DMZ FOOD HUB

BUSINESS PLAN
FOR LOAN PROPOSAL

Daniella Cahutay
BSA-2B
Purpose of Loan

DMZ Food Hub has been involved in the food industry for several years. It opened its

first food truck in Capunitan,Orion in 2018. The purpose of this business plan is to secure

₱1,500,000 in order to fund the expansion of the business. DMZ intends its business to expand

and have a second food truck to be placed in Judy’s Park in Limay, Bataan. The food truck will

provide high quality food and service. Once the food truck started to boom, it will start providing

its high quality and delicious food throughout the province.

Description of Business

DMZ Food Hub is a food truck business who started operating in 2018. After working in

the food industry for 3 years, DMZ decided they are ready to take on a new venture of expanding

and providing quality food service to a larger community. Upon starting operations, DMZ will

sell a wide range of food offerings. We will provide high quality food and upstanding customer

service. What will set DMZ Food Hub apart from the competition is our commitment to

providing our food and services in multiple locations for the convenience of our customers.
Products and Services

Offerings:

DMZ Food Hub will offer a wide range of food options to include:

 Burgers

 Hamburgers

 Cheese burgers

 Chicken burgers

 Veggie burgers

 Pizzas

 Ham and Cheese

 Hawaiian

 Beef and Onion

 Supreme

 French fries

 Beverages

 Fruit shakes

 Coke products

 Bottled water

 Lemonade
Marketing

Food trucks have been prevalent in the food industry since the mid-1900s, with

increasing popularity as time goes on. There are currently thousands of food trucks operating

nationwide, and is expected to increase in number for the next 5 years.

Our market research has revealed to us that consumers in Limay, Bataan want more

affordable food options, larger portion sizes, and a wider variety of food offerings at a single

establishment. Being able to satisfy those factors, in conjunction with the flexibility of our

business hours, will help set us apart from the competition.

Target Market

DMZ’s target buyers are the middle-class millennials who reside, work and go to the

town and surrounding areas within a 10-mile radius. In a survey conducted and distributed to

local food vendors, we found that those who go out to eat spend roughly ₱5,000 a month. Of

that, approximately ₱2,800 each month is spent at food trucks. We anticipate that 19 - 35 year

old patrons will make up 85% of our revenue.

Marketing Strategy

DMZ Food Hub plans to reach new and existing customers through social media and

flyers. We will constantly post our products in our accounts (Facebook and Instagram) to attract

customers. Our prices will be lower compared to our direct competitors, and we will also provide

larger portions while maintaining profitability.

Operating Procedures

Responsibility Responsible
Ensuring that all raw materials are fresh and new Staff
Wearing of PPE (gloves, haircap, apron) Staff, Manager, Owner
Proper hygiene must be observed Staff, Manager, Owner
Keep all food at safe temperatures Staff
All orders and food sold should be documented Cashier
Purchasing of inventories and supplies Manager, Owner
All documents must be checked regularly Owner, Manager

Budget Allocation
The possible monthly budget overview of DMZ Food Hub is presented as:

Income:
Product Sales:
Burgers ₱20,300
Pizzas ₱15,500
French Fries ₱14,350
Beverages ₱22,280
Total Income ₱72,430

Expenses:
Wages and Salaries ₱25,000
Supplies ₱15,000
Telephone ₱700
 Electricity bill ₱2,500
Gas bill ₱2,250
Water bill ₱850
Insurance ₱4,800
Repairs and Maintenance ₱1,700
Advertising ₱700
Total Expenses ₱53,500

Total Income ₱72,430

Total Expenses ₱53,500
Net Income ₱18,930