JOY POULTRY FARM

BUSINESS PLAN.

Business Plan
JOY POULTRY FARM
˄
2543 JAMII STREET,
JOY POULTRY FARM
PO BOX1905

NAKURU.

74523 298-40200

Email:JOYFARM@gmail.com

October 30 2023

Table of contents.
 1. Executive summary.

2. Company summary.

3. Marketing strategies summary.

4. Products and services analysis summary .

5. Business participants.

6. Strategy and implementation summary.

7. Sales forecast.

8. Management summary.

9. Financial plan.

Acknowledgement
All praise to Allah, the almighty and the merciful. Without his blessing and endorsement this
planning would not have been accomplished. We are using this opportunity to express our
gratitude to everyone who supported us throughout the course We are thankful for their aspiring
guidance and friendly advice during the project work. Special thanks to our course instructor. We
express our warm thanks to you, friends and all group members. Thank you.

Business name.

The business will take a unique name , Joy poultry farm , and is therefore anyone can find us in
all our platforms with the name herein.

EXECUTIVE SUMMARY.

Joy poultry farm is a new business that will be located in Nakuru Town, Nakuru county, Jamii
Street, the specialty materials and printing costs involved, the design fee on top of it, plus taxes
and shipping/ handling cost. The farm is owned and managed by Mrs Joy, a Senior agricultural
officer at Kenya farmers Association Nakuru branch. The manager has over 30 year experience in
the field of farming. We opened our first farm in 2013 in Kericho under the name Meric farm and
our second in Nyeri in 2017. Although praised for the quality of many of the stationery, we have
attained a special notoriety in the market industry. After years of requests for our services, we have
decided to pursue marketing these products here at kisii town to compliment our customers
demands supply. We intend to have the products available in six other towns, including Kisumu,
Eldoret, Nakuru, Kakamega and Machakos. Special attention has been given to developing an
attractive label that will stress the industry. Distribution of our services will begin in the local area
since we have established name and reputation in this area,
and product introduction should encounter little resistance. Financial analysis show that the
farm will have both a positive impact on our services .The expected return on equity in the first
year is 10.88% we will also employ competent, skilled and talented graduates from Nakuru in
running and growing the business.

1.1 Objectives

Joy is a growth-oriented business. Its five year goal is to become a regional leader in stationery
world with shops in Nakuru town and its sub-counties. The objectives over the next four years
for Joy farm are the follows:

 Achieve steady growth in sales and marketing by the end of four years.

 Achieve local market share in meeting demands and supplies for all our customers.

 Expand product and services to international space.

1.2 Vision.

Our vision is to inspire, engage, and delight our customers with a carefully curated select on of
products, fostering a community of passionate readers in our neighborhood and be the world's
leading online retailer in farm inputs and investment, where customers can find anything they
want to buy online by visiting one site.

1.3 Mission.

At Joy farm, we will be dedicated to providing a haven for poultry products lovers, where the
world of literature comes to life, to provide our customers with the most convenient shopping
experience where they can find the widest selection of stationery products and brands at the
most competitive prices.

Company summary
2.1 Startup Summary.

The data obtained for the start-up table comes from research done in the Nakuru town with other
poultry farms who have started their own business, also we have done it in relation to our
previous experience within the market where inflation has been taken into account between the
estimates of these comrade business owner on the basis when they started and the current prices
for items. Much of the equipment to go into the facilities such as rent, salaries and stock
purchase.

2.2 Startup funding.

Personal Savings: Our initial kick start capital is our own savings towards the commitment of
our business.
 Loans: Another source of our funds is bank loans, we will liaise with bank for a small scale
business unit at friendly repayable installment.

Other sources will come from venture capitalists, crowd funding from platforms like Kick
starter grants and Contests, Family and Friends, government agencies that support small
businesses or literacy initiatives.

Source of funds Amount

Kcb bank loan Ksh 1,000,000

Mrs. Joy’s personal saving Ksh 500,000

Grants Ksh 500,000

Family and friends Ksh 1,000,000

Total Start-up amount Ksh 3,000,000

We will also minimize costs and self-finance as much as possible in the early stages of our
business. This involves operating from a smaller space, buying used egg trays, or starting with
a limited inventory. Strategic Partnerships: Consider forming partnerships with local famers
associations, farms, or other businesses to share resources or funding.

2.3 Expenditure summary.

Item Amount.

Cost of feeds Ksh 500 000

Medication/ Vaccination Ksh200 000

Live birds Ksh100 000

Labour cost Ksh100 000

Shed making Ksh500 000

Electricity, water Ksh 100 000

Other costs Ksh300 000

Equipment Ksh 500 000

Wages and salaries Ksh 500 000

Total cost Ksh 2,800,000

3.1 Marketing Strategies.

Distribution of our farm outputs will begin in the local area. We will establish a name and
reputation in the area, this will indicate that we are willing to carry the products. The letters of
intent and endorsement are included in the Appendix section. It will be important to note that
our farm will put an emphasis on general stationery standard items. Nakuru and it's surrounding
towns, will be take public participation Demonstration Program administered by the county's
educational stakeholders .This program will enable Mrs. Joy ,our manager to share the business
idea with metropolitan area and create more favorable market conditions.

3.2 Market Analysis:

Our market analysis for Joy poultry farm include:

3.2.1 Target Audience:

Our primary target audience includes avid readers, students, and families in the local community
depending on their age, interest, taste and psychographic preference.

Description Number of targets.

Hotels and restaurants 3000

Schools 1000

Locals 5000

3..2 Market Size

Nakuru county has over 10,000,000 people, over 100,000 are our potential customers and
poultry outprut buyers buyers in our target area. There is 30,000 households, 8000 schools in the
county.
County Sub county Number of Number of Primary Secondary Tertiary.
targets schools

Nakuru Njoro 1000 290 190 59 5

Nakuru Nakuru 1000 277 202 75 4

central
Nakuru Nakuru west 1000 224 184 40 3

Nakuru Nakuru east 1000 260 190 58 5

Nakuru Rongai 1000 240 180 60 6

Nakuru Subukia 1000 160 130 30 3

Nakuru Sulmac 1000 114 89 25 2

Others Others 1000 1000 1000 1000

3.3 Competitive Advantage and trends.

We differentiate ourselves through our personalized customer service, unique product selection,
and a welcoming environment for Products enthusiasts. Product and Services: Extensive product
Selection: We stock a wide variety of farm outputs, with a focus on quality and diversity.
Products: , relax, and explore new products. Cafe: Serving high
-quality coffee, pastries, and light meals. We also offer freee transportation of products to our
customers destinations.

Location.

Joy poultry farm is a charming independent farm located in Nakuru adjacent to Jamii street,
opposite unique super market. We offer a diverse range of products, from eggs to poultry
meat, along with a cozy meals, author events, and a cafe serving artisanal coffee and snacks.
The place is fully developed infrastructure which does not hinder with the operations of the
business thus does not hinder transportation.

3.4 Marketing and Promote on:

Our marketing platform is Social Media Engagement, Active presence on platforms like
Facebook, Instagram and Twitter. Local Partnerships: Collaborate with hotels, restraunts, and
local businesses for promotions and events. Loyalty Programs.
3.5 Financial Project ons summary.
The data for startup cost is estimated to be ksh 2,800,000.This comes from the research done in
Nakuru town from already existing farms and previous Mrs. Joy experience in the market.
Starting capital will gather for rent, initial inventory, and furnishings. Monthly Expenses: (rent,
utilities, staff, etc.

JOY POULTRY FARM

Pro Forma capital Statement

January 2024- December 2024

Net Sales to be sold Ksh,440,450.00

Cost of Goods to be Sold. Ksh,582,000.00

Gross Income. ksh 808,450.00

Operating Expenses. Ksh 100,000.00

Labor. ksh 100,000.00

Utilities ksh 100,000.00

Insurance ksh200,000.00

Sales Promotion. Ksh 100,000.00

Delivery and Transportation. Ksh 200,000.00

Miscellaneous. Ksh 50,000.00

Total Expenses. Ksh 806,900.00

Net Income Before Taxes. Ksh 801,550.00

Income Taxes. Ksh ,60,465.00

Net Income After Taxes. Ksh

600,085.00 Assumptions:

1. Net sales to be sold based on price of ksh 290.29 per unit, 24,000 units to be sold in each
sub county 300,000 units per month 36,000 units to be sold in borabu, 30,000 units units to be
sold in mugirango, 90,000 units to be sold to kitutu chache, Sales estimates to be 5% market
share for prepared whipped topping in each market.

2 Cost of goods to be sold includes eggs, manure, feathers, meat and all meat products.
 3 No salary will be drawn by the owners/managers in the first year. All profits will be re-
invested for new market entry and increased production.

3.6 Expected Revenue:

Projections indicate steady growth, with the first-year revenue estimated at ksh
10,000,000.Team:Owner/Manager: Mrs. Joy Staff: Experienced and passionate individuals.

Joy farm Pro Forma Income

Statement January 2024 -

December 2024

Net Sales. Ksh,425,940.00

Cost of Goods to be Sold. Ksh

218,060.00 Gross Income. Ksh

,107,880.00 Operating Expenses

Labor. Ksh 318,000.00

Utilities. Ksh 50,000.00

Insurance. Ksh 205,400.00

Sales Promotion. Ksh 118,000.00

Delivery and Transportation. Ksh ,212,000.00

Miscellaneous. Ksh

,111,500.00

Total Expenses. Ksh

256,900.00 Net Income Before Taxes. Ksh

500,980.00 Income Taxes. Ksh

415,294.00 Net Income After Taxes. Ksh

135,686.00 Assumptions:

1.Net sales to be based on price of 290.29 per unit,26,400 units to be sold in each sub county
per month,802,200 units per units per year in each sub county.

2. Cost of goods to be sold includes eggs, feathers, manure and meat.

1 No salary will be drawn by the owners/managers in the year. All profits will be re invested
for new market entry and increased production

3.7 Sourcing for stationery.

We will determine the types and quantities of stationery we'll require, such as equipment, feeds,
markers, chicks, envelopes, and other supplies from Weldon feeds company located in Nairobi
Kenya. Some will be wholesale suppliers, where we will look for wholesale stationery suppliers,
both locally and online. These suppliers should offer bulk discounts, which can save us money.
Also the local suppliers, will get a cake of our presence, we will Visit local stationery
wholesalers, office supply stores and distributors and establish relationships with them to
negotiate better deals and access a variety of products.

Sale type Source Amount Quantity

Meat Kenya meat Ksh 222,507 800nits

Feathers Kitui tailoring Ksh 294,070 600 units

Eggs Jumia foods Ksh 250,944 750 units

Ksh 294,070 500 units

Total sales Ksh 1,807,569 4800 units

We will major in online suppliers so as to explore online platforms like Alibaba, Amazon
Business, or specialized B2B websites. This will allow us compare prices, shipping options, and
minimum order quantities.Our farm will dwell in trade shows also, by attending stationery trade
shows and expos to meet suppliers in person, discover new products, and negotiate deals. These
events can also provide networking opportunities for us. We will employ Quality control
personal so as to ensure the stationery we source is of good quality. Ask for samples before
making large orders to check for durability and customer appeal. Pricing and negotiation will
also be our factor .we will negotiate prices and payment terms with suppliers. Male bulk
purchases to allow better terms. We will consider payment options, like net terms or credit
accounts. Our farm will hire Inventory management so as to implement effective inventory
management to minimize excess stock and avoid shortages. We will use inventory software to
track products and re-order when needed. Also the Shipping and logistics, we will pan how the
stationery will be transported to our f a r m in time, we will consider shipping costs, delivery
times, and customs when sourcing from international suppliers. There will be store displays
whereby we will organize the stationery in an appealing manner within our farm to attract
customers. Use attractive displays and signs.

We will market and promote our Farmsl's stationery offerings through advertising, social
media, and in-store promotions to attract more customers, and lastly ,we will consider customer
feedback by listening to customer feedback and adjust our stationery selection based on
demand and preferences.

3.8 Products and services.

Our farm will typically offer a range of products and services, including:

Products:

1. Eggs

2. Manure

3. feathers

4. Meat products

5. Poultry related products

4.1 Services:

1. Eggs delivery

2. Meals

3. After sale servuices

4. Gift Wrapping: Wrapping purchased eggs for gift-giving.

8. Educational Services: Offering workshops, classes, and tutoring.

9. Online Sales.

10. Loyalty Programs: Customer rewards and membership benefits.

These products and services we will all together combine to create a diverse and engaging
environment for our Poultry products lovers and readers and improving our services delivery
to our esteemed customers.

4.2 service analysis.

Our farm will evaluate the product range of variety quality farm outputs available in the
market and assess its relevance and appeal of Diffrent poultry birds including hens, kangas,
products, and niche categories. Since the farm offers farm end products, we will give a good
farm layout and ambiance to give the farm’s layout accessibility and organization. We will
consider the ambiance, including lighting, decor, and seating areas for eating and resting to
give our customer Service assess the friendliness and knowledge of our staff, we will
determine if staff can provide better products and assist customers once it starts its operation.
Our personnel will evaluate the response to customer inquiries and concerns. Pricing and
Discounts services will be done based on comparing prices to competitors and evaluate the
value for customers, by doing so, we will analyze the effectiveness of any loyalty programs,
discounts, or membership benefits.

Type Quantity Management

Seats 1500 Mosoti D.

Eggs collection 1000 Gladys K.

Eggs sorting 1000 Kirwa A.

Feathers collection 10000 Kg per day Veronica M.

Feather sorting 1000 Kg per day Oyugi B.

Product packaging 1200 Wanjiku C.

Product transportation and delivery 1000 Mohamed H.

Others 1000 Mwende N.

Since our farm is online Presence, we will review the farm’s website and online
shopping experience so as to evaluate the efficiency of online order processing and delivery , for
events and community engagement, we will examine the frequency and quality of events
such as agricultural shows, farm magazines, or workshops for them to assess the farm’s
involvement in the local community, including partnerships and sponsorships. For the inventory
Management, we will analyze the inventory turnover rate and stock availability so as to assess
the handling of special orders for out-of-stock items.

We will evaluate marketing and Promotions effectiveness of advertising, social media presence,
and email campaigns so as to determine how well the store markets new releases and upcoming
events. Above all this, customer feedback reviews, feedback, and surveys will be considered
both positive and negative comments and identify the solutions. We will do research and
compare services offered by competitors in the same market so as to identify areas where the
store can differentiate itself or improve. The use of technology, such as digital catalogs or e-
commerce platforms will allow our clients assess how the store leverages technology to enhance
the customer experience.

Lastly, we will determine if the store will follow sustainable practices and support the social or
environmental causes so that our service analysis can identify strengths and weaknesses, to
improve customer satisfaction, and stay competitive in the market.

4.3 Competition and buying patterns.

Here's an overview of both aspects of patterns we will major in our f a r m services delivery.

4.3.1 Competition and competi tors.

Our farm will often independently compete with other independent farms in the local area. Our
store will have unique selections and personalized service to counter effects our services. For
larger chain farms in the area, though they might be Giants competitors, we will offer a wide
range of farm products, competitive pricing, and a strong online presence. We will create an
online e-commerce collaboration with giants like Kenya poultry farmers association and major
poultry farmers retailers that are significant competitors, so as to offer convenience and a vast
selection of farm products. Also our farm will engage with Public and private farms to be seen
as indirect competitors, as they provide free access to raw products and end products. We will
collaborate with tunes farm that have specialty poultry farming focusing on specific products so
as not to compete for customers interested in the area. We will provide our products at low
prices because it can be for budget-conscious customers.

4.3.2 Buying Patterns

Our farm will engage in various range of buying patterns, For instance, many customers prefer
the takeaway experience of eating at our in farm hotel. They may visit our farm to explore and learn
about how we carry our day to day businesses. We will also tap the online Shopping,
whereby it's the new growing trend in the modern world, good number of customers will buy
products online due to convenience, competitive pricing, and access to a broader range of
products at their comfortable area without coming to the farm. The farm's online platform will
cater for people with disabilities and all other customers to cut the cost of travels. our farm will
engage in Loyalty Programs where customers may be influenced by loyalty programs, discounts,
and membership benefits, which will encourage repeat business and customer retention for a
long time .We will also tap on seasonal trends, like buying patterns that can be influenced by
seasonal factors, such as holiday shopping, back-to-school periods, or special promotions. Our
farm will engage in recommendations and reviews whereby customers often rely on staff
recommendations, Product reviews, and peer suggestions to make purchase decisions. Lastly, we
will have special Orders where some customers might request special orders for products not in
stock, which the store should accommodate promptly. For the events and Promotions, our
farming events, like farmers association and showcasing or farmers club meetings, this will
drive buying patterns, as customers may purchase Products related to these events. We will do,
Gift Purchase where our Farms can attract customers looking for gifts. A well-curated selection
of gift items and the option to gift-wrap Products can influence buying patterns. Because we
are living in a digital world, we will incorporate digital Sales where we may need to adapt to
digital sales trends, such as e-books and audiobooks, to cater to a wider audience. All this
patterns will lead to impulse Purchases in our Farm and will encourage customers to make
unplanned, impulse purchases. We will be looking forward to understand the competition and
buying patterns in a more crucial angle so as to tailor in offerings and marketing strategies
and meet customer preferences, and remain competitive in a changing retail landscape.

4.4 Business participants.

In our product ecosystem, we will have various stakeholders who contribute to the operation and
success of the business. Joy farm will be owned by a group of person's more so the contributor
of finance muscle. They will manage the Farm, making strategic decisions, and overseeing the
overall operation.

4.4.1 Management Team farm managers. The management department will be headed by Mrs.
Joy and other leaders responsible for day-to-day operations, staff management, and decision-
making.

4.4.2 Farm product sells personnel. Frontline staff that will be led by Nyangau Denis mosoti
,responsible for assisting customers, providing recommendations, and managing the farm’s
inventory.

4.4.3 Customers services provision personnel. The lifeblood of the business will be lead my
Veronica Moraa who will engage in purchase of stationery and other products. She has better
understanding in customer preferences and needs vitality.

4.4.4 Supply personnel. Shipping and delivery service will be led by Gladys kipsang, she will
provide products, stationery, and other products to the store. This includes , distributors, and
wholesalers information handling.

4.4.5 Packaging and labeling. We will engage companies responsible for packaging, labelling
and distributing products, companies like Statpack industries limited and dune packaging so
as to build good relationships with companies crucial impact for inventory procurement.

4.4.6 Wholesalers and Distributors. Our F a r m will feature the intermediaries who supply
Products and stationery to the Farm in bulk quantities. They play a key role in sourcing
inventory.

4.4.7 Hotels and restaurants. Hotel and restaurants customers who may purchase products in
bulk for their customers or further production will be featured, Jumia Nakuru, KFC Nakuru
are our potential big customers whom we will are looking forward to partner with them for
prosperity of our farm business.

4.4.8 Competitors . We will be working very closely with other farm and retailers that offer
similar products and services , farms like Nthiwa farm and Nic’s farm, this is to influence the
pricing, product selection, and marketing strategies with community.

4.3.0 Local Community. We will be featuring to engage with the local community through events,
events like holidays, ceremonies, academic days partnerships, and sponsorships so as to enhance
the store's visibility and customer base.

4.4.1 Online Retailers Our farm will engage with big online food ordering websites and online
farm products retailers so as to compete for the same customer base in the space world. Our
farm will often need to have an online presence to remain competitive.

4.4.2 Government and Regulatory Bodies. Authorities like county government of Nakuru,
KEPOFA, will be our partners that will oversee regulations, taxes, and compliance related to the
poultry business.

4.4.3 Financial Institutions. Kcb bank our lender will remain our great institutional platform
will be providing financing, loans, or credit to the farm for operating capital, expansion, or
improvements.

4.4.4 Technology Providers. We will seek to do business with companies offering

technological access to tools that will improve the production rates in our company.

4.4.5 Poultry farming experts. We will liaise with experts to give reviews on our farm and our
products for efficiency and customer satisfaction.

4.4.6 Service Providers. Safisha cleaning company,G4s security company, kalamu

maintenance company and utilities providers, essential for the physical upkeep of the farm will
be our brothers and sisters in the business.

4.4.6 Legal and Accounting Services. This includes all professionals, led by Dr Nyakundi a
senior lecturer at kisii teaching entrepreneurship and education who provide legal advice, and
handling contracts, manages the financial aspects of the business. He will be our great father of
the business since he understand basic managing effective operation, growth, and success of a
farm.

Working with this partners, we will be building strong relationships and partnerships within
this ecosystem and this will be a key to maintaining a thriving farm business.

4.5 strategy and implementation summary

4.5.1 Strategy Summary

Our farm business will be alone-stop shop for high-quality, diverse end products, catering to
both individual consumers and businesses as well. We will be determined to offer a wide range
of end products, eggs, meat, feathers, manure, and customizable products.
Type Number of targets Target group

Raw products 1500 Daily customers

Eggs 1000 University, college,

polytechnic, high school,
primary school

Meat 1000 University, college,

polytechnic, high school,
primary school

Manure 1000 Local farmers

Others 1000 University, college,

polytechnic, high school,
primary school

For our Customer Segmentation, we will identify and target various customer segments,
including students, professionals, artists, and corporate clients, tailoring products and
marketing to each group. Our farm will engage in online and Offline Presences to establish a
strong online presence through e-commerce platforms and a user-friendly website.
Simultaneously, this will maintain a physical farm for in-person shopping experiences so as to
ensure that all end products meet high quality standards, offering well-known and trusted
brands while possibly introducing private label items. our implementation strategy will be
competitive and flexible pricing, including discounts for bulk purchases, loyalty programs, and
special promotions during peak seasons so as to Prioritize exceptional customer service,
knowledgeable staff, and an engage in-store ambiance that encourages customers to spend time
browsing. To be able to maintain our sustainability, we will offer eco-friendly and sustainable
stationery options to appeal to environmentally conscious customers. To attain this goals, we
will utilize digital marketing, social media, email campaigns, and content marketing to reach a
wider audience. Invest in search engine optimization (SEO) to improve online visibility.
4.5 2 Implementation Summary:
Joy farm will establish efficient inventory management systems to keep track of stock levels,
forecast demand, and ensure products are readily available.

Sales implementation summary forecast

Types of sale First year sales forecast Second year sales forecast

Meat Ksh 1,800,000.00 Ksh 2,400,000.00

Eggs Ksh 1,500,000.00 Ksh 2,200,000.00

Feathers Ksh, 1,200,000.00 Ksh 1,800,000.00

Shows entrance Ksh 1,400,000.00 Ksh 2,000,000.00

Farm magazines Ksh 19,000.00 K sh 25,000.00

classes Ksh 1,600,000.00 Ksh 2,000,000.00

By doing so, we will cultivate strong relationships with suppliers, both local and international,
to maintain a consistent supply of high-quality stationery products. Our management will create
a user-friendly e-commerce website with secure payment options and implement a robust online
order fulfillment system that is designed to appealing and organized in-store layout so as to
implement visual merchandising, and provide well-trained staff for customer assistance. We will
also implement quality control procedures to inspect incoming products, maintain quality
standards, and handle product returns or exchanges and develop a pricing strategy and plan for
seasonal promotions and special events. Joy farm will train staff to provide excellent customer
service, including product knowledge, handling inquiries, and addressing customer concerns so
as to execute targeted marketing's campaigns across various channels, including social
media, email marketing, and paid advertising. This will Source and promote eco- friendly
stationery options and showcase these products prominently in-store and online. Our customer
care will Collect customer feedback to continuously to improve products and services,
addressing any issues or opportunities for enhancement. Mrs. Joy will establish a
robust financial management system, monitor cash flow, and track key financial performance
indicators so as to consider potential expansion to new locations or diversifying into related
markets like custom printing or art supplies, as the business grows. By doing so, we will develop
a clear strategy and effectively implement the stationery business to work toward its goals of
offering quality products, appealing to a broad customer base, and achieving long-term success
in the market.

4.6 management summary.

Joy farm will provide an overview of the key individuals responsible for leading and operating
the business.
 4.6.1 Management Team. Dr Carson will be the team leader manager for Joy farm, He will
provide the vision and strategic direction for the farm, responsible for decision-making,
financial oversight, and business development.

4.6.2 Store Manager. Mr Kirwa alphile will be in charge of day-to-day operations, including
inventory management, staff supervision, and customer relations. Ensures the store runs
smoothly and efficiently. He will ensure the physical store layout to overseeing staff
scheduling and training.

4.6.3 Marketing and Sales Manager. Mrs Kwamboka will oversee the marketing campaigns,
social media engagement, and promotions. She will work to attract and retain customers and increase
Joy farm sales.

4.6.4 Inventory and Procurement Manager. Mr. Mosoti will be in charge of the acquisition
of farm products and related products, including ordering, pricing, and inventory control. He is
the one to develop relationships with publishers and suppliers by maintaining a diverse and
appealing Product selection, negotiating with suppliers, and managing inventory levels.

4.6.5 Customer Service Manager. Mrs. Gladys will ensure the excellent customer service, she
will handle the inquiries, resolves issues, and trains staff in customer-focused approaches sine
he has experience for twenty years in the field. She will focus on providing an exceptional
customer experience, handling inquiries, and addressing any customer concerns or feedback..

4.6.6 Financial Manager. Mr. Nzioka musweti will handle financial management,
accounting, budgeting, and financial planning. He will be monitoring cash flow and
profitability of Joy farm and manages financial resources.

4.6.7 Online Sales and E commerce Manager. Mohamed Aliahamud will b in charge of the
online presence, including the Farms's website, e-commerce platform, and digital marketing
efforts. He will handle the digital presence of the farm, ensuring a user-friendly website,
efficient online order processing, and digital marketing efforts.

4.6.8 Events and Community Engagement Manager. Mr Oyugi Embarbamba will be

organizing in-farm events, product storage, and partnerships with the local community,
libraries, and schools. The events and community organizing events to establish partnerships
within the local community to enhance the store's visibility and customer base very strong.

This management ecosystem team will collaborate to achieve the farm’s goals, ensuring it remains
competitive, profitable, and well-regarded in the local community.

4.7 Future products and services.

The business will be a purely computer oriented type. Technology will be the co objective of
the business. This includes products and services such as: e- library designs, readers haven Joy
farm website , graphics production and sound and video farm lessons. The status of the
business is at start up level, and will start to operate in January 2024.The major reason as to
why we would like to start the operations of the business in January 2024, is to ensure that
between now and then, all other arrangements which includes raw materials, capital and the
venue of the business are readily prepared.

Financial plan for Joy farm

 Pro-forma balance sheet for our first financial year.

Assets. Ks400,000

Current assets ksh 300,000

Cash Ksh 849,568

Inventory Ksh 122,562

Other current assets Ksh 80,000

Total current assets Ksh 920,130

Long-term assets ksh 300,000

Total assets Ksh 1,244,000

Liabilities and capital Ksh800,000

Current liabilities Ksh318,130

Accounts payable ksh 700,000

Current borrowing ksh 1,000,000

Other current liabilities Ksh125,904

Subtotal current liabilities Ksh900,000

Long term liabilities Ksh100,000

Total liabilities Ksh955,900

Paid in capital Ksh125,000

Retained earnings Ksh124,000

Earnings Ksh825,406

Total capital Ksh1,284,226

Total liabilities Ksh318,130

Proposed Pro forma income statement for our first financial year.
Year 1

Sales Ksh1,304,071

Direct cost of sales Ksh1,004,135

Total cost of sales Ksh1,004,135

Gross margin Ksh299,936

Gross margin %23%

Expenses ksh 1,806,342

Payroll Ksh1,881,000

Sales and marketing and other expense

Rent Ksh600,000

Utilities Ksh360,600

Insurance Ksh720,000

Payroll taxes Ksh444,093

Other Ksh150,000

Total operating expenses Ksh 849,893

Estimated Profit before interest and taxes

Ksh1,200,044 Interest

expenses Ksh530,750

Taxes Ksh346,888

Net profit Ksh2,450,406

Net profit/sales

4.43% Conclusion:

Joy farm aims to become the go-to destination for poultry products lovers in [City Name]. With a
dedication to quality, a commitment to the community, and a passion for products, we are poised
for success and growth in the product retail industry .Please note that this is a simplified
example, and a complete business plan summary would provide more specific details and
financial projections based on market research and analysis.
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