Engineering Char

Primary Material Selection

Secondary

Secondary

Aluminium
Primary

Steel
c
v
Reasonable Cost
Aesthetics
Customer Requirements

Aerodynamic Look
Good Finish
Corrosion Resistant
(What’s)

Lightweight
Manufacturing

Strength
Process

Durable
Titanium
Composite

Material Selection
Welding
Diecasting
Sand casting
Forging
Engineering Charactersics (How's)
Mfg. Process

Powder Metallurgy
 +
+9 Strong
+3 Medium
+1 Weak
0 Unknown
 Engineering Chara

Primary Material Selection

Secondary
Secondary

Aluminium
Primary

Steel

Reasonable Cost
Aesthetics
Customer Requirements

Aerodynamic Look
Good Finish
Corrosion Resistant
(What’s)

Lightweight
Manufacturing

Strength
Process

c
Durable v
Our Product 0 5
Competitor A 0 0
Competitor B 5 0
 X

Engineering Charactersics (How's)

Material Selection Mfg. Process

Powder Metallurgy
Sand casting
Composite

Diecasting
Titanium

Welding

Forging

3 4 2
4 5 3
4 5 3
4 4 2
3 4 2
3 3 4
3 3 4
 0
5
0

0
0
0

4
0
0

0
5
5

0
0
0

0
0
0

0
0
0

Our Product

Competitor A

Competitor B
 +9
+3
+1
0

+9 Strong
+3 Medium
+1 Weak
0 Unknown
Strong Positive
Positive
Negative
Strong Negative
 Primary Material Selection

Secondary
Secondary

Aluminium
Primary

Steel

Reasonable Cost
Aesthetics
Customer Requirements

Aerodynamic Look
Good Finish
Corrosion Resistant
(What’s)

Lightweight
Manufacturing

Strength
Process

c
Durable v
 Manufactur
Process
Customer
(
Our Product 0 5
Competitor A 0 0
Competitor B 5 0
 X

Material Selection Mfg. Process

Powder Metallurgy
Sand casting
Composite

Diecasting
Titanium

Welding

Forging

1 2 3 4 5
3 4 2 B o A
4 5 3 B o A
4 5 3 B o A
4 4 2 B oA
3 4 2 B o A
3 3 4 oA B
3 3 4 oA B
 0
5
0

0
0
0

4
0
0

0
5
5

0
0
0

0
0
0

0
0
0

Our Product (O)

Competitor A

Competitor B
 +9
+3
+1
0

+9 Strong
+3 Medium
+1 Weak
0 Unknown
Strong Positive
Positive
Negative
Strong Negative
 Correlation Matrix - Interrelation between the Hows and Hows of Engine

Engineering
Primary Material Selecti

Importance to Customer
Secondary
Secondary
Primary

Steel
Reasonable Cost
Aesthetics

8
Customer Requirements

Aerodynamic Look 5
Good Finish 5
Corrosion Resistant
(What’s)

2
Lightweight
Manufacturing

7
Strength 5
Process

Durable 3

Our Product 0
Technical
Competitive Competitor A 0
Assesment
Competitor B 5
Degree of technical difficulty 1
Target Value 5
Absolute weight and percent 168
Absolute weight percent 13%
Relative Weight and Percent 252
 Aluminium

c
v

0
0
5
Titanium

0
5
0
Composite

Material Selection

0
0
0
Welding

4
0
0
Diecasting

0
5
5
Hows and Hows of Enginerring Characterstics

Sand casting

0
0
0
Forging

0
0
0
Engineering Charactersics (How's)
Mfg. Process
Powder Metallurgy

0
0
0
3
3
3
4
4
4
3
Our Product

3
3
4
4
5
5
4
Competitor A

4
4
2
2
3
3
2
Competitor B

3
5
7
2
5
5
8
Importance to Customer Importance to Customer

3
3
4
4
4
4
4
Target Value Target Value

1
1
1
1
1
Scale up factor Scale up factor

Sales Point

1.00
1.00
1.333 2.00
1.00
1.00
1.50
1.333 1.50

Sales Point
 5
6
5
9

410 306
17% 14%
0
9
4
4
0
7
0
3
0
6

232 167 213 203 165

9% 7% 12% 9% 10%
0
9

227 193 116 92 162 122 132 125

171
9%

Our Produ

Competito

Competito

Importance to Custo
0.115932203389831
Target Value

Scale up factor

Sales Point
 +9
+3
+1
-1
0
Absolute weight &Percentage

16 72 144 144 16 144 48 144 48

8 0 8 8 8 72 24 24
5 15 15 45 45 5 15 5 15
2 2 2 18 18 2 6 6 6
19 7 19 171 171 0 0
5 45 45 15 45 5 45 15 45
3 27 27 9 3 3 27 9 27

252 410 306 167 213 203 165

Absolute Weight and Percent
Absolute Weight and P

9 Strong
3 Medium
1 Weak
0 Unknown

0.115932
Strong Positive
Positive
Weak Positive
Weak Negative
Strong Negative

0
 Weight
Customer RequirementImportance rel %
Fast 3 13.33% 9
Mileage 2 8.89% 3
Safe 4 17.78% 3
Big Car 5 22.22% 9
Reliable 3.5 15.56%
Cheap 5 22.22%

22.5
 Engine Power

1
9
9
Production cost

1
3
9
3
expected life

1
9
dimensions

9
3
3
9
Acceleration

3
3
3
9