S.

S JAIN SUBHODH MANAGEMENT INSTITUTE ,JAIPUR

Assignment 3

Name – Kunika Singodia

Subject – Business Communication Lab
(M-111)
Semester – M.B.A 1st Sem.
Roll No. – 19
Submitted To – Prof. Parul Bharagava
 Introduction
When I started this project ,the first thing come to my mind
to start a bookstore as a my first own startup because first I love
to reading books myself and also
India's book market, currently worth Rs 261 billion making it the sixth
largest in the world and the second largest of the English language
ones, is expected to touch Rs 739 billion by 2020, says a survey.
So it is indeed a profitable
business ,no doubt.
 Awesome Book store

“ Where your
Imaginations
come Alive”
 Awesome Book store
The bookstore will be registered as Awesome Book Store in MI road
Jaipur, Rajasthan . Awesome Book Store will be owned and managed
by Kunika (myself) and other staff members. The bookstore will offer a
variety of exciting books cutting across various genres and categories.
The goal of the my bookstore is to acquire local market share in the
used bookstore industry through low prices , a dominated selection of
product
a competitive variety of services including a buyback trade program
and hard to find book search , plus a relaxing , friendly environment that
encourage browsing and reading .
 CONTENT:
01 02 03

Objective Mission Market Analysis

04 05 06
Market
Finance Products,
Segmentation
Consideration Marketing Strategy
 How the Business will be started

To ensure the bookstore achieves its targets, I will take the help from
experts who help me to formulated a comprehensive business plan for
book store that will attend all aspects of financing and forecast sales. The
plan captures key aspects such as expenses, investment, assets and
loans. Below is a breakdown of key financial aspects which include; capital
and liabilities, total planned investment, start-up funding, total assets,
capital required, start-up expenses and total liabilities.
 Objectives
These are the goals for the next three years for Awesome Books:

Achieve good profit by the end of the first

year after starting
Pay owners a reasonable salary while running
at a profit.
The Bookstore strives to exhibit exemplary
customer service , with reasonable and competitive
prices.
 Mission
Awesome Book store mission is to provide used quality literature of all
types at the lowest possible prices in jaipur,Rajasthan The store
additionally seeks to provide a comfortable atmosphere for its clients
that promotes browsing, relaxation, and an enjoyable environment to
spend extend time in. Awesome books store attraction to its customers
will be our large selection of books, magazines, used CD's and our
purchasing/buyback option, which lower our book acquisition costs and
allows our customers to discard unwanted books/CD's in exchange for
cash.
 Market Analysis:

The bookstore industry as a whole is going through a large consolidation. Previously,

the market was dominated by local, small stores and regional chains. With the advent
of the "superstore" the largest players in the market have been able to gather
significant market share and drive many independent booksellers out of the market
Where independent booksellers can still create a viable position for themselves within
the market is in the used books segment This segment generally does not attract big
companies since the "superstore" concept is much more difficult to replicate in a
market with such low profit margins. This tends to favor the local independent
bookseller in the used book market segment as long as they can acquire a sufficiently
large enough facility to house an attractive inventory and compete with the national
chains
 Financial Considerations:
My start-up expenses come to 20 lakh something, which are single
time fees associated with opening the store. These costs are financed
by both private investors and Banks loans. Please note that we expect
to be operating at a loss for the first couple of months before
advertising begins to take effect and draw in customers. Awesome
Book srore will be receiving periodic influxes of cash to cover
operating expenses during the first two years as it strives toward
sustainable profitability. Funding has been arranged through lending
institutions and private investors already. We do not anticipate any
cash flow problems during the next three years.
 Products:
Awesome Book store will offer a wide range of book, magazine, and music
selections.This
includes just about every conceivable category including fiction, non-fiction,
business, science, children's, hobbies, collecting, and other types of books.
Our music selection will concentrate on CDs as these are the most popular and take
up the least amount of floor space. In addition, we will be offering a competitive buy
and trade service to assist in lowering our inventory acquisition costs and making
our store more attractive to our customers. We also offer a search and order service
for customer seeking hard to find items
 Another less obvious service to our
customers will be the relaxed "reading room" type atmosphere that we
will
encourage through the placement of chairs, couches, and etc. We
strongly encourage
our customers to spend as long as they like reading through our book
selection and
enjoying a quiet, relaxing environment. Our store hours will be 8:30
a.m. to 8:00
p.m. Monday-Friday and 10:00 a.m. to 6:00 p.m. Saturday. Once
profitability
becomes stable, we will extend these hours.
 Target market segments:
Awesome bookstores serve the entire purchasing population of its
geographical area but
focuses on customers who desire to purchase books/music at discount
prices
because they are seen either as near commodity items or, in the case of
books, are
not considered to be a long-term investment (i.e. they will trade them back).
Because of this relatively low value placed upon our merchandise by
potential
customers.
 Marketing Strategy:
One of the most critical elements of Awesome Book store`s success will be its marketing
and advertising. In order to capture attention and sales our company will use
prominent signs at the store locations, billboards, media bites on local news, and
radio advertisements to capture customers

Sales Strategy

Since our store will be a stand alone facility, there is little in the way to directly
influence how we close the sale other than to have an attractive storefront with our
low prices and excellent selection. We believe this in itself is its own seller. One
critical procedure we will be establishing is to insure top customer service and
reliability and that our store always has enough inventory of all our products. We
will be using industry data on inventory for bookstore chains to assist us.
Thank you