Professional Documents
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➢ Approaches:
✓ Grassroots forecasting- asking those who are
close to the end consumer about the customers’
purchasing plans. I. Capacity Decision and Economies of Scale
✓ Delphi method- forecasting by expert opinion by ➢ Economies of Scale- achieved when the average
gathering judgments and opinions of key unit cost of a good or service decreases as the
personnel based on their experience and
capacity and/or volume of throughput increases
knowledge.
- a group of people both inside and outside the
➢ Diseconomies of Scale- when the average unit
organization, make prediction—independently.
cost of the good or service begins to increase as
VI. Forecasting in Practice the capacity and/or volume of throughput
increases.
-First step is understanding its purpose
• Tracking Signal- provides a method for ➢ Focused Factory- way to achieve economies of
monitoring forecast by quantifying scale, without extensive investments in facilities
• Bias- tendency of forecasts to consistently be and capacity.
larger or smaller than the actual values of the Focus on:
time series.
• Tracking signals between plus and minus 4 ✓ Focus on a few key products
indicate that the forecast is performing ✓ Employ Specific Technologies
adequately. Values outside this range indicate ✓ Dedicated processes to maximize efficiency and
that you should reevaluate the model used effectiveness
✓ Emphasize a specific competitive priority
✓ Focus on market segmentation
➢ Strategies for Expanding Capacity
II. Capacity Measurement 1. One large capacity increase- advantage: firm
➢ Ways to Measure: can allocate costs over one large project.
✓ Theoretical Capacity- maximum rate of 2. Capacity straddle strategy- matching
output that can be produced in a period of capacity additions with demand as closely as
time under ideal operating conditions. possible
✓ Effective Capacity- actual capacity that can 3. Capacity lead strategy- ahead of demand
reasonably be expected to be achieved in 4. Capacity lag strategy-
the long run under normal operating
conditions. ➢ Short-term Capacity Management- can be managed
−Setup time is an important factor in by adjusting capacity where possible, or through
determining effective capacity. influencing demand
−Short setup times clearly increase capacity - Choices when demand fluctuates above or
and improve flexibility by below capacity level:
allowing rapid changeovers to different ✓ Adjust capacity to match the changes in demand
models or products on manufacturing by changing internal resources and capabilities
or assembly lines. • Add or share equipment (leasing, innovative
✓ Safety capacity (capacity cushion)- amount partnership arrangements, capacity sharing)
of capacity reserved for unanticipated • Sell unused capacity (hotels often develop
events such as demand surges, materials partnership arrangements to accommodate their
shortages, and equipment breakdowns— competitors’ guests when they are overbooked)
extra output • Change labor capacity and schedules (changes
in workforce levels and schedules)
➢ Work Order- a specification of work to be performed • Change labor skill mix (cross-training/job
for a customer or a client. rotation)
-needed to have time for setup (setup time) • Shift work to slack periods (inventory during
Includes the following: slack periods and hold the goods for peak
✓ Quantity to be produced demand periods)—when not busy
✓ Processing requirements ✓ Manage capacity by shifting and stimulating
✓ Resources needed demand
• Vary the price of goods or services (Offer sales
-Goods Producing vs Service Providing
and rebates of overstocks)—special offer
III. Long term Capacity Strategies- addresses the • Provide customers with information
trade-off between the cost of capacity and the • Advertising and promotion (during low
opportunity cost of not having adequate demand)
capacity • Add peripheral goods and/or services (extra
➢ Complementary Goods and Services- produced or service)
delivered using the same resources available to the • Provide reservation- promise to provide a good
firm, but whose seasonal demand patterns are out of or service at some future time and place
phase with each other.
V. Revenue Management Systems (RMS)- consists
IV. Capacity Expansion of dynamic methods to forecast demand,
➢ Assumptions to illustrate allocate perishable assets across market
1. capacity is added in “chunks,” or discrete segments, decide when to overbook and by how
increments much, and determine what price to charge
2. demand is steadily increasing different customer (price) classes.
➢ Components: C. Chapter 11: Process Analysis & Resource Utilization
1. Forecasting
2. Allocation (segmenting) ➢ Utilization- fraction of time a workstation or
3. Overbooking individual is busy over the long run.
4. Pricing ➢ Throughput- number of units or tasks that are
completed per unit time from a process
The ideas and methods surrounding RMS are often called
✓ might be measured as parts per day,
yield management
transactions per minute, or customers per
VI. Learning Curves- direct labor unit cost decreases hour, depending on the context
in a predictable manner as the experience in ✓ impacted by bottlenecks
producing the unit increases.
The only way to improve the output rate of the process is
• P-percent learning curve- characterizes a process
to increase the output rate of the bottleneck activity.
in which the time of the 2xth unit is p percent of
the time of the xth unit. ➢ Bottleneck- work activity that effectively limits the
✓ estimate labor-hours for repetitive work throughput of the entire process
✓ useful in computing capacity requirements in ✓ often result in waiting lines or queues
both the short- and long-term. ✓ Breaking bottlenecks will:
• Experience Curve- the cost of doing any repetitive • Reduce waiting
task, work activity, or project decreases as the • Reduce work-in-process inventory
accumulated experience of doing the job • Enhance customer service
increases • Allow efficient use of resources
—broader extension of the learning curve. ✓ Analysis of bottlenecks can provide useful
insights for evaluating and choosing alternative
process designs