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Bauhaus shapes meet Op patterns in Pop Art colors Pop Haus

Pop Haus
Form follows fantasy / Less is not always more / Modernist
ideals are meant to be played with / Rules are meant to be
broken / Minimalism brightens up with comic-book color /
Stripes seem to vibrate with energy / Cubes and blocks lose
their hard edges and begin to bounce / It!s both intellectual
and intuitive, both rigorous and random / De Stijl is the style /
Bauhaus is our house / Pop Haus

The Look
Jazz Age modernist meet 60s minimalist under a flashing neon sign

Inspiration
Sonia Delaunay / Andy Warhol / Color Field painters like Rothko,
Kenneth Noland / Minimalists Donald Judd, Dan Flavin

Key S/S 11 Collections


Jil Sander, Prada, Marni, Balenciaga

Markets
Advanced / Contemporary / Career / Juniors / Activewear

Timing
Summer / June - July
Research Map
Turquoise Marilyn Josephine Baker by Ease by Blue Venus by Movement in
by Andy Warhol, Paul Colin, 1927 Bridget Riley, 1987 Yves Klein, 1960 Squares by
1962 Bridget Riley, 1961

Key Looks Looks inspired by the vibrance of Pop Art and the structure of the Bauhaus movement / Boxy shapes
broken up with feminine flounces / Both slim and full skirts / Tight-fitting knits and sweaters with geometric
patterns / Precise outerwear with contrast trim / Eye-popping brights tempered with soft tones and neutrals
Colors & Fabrics

Like the Pop Art movement, the Pop Haus palette borrows
from the flat, eye-catching colors used in advertising. Vivid
yellow, kelly green and bright orange are used on their own
or in combination for striking ensembles. Black and tan
provide essential neutral contrast, while artist Yves Klein!s
signature blue further connects this trend to the arts.

High-tech and high shine are key attributes for Pop Haus
materials. Lacquered and patent leathers add a futuristic
edginess, and performance fabrics like nylon, spandex,
neoprene and other synthetics add bounce to clean shapes.
Transparent filament yarns emerge, used in combination
with traditional yarns for “illusion” sweaters. Lustrous satins
and pavé paillettes give looks a glossy sheen, while matte
jerseys and firm ponte knits provide a lusterless
counterpoint.
Jaeger Jil Sander Max Mara Marni

Vacuum Pack Slim-fitting sweaters and cut-and-sew knits / Piecing and intarsia create patterns / Wetsuit inspirations look
fresh / “Invisible” yarns made from transparent filaments are key / Raglan sleeves for active references /
scuba knit Wide horizontal or vertical stripes / High necklines for a streamlined look
Tom Scott Daniela Gregis Prabal Gurung Isabel Marant

Pop Op Upbeat and eye-catching graphic motifs enliven sweaters / High-contrast, punchy colors make it pop / Wide
stripes or big geometric shapes / Cropped, wide silhouettes and V-shaped inserts for a sporty look / Roomy
graphic sweater elbow-length sleeves look new / Duo-tone, as well as multi-colored styles
Balenciaga Jasper Conran Roberto Musso Jil Sander

Constructivist Collage Precise geometric shapes give woven tops an edge / Stiff, tech-y fabrics – whether sheer or opaque – for
structure / Hand-painted shapes and unfinished hems give it a crafty feel / Asymmetric necklines and
woven top patterns / Woven tanks and long-sleeved tops / Appliqués used to create stripes and zigzag patterns
Yves Saint Laurent Prada Cynthia Rowley Martin Grant

Pencil Project The classic pencil skirt is updated with vibrant tones and quirky details / High contrast color combinations
like black and white or black and hot pink / Circular cutouts for arty, architectural look / Color blocking,
pencil skirt stripes and contrast trim / Pockets become a focal point / High slits return
Pringle of Scotland Marco de Vincenzo Emilio de la Morena Marni

A is for Artist The A-line skirt appears in an upbeat array of prints and patterns / Color blocking, paillettes and appliqués
create geometric motifs / Satin ribbons are sewn on to create vertical stripes / Mini to knee-length hemlines /
a-line skirt New “half-skirts” or aprons partially encircle the body / Double layered styles combine pencil and A-line
skirts
Burberry Prorsum VPL by Victoria Bartlett Simon Ekrelius Ohne Titel Katie Gallagher

Piece Work Active-inspired pieced leggings / Ergonomic sections that follow the lines of the body / Quilted or trapunto-
stitched leather styles for a tough look / Futuristic, shiny tech fabrics, sheer hosiery materials or matte knits /
pieced legging Tonal or textural contrast / Sheer-opaque play adds allure / Worn as pants or layered under other pieces
Max Mara Balmain Roberto Musso Peter Som Jaeger

Slim Chance Pants with a slim, body-hugging silhouette / Cropped or rolled up just above the ankle / A slight flare look
fresh / Sewn-in creases for a professional look / Metallic sequin stripes make it glam / Stripes of varying
slim pant lengths and widths / Patent leather pieces dress up matte suede versions
Cynthia Rowley Giambattista Valli Jil Sander Roberto Musso Marc by Marc Jacobs

Tent Event A-line silhouettes for precise yet playful dresses / Black and white checks brings an optical punch / Funnel-
like fabric appliqués delineated with contrasting strips of fabric / Large enamel cabochons arranged in
tent dress geometric formation / Graphic stripes / Wide short sleeves for a boxier shape
Cerruti Versace Aquilano.Rimondi Martin Grant Prada

Bauhaus Body Slim-fitting dresses celebrate feminine curves / Hourglass silhouette is key / Geometric patterns and color
blocking / Contrast trim outlines shoulder seams and highlights waist / One-shoulder or sleeveless styles /
body-con dress Wide, kimono-inspired sleeves look new / Hemlines hover near the knee
CNC Costume National Kimberly Ovitz Marc By Marc Jacobs Jil Sander Cynthia Rowley

Long Term Longer hemlines become a key element for spring dresses / Easy, relaxed silhouettes / Stripes of all types –
wide, fine, horizontal, vertical, diagonal, gradient / Color blocking mixes neutrals with brights / Directional
long dress cutaway versions / Just-below-knee to ankle-grazing lengths / Wide sleeves give it a casual feel
Marni Prada Daniela Gregis Ohne Titel

Cubist Form Boxy shapes continue for jackets / Lapel-less button-less versions / Firm materials like smooth leathers or
lightly padded cottons / Color blocking and wide stripes / Zippers and snaps give it a sporty look / Wide
boxy jacket sleeves – short, 3/4, and long / Pieced together for a neo-craft feel
Balenciaga Burberry Prorsum Pedro Lourenco Burberry Prorsum

Hello Moto The classic motorcycle jacket gets a futuristic punk update / Unconventional colors like lime green or robin!s
egg blue / Pieced styles mix tones / Patent leather for high shine / Python makes it ultra-luxe / Sleeveless
motorcycle jacket versions emerge / Placed quilting at shoulders, elbows and wrists / Spikes and studs make a comeback
Max Mara Marni Alexis Mabille Balenciaga Burberry Prorsum

Hard Shell Tailored coats enlivened with quirky details and upbeat patterns / Oversized houndstooth and large-scale
polka dots emerge / Piecing used to create geometric shapes / Circular cutouts reference midcentury
tailored coat furniture / Lacquered and/or dyed leathers / Trench styles, coatdresses and simple lapel-less coats /
Contrast leather sleeves and zippers add more graphic edge
Chanel Diane von Furstenberg Jil Sander Burberry Prorsum Cynthia Rowley

Marni Prada Prabal Gurung Versace Prada

Bauhaus Baubles Upbeat accessories in a punchy palette of brights mixed with black and white / Futuristic silver eyewear with
neon accents / Brights used for enamel jewelry and wide leather belts / Fingerless gloves with geometric
accessories cutouts / Handbags and fanny packs with stripe, square or triangle patterns / Contrast trim and layered
platforms for footwear / Bright multiple ankle straps for heels
Prada Marni L'Wren Scott

Pop Princess Sculpted hair and striking makeup / Eye-popping brights pigments used for lips, eyes – even hair parts /
Flourescent orange, poppy and hot pink are key tones / Metallic silver cream shadow covers entire lid up to
beauty brow / White shadow with black pencil line for an offhand graphic look / Precise Marcel waves add to the
early Modernist feel
Checklist: Pop Haus
Items
Scuba Knit
Graphic Sweater
Woven Tank
Pencil Skirt
A-line Skirt
Pieced Legging
Slim Cropped Pant
Tent Dress
Body-con Dress
Long Easy Dress
Boxy Jacket
Motorcycle Jacket
Tailored Coat

Fabrics
Stretch Jersey
Ponte Knit
Techno Synthetics
Satin
Transparent Filament Yarns
Lacquered or Matte Leather
Sweater Knits
Smooth Cotton Poplins

Details
Color Blocking
Piecing
Graphic Appliqués
Geometric Cutouts
Contrast Piping
Zippers
Studs & Spikes
References
Marilyn Monroe by Andy Warhol, 1967 Bridget Riley and her work, 1964

Sonia Delaunay, 1924 Yuko Shiraishi, 2010

Victor Vasarely painting, 1975 Blue Venus by Yves Klein, 1960

Sonia Delaunay, 1928

Josephine Baker by Paul Colin, 1927

Banana by Andy Warhol, 1966

Sonia Delaunay patchwork dress, 1913


Runway Roadmap S/S 12 Click on each image to see complete trend, including influences, items, colors and accessories

Desert Bloom Pop Haus Swan Lake Twisted Lady Disco Exotica

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