“A STUDY ON CUSTOMER SATISFACTION

TOWARDS ROYAL ENFIELD BIKES,

DHARAMSHALA’’
A PROJECT REPORT

SUBMITTED TO THE HIMACHAL PRADESH UNIVERSITY,

SHIMLA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF

MASTER OF COMMERCE

(2019-21)

SUPERVISED BY: SUBMITTED BY:

MISS. SONAM VISHAL SINGH

ASSITANT PROF. M.COM – IV SEM

DEPT. OF COMMERCE ROLL NO.2142

DEPARTMENT OF COMMERCE
HIMACHAL PRADESH UNIVERSITY
REGIONAL CENTRE, KHANIYARA DHARAMSHALA

KANGRA –176018
Miss. Sonam
Assistant Professor, Department of Commerce
Himachal Pradesh University Regional Centre
Dharamshala

Certificate
It gives me Immense pleasure to certify that the project
report entitled “A STUDY ON CUSTOMER SATISFACTION
TOWARDS ROYAL ENFIELD BIKES, DHARAMSHALA”
submitted by Vishal has been carried out under my supervision
and guidance.

The technique used and the data reported in the project

report are genuine to the best of my knowledge. It represents his
original work and the project report is worthy of consideration
for the award of the Degree of Master in Commerce.

Dated:
Place: DHARAMSHALA
(Miss. Sonam)
 PREFACE
Tourism is an important manifestation of modern time and an

interdisciplinary approach is needed to understand how this can contribute to a

positive development of the global civilization. Tourism has emerged as a global

phenomenon after the Second World War. The availability of better and faster means

of communications has resulted in massive movements of people throughout the

world, drawing them closer through experiencing and appreciating different cultures

and lifestyles.

Himachal Pradesh is one of the states in India which has got great diversity in

terms of travel & tourism. It offers a colorful, extravagant, graceful, and diverse

aspect of her personality to each traveler. Himachal Pradesh provides varied kinds of

tourism options such as Adventure Tourism, Religious Tourism, Rural Tourism,

Sustainable Tourism, Eco-Tourism, Green Tourism, Golf Tourism, Nature Tourism,

and Medical Tourism apart from Cultural & Heritage Tourism.

The study focuses very clearly on various variables constituting tourisms in

Himachal Pradesh. The present study has been divided into five chapters. The first

chapter deals with the introduction of Tourism. In the second chapter, efforts have

been made to review the available literature. Research design, which deals with need,

scope, objectives, sample design, research methodology and limitations of the study,

has been presented in the chapter third. Here a comprehensive discussion has been

made about the need and purpose of the study and the objectives of the present study.

Chapter fourth deals with the socio-economic profile and awareness level of the

beneficiaries Final chapter contains summary, conclusions and suggestions which

would be helpful for further study as well as to the policymakers.

Dated: VISHAL
Place: DHARAMSHALA
 ACKNOWLEDGEMENT
This intensive project report would remain incomplete if the sentiments of
those who contributed, directly and indirectly, are not acknowledged. First and
foremost, I bow my head in reverence to the almighty Allah for providing me with the
positive strength and energy to work on this project report and enabling me to reach
far beyond our restricted ambit of thoughts and actions.

It is indeed my great privilege and earnest duty to register respectful gratitude

towards my project report guide, Miss. Sonam (Assistant Professor, Department of
Commerce, H.P.U, Regional Centre Dharamshala) for his unfailing encouragement
and supervision throughout from planning to execution of this project work.

I express my deep sense of gratitude to Prof. D.P.VERMA (Director of

Regional Centre Dharamshala) and Dr. Manoj Sharma (Head of the Department) for
their suggestions during the course of this research work.

I am indebted to my parents, who always been a guiding light and ideal for
me. Words cannot express the gratitude that I owe to them. I am also thankful to all
members of my families. I owe my thanks to my friends for their loving inspiration
and enthusiastic involvement with my work.

I express my deep sense of gratitude and sincere thanks to all respondents for
giving their valuable opinions during the research through the questionnaire.

It is not possible to mention all those people who helped me in my work. So, I
thank all of them sincerely. However, the responsibilities of any errors that remain are
all mine.

VISHAL SINGH