-Jitin Kollamkudy

Success for YOU…

… the new global and

diverse workplace requires
excellent communication skills!
 Among personal qualities possessed by
college graduates the ability to communicate
effectively was ranked first by employers.

From a survey of 480 companies and public organizations conducted by

the National Association of Colleges and Employers.
WSJ, Dec 29, 1999

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 People remember:
 10 percent of what they read
 20 percent of what they hear
 30 percent of what they see
 50 percent of what they see and hear
 80 percent of what they say
 90 percent of what they say and do

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 If you tell 100 people something without
repetition:

 After 24 hours, 25 percent have forgotten it

 After 48 hours, 50 percent have forgotten it
 After 72 hours, 75 percent have forgotten it
 After one week, 96 percent have forgotten it
The word “communication” is derived from the
Latin word ‘communicare’ that means to
impart, to participate, to share or to make
common.
 American Management Association defines, ‘Communication is any
behavior that results in an exchange of meaning’.
 Peter Little defines communication as, ‘Communication is the
process by which information is transmitted between individuals
and/or organizations so that an understanding response result’.
 Newman and Summer Jr. state that, ‘Communication is an exchange
of facts, ideas, opinions or emotions by two or more persons’.
 According to Keith Davis, ‘The process of passing the information and
understanding from one person to another. It is essentially a bridge of
meaning between the people. By using the bridge a person can safely
across the river of misunderstanding’.
 For Information For Image
Building
For Instruction
For Teaching

For Direction Communication For Influencing

For Integration For Orientation

For Evaluation Other functions

 The communication situation is said to exist when

 There is a person (sender/transmitter) who wants to pass some

information;
 There is another person (receiver) to whom the information is
to be passed on;
 The receiver partly or wholly understands the message or
information passed on to him;
 The receiver responds to the message or gives feedback.

These four components are essential for communication.

 Ideation
 Message
 Encoding
 Channel
 Decoding
 Feedback
 Channel capacity
 Channel modifiability
 Channel duplication
 Channel speed
 Channel feedback
 Channel appropriateness
1. Formal Communication Networks

 Vertical
 Horizontal
 Diagonal
• A communication network is a group of
individuals who may be identified as sharing
regular lines of communication.
• Centralized Network

• Decentralized Network
 One central person

 Unequal access to information

 Central person is at the “crossroads” of the

information flow
Y
Wheel
Chain
 Information can flow freely

 No central person

 All members play an equal role in the

transmittal of information
Circle
Star
 Grapevine
 Social Gatherings
 Management by Walking Around
 Oral or Written Communication
 Non Verbal Communication
 Use of Technology