Guidelines for Mid Semester Assessment

Semester: Spring 21-22

Course Title: Business Law and CSR [A]

• Assessment process and Important dates:

Assessment Given Method of Important Dates/

Mode
process Marks Participation Deadline
Attendance
Every class will
and Individual 20 Online
count
Performance
March 12, 2022
Presentation Individual 20 Online
Recorded Video
February 15, 2022
Microsoft Form
Quiz 01 Individual 20 Online
(MCQ)
Lecture 01
March 01, 2022
Microsoft Form
Quiz 02 Individual 20 Online (MCQ)
Lecture TBA
Assignment March 12, 2022
(Media/ Film Individual 20 Online Computer Composed
Review) Microsoft Teams
March 08, 2022
Written Computer Composed
Individual 20 Online
Assessment Microsoft Form
07:00 pm - 10:00 pm

Total 100

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• Guidelines:

1. Attendance and Performance: If attendance is 80% or more, then 10 marks will be

awarded. In case of less than 80%, the faculty will give numbers as per their policy.
The faculty will observe students for performance during class and provide marks as to
their interactions.

2. Presentation: Each student will prepare a video presentation based on ‘Media analysis’
or ‘Film Review’ or ‘Content Analysis’. Each student may spend maximum 3-5 minutes
for this presentation. Students must use a microphone for flawless sound and switch on
their camera for clear view. Decent attire is advised for the presentation. Student must
concern about the ambient light and camera angle while recording.

When your video is complete, you must upload the video to YouTube as an unlisted
video. Please note that videos can take some time to upload to YouTube, so make sure
to plan ahead for this. Here is a video tutorial for uploading files in YouTube-
https://youtu.be/V-6xba1hL6M

On or before the deadline, a student must send an email to the faculty providing the
following contents in the email body -

- The name and ID of the students of the groups

- The link to the video
- The links to the media sources.

The subject of the email should be- “Media Analysis_Ttitle of the Course_Name of the
Group_Semester” for example “Media Analysis_Public International Law_Group
A_Spring 21-22”.

However, the faculty may change the submission process upon the requests from
the students and can make the process more students friendly.

You will be marked on both content and presentation. While you are not expected to
deliver a video of professional quality standards and will not be marked on your video
creation/editing skills, any extra creativity in the video creation will be taken into
account.

Structure of “Media Analysis”

In this component, the student will undertake a comparative analysis of the role of 2-3
different news media sources published over a roughly fifteen-day period in dealing
with various crimes related issue/event like contract law, employment law, tort law,
company law etc within the syllabus. Each media source must be from student’s own
country. You may use at least two different forms of media (video, written, audio). Do

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not use blogs or The Conversation as a source: the idea behind this assignment is for
you to analyze non-expert reporting (i.e., journalism).

Your video should include an introduction to the media sources used as well as the
crime issue/event that the sources are reporting on. The main structure is up to you, but
overall must compare the different aspects of the media sources along the lines of the
questions listed below. It is probably more interesting to compare themes, frames, etc,
rather than methodically go through each source. Finish your video with a very brief
conclusion of your findings.

Here are some things to think about to help with your analysis:

- Who is the author? (person, news agency, organisation, etc)

- What type of story is it?
• Opinion pieces can be letters to the editor, op-eds, columns, or editorials.
• News pieces are straightforward articles which report on the latest events in
the country.
• Feature stories are usually more in-depth pieces, sometimes lighter pieces, and
often profile stories.
- Where has the story run? (front page (print or website), international section, etc)
- When did the story run, and does the timing have any particular relevance to the
business law issue being reported?
- What is the medium of delivery of the story (video, written, audio), and how might
this format contribute to generation of opinions?
- What is the practical context in the country of origin of this news source, particularly
with regards to business law?
- Are the references to incident being accurately reported?
- Who is in the news in each of the stories?
- How is the same business issue/event reported in each of the different papers?
- How are different groups/individuals portrayed?
- From whose perspective are the stories written? Give examples and explain.
- What aspect(s) of the crime issue/event is not in the news? Which part of the
issue/event are not represented in the news, but would you expect to see in this paper
given the demographics of the country and region in which it is published?

Some recommended reading to assist you understand more about media analysis:

Dietram A. Scheufele and David Tewksbury, ‘Framing, Agenda Setting, and Priming:
The Evolution of Three Media Effects Models’, Journal of Communication, Volume
57, Issue 1, 1 March 2007, Pages 9– 20. And other articles in the same journal issue,
which is a special issue on news framing, agenda setting and priming effects, including
articles on media frames of the war in Afghanistan and general assessment of framing.

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W. Lance Bennett. Regina G. Lawrence & Steven Livingston, ‘None Dare Call It
Torture: Indexing and the Limits of Press Independence in the Abu Ghraib Scandal’,
Journal of Communication, Volume 56, Issue 3, 1 September 2006, Pages 467–485.

Charles M. Rowling, Timothy M. Jones, Penelope Sheets, ‘Some Dared Call It Torture:
Cultural Resonance, Abu Ghraib, and a Selectively Echoing Press’, Journal of
Communication, Volume 61, Issue 6, 1 December 2011, Pages 1043–1061.

Thomas E. Powell, Hajo G. Boomgaarden, Knut De Swert, Claes H. de Vreese, ‘A

Clearer Picture: The Contribution of Visuals and Text to Framing Effects’, Journal of
Communication, Volume 65, Issue 6, 1 December 2015, Pages 997–1017.

George Lakoff, ‘Reframing: Words to Reclaim’, Huffington Post 24/10/2006

https://www.huffingtonpost.com/george-lakoff/reframing-words-to-
reclai_b_32389.html

Steve Rathje, ‘The power of framing: It’s not what you say, it’s how you say it’, The
Guardian, 20/7/2017 https://www.theguardian.com/science/head-
quarters/2017/jul/20/the-power-of-framing-its-not-what-you-say-its-how-you-say-it

How do to a frame analysis of news media

http://www.uvm.edu/~tstreete/Courses/elections/styled- 7/

Structure of ‘Film Review’

Students are expected to write a review of film based on any topic from ‘Business Law’.
Rather than a traditional film review, the review must specifically discuss the
content about business raised in the film, engaging critically with these issues. The
analysis of the business issues in the film must be made with reference to specific rules
of business matters and their implementation. As there are many business issues in the
films, students are not expected to cover them all, but to focus on a very small number.
As the exercise is to understand current explanation of business, please apply the law
to the film as the law exists today, not as it would have at the time the film is set. Each
student must analyse different contents in business law showing nexus between the
film and the present-day implementation.

Structure of ‘Content Analysis’

A student can choose any content from his/her syllabus to present. However, content
analysis with an incident is highly recommended.

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3. Quizzes: There will be TWO quizzes before mid-semester assessment. The course
teacher may consider best 1 quiz. Quiz might be a Multiple-Choice Questions or Short
question answer or even a case study. The quiz will be performed through Microsoft
Forms.

4. Assignment: Each student has to submit an assignment based on ‘Media analysis’ or

‘Film Review’ or ‘Content Analysis’ not less than 1500 words and send it through
email. Student must use the prescribed format for assignment.

For understanding the ‘Media analysis’/‘Film Review’/‘Content Analysis’

components, please follow the rules prescribed earlier.

However, a students may choose the same topic to cover both the ‘Presentation’
and ‘Assignment’.

On or before the deadline, a student must send an email to the faculty providing the
following contents in the email body -

- The name and ID of the students of the groups

- The file of the assignment attached with the email in doc or docx format.
- The name of the films.

The subject of the email should be- “Content Analysis_Ttitle of the Course_Name of
the Group_Semester” for example “Content Analysis_Public International Law_Group
A_Spring 21-22”.

However, the faculty may change the submission process upon the requests from
the students and can make the process more students friendly.

5. Written assessment: Students must answer 2 questions out of 3. Each question will
carry 10 marks. Each student will turn on the audio/video for the full duration of the
written assessment. The teacher will perform live online invigilation. During
assessment, the teacher will randomly ask the students to share the desktop

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