Carbon Footprints and tourism in UAE; challenges faced by Jumeirah Group and its

solution
Introduction
The Jumeirah Group is a UAR leader in the hospitality sector, with a reputation as an
organization that truly works for our colleagues' continued personal growth, development and
well-being. We are a global organization of more than 100 nationalities which makes it possible
for the business to address the personal needs of guests from several different value systems and
cultures. Our organization, based on our Hallmarks and Guide Principles as the basis of our 'The
Place to Shine' brand, is consistently communicated through formal training and informal
communication programmes. Jumeirah is an international hospitality management group based
in Dubai. The portfolio includes 5,579 luxury rooms, suites and service homes in 22 properties
across 11 worldwide destinations. The division's portfolio includes food and drink shops,
wellness centers, retail shops, leased offices, water parks and education facilities.
The Jumeirah Group is committed to environmental protection (Scott, D. 2006; Gössling, S. and
Hall, C. M. 2006; Becken, S., and Hay, J. 2007). The duration and experience of a visitor at a
resort are determined by the environment and nature, in conjunction with human activities.
Though attractions may be divided into two main groups – natural and artificial, natural
resources are used to help grow them. These man-made locations, such as shopping malls, parks,
recreational complexes, nature safaris, and so on, would finally pay a premium for the
ecosystem. Simultaneously, a great deal of energy is used to build and sustain these industries,
especially in transportation, accommodation, and tourism. According to a survey conducted by
the United Nations Environment Program in 2005, foreign and domestic pollution from the three
major subsectors accounted for between 3.9 and 6.0 percent of global emissions, with the highest
estimate being 4.9 percent (UNEP). Table 1 shows the ratio of relevant industries to CO2
pollution in the tourism industry. In 2005, the exposure of tourism to global change was
calculated to be between 5% and 14% of overall global warming induced by human greenhouse
gas emissions.
Transport generates approximately 75% of the total global CO2 emissions of tourism. In the
future the carbon emissions would increase dramatically, especially in the developing economies
of India and China, given the increasing numbers of international tourists and tourists in the
home countries. The 'business-as-usual' scenario presumes emissions will rise by 152 percent,
provided that no comprehensive mitigation strategy is put in place in the future; (UNWTO 2007,
p. 18).
A big obstacle for companies and customers today is to collect more carbon footprint data and
market intelligence. Customers are constantly requiring information on their direct carbon
dioxide emissions and other greenhouse gases for their environmental effect assessments on
electricity consumption, industrial practices and company-owned cars and aircraft.
Tourism in UAE and Environment:
Seven Emirates of the Second largest economy in Middle East in Arab Middle East, United Arab
Emirates, were suddenly cynostic in 2008, with the largest per capita carbon footprint following
Saudi Arabia (EIA 2005). The Country has “the sixth largest confirmed oil reserves in the world,
97.8 billion barrels of the seventh largest oil reserves worldwide (EIA 2005). The Abu Dhabi
emirate, while others are widening networks, Fujairah, Ajman and Umm al-Qaiwain, is key to
UAE oil and gas industries” led by Dubai, Sharjah, and Ras al-Khaimah. These emirates vary
significantly in size and population, but they have all been modernised and urbanized since the
1960's, when the area was identified as one of the "barren coasts, mostly populated by nomadic
tribes," in which "fishing and bee-keeping are the only occupations" (Goodwin 2003). The most
involved, the UAE Government began expenditure on infrastructure. Dubai started significantly
investing in tourism with the sponsorship of wider federation policies, which quickly became a
pillar of the economy (Trade and Industry 1990; Middle East Economic Digest, 1995).
(Crookston 1998). Tourism, manufacturing, Telecommunications, TV, immobilization and
financial markets were the subject of the diversification agenda. The shift to services has
therefore occurred, but production remains a crucial industry (EIU 2005).
Tourism and Environment
In 2008, in addition to the general economic and tourism trends (WWF/Ecological Study Our
Living Planet) the USA outperformed the highest per capita carbon emissions in the nation. The
government spent extensively in other nations, such as Pakistan, Morocco and Lebanon, not just
internally but also in sustainability programs (Mohamed, Raouf 2008). The United Arab
Emirates have limited their natural foliage, increased overgrazing and desertification of
agricultural fields. Heavy groundwater pumping has led to elevated surface salinity and
degradation of oil effluent. In 2009, the UAE increased its CO2 emissions by 3.9% to 169.4
million tons. The study also reports that CO2 emissions are expected to increase to 187,1 million
tons in 2013. The effects of climate change on tourism in this region of the world are mainly in
season. when the rising temperatures and water shortages trigger them to feel a loss of comfort.
Tourist products are less selected in the UAE and temperatures will rise at the same rate until
2030, if they continue to develop at the same level. Geographically, tourism in Dubai is very
strong in the UAE.
Jumeirah Group take the Environmental initiative
While the UAE has effectively diversified from the oil industry to the prosperous Jumeirah
Community, this progress remains far from sustainable, environmental sustainability. The nation
has implemented a number of environmental programmes, and fortunately the absence of a
multi-layered structure of government accelerates their implementation. However, few hotel
owners utilize modest approaches of tourism alone such as the use of energy solar panels, bio-
farm composting, etc (The National Aug 9, 2011). However, in the absence of specific guidelines
to adopt renewable energy resources, hoteliers are far from qualified as "environmentally
protected."
A Dubai movie hotel averages up to Dh7 million (US$1.9 million) annually in total energy. In
partnership with Estidama, the Abu Dhabi Urban Planning Council's Sustainable Development
program and engineers from over 30 hotels, guidance was provided for existing hotels. "Pearl
Rating Scheme" has recently been announced as the regulations for new hotels for all new Abu
Dhabi buildings (Gulf News 2011).
Possible technologies to reduce emissions Though UAE tourism should embrace improved and
improved methods that are not only cost efficient but also lead to lower carbon levels, it is
responsible for informing tourists of their involvement in the region. How much was a
contentious topic to enlighten and inspire a tourist to keep his/her acts environmentally
sustainable? Strict practices and regulations, particularly in aeronautics, can lead to
discouragement as air travelers are highly elastic, at increased air travel costs. Bloggers in the
UK, for example, have registered their failure to satisfy themselves that taxes or fees have
reduced transport emissions. Many of these taxes consider their freedom a threat (Riehl World
View 2010). It was also found that carbon trade could lead not only to short journeys but to
medium distance flights (Mayor, and Tol 2008). In addition, modifying “the masses' behavior in
climate change is also regarded as quite challenging because material comfort and energy
dependence justify the inability to change actions (Steg, and Vlek 2009). In addition to using
small-scale reducing techniques in the Jumeirah Community, a mixture of proven methodologies
and positive results is also essential. Many ventures have already raised the issue to a degree that
might attract consumers into these methodologies of business focus (Vij 2009). However, these
methods were general in nature without emphasizing a certain region or planet. Considering the
geographical location and economic structure of the UAE, three protocols for carbon reduction
have been” developed, best suited to current conditions and requirements. These optimum
approaches are analyzed using the standard 10-variable template, including the five powers of
Porter. The aim is to have a sound footing for future investors who look for sustainable business
ventures in fiscal, political and environmental terms.
Solution to the Problem
“Solar power – Photovoltaic technology”
As the Jumeirah group builds more hotels although detailed information regarding hotel
contamination in the UAE is not accessible, approximately 21% of tourism emissions are in the
holiday industry worldwide. The sector has been identified in recent years (Bohdanowicz and
Mrtinac 2007), as having a strong pollution mitigation potential (IPCC 2007b), and a substantial
growth in hotel productivity (Butler 2008), (Bohdanowicz 2009). In the North Desert Belt, the
climate of the UAE is an arid subtropical climate. The weather is generally mild and wet with a
high average sunlight throughout the day. This makes the country an ideal location to utilize the
latest technology for clean energy. The Photovoltaics (PV) technology is used by solar
photovoltaic cells to turn sunlight into electricity. Twice a couple of years, the real annual
growth rate since 2002 has been 48%. (IAE 2010). 2010. The cumulative output of photovoltaic
solar systems was 12,400 megawatts at the end of 2007. Since the technology has been seen to
be expensive in terms of efficiency. Reducing the capital costs (project and system value of
components such as cells, engines, batteries, etc.) from solar power plants is the biggest barrier
to this large application. The photovoltaic cell (PV) structures in Greece are commercially viable
in minor tourist operations in Bakos and Soursos (2002). The government's incentives and
subsidies play a big part in cutting these capital costs and technological progress is important.
“Carbon Capture & Sequestration (CCS)”
CCS is a mechanism that, although not directly linked to tourism, cannot be underestimated in
the wider picture of the country's environment. The mechanism involves the burning of abundant
fossil fuel in the UAE. Fossil fuel consists of ingredients such as sulfur, cement, oil and gas. The
UAE has a transparent economy with a substantial annual trade surplus and a high per capita
income. Effective policies to diversify the economy also reduced the GDP share of oil and gas
output to 25%. (www.tradingsconomies.com). CCS outlines efforts to "capture" and "save" the
carbon pollution from fossil sources, primarily gas, in order to mitigate their effects on climate
change.
“Waste management”
In 2011, Abu Dhabi Center of Waste Management reported that every year the UAE economy is
losing Dh1.5 billion due to insufficient waste recycling (Gulf News 2011). In the fields of waste
water disposal, advanced water conservation, waste recycling, etc. the government has already
begun action (www.uaeinteract.com 2011). Because waste collection systems are commonly
operated by local municipalities, it is a market opportunity for companies to offer technology and
information. Regional differences are substantial in the competitiveness of the industry, in which
the European market is mature, and thus European competition is powerful. However, the UAE
has also begun to introduce the technology by concluding a memorandum of understanding with
the private sector (Mahabir Ron 2007).
Local community Growth
Via thoughtful community analysis, we will deepen our knowledge of the whole value chain and
find triggers for new value for all our stakeholders. This added value supports companies,
consumers and host populations, improves their livelihoods and strengthens, preserves and
protects local economies.
The complexities of climate change demand creative strategies that unite diverse viewpoints
across various industries. In order to recognize shared economic, social and environmental gains,
we will establish new strategic relationships between national and local governments, the private
sector (eg environmental technology firmes), NGOs and communities. The Travel & Tourism
industry has a long history of supporting host societies by delivering humanitarian and
philanthropic assistance, as well as preparing to build new skills for local livelihoods. Our most
important assistance is also to adapt our core market practices by expanding job openings and
providing local markets with upstream and downstream supply chain opportunities. Especially
susceptible to the impacts of climate change are specific areas and tourist attractions. These are
referred to as 'hotspots.' These hotspots also have poor areas directly impacted by climate change
environmental changes and also rely on tourism. The potential of societies to respond to climate
change is based on their degree of growth, access to services and science and technological
capacity.
Educate the customers
The importance of well-being may be redefined by a continuum of mutual learning and
appreciation of our goods and services. The industry will attract a growing range of consumers
and stakeholders into active alliances to form innovative inclusive environmental policies by
creating new communications strategy outside the CSR agenda. The sector urgently needs to
build morale to articulate the complexities and uncertainties of tackling climate change and to
strengthen its success. Our businesses know how effective the internet can be in connecting
clients, all of whom are constantly curious on how they fly, what places they frequent and what
kind of experience they are looking for. Sustainable travel & tourism has gone from a small
commodity to a market that is quickly becoming a major business. Those businesses that engage
in sustainability awareness campaigns when reacting to their customers' demands can generate
significant value by encouraging virtuous loops. The promotion of low carbon holiday
alternatives and carbon labeling and the introduction of new low-carbon goods are significant.
More and more companies think it's their capital.
Many companies are already expressing their contribution to sustainability through the usage of
consumer sustainability charters that promote customer participation. Although it can be difficult
for a company to convince its providers that customers are increasingly committed to
sustainability, customer sustainability charter is a helpful tool that encourages customers to audit
and challenge business and its suppliers so that they have an increased responsibility to influence
their choices, not simply to react to a perceived market challenge. Customers value companies
who strive to understand why they have made sustainable choices. Customers are constantly
expecting their money from an inexpensive and sustainable commodity.
Interview conducted with the respondents:
“I believe on a scale the tourism sector has a huge importance in terms of avoiding CO2 emissions and
carbon foot prints in UAE.” (Jhon kai).
We have interviews with the interviewee, not only Jhon Kai from my environment is of the same view,
all those interviewed believe that the value of tourism sector for carbon footprint reduction is strong.
one of the repondent states that travel and tourism account for about 5 percent of global carbon
emissions and this is a major angle to saving the environment, and suggests that there is more room for
lowering CO2 emissions at a global level in travel and tourism. This is indeed the viewpoint of the
interviewee. He claims that the flights make large pollution and thus the tourism sector is quite
responsible for CO2 emissions from tourism goods. Therefore, it is highly critical, as Danyia has argued,
that the travel sector helps prevent CO2 pollution. Doduls claims it also represents an opportunity for
the image of the company if businesses offer compensation.
Data collection:
Interviews gathered data, consisting of three parts: personal characteristics, desires for tourism,
and sustainability. The country of residence, ethnicity, age, education and occupation included
personal characteristics. Tourism priorities included length of stay in the UAE, amount of days
spent in the tourism field per year, size of group and tour style. This study used primary as well
as secondary data for Carbon emission of tourism sector in UAE. We use already published
material like books, journal, news article as a secondary source of data. This study also conduct
interview with the selected persons who visit the UAE over last 5 years.
Point of view Statement
It is evident that the UAE has described tourism as one of the options to reduce their dependence
on fuel and oil, which remain the backbone of the economy of the nation. From the current
situation it can be possible to infer that both the tourist prospects and the environmental effects
of the nation have excelled in gaining the world interest. However, “it is not justified to blame
tourism for these the emission levels alone, since the importance of climate change to tourism is
not inconceivable”. Fortunately, the idea of climate change and carbon footprints has already
affected decision-making, particularly in airlines and hotels in the tourism sector. The UAE also
made efforts by spending heavily in environmental-related programs to reduce its carbon
footprints. The current paper indicates that photovoltaic technology and anaerobic digestion have
a lot of potential in the hospitality industry, although CCS is still a viable option in the broader
picture of the world. Any solution will not become a technology that reduces carbon footprints in
the UAE; as part of an economical range of options to reduce CO2 emissions from energy
production renewable energy, nuclear power and CCS technologies must co-exist. Before trying
to commercialize a potential invention, investors are advised to analyze it independently.
Regardless of the complexity of these technologies, which varies by nation, the success of any of
these businesses is impossible to predict without government support and financing. As a result,
the business environment for these prevention technologies is incredibly complicated, and
investors must maintain track of new developments in the industry.

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