CONTENTS

TYPES OF MARKET
STEPS IN IDENTIFYING YOUR
MARKET
MARKET SEGMENTATION "BEING AN ENTREPRENEUR
ALL YOU
IMPORTANCE OF MARKET
ANALYSIS
ISN'T REALLY ABOUT STARTING
A BUSINESS. IT'S A WAY OF
LOOKING AT THE WORLD:
WANT TO
NEGMIID FUTUHE
SEEING OPPURTUNITY WHERE
OTHERS SEE OBSTACLES,
KNOW
SALES

TEAM MOTIVATION
GLOBAL
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TAKING RISKS WHEN OTHER
TAKE REFUGE." ABOUT
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BRANDING
DECISION
Michael Bloomberg
MARKET...
CONCEPIS SATUR ONE
ANALYSIS
FRODUCTVT
AUVERTISING PEAIS Prepared by:
INVESEAE PLANS DATA Mae Anne A. Gulle
ITERNATIONAL BUEA SUCCESSS
PEOPLE METWORK GHOWITH

We Build
What is Market? References
A SET UP WHERE TWO
https://www.managementstudyguide.com/w
OR MORE PARTIES hat-is-market.htm

ENGAGE IN EXCHANGE https://www.business2community.com/mar

keting/6-steps-identifying-target-market
01758502
OF GOODS, SERVICES
https://blog.alexa.com/types-of-market
AND INFORMATION. segmentation/

https://marketingepic.com/importance
market-analysis/
 Steps In Identifying Your Market:
MARKET ANALYSIS
Step One:
Identify the Problems yYou Solve
A marketanalysis is a qualitative and
Step Two: Check Out Vour Current Customer
-

Base quantitative evaluation of the external

market and your internal resources.
Step Three: Research the Competition
Thorough market analysis adequately
Step Four: Decide on Specific Demographics
assesses opportunity, value, risk, customer
to Target
Step Five: Take Account of Your Target
purchasing behavior, competition, and
economic entry barriers and regulations.
Market's Psychographices
TYPESOF
/Step Six: Evaluate
MARKET
Physical Markets - is a set up where buyers

can physically meet the sellers and purchase

the desired merchandise from them in
exchange of money.

N o n Physical Markets/Virtual markets - In

such markets, buyers purchase goods and

services through internet.

Auction Market I n an auction market the

seller sells his goods to one who is the
highest bidder.

Market for Intermediate Goods Such

markets sell raw materials (goods) required
for the final production of other goods MARKET SEGMENTATION
Reasons Why Market Analysis is Important
Black Market A black market is a setup - is the process of dividing a target market Market Analysis Puts Your Customer First
where illegal goods like drugs and weapons
are sold. into smaller, more defined categories. It Market Analysis Forces Companies to Look
segments customers and audiences into Inward
Knowledge Market - Knowledge market is

a set up which deals in the exchange of groups that share similar characteristics Market Analysis Helps Determine Your Unique
information and knowledge based products. such as demographics, interests, needs, or Sales Proposition
F i n a n c i a l Market - Market dealing with the
location.
exchange of liquid assets (money) is called a
financial market.