‫א‬

‫א‬‫א‬
‫א‬‫א‬

٦
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬
 ‫א‬‫א‬

 W‫א‬‫• א‬
 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬ J١
K‫א‬‫א‬ J٢
K‫א‬‫א‬‫א‬‫א‬‫א‬ J٣
 
10W‫א‬‫• א‬
 
W‫• א‬

 K‫א‬‫א‬ J١
K‫א‬‫א‬ J٢

W‫א‬ •
 

KMicrosoft Excel‫א‬W‫א‬‫א‬‫א‬‫א‬‫א‬ J١
   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J٢
K‫א‬‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬
 ‫א‬‫א‬
 

 ‫א‬‫א‬ J
        

 ‫א‬‫א‬E١F
 W‫א‬‫א‬
 

‫א‬‫א‬‫א‬Overall Market Share‫א‬‫א‬‫ƒ א‬

 WK‫א‬
‫א‬  
‫א‬  Z‫א‬‫א‬‫א‬
 

‫א‬‫א‬‫א‬Relative Market Share‫א‬‫א‬‫ƒ א‬

 KLargest Competitor‫א‬‫א‬‫א‬Market Leader ‫א‬‫א‬‫א‬
 ‫א‬  
   Z‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬  
 

 ‫א‬‫א‬E٢F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬K‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬K‫א‬

 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬،‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬E٣F
 

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
 W‫א‬
 K ‫א‬‫א‬ ƒ
K‫א‬‫א‬‫א‬ ƒ
K‫א‬ ƒ
K‫א‬‫א‬ ƒ
K‫א‬‫א‬‫א‬ ƒ
K‫א‬ ƒ
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ƒ
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ƒ
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ƒ

 ‫א‬‫א‬‫א‬‫א‬E٤F
 

 W،‫א‬‫א‬‫א‬ 
 

 K‫א‬،‫א‬‫א‬ ƒ
،K‫א‬‫א‬‫א‬‫א‬ ƒ
K‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬ ƒ
‫א‬‫א‬‫א‬‫א‬‫ƒ א‬
K‫א‬
 
 
- ١٥٤ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬ J
 

 W‫א‬
 
 W‫א‬‫א‬
 
 ‫א‬  
 
 Z‫א‬‫א‬‫א‬E١F
‫א‬  
 W
‫א‬C‫א‬‫א‬‫א‬Z‫א‬ ƒ
 

 ‫א‬‫א‬‫א‬Z‫א‬ ƒ
 

 ‫א‬  
 
 Z‫א‬‫א‬‫א‬E٢F
‫א‬‫א‬‫א‬
 
 W
 ‫א‬C‫א‬‫א‬‫א‬Z‫א‬ ƒ
 

‫א‬‫א‬‫א‬‫א‬‫א‬‫ƒ א‬
 K‫א‬‫א‬
 

- ١٥٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE١-٦F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 
 K٢٠٠٨‫א‬
 ‫א‬WEF
 E‫א‬F        
‫א‬ ‫א‬‫א‬
٣٠٠٠٠٠ ‫א‬‫א‬
٢٤٠٠٠٠ 
٢٨٠٠٠٠ ‫א‬‫א‬
٢٠٠٠٠٠ 
١٦٠٠٠٠ ‫א‬
٢٢٠٠٠٠ 
٢٤٠٠٠٠ 
٣٢٠٠٠٠ ‫א‬
٦٠٠٠٠ ‫א‬
٨٠٠٠٠  ‫א‬
 
 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
 

 ‫؟‬‫א‬‫א‬ -٤
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٥
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٦
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٧
‫؟‬‫א‬‫א‬‫א‬ -٨
‫؟‬‫א‬‫א‬‫א‬‫א‬ -٩

- ١٥٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬
 

 WE١-٦F
K‫א‬EF ƒ
 
 E١-٦F
 

 
 
- ١٥٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬
 

 W‫א‬‫א‬  J١
 WE٢–٦F
‫א‬SUM‫א‬‫א‬‫א‬ J
 KE٢٠٠٠٠٠٠‫א‬F‫א‬
 
 E٢–٦F
 

 
 
- ١٥٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J٢
 

 WE٣–٦F
‫א‬‫א‬E٪F‫א‬‫א‬ELF‫א‬‫א‬ J
 W‫א‬‫א‬‫א‬
 
 ‫א‬
 Z‫א‬‫א‬
‫א‬  

 W
 W‫א‬‫א‬‫א‬‫א‬ J 
= C136/C146 = 14%

 W‫א‬‫א‬‫א‬ J 
= C145/C146 = 4%

 E٣–٦F
 

 

- ١٥٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 

 W‫א‬‫א‬‫א‬‫א‬‫ א‬ J٢
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K15%‫א‬‫א‬E٢F
 

 W‫א‬‫א‬‫ א‬ J٣
 WE٤–٦F
‫א‬‫א‬E٪F‫א‬‫א‬ELF‫א‬‫א‬ J
 W‫א‬‫א‬‫א‬
 
 ‫א‬
 Z‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬  

 W
 = C136/C143 = 94%W‫א‬‫א‬‫א‬‫א‬‫א‬ J
= C145/C143 = 25% W‫א‬‫א‬‫א‬‫א‬ J
 

 E٤–٦F
 

 

- ١٦٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W ‫א‬‫א‬ J٥
 

 WE٥–٦F
 K‫א‬‫א‬‫א‬‫א‬ J
 
 E٥–٦F
 

 
 
- ١٦١ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٦–٦F
 K‫א‬‫א‬‫א‬ J
KW‫א‬‫א‬ J
K‫א‬‫א‬‫א‬ J
 

 E٦–٦F
 

 

- ١٦٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٧–٦F
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J
K‫א‬ J

 E٧–٦F
 

 
 
- ١٦٣ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٨–٦F
 K‫א‬‫א‬‫א‬ J
 

 E٨–٦F
 

 
 
- ١٦٤ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬ J٦
 

 WE٩–٦F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J
 K‫א‬
 

 E٩–٦F
 

 

- ١٦٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٢-٦)
 K٢٠٠٨‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
 
 K٢٠٠٨‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 E‫א‬F           

‫א‬ ‫א‬ ‫א‬

     
‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬

١ ٦٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٥٠٠٠٠ ‫א‬

١ ٧٠٠٠٠٠ ٤ ٣٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬‫א‬

١ ٨٠٠٠٠٠ ٤ ٩٠٠٠٠ ٦ ١٨٠٠٠٠ ‫א‬

١ ٢٥٠٠٠٠ ٤ ٢٠٠٠٠ ٦ ٣٠٠٠٠ 

١ ٢٢٠٠٠٠ ٤ ١٤٠٠٠٠ ٦ ٦٠٠٠٠ ‫א‬‫א‬

١ ٨٢٠٠٠٠ ٤ ١٣٠٠٠٠ ٦ ١٦٠٠٠٠ ‫א‬

١ ١٦٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ١٢٠٠٠٠ 

١ ٦٠٠٠٠٠ ٤ ٧٥٠٠٠ ٦ ٨٠٠٠٠ 

١ ٢٤٠٠٠٠ ٤ ٧٠٠٠٠ ٦ ٩٠٠٠٠ ‫א‬‫א‬

١ ٢٢٠٠٠٠ ٤ ٣٥٠٠٠ ٦ ٤٠٠٠٠  ‫א‬

 

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
 
 ‫؟‬‫א‬ E١
‫؟‬‫א‬ E٢
‫؟‬٣٠٠٠٠٠‫א‬‫א‬ E٣
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬E٤
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٥
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬E٦
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E٧
‫؟‬‫א‬‫א‬ E٨
 
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

‫؟‬‫א‬ E٩
‫؟‬‫א‬ E١٠
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١١
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٢
‫؟‬‫א‬‫א‬‫א‬‫ א‬E١٣
‫؟‬‫א‬‫א‬‫א‬‫ א‬E١٤
‫؟‬‫א‬‫א‬ E١٥
‫؟‬‫א‬‫א‬ E١٦
 

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٣ J٦F
،‫א‬‫א‬‫א‬‫א‬ 
 K٢٠٠٨‫א‬‫א‬‫א‬‫א‬
 

‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 K٢٠٠٨
 E‫א‬F

‫א‬ ‫א‬ ‫א‬

      ‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬

١ ٥٠٠٠٠٠ ٤ ٨٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬

١ ٩٠٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ١٨٠٠٠٠ ‫א‬‫א‬

١ ٨٠٠٠٠٠ ٤ ١٢٠٠٠٠ ٦ ٨٠٠٠٠ ‫א‬

١ ٢٠٠٠٠٠ ٤ ١٥٠٠٠٠ ٦ ٥٠٠٠٠ 

١ ١٨٠٠٠٠ ٤ ٢٥٠٠٠ ٦ ٢٠٠٠٠ ‫א‬‫א‬

١ ١٠٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ٩٠٠٠٠ ‫א‬

١ ٩٥٠٠٠٠ ٤ ٢٠٠٠٠٠ ٦ ١١٠٠٠٠ 

١ ٤٠٠٠٠٠ ٤ ٨٠٠٠٠ ٦ ١٦٠٠٠٠ 

١ ٣٠٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬‫א‬

١ ٣٥٠٠٠٠ ٤ ٣٠٠٠٠ ٦ ٢٠٠٠٠  ‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 K٢٠٠٨
 E‫א‬F           
‫א‬ ‫א‬ ‫א‬
      ‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬
١ ٦٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ١٥٠٠٠٠ ‫א‬
١ ٨٠٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٠٠٠٠٠ ‫א‬‫א‬
١ ١٠٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬
١ ٣٠٠٠٠٠ ٤ ١٦٠٠٠٠ ٦ ٧٠٠٠٠ ‫א‬
١ ٢٥٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ٢٥٠٠٠ ‫א‬‫א‬
١ ١٣٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ٦٠٠٠٠ ‫א‬
١ ١٥٠٠٠٠٠ ٤ ٣٠٠٠٠٠ ٦ ١٢٠٠٠٠ 
١ ٣٥٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٣٠٠٠٠ 
١ ٢٥٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ١٤٠٠٠٠ ‫א‬‫א‬
١ ٤٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ٤٠٠٠٠  ‫א‬
 
 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٢F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٣F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٤F
‫؟‬ ‫א‬‫א‬‫א‬ E٥F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٦F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٧F
W  E٨F
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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٢٠ ‫א‬
‫א‬‫א‬ ‫א‬ 

  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J
 ‫؟‬
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ J
‫؟‬EF‫א‬‫א‬‫א‬EF‫א‬‫א‬‫א‬ J
 ‫؟‬‫א‬
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٩F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١٠F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١١F
‫؟‬‫א‬‫א‬‫א‬ E١٢F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١٣F
W E١٤F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬EF
 ‫؟‬
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ E
F
EF‫א‬‫א‬‫א‬EF‫א‬‫א‬‫א‬EF
 ‫؟‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٥F
 ‫؟‬‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٦F
‫؟‬‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٧F
‫؟‬‫؟‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٨F
 ‫؟‬‫א‬‫א‬
‫؟‬‫؟‬‫א‬ E١٩F

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