1. INTRODUCTION(about the business, location, brand name).

2. Business goals/objectives/problem/vision/mission.

3. Target market (whom will you serve for?).

4. Product/service.

5. Prices/Expense required.

6. Expected benefit.

7. Sources of your investment/ Investment you require from financial institutions.

8. Payment procedure/ Payback period of the debt.

1. INTRODUCTION(about the business, location, brand name).

Hafsa bookstore is a new retail business venture due to begin operations on January 1,
2022. The business is a book and magazine store located in Bakaara market. It is intended
to serve the community of Hawl-wadaag and the surrounding areas. A community of
mostly youth to whom a large percentage are university students who have a demand for
a retail outlet dedicated to books and magazines. Hafsa business brand aims to fill this
void.

2. Business goals/objectives/problem/vision/mission.

Hafsa bookstore will become the premier source of books and magazines for the
communities in Hawl-wadaag and other surrounding areas. Our aim is to provide
customers with a wide variety of choices and to promote reading in the community.

Objectives:
Our primary objectives over the next year are: Complete start up activities, acquire
inventory and open the business to our customers. Secure agreements with major
magazine and book distributors in the country. Gain a market share of 50 percent of all
books and magazines sold in Hawl-wadaag area by the end of the second year of
operations. Attain and maintain a position as the leading retailer of books and magazines
in the Hawl-wadaag area.

MISSION
Our mission is to provide quality but affordable books for education, reading and self-
development; we will achieve this by:
  Providing a wide range of books to satisfy our clients
 Exceeding our customers’ expectation in their book requirements
 Making our books accessible in the market. 

VISION
Our vision is to become the largest and leading bookstore in Banaadir area

3. Target market (whom will you serve for?).

Our company will serve the entire purchasing population of its Hawl-wadaag and surrounding
area but focuses on student customers who desire to purchase books for education and for
reading or research purposes. Even though we service the entire book reading population, we can
divide our customers based on purchasing habits.

 Casual Shoppers: These are customers who go to the bookstore with no set idea of what
they want to purchase. They seek to spend a fair amount of time browsing the store and
often are considered impulse buyers. Often they leave the store with small purchases or
without buying anything. These customers are attracted to bookstores with low prices and
large inventory.
 “Book lovers” Shoppers: These are reader customers with very specific needs. They are
looking for an item, usually a book that they want to read. If we can satisfy this customer,
then we are able to build significant customer loyalty. These clients are generally price
insensitive and are also drawn to stores that have large inventory.
 Specific Category Shoppers: These customers are those types that generally buy books
of one category, such as university text books. These customers generally have a good
idea of what they want to purchase and have the greatest buyback/trade potential. These
customers represent the highest volume purchaser, often leaving the store having spent
$30-$50.

4. Product/service.

Hafsa bookstore will offer a wide range of books and magazine selections. This includes
categories including; business, non-fiction, technology, science, children’s, hobbies and other
types of books.

Our selection will concentrate on text books for education institutions and most popular reading
books.

In addition, we will also offer a search and order service for customers seeking hard to
find items. Another less obvious service to our customers will be the relaxed “reading room”
type atmosphere that we will encourage through the placement of chairs, couches, and etc. We
strongly encourage our customers to spend as long as they like reading through our book
selection and enjoying a quiet, relaxing environment. Our store hours will be 7:30 a.m. to 7:00
p.m. Saturday-Thursday.
 5. Prices/Expense required.

Product pricing is important for the survival of our bookstore. We intend to doing a market
research to assess offering a competitive prices for all our products in order to attract and retain
customers. With support from marketing professionals, we aim to implement a smart and tactical
sales strategy that will woo customers to our bookstore.

The expenses of the business will mainly be the lease and other utility expenses; the bookstore is
located at Bakaara market. It occupies 50m2, which is leased for $150 per month. Office
equipment
includes a computer, a printer and a desk. The store has also shelves, magazine racks and display
units.

6. Expected benefit.

Hafsa bookstore believes it’s well-laid out strategies are a perfect demonstration of how to run a
bookstore business and attain profits within the shortest time possible. The bookstore business
plan has forecasted an impressive boost and growth in annual sales. Based on the sales strategies,
the bookstore hopes to meet the following 3 year sales targets on an annual basis. . It shows a
steady climb in sales. This is good news to us and will mean increased profits within this period.
A summary of this projection is shown below;
First Financial Year $1500.00
Second Financial Year $2000.00
Third Financial Year $2500.00

7. Sources of your investment/ Investment you require from financial institutions.

This business plan is prepared to obtain funding in the amount of $3,000. The financing is
required to begin work on site preparation, equipment purchases, to order inventory and to cover
expenses in the first year of operations. Additional financing has already been secured in the
form of: (1) $1,000 of personal savings from the owner and (2) $1,000 in the form of short-term
loans.

8. Payment procedure/ Payback period of the debt.

The following table illustrates our evaluated payback period for the debt.