3 Essential Fundraising Mechanisms

Quid Pro Quo Pure Philanthropy

Annual Campaigns Special Events Targeted Campaigns

Annual program, generally Ticketed event designed to A campaign designed to

framed as general operating raise funds and increase the produce support for a
support. A “one-size-fits- organization’s visibility. specific program or series.
all” program with tiered and
escalating benefits.

Typical tools include a Typically will include: Tiered benefits structure

brochure, website, appeal • Food and drink tied to an A-Level program
letter, and renewal letter. • A major artistic event or series.
• Access to artists and
other VIPs

• Offer easy, logical pitch • Easy “quid pro quo” for • Promote deeper donor
for Board members & Board members engagement with
volunteers • Typically connected to mission & people
• High prospecting value “A-Level” programming • 2-3 campaigns/year
• Most “expensive” form of • Quick excitement-builder for more sophisticated
fundraising • High prospecting value organizations
• These may double as
board projects

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