ENTERPRISE PROPOSAL

SUBMITTED
TO QUALIFY ENGLISH ENTERPRENEURSHIP COURSE TASKS
2021

ARRANGED BY:
Name: Muhammad Refin Diradiansyah Putera
SIN: 1940601013

ENGLISH EDUCATION DEPARTMENT

FACULTY OF TEACHER TRAINING AND EDUCATION
BORNEO TARAKAN UNIVERSITY
2021
 CHAPTER 1
PRELIMINARY
1. Background

We have lived in pandemic era for more than 2 years now, and our activities become very
limited where everything must be done at home such as schools and working. as a result, meeting
daily needs is quite a hassle. Even when we decide to go out of the house to go shopping in
compliance with health protocols, it is not enough to cover the risk of contracting the COVID-19
virus. the safest way is to ordering via online with various delivery facilities such as GO-JEK,
Grab, etc.

But at the same time, in this current era of trading competition, entrepreneurs are competing
to create products that are expected to be liked and interested by consumers. Of the various
existing products, food/culinary products are one of the most popular products for consumers.
Nowadays, consumer especially teenager and young adult really loved to order food via online
because they didn’t have much time to cook or maybe they just wanted to try new things.

In accordance with the lifestyle of those who like to try new things, today's snack innovations
can be a consideration. And for that reason, my family and I set up a small business based on
snacks such as pizza. This is not without reason but because we have been doing this business
since 2018. And so, I made this proposal as the establishment of the business.

2. Purpose

 This proposal was made as a term to fulfill the English Entrepreneurship course’s
assignment, and hopefully can reach both moral and material benefit

 Increase knowledge and experience in entrepreneurship

 Encourage students or anyone who are in need in financial terms

CHAPTER 2
Discussion
1. Product analysis
1) Product type : snack, junk food
2) Product name : mini pizza
3) Ingridients :
 wheat flour
 baking soda
 onion
 salt
 sugar
 butter
 oil
 sausage
 tomato/bologneese sauce
 mozzarella cheese
 oregano/basil

2. Production Process
1) Mix flour, sugar, oil then yeast until blended, add water, mix until callus, add
butter and salt, mix until elastic, turn around, let stand 30 minutes
2) Divide it into 3 parts, make a round or any shape you want, let stand again 10
minutes
3) Form a pizza with a thicker outer side, pierce it with a fork, stand still until fluffy
4) Half-baked oven, then remove it
5) Brush the pizza sauce (bologneese), sprinkle with sausage, cheese, sliced onion,
and oregano or basil
6) Oven until cooked, pizza ready to served or packed

3. Marketing strategies
 1. Advertising and promotion were done through the social media 'Instagram' :
@reppin.pin (for now) by displaying examples of product so that consumers can
order by reference
2. Consumers order via DM Instagram or WhatsApp
3. Using the pre-order system, the costumer must order first before delivery in the next
day
4. Promoting through the other social media or online store to expand the consumer
network
5. Target consumers : overall general public (more focusing on younger costumers)
around Tarakan

4. Appendix
 Draft Budget

the following draft was adjusted to the capital for a production in one period:

No Equipment Amount Price

.
1. Ingridients:
Wheat flour 1kg Rp 10.000,-
Vegetable Oil 1l Rp 15.000,-
Butter 1 Rp 8.500,-
Baking soda 1 Rp 5.000,-
Sausage 1 pck Rp 15.000,-
Onion 2 pcs Rp 10.000,-
Bologneese sauce 1 Rp 22.000,-
Mozzarella cheese 1 Rp 60.000,-
Oregano/basil 1 Rp 29.000,-
 2. Oven/microwave 1 unit Rp 1.500.000,-

(already available)
3. Packaging 2 pck Rp 15.000,-

4. Delivery service (motor gas) 3l Rp 20.000,-

TOTAL Rp 1.704.500,-

CHAPTER 3

Finale

Conclusion
 In business the most important things are hard work, innovation and consistency. This
business has been running about a year ago but now it is still not running again for reasons of
time and other activities. But as time goes by and we are faced with a pandemic situation, we
hope that this business can get back on its feet.
We are fully aware that the preparation of this proposal is far from perfect, it requires
improvement and constructive suggestions. So that we can make proposals even better in the
future. It is hoped that through this proposal we can obtain financial assistance and marketing
education to improve facilities, infrastructure, and product quality in order to develop and
maintain this business in the midst of today's culinary business.