Weekly Learning Log

Name: ​Von Anthony Castre​ Degree Program: ​BS ABME

Student No.: ​2018-06420

Date Start Time End Time Unit and I have learned that….. I have a question Evaluation of the
module about…. module
covered

I have learned that there are four approaches to 1) Out of the four More time should be
the study of Agricultural Marketing in our agricultural marketing alloted for this
country, namely the commodity, institutional, approaches, what is module. (SA)
functional, and market structure, conduct and the best and most
performance approach. Commodity approach recommended to use The module contains
focuses mainly on the side of agricultural when conducting too many contents.
products. The product characteristic, its research? What are (A)
demand and supply, prevailing prices, and the reasons for
customer behavior relative to it. I have learned these? I find the module
that this approach is the most employed one in useful or practical.
March 22, 4:00 PM 5:30 PM UNIT 2 agricultural marketing. Institutional approach on 2) Is it possible to use (SA)
2021 one hand focuses on the players, directly and all the following
indirectly, involved in delivery of goods and approaches
services. Under these approach discussions, I discussed in one
have realized that there are so many research paper?
individuals, groups, and institutions, both
government and private, involved in the
agricultural marketing system. There are those
functions as intermediary, like middlemen,
there’s also those that perform support and
extension services. The government has a
broad range of agencies which carry out
different purposes and responsibilities, to
ensure a good environment for the production
and marketing of crops, fisheries or livestock.
The third approach I learned is the functional
approach, it focuses on the functions of
institutions on agricultural marketing. One
information that really stuck in mind in this
approach is the fact that the middlemen are
really necessary evil in marketing. They give
benefits but they also bring cons since mostly
they act for personal gains. Lastly, there is the
market structure, conduct and performance
approach. According to what I understand it is a
combination of the first three approaches. It
tackles the market as a whole, its structure,
conduct and performance.