adlina@JPH_2021

DTF10093
INTRODUCTION TO HALAL
FOODSERVICE INDUSTRY
TOPIC 3: HALAL FOOD INDUSTRY
Notes for Lecture Week 1
Prepared by: Nur Adlina binti Haji Mohd
 LESSON PLAN OF THE WEEK
At the end of the class, student will be able to:

Discuss halal industry environment

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
 Search the history of halal industry
 International

 Domestic

 Explain the Halal Industry Master Plan 2030 (HIMP2030)

in contributing to the growth of Malaysia halal industry
 THE BEGINNING OF HALAL INDUSTRY

 The market for halal food is a recent

phenomenon. From the 1960s onwards, as
immigrant Muslim populations began to settle in

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the West, especially in France, demand for halal
meat increased.
 The 1990s saw the emergence of ‘Muslim
consumers’ mindful of what they put on their
plate. Specialist butchers began to develop
locally, then the product range diversified and
globalized within the agro-food business. Halal
became a commercial quality label.
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2016

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EMERGENCE OF THE MUSLIM CONSUMER
IN THE WEST

 As a socio-economic phenomenon, products bearing the

halal stamp were, originally, specific to non-Muslim
countries. Within the population of immigrants from

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North Africa settled in France, for example, popular
tradition tended to take precedent over Islamic
doctrine.
 First-generation immigrants were especially keen to
preserve customs and food traditions of their home
country (Rodier, 2014). Although the Quran does not
forbid eating the meat prepared by ‘People of the Book’
(Jews and Christians), the food eaten by Christians
was considered as questionable and potentially
‘contaminated’ by coming into contact or being mixed
with unlawful products such as pork. The first Muslim
immigrants therefore bought their meat from Jewish
butchers.
 As their standard of living in the host country
improved, their consumption of meat increased.
Until then reserved only for special occasions
(such as the Eid al-Adha festival), meat became a
marker of social and financial success and began
to be served on a daily basis. Such new eating

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habits triggered a boom for Muslim butchers’
shops.
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 In the 1970s in France, they were mainly owned by
families and the majority culture pigeonholed them as
ethnic and exotic shops. The personal reputation of the
butcher, a member of the community, was enough to
guarantee that the meat was halal.
 Little by little, ‘Muslim consumers’ were seen as able to
control their bodies and their sense of belonging to a
community through what they put on their plate
(Rodier, 2014).
INDUSTRIALIZATION OF STANDARDS

 In the 1990s, health crises such as mad cow

disease and foot-and-mouth disease forced the
meat processing industry to focus more on ritual

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slaughter, under pressure from a public
demanding more guarantees. The price of meat
fell, quality improved and abattoirs were
equipped to produce halal meat.
 The arrival of halal in the
industrial chain was not without
consequence as a simple religious
slaughter practice became a
controlled process subject to
hygiene and quality standards. The
number of halal certifying agents

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has increased to several hundred
today.
 Demands for an international halal
standard have grown, partly due to
the international import-export
economic ties between non-Muslim
and Muslim countries that are
inflexible regarding food product
guarantees.
HALAL CERTIFICATE AND
THE FAO

 Given that Islamic law is incompatible with secular

commercial law, Malaysia, the organizer of the World

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Halal Forum, which brings together stakeholders
from the halal food market, secured a pledge from the
Food and Agriculture Organization of the United
Nations (FAO) to include guidelines for the use of the
term halal in the Codex Alimentarius, to protect it
from being used inappropriately.
 By becoming an international standard, halal has
now extended beyond meat products, to water,
sweets, cosmetics and pharmaceuticals etc.
 It essentially concerns anything which may come into
contact with the body, as control over the body forms
part of the act of faith.
 HISTORY OF HALAL INDUSTRY IN
MALAYSIA
 1974
 Research Center of the Islamic Affairs Division of the
Prime Ministers Office started to issue halal

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certification letters for products that met the criteria.

 1994
 Halal confirmation was given in the form of a
certificate with a Halal logo

 1998
 Halal inspections were carried out by Ilham Daya, a
company appointed by the government.
 2002
 The government decided that all halal certification
activities will be conducted by JAKIM's Food and
Islamic Consumer Products Division (28 positions)

2005

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
 The Public Service Department of Malaysia approved
a total of 165 positions from different schemes,
grades and designations create the newly named
Halal Hub Division.
 2008
 The Halal Industry Development
Corporation (HDC) took over the
management of all halal certification
activities.

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 2009
 The Halal Hub Division of Jabatan
Kemajuan Islam Malaysia (JAKIM)
which is based in Cyberjaya will
officially start its operations and
management of the halal certification
process back
PRIME MINISTER: TUN ABDULLAH AHMAD BADAWI

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 Halal Industry Master plan (2008 – 2020)
Desired Outcome Halal as a new source of
economic growth Vision Malaysia as the global
reference centre for discipline in Halal Integrity
Malaysia as the global leader in the innovation,
production and trade of a number of Halal-

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related sectors
 The government has outlined holistic strategies
to intensify the development of the Halal
industry towards achieving the vision of making
Malaysia a Global Halal Hub - Speech at MIHAS
2007
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SINCE THEN..
HALAL INDUSTRY MASTER PLAN 2030

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 DISCUSS THE COMPONENTS OF HALAL
INDUSTRY

Business Perspective Government Perspective

___________________ ___________________

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1. 1.

2. ___________________ 2. ___________________
3. ___________________ 3. ___________________
4. ___________________ 4. ___________________
5. ___________________ 5. ___________________
6. ___________________ 6. ___________________
7. ___________________ 7. ___________________
8. ___________________ 8. ___________________
Bosnia Herzegovina

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India

Egypt

Turkey
zahar@JPH_2020