Course Syllabus

Course Code : ITM3409 MICE Management

Credits : 3(3-0-6)

Semester /Academic Year : 1/ 2016

Students : Tourism Industry Program

Lecturers : Ms.Kanamon Suwantada

Course Outline

Evolution, roles and impacts of MICE tourism. Studies of meeting, incentive,

convention and event, planning, strategy formulation and evaluations, overview
of operational functions of each business, development of MICE business, current
affairs, problems and solutions, industry trends and growth.

Lesson Plan and Assessment

Week Topic/Outline
Introduction to MICE Industry
1
 Pre-test
 Class Introductions, Review course reference sheet
 Overview of MICE Industry
2 Meeting
 Purpose of Corporate Meeting
 Industry Trends
3 Incentive Travel
 Incentive Travel program types
 Incentive Travel in Thailand
 Incentive Travel Trends

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Week Topic/Outline
4 Conventions
 Convention Industry History
 Recent Convention Trends
 Convention Categorize and Management
5 Exhibitions
 Exhibition Purposes and Objectives
 Recent Convention Trends
 Convention Categorize and Measurement
6 Organizer and Attendee Decision Making Criteria
 Meeting and Incentive Travel Decision Criteria
 Convention and Organizer (PCO) Criteria
 Convention Attendee Decision Criteria
 Exhibition Organizer and Attendee Decision Criteria
7 Special Events
 Characteristics
 Special Events Component
 Social and Economic Impact
 Roles and Importance of Event Management Companies
8 MIDTERM EXAMINATION

9 MICE Events Management

 Project Management Importance
10 Venue Management
 Venue Types
 International Venues
 Venues in Thailand
 Components of Venues
11 The MICE Industry Logistic
 Logistics and Transportation
 Transportation Mode
 MICE Industry logistics
 Related Stakeholders in Logistics and transportation
12 Service Providers in MICE Industry
 Key Stakeholders’s roles and responsibilities
 Other Service providers
 Supporting Government Organizations

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Week Topic/Outline
13 Standard in MICE Industry
 International Organization for standardization (ISO)
 National Level Standard and Guidelines

14 Ethics for MICE

 Negative Impact
 Ethics

15 Students Presentation
16 Final Examination and Project- work Assignment submission

Students Assessment Plan

*Class attendance 10 %

*Midterm Examination 20%

*Final Examination 30%

* Individual Activities 20 %

* Group Project 20%

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