CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Introduction

This chapter focuses on the methodology of data collection and analysis used in this research. the

chapter discussed the data collection technique, instrument used in the research, sampling frame

which consists of sample population, sample size, sample area, method of data analysis and the

use of interpretation in the research as dedicated by the phenomena in question.

3.2 Research Design.

This study was designed to determine the “Influence of Television Educational Programme on

Rural Development in Kogi State”. However survey research was be adopted. This is because it

allows for a standardized study of different section of a population that is relatively large. It also

provides the means of collecting standardized data from a large case study for analysis.

According to Abdulhamid (2000) “As generally perceived, a survey research is done in which a

group of people or items is studied by collecting and analyzing data from only a few people or

items considering to be representative of the entire group”.

3.3 Population of the Study.

The populations of the study were the people of Lokoja local government area representing the

entire Kogi state. According to the 2006 population censors figure, Lokoja has a population of

approximately one hundred and ninety-five thousand two hundred and sixty-one (195,261) out of

Kogi state total population of three million three hundred and fourteen thousand and forty-three

3,314,043.
3.4 Sampling Technique/ Sample

The study adopted a cluster sampling technique. A cluster is defined as a geographical area by

Benson, (2003). Example of a cluster is an election district. So in achieving this task Lokoja

town was divided into five (5) areas (wards). Sixty (60) Respondents was selected from each of

these wards and accidental sampling technique was used in selecting the respondents. This is due

to the fact that the accidental sample is designed and relatively unstructured rather unsystematic

to elicit ideas and points of view, said Benson, (2003). This means that accidental sample

technique was adopted so as to save time and for convenience sake.

The sample for this study was three hundred (300) respondents representing 0.15364 % of the

entire population of Lokoja. The sample was selected from each of the 5 wards and sixty (60)

respondents was drawn from each political ward as enumerated earlier. The reason is to have a

manageable work within the limited time.

3.5. Research Instrument.

The instrument that was used for this research is primary and secondary instrument. This is

because in conducting this research literature of scholars, which is regarded as primary

instrument and questionnaires, which is regarded as secondary instrument was used to collect

information from respondents.

3.6 Validity and Reliability

This research was done under the supervision of my supervisor who determines the

appropriateness, thoroughness of grammar usage, the correctness of the research questions and
the questionnaire items. His views were effectively utilized in drawing the necessary

modification and standardization of the items.

3.7 Method of Data Collection

The method used in collecting data for this study is questionnaire. Questionnaire is a document

containing a list of questions arranged in a pre-determined order and used to elicit or obtain

information from respondents. The questionnaire numbered 300 Contains twenty questions

organized under six sections: personal data; access to television programmes; reseach question

one; research question two; research question three and; research question four of television

educational programmes with each research question carrying questions relating to that particular

research question.

Finally, the questions were open and close ended type providing options for respondents for the

purpose of coding and uniformity.

3.8 Method of Data Analysis

The data collected from the respondent was analyzed using simple percentage score (%) and in

tabular form with brief textual explanations to aid understanding the work.