University of Management and Technology

Sialkot Campus
Final-term Exams – Fall 2020 Control No.______

Entrepreneurship
Course Code : MG-365 Duration (Maximum): 04:00 Hour
Program : BBA Section :
Room No : Total Marks : 40
Resource Person: Usman Ehsan Date : 15-02-2020

Student’s Name: M HUSNAIN ZAFAR ID: 18012005001

While answering the questions; Just focus on scenario & concepts taught in class. You can contact me if you face any difficulty at my mobile.

Question No. 1: Explain the feasibility analysis and explain the rationale of your idea selection that on what basis you selected the particular
business idea? (10 Marks)
Feasibility analysis:
Project managers use feasibility studies to discern the pros and cons of undertaking a project before they invest a lot of time and money into it.
Feasibility studies also can provide a company's management with crucial information that could prevent the company from entering blindly into risky businesses.
Feasibility studies are important to business development.

idea : Rice bar in Sialkot.

Industrial analysis
Restaurant industry is increasing day by day. There are several restaurants. Fast food, hotels and small shops are working in the Sialkot and Gujrat in this
industry. And people of Sialkot and Gujrat city have a great attitude toward food item and dining out.
Opportunities
There are numerous restaurant in city SIALKOT and GUJRAT that are giving the food administrations. We finished up an examination overview in the zone we will
begin the business and get the results in support of ourselves that there is possible freedom to begin BOMBAY RICE BAR in the Sialkot and Gujrat. The current
eateries are not giving numerous kinds of rice at one spot so it will be opportunity for us and our attention will be on the less expensive food items with the great
quality will likewise value our chance.
 University of Management and Technology
Sialkot Campus
Final-term Exams – Fall 2020 Control No.______
Our rice bar has the extraordinary preferred position for people groups of Gujrat on the grounds that we are giving numerous sorts of rice's at one spot and on
the off chance that they discover this chance under one rooftop, at that point it will be our incredible bit of leeway in light of the fact that in Gujrat not a solitary
eatery of this kind that give just numerous kinds of rice's in appropriate restaurant climate.

Question No. 2: What was the base of segmentation? On what grounds you targeted the particular customer segment? (10 Marks)
Base of our segmentation is;
Demographics:
kids and youthful people are like to eat quick food sources and go through a greater amount of their pocket cash. The present world is extremely unique and
everybody is in rush so individuals in Pakistan are currently changing their propensities with respect to eating nourishments. Family situated clients are likewise
invited in Fried Meals and separate space will be given to them, where they can appreciate the suppers.

Income:
The market of RICE BAR is comprised of individuals who have sufficient cash to appreciate all solaces and extravagances of life. A Lot of individuals are living
abroad and supporting their families as examined before. So the pay level is higher than different territories. Yet, the gauge of the level of pay of individuals of
RICE BAR target market incorporates Rs. 53,000 every month or more.

Occupations:
There is no segregation between individuals with respect to their cast, religion and so forth.

Activities:
Individuals who are dynamic in their lives and partake progressively in social government assistance causes, business matters, and individuals from socially tip top
clubs are remembered for RICE BAR target market. Individuals who appreciate yearly family relaxes are additionally remembered for target market.
Life style
exclusive class have Individuals who return home from abroad their dietary patterns have been changed concerning unfamiliar dietary patterns, so they
additionally prefer to feast out.
 University of Management and Technology
Sialkot Campus
Final-term Exams – Fall 2020 Control No.______
Media Habits:
Regular readers of Newspapers and Magazine also influenced from fast Rice. Their tendency to eat Rice increased.
The target market:
When the necessities are perceived the focusing on turns out to be a lot simpler errand for the getting sorted out. Association's destinations and mission
additionally play a vital job in focusing on.
We focus on the entirety of our market fragments. Since individuals off all age, sex and race like to take ice in their dinner. Individuals who are having low pay
can likewise appreciate over administrations in a moderate costs. We target all people because rice is favorite of all. Female and male both are like rice and
children’s and adult also some people in few amount that are not liked rice. But majority like it.

Question No. 2: Have you conducted the consumer survey? What were the results and what was your positioning statement? (10 Marks)
Yes, we conducted the consumer survey in our restaurant Bombay chapatti. Which is very positive and good.
Positioning statement:
The interviews were taken from about 10 potential customers by using customer selection matrices. We design customer selection matrix by using different
segmentation like demographic segmentation and psychographic segmentation.

Individuals have distinctive insight and decisions as indicated by their requirements and needs. The overviews show various reactions. We decipher client reaction
from crude information to client needs as explanations as expressed previously. We focus on rundown of client needs. As per the rundown our business satisfies
the necessities of the two youngsters and grown-ups. It principally satisfies the requirements of individuals with major league salary and the individuals who live in
Urban zones. Bombay Rice Bar satisfies different client needs as we are utilizing various model of focusing on clients. We are offering customization and satisfying
the requirements of teenagers and adults. And male and female both.

So our targeting customer needs are:

 Focused attention by the staff.
 A pleasant and comfortable atmosphere without unwanted disturbances.
 High quality food that sits at par with the standards of the restaurant.
 Focused attention by the staff.
 University of Management and Technology
Sialkot Campus
Final-term Exams – Fall 2020 Control No.______

Question No. 3: What is breakeven analysis? How did you calculate the breakeven analysis? (10 Marks)
Break Even Analysis in economics, business, and cost accounting refers to the point in which total cost and total revenue are equal. A break even point analysis is
used to determine the number of units or dollars of revenue needed to cover total costs (fixed and variable costs).
Formula of break-even analysis:
The formula for breakeven analysis is as follows:
Break even quantity = Fixed costs / (Sales price per unit – Variable cost per unit)
Where:
Fixed costs are costs that do not change with varying output (e.g., salary, rent, building machinery).
Sales price per unit is the selling price (unit selling price) per unit.
Variable cost per unit is the variable costs incurred to create a unit.
We did our breakeven analysis
Our product dumpukht chicken and mutton biryani is more than other dishes
Our mutton dumpukht price is 1050
And chicken dumpukht price is 690
Our fixed cost is 100,000
And variable cost of chicken dumpukht is 300
And variable cost of mutton dumpukht is 650
Breakeven analysis of chicken dumpukht biryani is
=fixed cost/ sale price – variable cost
= 100,000/ 650-300
= 285.71
Breakeven analysis of mutton dumpukht biryani
= fixed cost/ sale price – variable cost
= 100,000/ 1050 – 450
= 222.22