation
The Seoul Animation Center was 126, Sopa-ro, Jung-gu, Seoul, Korea
established with the purpose to 09:00-18:00(Closed on Mondays &
promote homeland comic books and Statutory Holidays)
animation businesses. You can learn
English
about the basic concepts and rules of
02-3455-8341-2
animation and enjoy the screening of
DVD animations or read comic books. www.ani.seoul.kr

A Taste of Folklore Theater nformation

The Cultural Heritage Administration established in 1997 in 112-2, Samseong 2-dong,
order to pass down the Important Intangible Cultural Asset. This Gangnam-gu, Seoul, Korea
place allows exposure to the various traditional performances, 02-3011-2178
exhibitions, and the transmissional activities of the Important
www.chf.or.kr
Intangible Cultural Asset. It is also a meeting place where you
can experience and enjoy the Korean traditional culture.
Main facilities: A Taste of Folklore Theater, Traditional Craft
Hall, Permanent Sales Exhibition, Arts Practice Room,
Handcraft Educational Practicum Room

Samsung D’Light nformation

Samsung Electronic’s Global PR Hall 11, Seocho-daero 74-gil, Seocho-gu, Seoul,
‘Samsung D’Light’ is in the Samsung Korea Samsung Electronics Building
Electronics Building in Seocho- Monday-Saturday: 10:00-19:00
dong. ‘D’Light’ is a compound word Closed: Every Sunday, statutory holidays, substitute holidays, Labour Day (May 1st)
of digital and light signifying ‘the light (The Delight Shop is open all year round except for New Year/Korean Thanksgiving)
that brightens the digital world’. It also
English, Chinese, French, Japanese, Spanish, Russian
means we share and communicate the
02-2255-2277
joy and happiness digital technology
provides with all visitors. www.samsungdlight.com
Prior reservatiosn required for group viewings.
Foreign Student Groups: English, Chinese IT Mission Card Experiential Support

Alive Museum nformation

You can see the art pieces that 12, Insadong-gil, Jongno-gu, Seoul,
produce an optical illusion using the Korea Daeil Building B1
principals of light refraction, reflection, 09:00-20:30(Last intake 19:30. Open all
and angles. These give the visitors the year round)
perception they are a part of the art
Chinese (Weekends only)
pieces. There is no room for boredom
02-2034-0600
here as the exhibitions encompass
various themes such as trick art, www.alivemuseum.com
media art, handcrafts, etc. Prior ticket reservations required for larger groups.

34 Student Group Program Guide

Kimchi Tasting Museum
A Museum where you can taste, enjoy,
and experience kimchi. Starting from the
‘Scientist’s Room’ where the lactic-acid
in Kimchi is researched and other various
spaces including you can go through to try
yourself, ‘Kimchi Tasting Room’. There is
also a kimchi workshop room, and other
hands on programs operating where you
can make different types of kimchi.
Digital Pavilion
The Digital Pavilion is an ICT
(Information, Communication
and Technology) Exhibition Hall
situated in the Nuridream Square in
Sangamdong. It is the nation’s largest
capacity ICT specialty experiential hall
where you get a glimpse of the future’s
technology, products, and lifestyle.
Phone reservations required for groups
SMTOWN@coexartium
I can meet TVXQ, SNSD, EXO in Seoul?! SM
Entertainment’s Artist Experiential Space
presents a special experience where you
can purchase artist related material, music
video recording, and performance seats.
2Floor. SUM(CELEBRITY SHOP)
3Floor. SMTOWN STUDIO,
4Floor. SMTOWN LIVErary CAFE,
5·6Floor. SMTOWN THERATRE
POSCO Center
POSCO Center is the landmark
of Gangnam district. You can see
original pieces of Nam June Paik, the
master of video art). It also has an art
gallery where they hold intermittent
exhibitions.
Prior ticket reservations required for larger groups.
nformation
35-4, Insadong-gil, Jongno-gu, Seoul,
Korea 4~6F
10:00-18:00
(Closed: Every Monday, January 1st, Lunar
New Year, Korean Thanksgiving, Christmas)
02-6002-6456, 6477
www.kimchikan.com
nformation
396, World Cup buk-ro, Mapo-gu, Seoul,
Korea Nuridream Square Digital Pavilion
09:30-18:00(Last entry 17:00;Closed on Sundays,
Januuary 1st, Korean Thanksgiving and Lunar New Year)
English & Chinese
02-2132-0500~02
www.digitalpavilion.kr
nformation
513, Yeongdong-daero, Gangnam-gu,
Seoul, Korea SMTOWN@coexartium
11:00 – 22:00(all year round)
Operation hours: 11:00-22:00
www.smtownland.com
nformation
440, Teheran-ro, Gangnam-gu, Seoul, Korea POSCO Center
POSCO Center: 09:00-18:00
Art Gallery: 10:00-19:00, Saturdays: 11:00-16:00
(POSCO Center closed on statutory holidays, Art
Gallery closed on Sundays & statutory holidays)
02-3457-0114
www.posco.co.kr
35
Palace Chief Gatekeeper Change Ceremony (Deoksugung Palace)
Passing the professional historical research,
the Palace Chief Gatekeeper Change
Ceremony which has been reappearing since
1996 makes all visitors feel a degree of tension
and discipline. The Change Ceremony is
carried out 3 times a day at 11am, 2pm, and
3:30pm, allowing the visitors the try on the
Korean Traditional Clothing and take part of the
opening ceremony. Pictures are allowed.
Namsangol Traditional Korean Village
This place is a Traditional Cultural
Art Space that represents Seoul.
The Namsangol Traditional Korean
Village operates many programs that
refresh our awareness of our cultural
value through gukak, traditional art
performances, traditional cultural
experiences, festivals and seasonal
subdivisional ceremonies, etc.
Nanji Archery
Where one can enjoy the traditional
martial arts at the Archery Experience
Center. Special memories are built
through the thrill of hitting the target
and getting to try the archery only seen
in historical dramas and movies.
International Geumgang Taekwondo Center
This is the opportunity to learn
about the national flag and sport
Taekwondo. From the basic kick to the
smashing of the pine board, you can
familiarize yourself with the different
techniques. You will understand the
Korean culture a little more by going
through this Taekwondo training.
36 Student Group Program Guide
nformation
99, Sejong-daero, Jung-gu, Seoul,
Korea Deoksugung Palace
Closed: Every Monday (Festivities break
during the severe hot weather, severe
cold weather conditions of lower than
5℃, snowy days, or rainy days)
02-120 / 02-771-9951
www.royalguard.or.kr
nformation
28, Toegye-ro 34-gil, Jung-gu, Seoul, Korea
Closed every Tuesdays, free admission
April~October: 09:00-21:00
November~March: 09:00-20:00
Cultural Heritage Explanations 02-2264-4412
Experiential Program 02-2261-0517
Performances & Festivals 02-2261-0501
www.hanokmaeul.or.kr
nformation
30, Maponaru-gil, Mapo-gu, Seoul,
Korea
Phone inquiries for hours of operation
02-304-9599
nformation
42, Mokdongjungangnam-ro,
Yangcheon-gu, Seoul, Korea
09:00-22:00
English
02-2642-0692
www.taekwontokorea.com
Prior ticket reservations required for larger groups.
Kukkiwon nformation
Kukkiwon centers around the 32, Teheran-ro 7-gil, Gangnam-gu,
Taekwondo culture and attracts the Seoul, Korea
martial arts trainees. Taekwondo 09:00-11:30
masters from all over the world gather 13:00-17:30(Closed on weekends &
here and raise dignity of the main hall statutory holidays)
and Taekwondo’s proud traditions. It
English (with prior request)
also presents an exhibition hall that
02-567-1058
gathers approximately 2,500 items
related to Taekwondo. www.kukkiwon.or.kr

Coreart nformation
Follow the path that was appointed a UNESCO World 181, Dongho-ro 17-gil, Jung-gu, Seoul,
Heritage that surrounds the castle fortress and you Korea
will arrive at Coreart. Coreart is a Cultural Art Lounge 02-734-5959
where flamboyant Korean cultural experiential
www.coreart.pro
programs operate. Combined performances of artists
will definitely beomce an unforgettable memory.
Program:
K-POP Dance Cover (Mondays, Wednesdays, and Percussion
Performance (Tuesdays, Thursdays, and Saturdays)

Seoul Global Cultural Center nformation

A place where both Koreans and 27, Myeongdong 8-gil, Jung-gu, Seoul,
foreigners alike can exchange cultures. Korea M Plaza 5F
It presents a special opportunity for 10:30-19:30(open all year round)
foreigners to encounter the Korean
English, Chinese & Japanese
traditional culture through Hanji crafts and
02-3789-7961~3
folk painting. Various performances and
festivals are also available. To attend, www.seoultourism.kr
direct registration or submit applications in
advance.

Myeong-dong Tourist Information Center nformation

To cater to the 6.8 million annual 66, Eulji-ro, Jung-gu, Seoul, Korea
international visitors to Myeong-dong, 09:00~20:00
Seoul City has opened its newest
English, Chinese & Japanese
tourist information center in the heart
www.facebook.com/MyeongdongTouristI
of Myeong-dong. The Myeong-dong
nformationCenter
Tourist Information Center provides any
and all necessary travel information Festival Dates & Contents may differ. Please refer to our website.
and services, from accommodation and
performance reservations to assisting
any complaints that may arise during your
travel.
37
Klive
Klive is the world's first k-pop concert
hall in Dongdaemun and displays a
performance using holograms. If you
enjoy K-POP, this is the place you
must visit. You can enjoy hologram
performance videos of K-POP stars
such as Psy, BigBang, and 2NE1.
KBS ON
KBS ON is Korea’s very first exhibition
hall that shed light on the broadcasting
industry. You can learn about how
TV and radio programs are produced
here. There is also an experiential
program where you can become an
anchorman or weather forecaster and
visit the actual recording studio.
KT&G Sangsang Madang
Sangsang Madang, a landmark in
Hongdae, is considered an iconic
cultural place for Korean young
people. It contains a movie theater,
performance hall, design shop,
gallery, art market, academy, studio
and cafe.
Donglim Knot Workshop
This is a place where you can see
artifacts, antiquities, models and
original works incorporating modern
and traditional elements. You can
participate in an experience program,
where you can try making cell phone
chains, bracelets, necklaces and
other accessories using knots. For
large groups, advance booking by
phone is a must.
38 Student Group Program Guide
nformation
264, Eulji-ro, Jung-gu, Seoul, Korea
Lotte Fit In 9F Klive
13:30-21:00
(4 Performances per day; Closed on
Mondays, Korean Thanksgiving & New Year)
English, Japanese, Chinese
02-2265-8010
www.klive.co.kr
Prior ticket reservations required for larger groups.
nformation
13, Yeouigongwon-ro, Yeongdeungpo-gu,
Seoul, Korea KBS Main Building
09:30-17:00
(Enter by 17:00. Closed the first Monday of every
month, Korean Thanksgiving, New Year)
English, Chinese & Japanese Guide Booklet
02-784-2224
officekbs.co.kr/kbson
Prior online registration required for 10 or more group viewings
nformation
65 Eoulmadang-ro, Mapo-gu, Seoul
Refer to the website
English, Japanese, Chinese
(with advance booking only)
02-330-6200
www.sangsangmadang.com
nformation
10 Bukchon-ro 12-gil, Jongno-gu, Seoul
10:00-18:00 (Closed on Mondays)
Website available in English, Chinese
and Japanese
02-3673-2778
shimyoungmi.com
Large groups need to book tickets in advance.
 4
Landmark

If you are in Seoul, this place is a must!

Would you want to view Seoul from various
landmark points that represent Seoul?
Let me introduce to you
Seoul’s landmarks.

L 39
 Seoul’s Landmark

Seoul Square, Seoul City Hall’s New Government Building nformation

Also called the square in front of the City Hall, it is
open to the public except for on days when the grass
lawn is not well kept. It is a stage for various cultural
festivities and used as a skating rink during the winter.
Next to the grass lawn a floor fountain is installed. On
the basement level 1 and 2 of the Seoul City Hall's New
Government Building next to this grass lawn is the
110, Sejong-daero, Jung-gu, Seoul,
Korea (Taepyeongno 1-ga)
02-120 / 02-739-9922(Citizen Hall)
plaza.seoul.go.kr (Seoul Tourism)
www.seoulcitizenshall.kr (Citizen Hall)
Operation of ‘The Day the Grass Rests’ every Monday

Citizen Hall where exhibitions, performances, leisure

activities, etc. various programs are run.

COEX nformation
COEX is Korea's greatest 513, Yeongdong-daero, Gangnam-gu,
comprehensive exhibition hall being Seoul, Korea COEX
equipped with a shopping mall, 02-6000-0114
theatre, and restaurants. It is also
www.coex.co.kr
developing into a cultural complex
space as Asia's best economy, trade,
cultural, tourist landmark.

Dongdaemun Design Plaza (DDP) nformation

A newly developed landmark in 281, Eulji-ro, Jung-gu, Seoul, Korea
Dongdaemun that is gaining the 10:00-21:00(Weekdays)
attention for its fancy exterior. It is 10:00-22:00(Weekends Statutory
constituted of the design museum, Holidays)
comprehensive guide and experiential
02-2153-0000
center, Sky Lounge and a resting
www.ddp.or.kr
place.

Lotte World Tower, Lotte World nformation

It is the world's 6th highest building, the 300, Olympic-ro, Songpa-gu, Seoul, Korea Lotte World Tower
highest observatory in South Korea. 240, Olympic-ro, Songpa-gu, Seoul, Korea Lotte World
It possess an aquarium that makes it Phone inquiry for operating hours (differs per location)
seem like ocean was misplaced. The
1661-2000
night view of Seoul from the observatory
www.lwt.co.kr
is especially eye appealing. It is also
www.lotteworld.com
close to the theme park Lotte World
where you may enjoy the thrill of rides Phone inquiry for operating hours (differs per location)
and the parade to top it all.

40 Student Group Program Guide

National Assembly of South Korea nformation
The meeting place of the Citizen 1, Uisadang-daero, Yeongdeungpo-gu, Seoul, Korea
representatives, the members of the Weekdays: 09:00-18:00
national Assembly. In order to visit Saturdays: 09:00-17:00
the place, you must register your Closed: Sundays & statutory holidays, Labor Day
application on the official website 3 (May 1st), National Assembly Memorial Day (May 31st)
days prior to your visit. Foreigners can
English, Japanese & Chinese Booklet
register via phone or email.
02-788-3656
memorial.asembly.go.kr
Prior ticket reservations required for larger groups.

Gwanghwamun Square nformation

Through the restoration of Yookcho 172, Sejong-daero, Jongno-gu, Seoul, Korea
Street with the appearance of the olden 02-120
days, this is Seoul's representative
plaza.seoul.go.kr
square as well as a space to experience
history•culture. It displays the statue of
King Sejong, admiral Sun-Shin Yi, a grass
lawn, and a hatch statue. Nearby admiral
Sun-Shin Yi's statue lays a fountain which
presents a different aspect of this square.

63 Building
The 63 Building encompasses a 60
story building with 3 basement levels
built in 1985. When this building
was being built, it was the highest
building in Asia. It encompasses
various facilities including an
aquarium, performance ground, and
observatory, and restaurant.
nformation
50, 63-ro, Yeongdeungpo-gu, Seoul, Korea
Operation hours and admissions fee
depends on facility (refer to website)
English, Japanese & Chinese Booklet
02-789-5663
www.63.co.kr
Prior ticket reservations required for larger groups.

N Seoul Tower nformation

Korea's first tower form tourist 105, Namsangongwon-gil, Yongsan-gu,
attraction. You can soak in Seoul's Seoul, Korea
night view at once while catching 10:00-24:00
the searchlight show called, 'Seoul's
02-3455-9277
Flower' every night from 7~12pm
www.nseoultower.co.kr
where 6 searchlights are angled to
draw a full bloomed flower.

41
4
N

W E

S Seasons
Festivities
Of
Seoul
Spring Summer

Yeouido Spring Flower Festival Seoul's Summer Sale

A festival that began from 2005 which uses
the Hangang River as its background to
enjoy the full blooming spring flowers.
Lantern Festival
A Buddhist festival asking for luck through
a lantern procession taking place at the
Dongdaemun History & Culture Park-
Jogyesa Temple.
Eastbound Night Trip
Explore Seoul's East region cultural facilities
until late at night where you can enjoy the
night festivals and performances.
Seoul Rose Festival
A festival that takes place in Seoul
Jungnang-gu where you can parade along
with fully bloomed roses and song festivals
and troops event occur.
A shopping event geared towards
foreigners where sales up to 50% are
offered at approximately 1,500 shops
including the duty free shop, large
shopping malls, exhibitions, performances,
etc.
Seoul's Night of Culture
Seoul's representative summer festival
where you can enjoy Seoul's culture all
night long once a year.
Seoul Drum Festival
A festival where everyone can play
and experience the art of percussion
instruments.
Seoul Fringe Festival
A festival joined by independent artists as a
way to communicate with citizens

Seoul International Animation Festival Hangang Complete Happiness Project

You can see comic books and animations A festival composed of a conglomeration
from all over the world at this festival of other smaller and various festivals for
citizens in Hangang during the summer.

Imperial Shrine Rites

A national memorial ceremony carried out
in Jongmyo where you can appreciate
world heritages that are both tangible and
intangible.

Changdeokgung Palace Moonlight Tour Program

A special festival taking place in the evening at
the palace after hours closed to public.

42 Student Group Program Guide

Fall 겨울

High Seoul Festival
Street Art Festival that gives a new meaning
to the city space and provides a cultural
boost.
Seoul Traditional Music Hanmadang
Seoul Cartoon Street Festival
‘Let’s Play for Fun’
You can appreciate the unique stores and
cartoon drawings on walls positioned here
and there. You may take pictures of these
cute characters as well.
Seoul International Music Festival
A music festival carried out to settle the
reputation and prestige as an international
music festival and for the purposes of
introducing our nation’s music to domestic
and foreigners.

A traditional festival conveying and making

efforts to popularize traditional music
Seoul's Silvergrass
Festival
Haneul Park Silvergrass Festival is full
of experiences including that of various
performances in the midst of sunflowers
and Silvergrass under the fall sky hitting
against the gentle wind.
Seoul Arirang Festival
A communal cultural art festival to celebrate
the recognition of ‘Arirang’ as the Intangible
Cultural Heritage of Humanity by UNESCO.
Seoul’s World Fireworks Festival
Embrace the night view of Hangang River
while looking at the beautiful fireworks
across the night sky.
Daegal Cultural Festival
A cultural festival created in order to raise
awareness of the value and excellence
of our traditional cultural art including folk
painting
Bosingak’s Bell-Tolling Ceremony
An ordinary bell-tolling ceremony where
you can ring Bosingak’s bell at noon every
day except for Mondays.

Seoul Book Festival Seoul’s Gangdong Prehistoric

A book festival formed by approximately Cultural Festival
200 book communities including libraries in
Seoul, publishers, and reading bodies. Seoul Amsa-dong ruins festival where
you will see the neolithic era culture from 6
thousand years ago.
Seoul Kimchi Making Cultural Festival
A new festival in Seoul enabling the Seongbuk Jinkyung
experience of kimchi making culture which
has also been deemed as an Intagible Festival tour of the fortress wall of Seoul with
Cultural Heritage in this world by UNESCO. the arts organization

Seoul Lantern Light Festival Seocho District Parade

Feel the beauty of Seoul through the harmony A grandeur parade and sophisticated art
of art, modern technology, and tradition. performances on Banpo Street

43
 Seoul
Fied Trip
Map

1 Gangseo Swamps Ecological Park

2 Amsa Ecology Park
3 Banpo Brdige’s Moonlight Rainbow Fountain 
4 Northern Seoul Dream Forest Park
5 West Seoul Lake Park
6 Seoul Forest
7 Seonyudo Island
8 Floating Island
9 World Cup Park & Sky Park
10 National Museum of Korea 1 Gangseo Swamps Ecological Park
11 Fun Museum
27 Digital Pavilion
12 Samsung Art Museum Leeum
13 Seodaemun Museum of Natural History
16 Heo Jun Museum
14 Museum of Traditional Music
(National Center for Korean Traditional Performing Arts) 9 World Cup Park & Sky Park
15 Korean Cultural House
16 Heo Jun Museum
17 Gyeongbokgung Palace
18 Deoksugung Palace
19 Bongeunsa Temple
20 Seolleung (Seonjeongneung Royal Tombs) 7 Seonyudo Island
21 Sungnyemun Gate (Namdaemun)
22 Jogyesa Temple
23 Changdeokgung Palace National Assembly
33 of South Korea
24 Jamsil Cart Experience Center
5 West Seoul Lake Park
25 Seoul Animation Center KBS ON 29
26 Samsung D’Light 34
27 Digital Pavilion
28 Kukkiwon
29 KBS ON
30 N Seoul Tower
31 Dongdaemun Design Plaza (DDP)
32 Lotte World Tower, Lotte World 2
33 National Assembly of South Korea
34 63 Building
35 COEX

LEGEND

44 Student Group Program Guide

 4 Northern Seoul Dream Forest Park

17 Gyeongbokgung Palace 23 Changdeokgung Palace

13 Seodaemun Museum of Natural History 22 Jogyesa Temple

Deoksugung Palace 18
31 Dongdaemun Design Plaza (DDP)
21 Sungnyemun Gate
(Namdaemun)

Seoul Animation Center 25

30 N Seoul Tower
6 Seoul Forest

12 Samsung Art Museum Leeum

11 Fun Museum
2
Amsa
Ecology
10 National Museum of Korea Bongeunsa Temple Park
63 Building
19
3 Banpo Brdige’s Moonlight Rainbow Fountain 24 Jamsil Cart Experience Center

8 Floating Island Seolleung 35 COEX

(Seonjeongneung Royal Tombs) 20
32
15 Korean Cultural House
28 Kukkiwon Lotte World Tower
26 Samsung D’Light Lotte World 2

14 Museum of Traditional Music (National Center

for Korean Traditional Performing Arts)

45
서울도보관광