i
A Feasibility Study on Establishing Everyday Care in Dumaguete City

ACKNOWLEDGEMENT
The researchers’ deepest appreciation and recognition to all the people who made
and helped this feasibility study possible. First and foremost to our Almighty God who
gives us life and strength to do our feasibility study. Also, the continuous guidance and
blessings for every day.
To the supportive parents of the researchers, who provides money for the
transportation and other expenses to make the feasibility study happen. For the
unconditional love and support that the parents show.
To the respondents, who had generously shared their time and effort to answer the
survey questionnaire.
To Jerry Fel D. Tungcab, who agreed to be the proponent of this feasibility study
and who also provides money for the printing expenses and more. For giving this
opportunity of learning and understanding the scope and importance of establishing an
EveryDay Care, not just for the benefit of the children but as well as for the entire
community as a whole.
The Researchers:
Ms. Jeramae Mariel Melon
Ms. Hazel Rebusquillo
Mr. Bernard Jr. Silva
Ms. Jeremae Tungcab
Ms. Jaycel Babe Verances

ii
ABSTRACT
Title : EveryDay Care
Researchers : Melon, Jeramae Mariel
Rebusquillo, Hazel
Silva, Bernard Jr.
Tungcab, Jeremae
Verances, Jaycel Babe
Strand : Accountancy, Business Management
School : Foundation Preparatory Academy
School Address : Dr. V. Locsin St., Dumaguete City
Year : 2017 - 2018
This study is to establish an EveryDay Care in Dumaguete City. It will be located
at Lower Luke Wright, Dumaguete City. This study has the objective which tackles about
the feasibility of the EveryDay Care. Further explanation about how feasible the study in
terms of the different aspects; marketing strategy that is to be used; and projected
investment needed in establishing the business are included for further understanding.
This study has the purpose to help those working parents in babysitting their children so
that they can focus on their specific works.
This EveryDay Care business is a help to those working parents in Dumaguete
City who cannot take care of their children if they are loaded with works. Thus, this
iii
center will also benefit the children for this EveryDay Care will offer services like
academic learning, playroom, sleeping time, and art & crafts which could enhance their
abilities. This study finds that most of the parents who are working are willing and happy
to avail the service of the EveryDay Care.

iv
TABLE OF CONTENTS
TITLE PAGE
Acknowledgement i
Abstract ii
Table of Contents iv
List of Figures xi
List of Tables xiii
List of Schedules xv
List of Appendices xvi
CHAPTER I: INTRODUCTION OF THE STUDY
Background of the Study 1
Historical Background 2
Name of the Project 2
Location of the Project 3
Nature of the Project 3
Mode of Financing 3
Objectives of the Study 4
THE PROBLEM
Statement of the Problem 4
Significance of the Study 5

v
Scope and Limitation of the Study 5
METHODOLOGY
Research Environment 6
Research Respondents 8
Research Instruments 8
Data Gathering Procedure 9
Operational Definition of Terms 10
CHAPTER II: PRESENTATION, ANALYSIS AND INTERPRETATION OF
DATA
A. Marketing Aspect 11
Demand 12
Demand Analysis 12
Supply Analysis 13
Market Description 13
Marketing Mix 14
Product/Service 14
Place 14
Promotion 14
Target Market 15
Situation Analysis 15
Service Layout 15
vi
Presentation and Analysis of Data 21
Marketing Program 32
Positioning Strategy 32
B. Management Aspects 32
Project Time Table and Status 33
Forms of Organization 35
Chart of the EveryDay Care 37
Recruitment Program 37
Job Analysis 37
Job Description and Job Specification 38
Employees Salary Policy 43
Training Program 44
Work Policy 44
Hiring and Recruitment Policy 45
Salaries and Wages 45
SSS (Social Security System) 46
PhilHealth 46
PAG-IBIG 48
Pricing Policy 48
Profit/Loss Sharing Policy 48
Sales Policy 48
980 Fixed Payment Session Policy 49

vii
Parents Policy in line with their Kids Policy 49
Food Policy 49
Identification Card Policy 50
Children with Disabilities 51
Parents/Guardians Waiting for their Child 51
Payment Policy 51
Child’s Personality Policy 52
Children Fighting Over A Desired Toy 52
Children Damaging Toys Owned by the Center or Owned by Other Children 52
Children Bullying Other Children 53
Receipt Policy 53
Picked-up Policy 53
General Polices 54
Label and Claiming Policy 54
Security Policy 54
Electricity Use Policy 55
Equipment Use Policy
55
Phone Use Policy 56
Telephone Use Policy 56
Sanitation Policy 56
viii
Close Center Policy 57
CCCTVs Policy 57
Transportation Policy 58
Typhoon Policy 58
Stealing Policy 59
Session Policy 59
Homework Policy 60
Work Time Policy 60
WIFI Internet Use Policy 60
Warning/Caution Policy 61
Air Conditioner Policy 61
Employees Policy 62
Employee Cleanliness Policy 62
Employee Leave 62
Employee Hurting a Child Policy 63
Employee Getting Angry 63
Late Policy 63
Center’s Session Room Policy 64
C. Technical Aspects 68
Services 68
Plant Location 76
ix
Plant Layout 76
Utilities 76
Waste Disposal 77
D. Financial Aspects 88
Major Assumption to Financial Projection 88
Projected Financial Statements 88
Financial Analysis 89
Financial Feasibility 90
E. Socio-Economic Aspects 110
To the customer 110
To the researchers 111
To the government 111
To the employees 111
To the community 111
CHAPTER III: SUMMARY, CONCLUSION AND RECOMMENDATION
A. Summary 112
The Project 113
Descriptive Description of the Project 113
Long Range Objectives 114
Location of the Project 114

x
Project Time Table Schedule 114
Cost of Investment 114
Feasibility Criteria 115
B. Summary of Findings 115
Market Feasibility 115
Management Feasibility 116
Technical Feasibility 116
Financial Feasibility 116
Socio-Economic Feasibility 116
C. Conclusion 117
D. Recommendations 117
xi
List of Figures
Figures PAGE
1 The Location 7
2 Business Logo 17
3 Business Tarpaulin 18
4 Business Flyer 19
5 Business Facebook Page 20
6 Organizational Chart 36
7 Receiving Process 69
8 Service Process for the Playroom 70
9 Service Process for the Learning Area 71
10 Service Process for Eating Meals 72
11 Service Process for Sleeping 72
12 Floor Plan 77
13 Main Gate 78
14 Entry 78
15 Waiting Area 79
16 Office 80
17 Comfort Room 81
18 Kitchen/Dining Area 82
19 Learning Area 83
xii
20 Girl’s Bedroom 84
21 Boy’s Bedroom 85
22 Playing Area 86
23 Mini Clinic 87
xiii
List of Tables
Tables PAGE
1 Annual Customers Projection
12
2 Children’s Age Range 21
3 Sex of the Respondents 22
4 Monthly Income of the Respondents 23
5 Customer’s Basis in Paying 24
6 The Price the Customers are Willing to Pay 25
7 Days in a Week the Customers are Bush and Cannot
Keep an Eye on their Children Without any Guardian or Maid 26
8 Time the Customers are Off to Work 27
9 Time of the Day the Customers Would like to Drop
their Children off at the Daycare Center 28
10 Customers’ Willingness in Letting their Children
Stay in the EveryDay Care 29
11 Services that the Customers Wanted to Have
if they let their Children be within the Session 30
12 Customers’ Willingness to Patronize the EveryDay Care
once Established 31
13 Projected GANTT Chart 34

xiv
14 Employees Salary Policy 43
15 Employees Working Schedule 45
16 The EveryDay Care’s Full Package 65
17 Employes’ Do’s and Don’ts 66
18 Log Book in Using Things that are Owned by the EveryDay Care 67
19 Attendance log book 67
20 Parents or Guardians Log Book 68
21 Production Machinery and Equipments 73
22 Summary of Furnitures and Fixtures 75
23 Projected Income Statement 91
24 Projected Cash Flow 92
25 Projected Financial Position 93
26 Owner’s Equity 93
27 Payback Period 94
28 Return on Investment 94
xv
List of Schedules
Schedules PAGE
1 Projected Revenue 95
1.1 Projected Demand 96
2 Employee’s Salaries 97
3 Utilities Expense 100
4 Supplies 101
5 Depreciation Expense 102
6 SSS, PhilHealth, PAG-IBIG 103
7 Taxes and Licenses 104
8 Repairs and Maintenance 104
9 13th Month Pay 105
10 Advertising Expense 105
11 Insurance Expense 106
12 Miscellaneous Expense 106
13 Pre-Operating Expense 107
14 Tax Expense 108
15 Accruals 108
16 Land 109
17 Schedule of Project Cost 109

xvi
List of Appendices
Appendices PAGE
Appendix A
Permission Letter 119
Appendix B
Survey Questionnaire 121
Appendix C
Business Permit 122
BIR Application for Registration Form 124
PAG-IBIG Members Contribution Form 127
PAG-IBIG Specimen Signature Form 128
SSS Employer Registration Form (Front Page) 129
SSS Employer Registration Form (BackPage) 130
SSS Employer Report 131
SSS Personal Record Form (Front Page) 132
SSS Personal Record Form (Back Page) 133
SSS Additional Sheet 134
SSS Specimen Signature Card 135

xvii
PhilHealth Membership Form (Front Page) 136
PhilHealth Membership Form (Back Page) 137
Fire Safety Certificate 138
Sanitation Permit 139
Building Permit (Front Page) 140
Building Permit (Back Page) 141
Mayor’s Permit 142
Occupancy Permit 143
DTI Business Registration 144
BIR Certificate 145
Appendix D
EveryDay Care Rules and Regulations 146
Mission and Vision 147
Identification Card 148
Child Registration Form 149
EveryDay Care’s Terms and Conditions 151
Appendix E
Curriculum Vitae 153
Appendix F
Documentation 158

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i

A Feasibility Study on Establishing Everyday Care in Dumaguete City

blessings for every day.

unconditional love and support that the parents show.

opportunity of learning and understanding the scope and importance of establishing an

Ms. Jeramae Mariel Melon

Ms. Hazel Rebusquillo

Mr. Bernard Jr. Silva

Ms. Jeremae Tungcab

Ms. Jaycel Babe Verances

Title : EveryDay Care

Researchers : Melon, Jeramae Mariel

Silva, Bernard Jr.

Verances, Jaycel Babe

Strand : Accountancy, Business Management

School : Foundation Preparatory Academy

School Address : Dr. V. Locsin St., Dumaguete City

Year : 2017 - 2018

This study is to establish an EveryDay Care in Dumaguete City. It will be located

that they can focus on their specific works.

This EveryDay Care business is a help to those working parents in Dumaguete

to avail the service of the EveryDay Care.

List of Tables xiii

List of Appendices xvi

CHAPTER I: INTRODUCTION OF THE STUDY

Background of the Study 1

Name of the Project 2

Location of the Project 3

Nature of the Project 3

Objectives of the Study 4

Statement of the Problem 4

Significance of the Study 5

Data Gathering Procedure 9

Operational Definition of Terms 10

CHAPTER II: PRESENTATION, ANALYSIS AND INTERPRETATION OF

Project Time Table and Status 33

Chart of the EveryDay Care 37

Job Description and Job Specification 38

Employees Salary Policy 43

Hiring and Recruitment Policy 45

Salaries and Wages 45

SSS (Social Security System) 46

Profit/Loss Sharing Policy 48

980 Fixed Payment Session Policy 49

Identification Card Policy 50

Children with Disabilities 51

Parents/Guardians Waiting for their Child 51

Child’s Personality Policy 52

Children Fighting Over A Desired Toy 52

Children Damaging Toys Owned by the Center or Owned by Other Children 52

Children Bullying Other Children 53

Label and Claiming Policy 54

Electricity Use Policy 55

Equipment Use Policy

Phone Use Policy 56

Telephone Use Policy 56

Work Time Policy 60

WIFI Internet Use Policy 60

Air Conditioner Policy 61

Employee Cleanliness Policy 62

Employee Hurting a Child Policy 63

Employee Getting Angry 63

Center’s Session Room Policy 64