Marketing Mix

Virgimia Book buy back gives customers a chance to buy and sell use books. Books are
in demand due because of hobbies, students attending college, and various other reasons. As you
know the average college books can be extremely expensive. Our products are various subjects
of books. We buy and sell business, finance, medical, law. You name it we got it. Our place of
business is in a huge storage that contains about a hundred thousand books. The books that are
shipped to us will be checked for any damage, and then upon selection they will be place in that
warehouse storage. The location of the business is located in new york city. The reason being is
because most book buy backs are out of the city which is a opportunity for our company. There
are numerous colleges, and instutions in New York . The warehouse would be close to major
highways so books can be shipped with easy access. If the address was to be change customers
would be informed immediatly through changes of our website. Our website will allow
customers to make purchases online, and vital advertiseing will be used to make customers
aware of our business. The message that we address to our potential customers is simply that by
doing business with us is a win win situation. We praised th word USED. To create a design that
will catch our targets attention. As far as fully advertising, facebook, myspace, and other types of
media will be used to pursuade customers. It does not cost as much to promote your own ad. Our
ad will be posted on customers pages.

As far as personal selling new customer is treated like an existing customer, and the existing
customer is treated like a new customers. The first time any business welcomes a new customer,
it is usually in a very polite manner. Our motto is to treat every customer like our first customer.

Pricing depends on the demand for the book, if the book is in demand then customers can make a
pretty decent penny. However we make our profit by selling it for a little bit more. If customers
are weary about being paid to little, or being charged to much, they can go to bookscouter to see
reveiws about each book sellers pricing performance. Customers here are very price sensitive,
because with the knowledge of knowing that our books are used, will keep the customers atennia
up.

Implementation Evaluation, and Control

There must be a customers willing to sell there used textbook and there have to be a customer
that needs to buy a used textbook. Specific activities include receiving the books, checking the
condition of the book. Than mail checks, or if the customer has a paypal we send it via paypal.
Specific activities also includes receive our payment via credit card for books that were shipped
out to the customers.