Effect of Covid-19 Pandemic on Consumer

Buying Behavior of FMCG products

We are doing a study to understand the impact of Covid19 pandemic on buying behavior of
customers for -FMCG products. Kindly fill up this questionnaire in consultation with the main
grocery and other FMCG items shopper in your household. All individual information will be
kept strictly confidential and aggregate data will be used purely for academic purposes.
- Ankit Saurabh, Ankit, Arvind Kumar, PGDM students, Chandragupt Institute of
Management, Patna

1. Which city/town do you live in? 

2. How many members are there in your household? 

 1
 2 to 5
 6 to 9
 10 & more

3. Occupation 
 Salaried
 Self employed
 Student
 Homemaker
 Other

4. Family income per month (in rupees)

 ><2000020000
 2020,000 to 4050,000
 4050,000 to 1 lakh
 1 lakh to 4 lakhs
 < >4 1 lakhs

5. How much do you spend on FMCG products (rupees per month)? 

 Less than 5000
 5000-10000
 10000-20000
 More than 20000
6. Where do you prefer to purchase FMCG products before outbreak of covid19 ? 

Yes No
 Wholesale bazaar
 Supermarkets
 Local small store/ grocery store
 Online retailers
 Multiple sources

7. Where do you prefer to purchase FMCG products after outbreak of covid19? 

Yes No

 Wholesale bazaar
 Supermarkets
 Local small store/ grocery store
 Online retailers
 Multiple sources

8. How frequently do you buy the following products before outbreak of covid19?  
once a month once a week daily As and when required do not buy
 Fruits & Vegetables
 Food grains, oil& masala
 Bakery items like cakes & biscuits
 Milk
 Milk products like butter, cheese etc.
 Beverages
 Snacks
 Beauty & hygiene
 Cleaning & Household
 Kitchen garden & pets
 Eggs, meat & fish
 Baby care
 OTC Drugs
9. How frequently do you buy the following products after outbreak of covid19?  
once a month once a week daily As and when required Do not buy

 Fruits & Vegetables

 Food grains, oil& masala
 Bakery items like cakes & biscuits
 Milk
 Milk products like butter, cheese etc.
 Beverages
 Snacks
 Beauty & hygiene
 Cleaning & Household
 Kitchen garden & pets
 Eggs, meat & fish
 Baby care
 OTC Drugs

10. Do you prefer branded items for the purchase of the given products before Covid19?  
Yes No Neutral
 Fruits & Vegetables
 Food grains, oil& masala
 Bakery, cakes& diary
 Beverages
 Snacks
 Beauty & hygiene
 Cleaning & Household
 Kitchen garden & pets
 Eggs, meat& fish
 Baby care
 OTC Drugs

11. Do you prefer branded items for the purchase of the given products after Covid19?  
Yes No Neutral
 Fruits & Vegetables
 Food grain, oil & masala
 Bakery, cakes& diary
 Beverages
 Snacks
 Beauty & hygiene
 Cleaning & Household
 Kitchen garden & pets
 Eggs, meat& fish
  Baby care
 OTC Drugs

12. The following become more important to me after outbreak of Covid 19 
More important now Less important now Same as before
 Pack size
 shelf life
 Price
 Packaging
 Availability
 Food safety

13. Which mode of purchase you think is safest for purchase after outbreak of pandemic ? 
 Wholesale bazaar
 Supermarkets
 Local small store/ grocery store
 Online retailers