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Feasibility report

Solution:

Production Process details

The production of an XYZ order begins as soon as the customer books it from the
app. The contents can be summarized into the following steps:

Subscribing to the app

The first step involves the customer subscription; the members install the app
from the relevant play store.

Sharing of the Menu

The menus can be shared via what’sapp groups or social Medias.

Menu items 1st Week 2nd Week 3rd Week


Day 1 Beef Pulao Qorma Mutton biryani
Day 2 Chicken Qarahi Fried chicken Curry
wings
Day 3 Mix Vegetable Alo ki bujya Meat balls
Day 4 Daal Chawal Palak gosht Paratha roll
Day 5 Bindi allo White channa Spinach

Confirming the order

The number of orders prepared will be according to the need. It must be


managed by the manager and communicated to the kitchen.

Ingredients purchasing

The ingredients of the kitchen are purchased In bulk for the whole month. Meat
and dairy will be purchased according to the daily requirements of the menu.
Preparation Procedure

The preparation of the meal should be prepared early in the morning. Ingredients
required should be weighted out before prepared.

Cooking

Preparation of lunch boxes:

After cooking and preparation of lunchboxes, they should be labeled and


distributed to the end consumers through the riders.

Delivering it to the consumer

Lunch should be delivered through the riders according to the locations. In order
to carry out the process efficiently, the covered region should be divided into
sections. Each rider should travel in the specific assigned region.

Human Resource Requirement and Utilities

Staff Description Number of employess Estd Monthly salary


Cook 2 25000
Dish washers 2 15,000
Delivery Boys 4 20,000 + bonuses for on
time delivery

Utilities

The kitchen should have the basic utilities like electricity, Telephone, Internet, gas
and water. The electricity expense can be estimated around 40,000Rs due to high
tariff. Whereas, gas expenses are estimated to be around 55,000Rs because LPG
cylinders will be used. Internet PTCL services account for 7,000Rs per month.

Marketing cost estimation and method

The business is based online. So, it can only be marketed via social media.

Youtube sponsoring estimated 1500Rs per 1000 views


Facebook sponsoring estimated 1500Rs per 1000 views

Application creation on Google play store 25,000Rs

Discount deals

Buy 1 get 1 free deals

Free delivery deals

Recommended Method:

It is recommended to renovate your existing kitchen or create a kitchen in the


spare room. It would significantly reduce the initial rental and startup cost of the
project.

It is also possible to reduce the startup and marketing cost by simply collaborating
with the existing food service delivery companies such as (foodPanda).

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