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ABSTRACT
The Covid-19 pandemic has forced people to limit their daily activities in order to prevent the spread of
the virus. This study aimed to analyze people’s behavioral changes in order to prevent the Covid-19
transmission based on integrated behavior model. This research used a survey method. 103
respondents from Banyumas were collected using a convenience sampling technique from April to May
2020. A statistical analysis with frequency distribution was used in this research. The collected data
were dominated by those with ages ranging from 21 to 59 years old. The excellent behavior of washing
hands using soap and running water reached 84.5%. The behavior of people wearing face-masks when
leaving their homes reached 92.2%. The behavior of social distancing implementation only reached
47.6%. People’s knowledge of Covid-19 was classified into the good category reaching 81.5%. 80
people or about 77% of respondents had positive attitudes. The implementation of norms/rules reached
100%. The availability of supporting facilities reached 92%. The media accessibility reached 75%. Only
10% of respondents had not yet established the habit of washing hands and wearing face-masks.
These factors unite and influence each other and then eventually create new expected behaviors.
Social distancing is the most difficult behavior to change, because Banyumas people have a high social
life intimacy.
Keywords: integrated behavior model; Covid-19; health behavior; health promotion, pandemic
ABSTRAK
Pandemic Covid-19 memaksa orang untuk membatasi aktivitasnya untuk mencegah penyebaran virus.
Tujuan penelitian ini untuk menganalisis perubahan perilaku pencegahan penularan Covid-19 ditinjau
dari integrated behavior model. Metode penelitian yang digunakan dengan survei. Sebanyak 103
responden di Banyumas diperoleh secara convenience sampling pada bulan April hingga Mei 2020.
Analisis statistik yang digunakan dengan distrubisi frekuensi. Data yang diperoleh adalah usia
didominasi pada rentang 21-59 tahun. Perilaku cuci tangan menggunakan sabun dan air mengalir
sangat baik mencapai 84.5%. Penggunaan masker saat keluar rumah sebesar 92.2%. Penerapan
social distancing hanya 47.6%. Pengetahuan masyarakat tentang Covid-19 kategori baik mencapai
81.5%. Sikap positif sebanyak 80 orang atau sekitar 77%. Penerapan norma/aturan mencapai 100%.
Ketersediaan fasilitas yang mendukung sebanyak 92%. Aksesibilitas media sebanyak 75%. Hanya 10%
saja masyarakat yang sebelumnya memiliki kebiasaan cuci tangan dan memakai masker. Perilaku
seseorang dipengaruhi faktor demografi, pengetahuan, sikap, norma, kebiasaan, lingkungan, media.
Faktor-faktor tersebut menjadi satu kesatuan yang saling memengaruhi sampai terciptanya perilaku
baru yang diharapkan.
Kata-kata kunci: integrated behavior model; Covid-19; perilaku kesehatan; promosi kesehatan, pandemi
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Triyanto, Kusumawardani DOI : 10.20884/1.jks.2020.15.2.1441
Jurnal Keperawatan Soedirman 15 (2) 2020 : 66 – 73
masks was dominated by those living in Google form and was then descriptively
urban areas. Bavel et al., (2020) also analyzed using a frequency distribution.
explained that communities living in rural The ethical consideration of this study was
areas still found it difficult to implement the distributed using the online informed
behavior of wearing face-masks and consent of respondents form via Google
washing hands. form.
There are many scientifically
proven factors, which influence people’s RESULT
behavioral changes. The Integrated Table 1. Research Respondents’ Characte
Behavior Model (IBM) comprehensively ristics (n=103)
explains the various factors contributing to Respondents’ Frequency Percentage
a person’s behavioral changes (Lunn, characteristics (N) (%)
Belton, Timmons, & Robertson, 2020). Age
Adolescent 34 33
Washing hands and wearing face-masks
(11-20 years)
are less frequently practiced by the Adult (21-59 years 68 66
majority of Indonesian people and most old)
never do the physical or social distancing. Elderly (over 60 1 1
A person’s behavioral changes can be years)
divided into either easy or difficult and are Gender
influenced by many factors. Therefore, the Male 43 42
researchers conducted a descriptive study Female 60 58
on the behaviors of washing hands, social Working location
distancing, and wearing face-masks based Inside buildings 70 68
Outside buildings 33 32
on the perspective of the Integrated
Educational level
Behavior Model. The purpose of this Elementary school 4 3
research is to analyze people’s behavioral Junior High School 8 6
changes in order to prevent the Covid-19 Senior High school 76 74
transmission based on the perspective of Bachelor Degree 15 17
the integrated behavior model. Residential area
Urban 65 63
METHOD Rural 38 37
This research used a non-
experimental quantitative study with a 103 respondents completed the
survey design. The research data was online survey prepared in Google form.
collected by researchers using online The respondents’ characteristics were
questionnaires in Google form, which were presented in Table 1 based on age, sex,
distributed to 103 respondents between working location, educational level, and
April and May 2020. The inclusion criteria residential area. Based on age, 68 or
included people living in Banyumas. The approximately 66% of respondents were of
samples were collected using a an age ranging from 21 to 59 years old.
convenience sampling technique. The Meanwhile, 34 or approximately 33% of
Integrated Behavior Model (IBM) presents respondents were in the adolescent age
the determinants influencing the range. Based on sex, the research
behavioral performances including respondents consisted of 42% males and
demography, knowledge, attitudes, norms, 58% females. Based on the working
habits, environments, and media. The location, 68% of respondents worked
questionnaire was prepared based on the inside buildings while the other 32 % of
IBM consisting of 14 items related to the respondents worked outside buildings.
behaviors of washing hands, wearing face- Based on educational level, 76 or 74% of
masks and other factors influencing the respondents had graduated from Senior
behaviors including: knowledge, attitudes, High School. Meanwhile, based on the
habits, environment/facilities, and media. residential area, 63% of respondents
The questionnaires were distributed resided in urban areas, while the other
through WhatsApp (WA) group networks. 37% of respondents resided in rural areas.
The survey data was collected using the
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Triyanto, Kusumawardani DOI : 10.20884/1.jks.2020.15.2.1441
Jurnal Keperawatan Soedirman 15 (2) 2020 : 66 – 73
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Triyanto, Kusumawardani DOI : 10.20884/1.jks.2020.15.2.1441
Jurnal Keperawatan Soedirman 15 (2) 2020 : 66 – 73
important role in improving people’s very serious about preventing the spread
knowledge during the Large Scale Social of the virus. Due to the applicable norms,
Restrictions is media accessibility. The the government continuously monitored
data presented in Table 3 shows that the whether the people crossed the road
accessibility of health education media wearing face-masks or not. Those who did
was very accessible for the urban not wear their face-masks were subject to
communities reaching 75%. The media strict sanctions. This was based on the
were mostly distributed by the people obtained data that the norm was 100%
through smartphones and the government applied to all levels of society.
even provided support in the form of free Behavioral changes coming from a
internet data packages. However, there person's own self-awareness are greatly
was still the data related to the people’s important in maintaining health and will
habits of wearing face-masks or washing last longer (Bavel et al., 2020). Someone
their hands using soap and running water who understands well the benefits of the
to consider. Only 10% of people previously expected behavioral changes, according
had the habit of washing their hands and to research conducted by (Faasse &
wearing face-masks. These factors were Newby, 2020), will tend to maintain his/her
then analyzed based on the perspective of new behaviors. A person's background will
Integrated Behavior Model. also alter his/her behaviors. A nurse
should be the one to educate and motivate
DISCUSSION people to have the correct self-awareness
Based on the Integrated Behavior to prevent the Covid-19 transmission.
Model, several factors influence a person's Sometimes, the new awareness will arise
behavior including demography, only when someone is initially forced
knowledge, attitudes, norms, habits, (Hanoatubun et al., 2020)
environments, and media (Lunn et al., Social distancing behavior still
2020.). As well as these there are other needs to be improved since it reached
factors, which can also influence a only 47.6%. The people still consider that
person's behavior, such as self-efficacy, the people they talk to are in a healthy
skills, and salience. These factors were condition without any virus symptoms.
not examined by this study due to the Although, even if the people’s conditions
necessity of secure data collection and the were without symptoms, there is still a
requirement to have face to face meetings. possibility that they could be infected by
The results of this study related to the Covid-19 (Pujilestari, 2020). However,
people’s behavioral changes in order to many people feel no need to keep their
prevent the Covid-19 transmission showed distance from each other. This condition is
that the respondents highly increased their actually very risky for the Covid-19
behaviors of washing hands using soap transmission. As proven by the results of
and running water, which reached 84.5% the study conducted by Wise, Zbozinek,
and wearing face-masks when leaving Michelini, Hagan, & Mobbs (2020), which
their homes, which reached 92.2%. stated that Covid-19 can be transmitted
The respondents’ behavioral through droplets, and then if people still do
changes, which rapidly and sharply not implement social distancing, it will
increased were significantly influenced by potentially increase the number of newly
the behavioral factors. In this case, the infected patients. Based on the findings of
respondents prevented the Covid-19 this study, people felt that they had
transmission, which was driven by their adequately strong immunity to protect
fear of the applicable sanctions and of themselves from the disease. These false
being infected with Covid-19. According to beliefs could lead to failure in changing the
the results of research conducted by Lerik people’s behaviors to prevent the Covid-
& Damayanti (2020), the people’s 19 transmission. False beliefs may be
behavioral changes, which were driven by influenced by the knowledge factor.
their fear of the applicable sanctions, were The adequate knowledge related to
usually only temporary. During the Covid- Covid-19 is greatly influenced by
19 pandemic, the government has been determining a person’s behavioral
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Triyanto, Kusumawardani DOI : 10.20884/1.jks.2020.15.2.1441
Jurnal Keperawatan Soedirman 15 (2) 2020 : 66 – 73
required to reveal the other significantly M., ... Weeden, KA (2020). COVID-
influencing factors. 19 pandemic response. Nature
Human Behavior, 4 (May).
CONCLUSION AND RECOMMENDA https://doi.org/10.1038/s41562-020-
TION 0884-z
Based on the integrated behavior
model, it can be concluded that a person's Faasse, K., & Newby, J. (2020). The
behavioral changes are influenced by effects of perceived social norms on
many factors, including demography, hand washing behavior in students.
knowledge, attitudes, norms, habits, Psychology Health Medicine. 2
environments, and media. These factors (3):154–159
unite and then influence each other until
the new expected behaviors are created. Friedman, LM, & Pfiffner, LJ (2020).
By ignoring one of the factors, it may Behavioral interventions. The
prevent a person from changing his or her Clinical Guide to Assessment and
behaviors. Good behaviors are created Treatment of Childhood Learning
and may become a culture in people’s and Attention Problems. Elsevier Inc.
daily lives through family empowerment. https://doi.org/10.1016/B978-0-12-
The background that is needed to change 815755-8.00007-1
a person’s behavior is still unknown.
Recommendations based on the results of Hanoatubun, S., (2020). Analysis of the
this study are to figure out the background Behavior of Indonesian Communities
behind people’s behavioral changes. in Dealing with the Covid-19 Virus
Further studies are greatly needed to Pandemic and Tips for Maintaining
conduct in-depth interviews as a basis for Mental Welfare. Journal of Social
optimizing the expected behavioral and Culture 7 (3): 217-226
changes. Health workers should work
together with the families to provide the Irawan, AJH (2020). Covid-19
support system required to improve the Phenomenon: The Impact of
people’s behavioral changes to prevent Globalization and Revitalization of
the Covid-19 transmission. Multilateralism.
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