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Media and Information Literacy

Activity Sheet
Quarter 3 – MELC 8
Citing Practical Situation when to Apply
Knowledge in Intellectual Property,
Copy Right, and Fair Use Guidelines

REGION VI – WESTERN VISAYAS

Media and Information Literacy
Activity Sheet No. 1
First Edition, 2020

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of Media and Information Literacy Activity Sheet

Writer: MARIA MAGDALENA D. ARNALDO
Editors: Gracelle V. Gapit, Eric G. Buenafe, Melva C. Barranco
Layout Artist: Maria Magdalena D. Arnaldo
Schools Division Quality Assurance Team:
Arnaldo R. Tuga
Leila G. Valencia
Jezereel Grace T. Tiron
Bernie P. Alcedo
Division of Iloilo City Management Team:
Ma. Luz M. De los Reyes
Lilibeth T. Estoque,
Arlo L. Villalva
Leila G. Valencia
Arnaldo R. Tuga
Regional Management Team:
Ramir D. Uytico, CESO IV
Pedro T. Escobarte, Jr.
Elena P. Gonzaga
Donald T. Genine,
Nestor Paul M. Pingil
Introductory Message
Welcome to Media and Information Literacy!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Iloilo City and DepEd Regional Office VI - Western Visayas
through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic Education
Curriculum.

The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The Media & Information Literacy Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.

For the learner:

The Media and Information Literacy Activity Sheet is developed to help

you continue learning even if you are not in school. This learning material provides
you with meaningful and engaging activities for independent learning. Being an
active learner, carefully read and understand the instructions then perform the
activities and answer the assessments. This will be returned to your facilitator on the
agreed schedule.
 Quarter 3, Week 8

Learning Activity Sheets (LAS) in Media and Information Literacy

Name of Learner: _____________________ Grade and Section: __________________

Date: ______________________________

MEDIA AND INFORMATION LITERACY ACTIVITY SHEETS

Citing Practical Situation when to Apply Knowledge in Intellectual Property,

Copy Right, and Fair Use Guidelines

I. Learning Competency (MELC)

Cite practical situation when to apply knowledge in intellectual property, copyright,
and fair use guidelines.

II. Background Information for Learners

What makes us different from other God’s creations? One of the greatest gifts
God has given us is our creative mind. Our creative mind that thinks and invents
something for the human race. And whatever we have created art and designs, literary
works, music, symbols, images and names used for businesses becomes our
intellectual property- a product which is tangible or intangible. Even a eureka moment at
the breakfast table that is applied at work, at home or anywhere becomes an intellectual
property. Nowadays, with multi-media in constant progress, competitive intellectuals are
in the market. Their full potentials are tapped with the support of the media industry and
the research enthusiasts.

Intellectual property is divided into two categories: Industrial property includes

but is not limited to patents for inventions, trademarks, industrial designs and
geographical indications. On the other hand, copyright covers literary works like
novels, poems and plays, films, music and artistic works, for example drawings,
paintings, photographs, sculptures, web site pages and architectural design. Rights
related to copyright include those of performing artists in their performances, producers
of phonograms in their recordings, and broadcasters in their radio and television
programs. 
© https://www.slideshare.net/arnielping/media-and-information-literacy-mil-legal-ethical-and-societal-issues-in-media-and-information-part-1
 In its most general sense, fair use is any
copying of copyrighted material done for a
limited and “transformative” purpose, such as
to comment upon, criticize, or to make parody
of a copyrighted work. Such uses can be done
without permission from the copyright owner. In
other words, fair use is a defense against a
claim of copyright infringement. If your use
qualifies as a fair use, then it would not be
considered as infringement.

© https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR0TfZm8gx9qLCjFUjaWtsbFX-BwjN-
9GbUrw&usqp=CAU

III. Accompanying DepEd Textbook and Educational Sites

Department of Education Philippines. (2013). K to 12 Basic education curriculum
senior high school – core subject curriculum guide. DepEd Phils.
The Commission on Higher Education in collaboration with the Philippine Normal
University. (2016). Teaching Guide for Senior High School Media and
Information Literacy. The Commission on Higher Education.
Intellectual property, copyright, and fair use in education (cogprints.org)
www.rcampus.com>rubricshowc
Revano Jr., T. (2016). Media and Information. Mindshapers Co., Inc.: Manila.

IV. Activity Proper

Exercise 1: Match Me Right!

Directions: On the left column are logos of brands. On the right column are names of
brands. Match the logo to its brand name. Write your answer on the space provided.

1.
Adidas

2.

Facebook
3.
Pepsi

4. Robinson’s Place

5.

Lacoste

6.

Microsoft

7.
Nike

8.
Huawei

9.
Starbucks

10.
KFC
Exercise 2: A Touch of Music

Directions: Compose a song or rap of not less than three stanzas dedicated to your
hard work in school, at home or in your community. Rubrics are given for scoring.

o Exemplary (40 points). The song lyrics are outstanding; the words are
memorable.

o Satisfactory 30 points). The song lyrics are good; the words are memorable.

o Fair (20 points). The song lyrics are somewhat coherent; the words are well
received by the audience.

o Poor (10 points). The song lyrics are not coherent; the words are not
memorable.

Remember

Anybody’s intellectual or creative creation becomes his/her property. These creations

are shared for man’s growth and development which we have the access and
glimpses to these intellectual creations and inventions. However, we can’t just take
away nor borrow their works. We have to acknowledge them as the owner of the
copyrighted and patented works and inventions for they are protected by the law.
Consequently, written permission must be secured from the owner or from the
publisher.

V. Reflection

Complete the sentence below.

Media codes, convention and language have helped me to

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
VI. Answer Key

Exercise 1

1. Nike 6. Lacoste
2. Starbucks 7. Pepsi
3. Adidas 8. Robinson’s Place
4. Huawei 9. KFC
5. Facebook 10. Microsoft

Exercise 2: Answers may vary