Professional Documents
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20-city towers
university road
Peshawar
Business Plan
EXECUTIVE SUMMARY
Books n Books will be a general partnership type of business. The shop will
be jointly owned by Nuaman Zahid, Nadeem Afzal and Shahid Nawaz Mughal.
Books n Books will be establishing its shop in citytowers main university road
Peshawar. This area is well known for every sort of shopping. Our facility is a
5,500 square ft. shop which allows us to stock a large amount of inventory.
Our start-up expenses come to Rs 25 million, which are single time fees
associated with opening the shop. These costs are financed by a bank loan
and our investment as well.
We have divided the market into three segments of potential customers.
They include casual shoppers, hard to find shoppers and specific category
shoppers.
We will provide our customers a relaxed atmosphere for reading the
books by the arrangement of comfortable chairs and tables.
EXECUTIVE SUMMARY(continued….)
We will be having a buyback program to lower inventory acquisition costs and
allow the customers to discard unwanted literature and music.
Books n Books will offer a wide range of every kind of books and music CD’s
and DVS’s on low prices.
Our main competitors are London Book Shop and Saeed Book Bank and also
local bookshops
Our competitive edge will be the lower prices we will charge our customers and
the larger selection we can offer.
One of the most critical elements of Books n Books’ success will be its
marketing and advertising.
Our sales forecast for the first three years is estimated to be as under:
Year 1 Year 2 Year 3
Rs.1,304,000 Rs.1,357,000 Rs.1,428,000
NATURE OF THE BUSINESS
Nadeem Afzal
BBA in progress
Have served in a local book shop as a salesman.
Expenses
Cash Received
Expenditures from
Operations
Cash Spending Rs.111,000 Rs.125,600 Rs.130,600
Assumptions:
These are the goals for the next three years for Books n Books:
Achieve profitability by the mid of Year 2.
Earn approximately Rs.200,000 in sales by Year 3.
Pay owners a reasonable salary while running at a profit.
KEYS TO SUCCESS
In order to survive and expand, Books n Books must keep the following issues in
mind:
We must attain a high level of visibility through the media, billboards, and other
advertising.
We must establish rigid procedures for cost control and incentives for
maintaining tight control in order to become THE low-cost leader in books.
In order to continually attract customers, we must be able to keep the
maximum amount of inventory available and achieve a high level of customer
service.