KISII UNIVERSITY

SCHOOL OF EDUCATION AND HUMAN RESOURCE DEVELOPMENT (SEDHURED)

DEPARTMENT OF CURRICULUM .

EDUCATION ENTREPRENEURSHIP.

EDCI 411

BUSINESS PLAN .

EDUCATION ARTS.

BUSINESS PLAN FOR HAVEN READER'S AKILI BOOKSTORE LTD.

GROUP 10.

Members. Contact. Reg number.

1.Nyangau Mosoti dennis 0740024750 ED11/01245/17

2.kirwa alphile. 0701413466 Ed11/01104/17

3.Veronicah moraa. 0708650177 Ed11/00072/19

4.Name Zachary magati 0740901409 Ed13/00520/20

5.DENNIS ONYANCHA SAMWEL. 0714356968. ED12/00105/20

Business Plan
HAVEN READER'S AKILI BOOKSTORE LTD.

Group 10 . ˄

2409 st Jude's complex business park.

HAVEN READER'S AKILI BOOKSTORE, OK 74523

298-40200

Kisii

Email:havenreadersakilibookshop@gmail.com

October 28, 2023

Table of contents.
 1. Executive summary.

2. Company summary.

3. Marketing strategies summary.

4. Products and services analysis summary .

5. Business participants.

6. Strategy and implementation summary.

7. Sales forecast.

8. Management summary.

9. Financial plan.

Acknowledgement.
All praise to Allah, the almighty and the merciful. Without his blessing and endorsement this
planning would not have been accomplished.We are using this opportunity to express our
gratitude to everyone who supported us throughout the course We are thankful for their aspiring
guidance and friendly advice during the project work. Special thanks to our course instructor.We
express our warm thanks to you,friends and all group members.Thank you.

Business name.

The business will take a unique name ,Reader Haven Akili bookshop limited, and is therefore
anyone can find us in all our platforms with the name herein.

EXECUTIVE SUMMARY.

Readers Haven Akili bookshop LTD is a new business that will be located in kisii town,kisii
county opposite st Jude's plaz stationery,type,the specialty materials and printing costs involved,
the design fee on top of it, plus taxes and shipping/ handling cost.The bookshop is owned and
managed by Mr.Shash Carson, a Senior librarian at Nairobi educational center. The mananger
has over 30 years experience in the field of management of teaching and and instructional
design materials. We opened ourr first bookshop in 1998 in Nairobi under the name shash
bookshop and our second in Mombasa in 2008. Although praised for the quality of many of the
stationery,we have attained a special notoriety in the market industry. After years of requests
for our services,we have decided to pursue marketing these products here at kisii town to
compliment our customers demands supply.We intend to have the products available in six
other towns, including Kisumu, Eldoret,Nakuru,kakamega and machakos.Special attention has
been given to developing an attractive label that will stress the industry.Distribution of our
services will begin in the local area since we have established name and reputation in this area,
and product introduction should encounter little resistance.Financial analysis show that the
bookshop will have both a positive impact on our services .The expected return on equity in the
first year is 10.88% we will also employ competent, skilled and talented graduates from Kisii in
running and growing the business.

1.1 Objectives

Akili bookshop is a growth-oriented business. Its five year goal isto become a regional leader in
stationery world with shops in Kisii town and its sub-counties.The objectives over the next four
years for Akili bookshop Ltd are the follows:

 Achieve steady growth in sales and marketing by the end of four years.

 Achieve local market share in meeting demands and supplies for all our customers.

 Expand product and services to international space.

1.2Vision.

Our vision is to inspire, engage, and delight our customers with a carefully curated selection
of books, fostering a community of passionate readers in our neighborhood and be the world's
leading online retailer in stationery services, where customers can find anything they want to
buy online by visiting one site.

1.3Mission.

At Akili bookshop Bookstore, we will be dedicated to providing a haven for book lovers, where
the world of literature comes to life,to provide our customers with the most convenient
shopping experience where they can find the widest selection of stationery products and
brands at the most competitive prices.

Company summary
2.0 Start-up Summary.

The data obtained for the start-up table comes from research done in the Kisii town with other
bookstore shops who have started their own business, also we have done it in realtion to our
previous experience within the market where inflation has been taken into account between the
estimates of these comrade business owner on the basis when they started and the current
prices for items. Much of the equipment to go into the facilities such as rent, salaries and stock
purchase.

2.1 Start up funding.

Personal Savings: Our initial kickstart capital is our own savings towards the commitment of our
business.
Loans:Another source of our funds is bank loans,we will lias with kcb bank for a small scale
business unit at friendly repayable installment.

Other sources will come from venture capitalists, crowdfunding from platforms like Kickstarter
grants and Contests,Family and Friends,government agencies that support small businesses or
literacy initiatives.

Source of funds Amount

Kcb bank loan Ksh 1,000,000

Dr Carson personal saving Ksh 500,000

Grants Ksh 500,000

Family and friends Ksh 1,000,000

Total Start-up amount Ksh 3,000,000

We will also Minimize costs and self-finance as much as possible in the early stages of our
business. This involves operating from a smaller space, buying used bookshelves, or starting
with a limited inventory.Strategic Partnerships: Consider forming partnerships with local
libraries, schools, or other businesses to share resources or funding.

2.2 Expenditure summary.

Item Amount.

Books, periodicals, magazines and book Ksh 500,000

related mechandise

E-books, e- readers and bookmarks mugs and Ksh200,000

book lights.

Journals and notebooks,posters and tote Ksh100,000

bags.

Stationery , bookends, gift cards and reading Ksh100,000

glasses.

Bookshelves, bookcases, audio books and Ksh500,000

fans.

Educational games and toys Ksh 100,000

Reading chairs and seatings and air Ksh300,000
fresheners.

Others ,buckets,dustbins,washing rags,clock, Ksh 500,000

sanitizer repairs , insurance etc

Workers salaries Ksh 500,000

Total cost Ksh 2,800,000

3.0 Marketing Strategies.

Distribution of our stationery will begin in the local area. We will establish a name and
reputation in the area, this will indicate that we are willing to carry the products. The letters of
intent and endorsement are included in the Appendix section. It will be important to note that
our bookshop will put an emphasis on genreral stationery standard items.Kisii and it's
surrounding towns, will be take public participation Demonstration Program administered by the
county's educational stakeholders .This program will enable Shash Carson ,our manager to
share the business idea with metropolitan area and create more favorable market conditions.

3.1Market Analysis:
Our market analysis for Haven Readers Akili bookshop business include:

3.1.1 Target Audience:

Our primary target audience includes avid readers, students, and families in the local community
depending on there age, interest, taste and psychographic preference.

Description Number of targets.

Students /teachers 3000 person's

Families /older people 1000 person's

Children/young readers 5000 person's

Others 1000 person's

3..2 Market Size:

Kisii county has over 800,000 people, over 10,000 are our potential readers and book buyers in
our target area.There is 30,000 households,800 schools in the county.
County Sub county Number of Number of Primary Secondary Tertiary.
targets schools

Kisii Kitutu 1000 290 190 59 5

Chache

Kisii Bobasi 1000 277 202 75 4

Kisii Borabu 1000 224 184 40 3

Kisii Bomachoge 1000 260 190 58 5

Kisii Nyaribari 1000 240 180 60 6

Masaba

Kisii Mugirango 1000 160 130 30 3

Kisii Bonchari 1000 114 89 25 2

Others Others 1000 1000 1000 1000

3.3 Competitive Advantage and trends.

We differentiate ourselves through our personalized customer service, unique book selection,
and a welcoming environment for book enthusiasts.Product and Services:Extensive Book
Selection: We stock a wide variety of genres and titles, with a focus on quality and
diversity.Reading Nook: A comfortable space for customers to read, relax, and explore new
books.Author Events: Regular author readings, book clubs, and literary events.Cafe: Serving high
-quality coffee, pastries, and light meals.

3.4 Location.

Readers' Haven Akili Bookstore is a charming independent bookshop located in kisii adcent to st
Jude's plaza, opposite unique super market.We offer a diverse range of books, from bestsellers
to niche genres, along with a cozy reading nook, author events, and a cafe serving artisanal
coffee and snacks.The place is fully developed infrastructure which does not hinder with the
operations of the business thus does not hinder transportation.

3.5 Marketing and Promotion:

Our marketing platform is Social Media Engagement, Active presence on platforms like
Facebook, Instagram, and Twitter.Local Partnerships: Collaborate with schools, libraries, and
local businesses for promotions and events.Loyalty Programs.
3.6 Financial Projections summary.
The data for start up cost is estimated to be ksh 2,800,000.This comes from the research done
in kisii town from already existing bookshops and previous Dr.Shash Carson experience in the
market.Starting capital will gather for rent, initial inventory, and furnishings.Monthly Expenses:
(rent, utilities, staff, etc.

HAVEN READER'S AKILI BOOKSTORE

Pro Forma capital Statement

January 2024- December 2024

Net Sales to be sold Ksh,440,450.00

Cost of Goods to be Sold. Ksh,582,000.00

Gross Income. ksh 808,450.00

Operating Expenses. Ksh 100,000.00

Labor. ksh 100,000.00

Utilities ksh 100,000.00

Insurance ksh200,000.00

Sales Promotion. Ksh 100,000.00

Delivery and Transportation. Ksh 200,000.00

Miscellaneous. Ksh 50,000.00

Total Expenses. Ksh 806,900.00

Net Income Before Taxes. Ksh 801,550.00

Income Taxes. Ksh ,60,465.00

Net Income After Taxes. Ksh 600,085.00

Assumptions:

1. Net sales to be sold based on price of ksh 290.29 per unit, 24,000 units to be sold in each
sub county 300,000 units per month 36,000 units to be sold in borabu, 30,000 units units to be
sold in mugirango, 90,000 units to be sold to kitutu chache, Sales estimates to be 5% market
share for prepared whipped topping in each market.

2 Cost of goods to be sold includes books, drawing materials, labels, journals and all stationery.
3 No salary will be drawn by the owners/managers in the first year. All profits will be re-invested
for new market entry and increased production.

3.7 Expected Revenue:

Projections indicate steady growth, with the first-year revenue estimated at ksh
10,000,000.Team:Owner/Manager: Dr Shash Carson Bookstore Staff: Experienced and
passionate individuals.

Haven Reader's Akili bookshop

Pro Forma Income Statement

January 2024 - December 2024

Net Sales. Ksh,425,940.00

Cost of Goods to be Sold. Ksh 218,060.00

Gross Income. Ksh ,107,880.00

Operating Expenses

Labor. Ksh 318,000.00

Utilities. Ksh 50,000.00

Insurance. Ksh 205,400.00

Sales Promotion. Ksh 118,000.00

Delivery and Transportation. Ksh ,212,000.00

Miscellaneous. Ksh ,111,500.00

Total Expenses. Ksh 256,900.00

Net Income Before Taxes. Ksh 500,980.00

Income Taxes. Ksh 415,294.00

Net Income After Taxes. Ksh 135,686.00

Assumptions:

1 Net sales to be based on price of 290.29 per unit,26,400 units to be sold in each sub county
per month,802,200 units per units per year in each sub county.

2 Cost of goods to be sold sold includes books, journals, magazines and e books.
3 No salary will be drawn by the owners/managers in the year. All profits will be re invested for
new market entry and increased production

3.8 Sourcing for stationery.

We will determine the types and quantities of stationery we'll require, such as notebooks, pens,
markers, sticky notes, envelopes, and other supplies from East African pan paper company
located in Nairobi Kenya.Some will be wholesale suppliers, where we will look for wholesale
stationery suppliers, both locally and online. These suppliers should offer bulk discounts, which
can save us money.Also the local suppliers,will get a cake of our presence,we will Visit local
stationery wholesalers, office supply stores and distributors and establish relationships with
them to negotiate better deals and access a variety of products.

Sale type Source Amount Quantity

Fiction books/revision Karatasi wholesalers Ksh 222,507 800nits

books s

Sci-fi books /practical Vitabu retailers Ksh 294,070 600 units

handouts

Children's books/ Amazon prime Ksh 250,944 750 units

story book company

Bi nones Karatasi wholesalers Ksh 294,070 500 units

Business Vitabu retailers Ksh 229,380 850 units

books/audiobook

Sticky note ,e.books, Alibaba online Ksh 218,599 450 units

envelope Retailers

Others Amazon prime Ksh 209,473 900 units

company

Total sales Ksh 1,807,569 4800 units

We will major in online suppliers so as to explore online platforms like Alibaba, Amazon
Business, or specialized B2B websites. This will allow us compare prices, shipping options, and
minimum order quantities.Our bookstore will dwell in trade shows also, by attending stationery
trade shows and expos to meet suppliers in person, discover new products, and negotiate deals.
These events can also provide networking opportunities for us. We will employ Quality control
personal so as to ensure the stationery we source is of good quality. Ask for samples before
making large orders to check for durability and customer appeal.Pricing and negotiation will
also be our factor .we will negotiate prices and payment terms with suppliers. Male bulk
purchases to allow better terms. We will consider payment options, like net terms or credit
accounts.Our bookstore will hire Inventory management so as to mplement effective inventory
management to minimize excess stock and avoid shortages. We will use inventory software to
track products and re-order when needed.Also the Shipping and logistics,we will pan how the
stationery will be transported to our bookstore in time, we will consider shipping costs, delivery
times, and customs when sourcing from international suppliers.There will be store displays
whereby we will organize the stationery in an appealing manner within our bookstore to attract
customers. Use attractive displays and signages

We will market and promote our bookstore's stationery offerings through advertising, social
media, and in-store promotions to attract more customers,and lastly ,we will consider customer
feedback by listening to customer feedback and adjust our stationery selection based on
demand and preferences.

3.9 Products and services.

Our bookstore will typically offer a range of products and services, including:

Products:

1. Books: Fiction, non-fiction, textbooks, children's books, and more.

2. E-books: Digital versions of books for e-readers and tablets.

3. Audiobooks: Audio recordings of books for listening.

4. Magazines and periodicals.

5. Stationery: and other writing materials.

6. Book-related merchandise:

4.0 Services:

1. Book Sales: Selling physical books, e-books, and audiobooks to customers.

2. Special Orders: Helping customers find and order specific books.

3. Book Recommendations: Providing reading suggestions and reviews.

4. Author Events: Hosting book signings and author readings.

5. Reading Groups: Organizing and facilitating book clubs.

6. Gift Wrapping: Wrapping purchased books for gift-giving.

8. Educational Services: Offering workshops, classes, and tutoring.

9. Online Sales: E-commerce platform for book sales.

10. Loyalty Programs: Customer rewards and membership benefits.

These products and services we will all together combine to create a diverse and engaging
environment for our book lovers and readers and improving our services delivery to our
esteemed customers.

4.1 service analysis.

Our bookstore will evaluate the product range of variety quality books available in the market
and assess it's relevance and appeal of genres, including fiction, non-fiction, children's books,
and niche categories.Since the store offers e-books or audiobooks,we will give a good store
layout and ambiance to give the store's layout accessibility and organization.We will consider
the ambiance, including lighting, decor, and seating areas for reading to give our customer
Service asess the friendliness and knowledge of our staff,we will determine if staff can provide
book recommendations and assist customers once it starts it's operation.Our personel will
evaluate the response to customer inquiries and concerns.Pricing and Discounts services will
be done based on comparing prices to competitors and evaluate the value for customers,by
doing so,we will analyze the effectiveness of any loyalty programs, discounts, or membership
benefits.

Type Quantity Management

Seats 1500 Mosoti D.

Fiction, non-fiction, textbooks, 1000 Gladys K.

children's books,

e-readers and tablets 1000 Kirwa A.

Audiobooks: Audio recordings 1000 Veronica M.

Biography 1000 Oyugi B.

books/journals/magazines

Notebooks, journals, pens, 1200 Wanjiku C.

Bookmarks, book lights, book- 1000 Mohamed H.

themed gifts.

Others 1000 Mwende N.

Since our bookstore is online Presence,we will review the bookstore's website and online
shopping experience so as to evaluate the efficiency of online order processing and delivery , for
events and community engagement,we will examine the frequency and quality of events such
as author readings, book clubs, or workshops for them to asess the store's involvement in the
local community, including partnerships and sponsorships.For the inventory Management,we
will analyze the inventory turnover rate and stock availability so as to ssess the handling of
special orders for out-of-stock items.

We will evaluate marketing and Promotions effectiveness of advertising, social media presence,
and email campaigns so as to determine how well the store markets new releases and
upcoming events.Above all this,customer feedback reviews, feedback, and surveys will be
considered both positive and negative comments and identify the solutions.We will do research
and compare services offered by competitors in the same market so as to identify areas where
the store can differentiate itself or improve.The use of technology, such as digital catalogs or e-
commerce platforms will allow our clients assess how the store leverages technology to
enhance the customer experience.

Lastly,we will determine if the store will follow sustainable practices and support the social or
environmental causes so that our service analysis can identify strengths and weaknesses, to
improve customer satisfaction, and stay competitive in the market.

4.2 Competition and buying patterns .

Here's an overview of both aspects of patterns we will major in our bookstore services delivery.

4.2.1 Competition and competitors.

Our bookstore will often independentely compete with other independent bookshops in the local
area. Our store will have unique selections and personalized service to counter effects our
services. For larger chain bookstores ,though they might be Giants competitors, we will offer a
wide range of books, competitive pricing, and a strong online presence.We will create an online
e-commerce collaboration with giants like Amazon and major online book retailers that are
significant competitors,so as to offer convenience and a vast selection of books.Also our
bookstore will engage with Public and private libraries to be seen as indirect competitors, as
they provide free access to books and reading materials.We will collaborate with niche
Bookstores that have specialty bookstores focusing on specific genres or topics so as not to
compete for customers interested in the area.We will provide secondhand and used books at
less price, because selling secondhand or used books can be competitors for budget-conscious
customers.

4.2.2 Buying Patterns

Our bookstore will engage in various range of buying patterns,For instance,many customers
prefer the tactile experience of browsing books in-store. They may visit our bookstore to explore
new releases and discover hidden gems upon themselves. We will also tap the online Shopping,
whereby it's the new growing trend in the modern world, good number of customers will buy
books online due to convenience, competitive pricing, and access to a broader range of titles at
there comfortable area without coming to the store.The bookstore's online platform will cater
for people with disabilities and all other customers to cut the cost of travels.our bookstore will
engage in Loyalty Programs where customers may be influenced by loyalty programs, discounts,
and membership benefits, which will encourage repeat business and customer retention for a
long time .We will also tap on seasonal trends,like buying patterns that can be influenced by
seasonal factors, such as holiday shopping, back-to-school periods, or special promotions.Our
bookstore will engage in recommendations and reviews whereby customers often rely on staff
recommendations, book reviews, and peer suggestions to make purchase decisions.Lastly,we
will have special Orders where some customers might request special orders for books not in
stock, which the store should accommodate promptly.For the events and Promotions,our
bookstore events, like author signings or book club meetings, this will drive buying patterns, as
customers may purchase books related to these events.We will do, Gift Purchase where our
bookstorescan attract customers looking for gifts. A well-curated selection of gift items and the
option to gift-wrap books can influence buying patterns.Because we lare living in a digital
world,we will incorporate digital Sales where we may need to adapt to digital sales trends, such
as e-books and audiobooks, to cater to a wider audience.All this patterns will lead to impulse
Purchases in our bookstore and will encourage customers to make unplanned, impulse
purchases.We will be looking forward to understand the competition and buying patterns in a
mote crucial angle so as to tailor in offerings and marketing strategies and meet customer
preferences, and remain competitive in a changing retail landscape.

4. 3 Business participants.
In our bookstore ecosystem, we will have various stakeholders who contribute to the operation
and success of the business.Haven Reader's Akili bookshop will be owned by a grou of person's
moreso the contributor of finance muscle.They will manage the bookstore, making strategic
decisions, and overseeing the overall operation.

4.3.1Management Team Store managers.The management department will be headed by Dr

Shash Carson and other leaders responsible for day-to-day operations, staff management, and
decision-making.

4.3.2 Bookselling personel. Frontline staff that will be lead by Nyangau Denis mosoti
,responsible for assisting customers, providing recommendations, and managing the store's
inventory.

4.3.3 Customers services provision personel.The lifeblood of the business will be lead my
Veronica Moraa who will engage in purchase of stationery and other products. She has better
understanding in customer preferences and needs vitality.

4.3.4 Supply personel. Shipping and delivery service will be lead by Gladys kipsang, she will
provide books, stationery, and other products to the store. This includes publishers, distributors,
and wholesalers information handling.

4.3.5 Authors, Our bookstore will feature writers whose books are sold in the store. Book
signings, author events, and collaborations to boost sales and engagement.Authors like Ngugi
wa Thiongo,Wala Bin Walla.Mohamed Mazrui etc.

4.3.6Publishers. We will engage companies responsible for publishing and distributing books,
companies like Oxford university press, Cambridge publishers etc so as to build good
relationships with publishers crucial impact for inventory procurement.

4.3.7 Wholesalers and Distributors. Our bookstore will feature the intermediaries who supply
books and stationery to the bookstore in bulk quantities. They play a key role in sourcing
inventory.

4.3.8 Libraries and Educational Institutions. Institutional customers who may purchase books
in bulk for their collections or curricula will be featured, kisii university,kisii polytechnic,kisii
school are our potential big customers whom we will are looking forward to partner with them
for prosperity of our bookstore business.

4.3.9 Competitors . We will be working very closely with other bookstores and retailers that
offer similar products and services , bookstore like vitabu bookstore,Shuleni bookstore and
Masomo bookstore,this is to influence the pricing, product selection, and marketing strategies
with commonity.

4.3.0Local Community. We will be featuring to engage with the local community through events,
events like Gusii cultural day,Abagusii wedding ceremony,academic days partnerships, and
sponsorships so as to enhance the store's visibility and customer base.

4.4.1Online Retailers Our bookstore will engage in E-commerce giants like Amazon and online
book retailers so as to compete for the same customer base in the space world. Our bookstore
will often need to have an online presence to remain competitive.

4.4.2Government and Regulatory Bodies. Authorities like county government of kisii,kicd,knec

will be our partners that will oversee regulations, taxes, and compliance related to the bookstore
business.

4.4.3 Financial Institutions. Kcb bank our lender will remain our great institutional platform will
be providing financing, loans, or credit to the bookstore for operating capital, expansion, or
improvements.

4.4.4 Technology Providers. Alibaba company offering software, point-of-sale systems, and e-
commerce platforms to support our bookstore's operations will remain our great partner.

4.4.5 Media and Reviewers.Book reviewers, bloggers, and media outlets that influence book
sales will be our sole partners in marketing through reviews and recommendations.

4.4.6 Service Providers. Safisha cleaning company,G4s security company, kalamu maintenance
company and utilities providers, essential for the physical upkeep of the store will be our
brothers and sisters in the business.

4.4.7 Legal and Accounting Services. This includes all professionals,lead by Dr Nyakundi a
senior lecturer at kisii teaching entrepreneurship and education who provide legal advice,and
handling contracts, manages the financial aspects of the business.He will be our great father of
the business since he understand basic managing effective operation, growth, and success of a
bookstore.

Working with this partners,we will be byilding strong relationships and partnerships within this
ecosystem and this will be a key to maintaining a thriving bookstore business.

4.5 strategy and implementation summary

4.5 .1 Strategy Summary

Our stationery business will be aone-stop shop for high-quality, diverse stationery products,
catering to both individual consumers and businesses as well.We will be determined to offer a
wide range of stationery items, including notebooks, writing instruments, art supplies, office
essentials, and customizable products.

Type Number of targets Target group

Maps and hand outs 1500 University students,college,

polytechnic, high school,
primary school

Fiction, non-fiction, textbooks, 1000 University, college,

children's books, polytechnic, high school,
primary school

e-readers and tablets 1000 University, college,

polytechnic, high school,
primary school

Audiobooks: Audio 1000 University, college,

recordings polytechnic, high school,
primary school

Biography 1000 University, college,

books/journals/magazines polytechnic, high school,
primary school
Notebooks, journals, pens, 1200 University, college,
polytechnic, high school,
primary school

Bookmarks, book lights, book- 1000 University, college,

themed gifts. polytechnic, high school,
primary school

Others 1000 University, college,

polytechnic, high school,
primary school

For our Customer Segmentation,we will identify and target various customer segments,
including students, professionals, artists, and corporate clients, tailoring products and
marketing to each group. Our bookstore will engage in online and Offline Presences to etablish
a strong online presence through e-commerce platforms and a user-friendly website.
Simultaneously, this will maintain a physical store for in-person shopping experiences so as to
ensure that all stationery products meet high quality standards, offering well-known and trusted
brands while possibly introducing private label items.our implementation stratedgy will be
competitive and flexible pricing, including discounts for bulk purchases, loyalty programs, and
special promotions during peak seasons so as to Prioritize exceptional customer service,
knowledgeable staff, and an engage in-store ambiance that encourages customers to spend
time browsing.To be able to maintain our sustainability,we will offer eco-friendly and
sustainable stationery options to appeal to environmentally conscious customers.To attain this
goals,we will utilize digital marketing, social media, email campaigns, and content marketing to
reach a wider audience. Invest in search engine optimization (SEO) to improve online visibility.

4.5 2 Implementation Summary:

Haven Reader's Akili bookshop will establish efficient inventory management systems to keep
track of stock levels, forecast demand, and ensure products are readily available.

Sales implementation summary forecast

Types of sale First year sales forecast Second year sales forecast

Maps and hand outs Ksh 1,800,000.00 Ksh 2,400,000.00

Bookmarks, book lights, book- Ksh 1,500,000.00 Ksh 2,200,000.00

themed gift

Notebooks, journals, pens Ksh, 1,200,000.00 Ksh 1,800,000.00

Biography Ksh 1,400,000.00 Ksh 2,000,000.00

books/journals/magazines

e-readers and tablets Ksh 1,900,000.00 Ksh 2,500,000.00

Audiobooks: Audio recording Ksh 1,600,000.00 Ksh 2,000,000.00

By doing so,we will cultivate strong relationships with suppliers, both local and international, to
maintain a consistent supply of high-quality stationery products.Our management will vreate a
user-friendly e-commerce website with secure payment options and implement a robust online
order fulfillment system that is designed to appealing and organized in-store layout so as to
implement visual merchandising, and provide well-trained staff for customer assistance.We will
also implement quality control procedures to inspect incoming products, maintain quality
standards, and handle product returns or exchanges and develop a pricing strategy and plan for
seasonal promotions and special events.Haven Readers bookstore will train staff to provide
excellent customer service, including product knowledge, handling inquiries, and addressing
customer concerns so as to execute targeted marketing's campaigns across various channels,
including social media, email marketing, and paid advertising.This will Source and promote eco-
friendly stationery options and showcase these products prominently in-store and online.Our
customer care will Collect customer feedback to continuously to improve products and services,
addressing any issues or opportunities for enhancement.Dr Shash Carson will establish a
robust financial management system, monitor cash flow, and track key financial performance
indicators so as to consider potential expansion to new locations or diversifying into related
markets like custom printing or art supplies, as the business grows.By doin so,we will develop a
clear strategy and effectively implement the stationery business to work toward its goals of
offering quality products, appealing to a broad customer base, and achieving long-term success
in the market.

4.6 management summary.

Haven Reader's Akili bookshop will provide an overview of the key individuals responsible for
leading and operating the business.

4.6.1 Management Team.Dr Carson will be the team leader manager for Haven Reader's Akili
bookshop,He will provide the vision and strategic direction for the bookstore, responsible for
decision-making, financial oversight, and business development.

4.6.2 Store Manager. Mr Kirwa alphile will be in charge of day-to-day operations, including
inventory management, staff supervision, and customer relations. Ensures the store runs
smoothly and efficiently.He will ensure the physical store layout to overseeing staff scheduling
and training.

4.6.3 Marketing and Sales Manager . Mrs kwamboka will oversee the marketing campaigns,
social media engagement, and promotions.She will work to attract and retain customers and
increase Haven Reader's Akili bookshop sales.

4.6.4 Inventory and Procurement Manager. Mr Mosoti will be in charge of the acquisition of
books and related products, including ordering, pricing, and inventory control.He is the one to
develop relationships with publishers and suppliersby maintaining a diverse and appealing
book selection, negotiating with suppliers, and managing inventory levels.

4.6.5 Customer Service Manager.Mrs Gladys will ensure the excellent customer service, she
will handle the inquiries, resolves issues, and trains staff in customer-focused approaches sine
he has experience for twenty years in the field.She will focuse on providing an exceptional
customer experience, handling inquiries, and addressing any customer concerns or feedback..

4.6.6 Financial Manager.Mr Nzioka musweti will handle financial management, accounting,
budgeting, and financial planning. He will be monitoring cash flow and profitability of Haven
Reader's Akili bookshop and manages financial resources.

4.6.7 Online Sales and E-commerce Manager. Mohamed Aliahamud will b in charge of the
online presence, including the bookstore's website, e-commerce platform, and digital marketing
efforts.He will handle the digital presence of the bookstore, ensuring a user-friendly website,
efficient online order processing, and digital marketing efforts.

4.6.8 Events and Community Engagement Manager. Mr Oyugi Embarbamba will be organizing
in-store events, book signings, and partnerships with the local community, libraries, and
schools.The events and community organizing events to establish partnerships within the local
community to enhance the store's visibility and customer base very strong.

This management ecosystem team will collaborate to achieve the bookstore's goals, ensuring it
remains competitive, profitable, and well-regarded in the local community.

4.7 Future products and services.

The business will be a purely computer oriented type. Technology will be the co objective of the
business.This includes products and services such as: e- library designs, readers haven Akili
bookstore website , graphics production and sound and video library.The status of the business
is at start up level, and will start to operate in January 2024.The major reason as to why we
would like to start the operations of the business in January 2024, is to ensure that between
now and then, all other arrangements which includes rawmaterials, capital and the venue of the
business are readily prepared.

Financial plan for Haven Reader's Akili bookshop

Pro forma balance sheet for our first financial year.

Assets. Ks400,000

Current assets ksh 300,000

Cash Ksh 849,568

Inventory Ksh 122,562

Other current assets Ksh 80,000

Total current assets Ksh 920,130

Long-term assets ksh 300,000

Total assets Ksh 1,244,000

Liabilities and capital Ksh800,000

Current liabilities Ksh318,130

Accounts payable ksh 700,000

Current borrowing ksh 1,000,000

Other current liabilities Ksh125,904

Subtotal current liabilities Ksh900,000

Long term liabilities Ksh100,000

Total liabilities Ksh955,900

Paid in capital Ksh125,000

Retained earnings Ksh124,000

Earnings Ksh825,406

Total capital Ksh1,284,226

Total liabilities Ksh318,130

Proposed Pro forma income statement for our firsts financial year.
Year 1

Sales Ksh1,304,071

Direct cost of sales Ksh1,004,135

Total cost of sales Ksh1,004,135

Gross margin Ksh299,936

Gross margin %23%

Expenses ksh 1,806,342

Payroll Ksh1,881,000

Sales and marketing and other expense

Rent Ksh600,000

Utilities Ksh360,600

Insurance Ksh720,000

Payroll taxes Ksh444,093

Other Ksh150,000

Total operating expenses Ksh 849,893

Estimated Profit before interest and taxes Ksh1,200,044

Interest expenses Ksh530,750

Taxes Ksh346,888

Net profit Ksh2,450,406

Net profit/sales 4.43%

Conclusion:

Readers' Haven Bookstore aims to become the go-to destination for book lovers in [City Name].
With a dedication to quality, a commitment to the community, and a passion for books, we are
poised for success and growth in the book retail industry.Please note that this is a simplified
example, and a complete business plan summary would provide more specific details and
financial projections based on market research and analysis.

Reference.
1.Eric S. Siegel, Brian R. Ford, Jay M. Bornstein (1993), 'The Ernst & Young Business Plan
Guide' (New York: John Wiley and Sons) ISBN 0-471-57826- creating a Business Plan: Expert
Solutions to Everyday Challenges. United States: Harvard Business School.

2.Bida Journal of Management and Technology. Bida: School of Business and Management,
Federal Polytechnic.2008 ,a guide roadmap for any business activity. How to Master Your
Elevator Pitch".

3. U.S. Small Business Administration, "Business Plan Template",December 2020. Small

Business Notes Archived 2010-11-26 at the Wayback Machine business plan outline for small
business start-up.Tasmanian government project management knowledge base government
project plan 2009, at the Wayback Machine, M&M Consultants at the Wayback Machine

4. Tufts University non-profit business plan. State of Louisiana, USA Archived 2012 at the
Wayback Machine government agency operational plan. Contributor "How To Create An Early-
Stage Pitch Deck For Investors" .

5. Boston College, Carroll School of Management, Business Plan 2008 at the Wayback
Machine The business school advises students that "To create a robust business plan, teams
must take a comprehensive view of the enterprise and incorporate management-practice
knowledge from every first-semester course." It is increasingly common for business schools
to use business plan projects to provide an opportunity for students to integrate knowledge
learned through their courses.