On

“Marketing for the Jigsaw Wizard At National Level Mathematics Competition”

Submitted By

AJAY KUMAR
M.B.A 3rd Semester

Roll No. 9215990006

In partial fulfillment for the award of the degree

M.B.A Course
Of

Affiliated to

DECEMBER 2010
 Acknowledgement

I hereby grab an opportunity to express my gratitude towards the esteemed

organization International institute of Business Studies for providing me an
excellent environment for carrying out this training.

I honorably thank Mr. L.B Rao (Dean Academics), Mr. Brijesh

Ratmani(Placement Manager), Mrs. Rajashree Dutta for their valuable support and
for providing various facilities and the kind of guidance necessary for the project.

I also express my gratitude towards Mr. Sourabh Singh (BUSINESS

DEVELOPMENT MANAGER), for his guidance, support, advice and help
through out the training period.

Last but not the least; I thank my friends and my family members for their constant
support and encouragement for the completion of this project.

AJAY KUMAR

M.B.A IIIrd SEM.

Roll No. 9215990006

INDEX
Company Profile
Mission & Vision
Objective
Quality Policy
Product and Services
Comprehensive Product Descriptions
Marketing Aspects
 Marketing Mix
 Channel Of Distribution
 Product Promotion Mix
 Product Selling Process
Conclusion
Bibliography

Company Profile
Jigsaw edu solutions pvt. ltd. is an iso 9001:2008
certified company engaged in providing
comprehensive education solutions of the highest quality to orient the student
potential in a meaningful direction. we make sincere efforts to mine child’s talent
and transform it drastically into an added advantage for him. over the years we
have researched thoroughly and come up with programmes such as the jigsaw
abacus wizkid to sharpen a young brain, jigsaw kinder abacus to sharpen tiny tots
brain, jigsaw commerce academy (jca) to cater to the industry demands of
computer accountants, ganit gyan to supplement child learning with vedic
mathematical and mental arithmetic techniques, power prep english to master the
english language usage and sabre edge solutions to impart recruitment to the
students who have showcased promising growth of potentials throughout the years.
as our company policy centres aroung “smart work” than the conventional
methodology of hard work, we have imparted vital emphasis on the aspect of not
overburdening the student with the techniques followed by us. we promise to
enhance our excellence in quality, performance and methodology in the future and
expect you to join hands with us for a better tomorrow of our children.

"WE EDUCATE STUDENTS WITH A DIFFERENCE."

MISSION AND VISION

OUR MISSION
To provide an outlet for creative brain development while
seeking to produce quality programmes. we have branches
throughout the country.

States

Andhra Pradesh Assam

Bihar Delhi

Gujrat Haryana

Karnataka Kerala

Maharashtra Punjab

Rajasthan Tamil Nadu

Uttar Pradesh Uttarakhand

West Bengal

OUR VISION
The first step towards creating an improved future is developing
the ability to envision it.

50
Guess?

5000
OUR OBJECTIVE
 To help the student to improve IQ, stimulate association
and accelerate creativity for relaxed learning, faster
comprehension, longer retention with good memory.

 to inculcate the habit of careful observation, sound

reasoning, original thinking and optimum usage of multiple
skills in students simultaneously.

 to help develop excellent memory, effective earning, to

provide impressive results which are beneficial for life.

QUALITY POLICY
To provide quality education, training and expertise so as to
improve the quality of life by improving high level of speed,
efficiency, accuracy , concentration and increase in memory
power.

MARKETING SUPPORT

Customer satisfaction & customer delight are the key concepts

around which are marketing strategies revolves.

PRODUCTS AND SERVICES

JIGSAW ABACUS WIZKID

GANIT GYAN
 POWER PREP ENGLISH

JCA CPA(corporate professional

accounting)

JIGSAW KINDER
ABACUS

JIGSAW ABACUS WIZKID

A scientifically structured programme to

sharpen a young brain to perform complex
calculations and computations at
breathtaking speeds. the usage of abacus is combined with
flashcards so as to get the young brain “worked up” to
function in a comprehensive manner.

GANIT GYAN
An extension of the vedic maths concepts merged with
mental arithmetic for students belonging to a generic age-
group. this programme centres around exploiting the
unutilized fundamentals laid down by great mathematicians
to develop the shortcut approach to problem solving.

POWERPREP ENGLISH

The comprehensive programme to master

the reading, writing and speaking skills of
the english language. this programme
prepares the student for fluency of the language which is all
but necessary in the corporate world of today.

JCA CPA
corporate professional accounting is a
flagship course that will undoubtedly open
the doors to a contemporary career in audit,
accounting & finance. it is a complete computer accountant
training programme that empowers the accounting aspirants to
scale great heights.

JIGSAW KINDER ABACUS

A young sibling to the jigsaw abacus

wizkid programme, engaged in providing
brain sharpening and orientation at a very
early stage of life. it moulds an infant brain to perform better
and lays the foundation for stunning outcomes.

COMPREHENSIVE PRODUCT DISCRIPTION

JIGSAW EDU SOLUTIONS PVT. LTD.
 JIGSAW EDU SOLUTION PVT LTD

A National Level SPEED-O-MATHS Competition

• A unique contest, marks directly dependent on Speed.

• Students will be analyzed in different logical and

mathematical skills.

• A competition for the students of standard 2nd to 10th.

• 2 Rounds Contest – Preliminary Round and Final Round.

• Preliminary round will be conducted for 4 zones (Zone-

1, Zone-2, Zone-3, Zone-4,) at various centres across India.

• Top 100 students from each class and from each zone will participate at
Final Round.

• Final round will be conducted at 4 different centers (one for each zone).

• 12 states covering 200 districts.

 FORMAT OF EXAM
CLASS NO. OF QUESTIONS TIME LIMIT in minutes

2 50 45

3 50 45

4 50 45

5 75 60

6 75 60

7 75 60

8 75 60

9 100 90

10 100 90

* Each question contains same weightage

* Marks are directly dependent on Speed & Accuracy
* All questions are objective type
 PERFORMANCE ANALYSIS
Where do you stand???

 analysis in different capabilities:-

• Speed & Accuracy

• Mathematical Skills

• Mental Abilities

• Difficulty Levels

 Their National Rank, State Rank,

 Certificate of participation.

 Their relative performance with the highest score.

 Their relative performance with the average score.

 Feedback and suggestions.

 SWOT(Strengths Weaknesses Opportunities Threats) Analysis.

PERFORMANCE
ANALYSIS
Online Report Card
PERFORMANCE
ANALYSIS
Online Report Card
 BENEFITS TO THE STUDENTS

1. Exposure at National Level Competition.

2. Experience and Motivation.

3. To know their strengths and weaknesses.

4. A right direction for their career.

5. Platform to compete with students of other schools.

6. Prizes & Scholarship

 PRIZES AT ZONAL LEVEL

CLASS 1ST PRIZE worth 2ND PRIZE worth 3RD PRIZE worth 10
rupees rupees rupees CONSOLATION
PRIZES

II 11,000/- 5,100/- 3,100/- 501/-

III 11,000/- 5,100/- 3,100/- 501/-

IV 11,000/- 5,100/- 3,100/- 501/-

V 11,000/- 5,100/- 3,100/- 501/-

VI 11,000/- 5,100/- 3,100/- 501/-

VII 11,000/- 5,100/- 3,100/- 501/-

VIII 11,000/- 5,100/- 3,100/- 501/-

IX 11,000/- 5,100/- 3,100/- 501/-

X 11,000/- 5,100/- 3,100/- 501/-

PRIZES AT NATIONAL LEVEL

CLASS 1ST PRIZE worth 2ND PRIZE worth 3RD PRIZE worth 10 CONSOLATION
rupees rupees rupees PRIZES

II 51,000/- 21,000/- 11,000/- 2,100/-

III 51,000/- 21,000/- 11,000/- 2,100/-

IV 51,000/- 21,000/- 11,000/- 2,100/-

V 51,000/- 21,000/- 11,000/- 2,100/-

VI 51,000/- 21,000/- 11,000/- 2,100/-

VII 51,000/- 21,000/- 11,000/- 2,100/-

VIII 51,000/- 21,000/- 11,000/- 2,100/-

IX 51,000/- 21,000/- 11,000/- 2,100/-

X 51,000/- 21,000/- 11,000/- 2,100/-

BENEFITS TO THE SCHOOLS

1. Exposure at National Level Competition.

2. School name will be displayed at our website.

3. If a student wins from the school, the school will get:-

• News Coverage.
 • An Award.

• Branding at National Level.

ONLINE REGISTRATION

Special Feature of Jigsaw Wizard 2010 is the Online Support.

School’s can enroll kids online through our web based software.

The features are:-

• A hassle free registration.

• Schools can register online with a single excel sheet for all
students.

• Students can directly register online.

• Saves time.

• Payments can be made online.

• http://www.jigsawabacus.in

HIGHLIGHTS
2nd NATIONAL LEVEL COMPETITION

HIGHLIGHTS

1. 1200 schools participated from 8 states.

2. Approximately 80,000 students participated.

3. Prize Distribution Ceremony was conducted at Dilli

Haat, Pitampura on 30th Jan.,2010.

4. Approximately 5,000 people turned around to attend

the Prize Distribution Ceremony.

MARKETING ASPECTS
Marketing Mix
 PRODUCT PRICE

 Jigsaw Wizard 2010  Price of the product is Rs

A 3rd National Level 200.
Mathematical contest.

PLACE PROMOTION
 Jigsaw Edu Solutions has  Putting Banners &
its own franchisee in Hoarding at various
Zone 1, Zone 2, Zone 3, location.
Zone4 (across India).  Sales Promotion through
 It also sells through marketing executives.
independent marketing  Giving forms free of cost at
executive. various schools and
 Services available at coaching institutes.
internet/website  Franchisee maintaining
www.jigsawabacus.com good public relation.
 Deciding to put those
schools as examination
centers which has highest
number of participating
students.

Channel of distribution
 Conventional

Direct indirect
Jigsaw edu solution pvt ltd Jigsaw edu solution pvt ltd
(Marketing executives) (Service provider)

Selling agents
(Franchise)

Customers Customers

Selling agents are the intermediaries who are given the exclusive
franchise only for a limited market segment.

Product promotion Mix

Personal selling: Personal selling is the oral presentations in a
conversation with one or more prospective purchaser for the purpose of
making sales it is the ability to persuade the people to buy goods and services
at profit to the seller and benefit to the buyer.
The marketing executives are prime responsible for the
Personal Selling.
Sales Promotions:
 The company provides Cash commissions to the school
principals/Institution heads.
 Distribution of free of cost forms.

Advertisement:
 Online advertisement on website.
 Banners or Hordings at various schools and institution.
 Providing banners or Posters and visiting card to associates.
 Advertisement in local newspaper and local news channels.

Product Selling Process

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CONCLUSION
-/v
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Working on this project was good experience; I understand the operations of the
Jigsaw Edu Solution Pvt. Ltd.

Through, this project I came to know about the different kind of educational
products launched by Jigsaw Edu Solution Pvt. Ltd.

This project also includes all policies and strategies being followed by the
organization to achieve the organizational goals.

The organization is expanding globally in India creating lots of job opportunities

for large quantity of job seekers.

The students who have participated in this wizard have the good exposer
opportunity in national level competition.

BIBLIOGRAPHY
URL:-
http://www.google.com
Last Visited: February 24, 2011
http://www.jigsawabacus.com
Last visited : February 24, 2011
Details from the catalogs .