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  • Convenience Sampling

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    nurul najwa
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    Convenience sampling involves selecting participants based on their availability and willingness to participate. It allows researchers to collect data quickly and easily with low costs, but the responses cannot be generalized to the target population due to potential bias. Purposive sampling is a non-probability sampling technique where the researcher selects participants based on characteristics of the population relevant to the study's objectives. It facilitates the purpose of the study but is vulnerable to researcher bias and inability to generalize findings. Both convenience and purposive sampling are non-probability techniques that trade representativeness for practicality, with purposive sampling targeting specific characteristics and convenience sampling relying solely on availability.

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    convenience sampling

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    Convenience sampling involves selecting participants based on their availability and willingness to participate. It allows researchers to collect data quickly and easily with low costs, but the responses cannot be generalized to the target population due to potential bias. Purposive sampling is a non-probability sampling technique where the researcher selects participants based on characteristics of the population relevant to the study's objectives. It facilitates the purpose of the study but is vulnerable to researcher bias and inability to generalize findings. Both convenience and purposive sampling are non-probability techniques that trade representativeness for practicality, with purposive sampling targeting specific characteristics and convenience sampling relying solely on availability.

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    302 views9 pages

    Convenience Sampling

    Uploaded by

    nurul najwa
    Convenience sampling involves selecting participants based on their availability and willingness to participate. It allows researchers to collect data quickly and easily with low costs, but the responses cannot be generalized to the target population due to potential bias. Purposive sampling is a non-probability sampling technique where the researcher selects participants based on characteristics of the population relevant to the study's objectives. It facilitates the purpose of the study but is vulnerable to researcher bias and inability to generalize findings. Both convenience and purposive sampling are non-probability techniques that trade representativeness for practicality, with purposive sampling targeting specific characteristics and convenience sampling relying solely on availability.

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    of 9

    SFR 3996

    CONVENIENCE
    SAMPLING
    Najwa,Hazirah,Syawani,Ain,Hasif
    WHAT IS CONVENIENCE
    SAMPLING
    1) Is a type of non-probability sampling that involves
    the sample being drawn from that part of the
    population that is close to hand.

    2) Selecting a participant based on the researcher


    availability

    3) No other criteria to the sampling method except


    that people be available and willing to participate
    EXAMPLE :

    •Survey the Researcher’s Best friends


    •Students enrolled in the Researcher’s classes
    •standing at a mall or a grocery store and asking
    people to answer questions
    •Instagram polls
    •gaming company wants to know about their
    games is doing in the market after its release and
    they may choose to create an online survey on
    Facebook to rate that game
    Advantage & Disadvantage

    DISADVANTAGE
    ADVANTAGE: •Responses more likely from
    higher in agreeableness
    •Collect data quickly
    • Responses only from people
    •Easy to do research Who are easily available
    •Low Cost •Cannot be generalized to the
    •Readily Available target population because of
    •Fewer rules to follow the potential bias of the
    sampling technique
    PURPOSIVE
    SAMPLE
    •NON-PROBABILITY SAMPLE THAT IS SELECTED
    BASED ON CHARACTERISTICS OF A POPULATION
    AND THE OBJECTIVE OF THE STUDY.

    •ALSO KNOWN AS JUDGEMENTAL SAMPLING.

    •SELECTING SAMPLE BASED ON THEIR OWN


    JUDGEMENT TO OBTAIN THE OBJECTIVE OF THE
    RESEARCH.
    •HOW IS PURPOSIVE
    SAMPLING CONDUCTED ?

    The method for performing purposive sampling is fairly


    straightforward. All a researcher must do is reject the
    individuals who do not fit a particular profile when
    creating the sample.
    EXAMPLE
    •Collect a sample of bookworm from
    the Book Festival
    • Only choose students who have
    good marks and reject student who
    have low mark
    •The researcher only took responses
    from form 4 student’s who took
    physics subjects
    •The sample selected was students
    who had ever taken physic tuition only
    Advantage & Disadvantage

    ADVANTAGES DISADVANTAGES:
    •Directly Approachable •Biased
    Respondents •Not reliable
    •Easy to conduct •Inability to generalize
    •Facilitates the purpose of research findings
    study
    •Vulnerability to errors in
    •Consumes minimum time
    judgment by researcher
    for execution

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