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Descriptive research is defined as a research method that describes the characteristics of the population
or phenomenon that is being studied. This methodology focuses more on the “what” of the research
subject rather than the “why” of the research subject.
In other words, descriptive research primarily focuses on describing the nature of a demographic
segment, without focusing on “why” a certain phenomenon occurs. In other words, it “describes” the
subject of the research, without covering “why” it happens.
1. Observational Method
The observational method is the most effective method to conduct descriptive research and both
quantitative observation and qualitative observation are used in this research method.
Quantitative observation is the objective collection of data which is primarily focused on numbers and
values – it suggests “associated to, of or depicted in terms of a quantity”. Results of quantitative
observation are derived using statistical and numerical analysis methods. It implies observation of any
entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc.
Qualitative observation doesn’t involve measurements or numbers but instead just monitoring
characteristics. In this case the researcher observes the respondents from a distance. Since the
respondents are in a comfortable environment, the characteristics observed are natural and effective.
2. Case Study Method
Case studies involve in-depth research and study of individuals or groups. Case studies lead to a
hypothesis and widen a further scope of studying a phenomenon. However, case studies should not be
used to determine cause and effect as they don’t have the capacity to make accurate predictions
because there could be a bias on the part of the researcher.
3. Survey Research
In survey research, respondents answer through surveys or questionnaires, or polls. They are a popular
market research tool to collect feedback from respondents. In order for a survey to gather good quality
data, it should have good survey questions, which should be a balanced mix of open-ended
questions and close ended-questions. The survey method can be conducting online or offline which is
makes it the go-to option for descriptive research where the sample size is very large.
Example
Example of where descriptive research can be used is if a school district that wishes to evaluate
teacher’s attitudes about using technology in the classroom. By conducting surveys and observing their
comfortableness using technology through observational methods, the researcher can gauge what the
can help understand if a full-fledged implementation can face an issues. This also helps in understanding
if the students are impacted in any way with this change.
Characteristics
Manipulation: The researcher will purposefully change or manipulate the independent variable,
which is the treatment or condition that will be applied to the experimental groups. It is
important to establish clear procedural guidelines for application of the treatment to promote
consistency and ensure that the manipulation itself does affect the dependent variable.
Control: Control is used to prevent the influence of outside factors (extraneous variables) from
influencing the outcome of the study. This ensures that outcome is caused by the manipulation of
the independent variable. Therefore, a critical piece of experimental design is keeping all other
potential variables constant.
Random Assignment: A key feature of true experimental design is the random assignment of
subjects into groups. Participants should have an equal chance of being assigned into any group
in the experiment. This further ensures that the outcome of the study is due to the manipulation
of the independent variable and is not influenced by the composition of the test groups.
Random selection: In addition to randomly assigning the test subjects in groups, it is also
important to randomly select the test subjects from a larger target audience. For example, if a
researcher wanted to look at the impact of sleep on the test scores of 5th graders in a particular
city, a sample of 5th graders would need to be randomly selected from the city’s population in
such a way that any 5th grader would have an equal chance of being selected for the study.
Types
1. Pre-Experimental Research Design: This is the simplest form of experimental research design. A
group, or various groups, are kept under observation after factors are considered for cause and effect. It
is usually conducted to understand whether further investigation needs to be carried out on the target
group/s, due to which it is considered to be cost-effective.
2. True Experimental Research Design: True experimental research is the most accurate form of
experimental research design as it relies on statistical analysis to prove or disprove a hypothesis. It is the
only type of Experimental Design that can establish a cause-effect relationship within a group/s
The variable focus of your research is time. Your essential aim is to identify appearances of your chosen
phenomenon in a temporally defined situation and environment. The strategy of historical research is
also suitable in other disciplines as it enables you to focus on exploring the historical appearances of
phenomena.
The strategy of historical research is linked to the strategy of hermeneutics, as defining and explaining
events in the past are based on interpretations. Qualitative analysis is the norm, but quantitative
analysis can also explain the past.
Principal use
Historical research is used to compare records of historical events and the activities surrounding them.
This type of research also helps to organize historical events sequentially, and to preserve historical data
so it doesn’t get lost.
Advantages
The research is not involved in the situation that is studied
The researchers do not interact with the subjects of study
Analysis of historical data may help explain current and future events
Shortcomings
Historical data is incomplete and vulnerable to time (documents can be destroyed by wars or over
time)
It can also be biased and corrupt (e.g. diaries, letters, etc. are influenced by the person writing
them)
Historical research is a complex and broad category because the topics of research are affected by
numerous factors that need to be considered and analyzed.
Case study can be defined in a variety of ways. As case study is a specific instance that is frequently
designed to illustrate a more general principle.
Researcher Robert K. Yin defines the case study research method as an empirical inquiry that
investigates a contemporary phenomenon within its real-life context; when the boundaries between
phenomenon and context are not clearly evident; and in which multiple sources of evidence are used
Case studies are particularistic, descriptive, and heuristic and rely heavily on inductive reasoning in
handling multiple data sources ‘as ‘it tries to illustrate a decision or set of decisions: why they were
taken, how they were implemented, and with what result’. It can be defined as an intensive, holistic
description and analysis of a single entity, phenomenon, or social unit, as it is based on
Case studies observe effects in real contexts, recognizing that context is a powerful determinant of both
cause and effects.
In education practitioners study schools or groups of schools; curricula; the effect of innovations; the
implementation of materials; classrooms; teachers; students. And in
Language learning, researchers often study mother tongue acquisition and developments by looking at
individual learners, and at what they have in common.
Multiple-case studies follow replication logic. This is not to be confused with sampling logic where a
selection is made out of a population, for inclusion in the study. This type of sample selection is
improper in a case study. Each individual case study consists of a “whole” study, in which facts are
gathered from various sources and conclusions drawn on those facts
b. The main emphasis is always on the construction of verbal descriptions of behavior or experience but
quantitative data may be collected.
2. Narrowly focused.
a. Typically a case study offers a description of only a single individual, and sometimes about groups.
b. Often the case study focuses on a limited aspect of a person, such as their psychopathological
symptoms.
ii. Details of the subjective aspect, such as feelings, beliefs, impressions or interpretations. In fact, a case
study is uniquely able to offer a means of achieving an in-depth understanding of the behavior and
experience of a single individual.
4. Process-oriented.
a. The case study method enables the researcher to explore and describe the nature of processes, which
occur over time.
b. In contrast to the experimental method, which basically provides a stilled ‘snapshot’ of processes,
which may be continuing over time like for example the development of language in children over time
The process by which practitioners attempt to study their problems scientifically in order to
guide, correct and evaluate their decisions and actions is called action research.
In schools, action research refers to a wide variety of evaluative, investigative, and analytical research
methods designed to diagnose problems or weaknesses—whether organizational, academic, or
instructional—and help educators develop practical solutions to address them quickly and efficiently.
Action research may also be applied to programs or educational techniques that are not necessarily
experiencing any problems, but that educators simply want to learn more about and improve. The
general goal is to create a simple, practical, repeatable process of iterative learning, evaluation, and
improvement that leads to increasingly better results for schools, teachers, or programs.
Action research may also be called a cycle of action or cycle of inquiry, since it typically follows a
predefined process that is repeated over time. A simple illustrative example: