VIETNAM ANIMAL INDUSTRY COMPANY – VISSAN

Among the early Vietnamese brands in the 1960s and 1970s (in the South),
VISSAN is a strong brand that exists today and continues to develop steadily.

VISSAN's name is associated with the image of "Three golden apricots", forming a
triangle on a red background to form a solid block that has always accompanied
the company through many ups and downs of history, and has gradually become a
brand familiar and reliable are deeply ingrained in the minds of Vietnamese
consumers until today.
The structure of "Ba Bong Mai" in the inscribed circle in the triangle speaks for the
development similarity for a solid, safe and quality food industry, serving the
community's interests and development. persistent with the 8 core values contained
in the identifier.
On April 26, 2017, in Ho Chi Minh City, Vietnam Animal Industry Joint Stock
Company signed a cooperation agreement to supply fresh pork and beef products
at VinMart and VinMart + systems with its partner, Translation Joint Stock
Company. General Trade Department of VinCommerce, a member of VinGroup.

CHAIRMAN OF THE BOARD : Nguyễn Phúc Khoa

CÔNG TY CỔ PHẦN VINAMILK

 ( VINAMILK DAIRY JOINT STOCK COMPANY )
The reasons why vinamilk company is successful in brand marketing
because Vinamilk Vietnam Milk Joint Stock Company ensures 4 factors:
PRODUCT, PRICE, PLACE, PROMOTION.
1.Product :
Vinamilk's product lines provide all vitamins and minerals necessary for the health
and development of the whole family. Pure nature, good things come to you every
day easily and simply.
Vinamilk has consolidated to build and develop a system of strong brands to best
meet the needs and consumer sentiment of Vietnamese people.

2.Price :
Price is a major concern because it is a competitive factor and encourages
consumers to choose the product. Especially vinamilk regularly has discounts,
increases milk capacity on anniversaries.
3.Place :
Expand the domestic market to consumers through 2 channels:
+ Tradition: consumer distributor.
+ Modern: Supermarket and Metro
Export market: The company is always looking for and expanding export markets
to other countries in the region and around the world in order to maintain and
develop export revenue.

4.Promotion :
Promote products widely to consumers through mass media: television, magazines,
internet, poster….
Regularly change the new advertising content and forms to attract consumers'
attention and interest.
Implementing big promotions for customers: increasing the volume of constant-
priced milk, giving away with children's toys.

* SUBSIDIARIES AND AFFILIATES IN THE COUNTRY:

1.Công ty TNHH Một Thành viên Bò Sữa Việt Nam (100%)
2.Công ty TNHH MTV Bò Sữa Thống Nhất Thanh Hóa (100%)
3.Công ty Cổ phần Nguyên liệu Thực phẩm Á Châu Sài Gòn (15%)
4.Công ty Cổ phần APIS (18%)
* SUBSIDIARIES AND FOREIGN AFFILIATES:
1.Driftwood Dairy Holdings Corporation (USA, 100%)
2.Vinamilk Europe Spóstka z Ograniczona Odpowiedzialnoscia (Poland, 100%)
3.Miraka Limited (New Zealand, 22,81%)
* GENERAL MANAGER : Bà Mai Kiều Liên ( At the same time she is also the
founder of vinamilk )
* MARKETING EXECUTIVE DIRECTOR : Ông Phan Minh Tiên