MKT 600, Spring 2022

In class Assignment

Student Name(s)

Topic Future perspectives of global business and marketing after coronavirus pandemic

Date: January 17th 2022

Read two articles posted on your portal under “assigned readings” and provide responses to following
questions:

1. Based on what you read how do you expect that global business practices will change in post-
coronavirus period? Do you believe there will be some long-term changes and why?

2. One of the assigned articles has been written in June 2020 and second one in May 2021. Compare and
contrast views from two articles? What were the predictions in 2020 and how the marketing practices
have changed (or not) compared to what has been predicted?

The assignment is individual. Assignment should be typed and posted in the Assignment section on the portal up to 30 minutes
after the class is finished.

Dr. Nikolina Ljepava January 26, 2022