Matrix Analysis Summary

~alternative Strategies IE SPACE GRAND Count

2
Forward Integration X X

Backward Integration X X 2

Horizontal Integration X X 2

Market Penetration X X X 3

Market Development X X 2

Product Development X X X 3

Related Diversification X 2

Unrelated Diversification 1

Horizontal Diversification 1

joint Venture
o

oo
Retrenchment

o
Divesture Liquidation

Space matrix data

Financial Strength
Liquidity 4.0
Cash Flow 4.0
Inventory Turnover 3 .O
Earnings per Share 1.0 y coordinate -6
Price earnings ratio 2.0

Environmental Stability
Technological Changes -3 .O
Rate ofinflation -4 .O
Price range of competing products -4 .O
Barriers ofentrv , into market -1.0
Risk involved with business -5 .O

CompetitiveAdvantage
Market Share -1.0
Product Quality -2.0
Customer Loyalty -3 .O
Product Lifecycle -2.0
Control over suppliers and distributors -3 .O x coordinate 8

Industry Strength
Profit Potential 4 .O
Growth Potential 3 .O
Financial Stability 2 .O
Ease of entry into market 4 .O
Productivitv , 3.0