MEMBERS:

❖ ANGELDONIS AUCAPIÑA, BRUNO

❖ CASTAÑEDA ROMERO, JORGE
❖ MORALES MOLINA, CAROLINE
❖ OCAR ARANGO, FRANCESCA
Strategic Planning
1.1 Description of the business

Bio Berries is a company that is dedicated to the cultivation and

commercialization of blueberries, through its strategic partners who are
the wholesalers who are in charge of positioning their product in
supermarkets and markets nationwide. In addition, due to the fact that
exports to the US market have been growing steadily, the company
seeks to position its product in that market, in order to increase the
number of clients, which will generate higher income for the company.
Therefore, to internationalize the product, the company is developing
different strategies that allow it to position its product in the different
markets of the United States.
 1.2 Strategic Planning of the Company

MISSION Philosophy or corporate values

VISION Our commitment is to quality, since our
Satisfy and provide our customers
To be a world leader in the cultivation product will be an organic and natural
and consumers around the world
and commercialization of high quality product, because less preservatives will
with healthy food through
blueberries, based on ethical and be used, providing a better product to
operational excellence, innovation
efficient management that ensures the the consumer and food safety goes hand
and sustainable practices.
long-term sustainability of our business. in hand with the value we place on
teamwork.

Business Actions
Goals
Description Plans

Control Actions
1.3 External Analysis of the Company (PESTEL)
1.4 Internal Company Analysis (Porter's 5 Forces)
1.5 CROSS SWOT

Strengths x Opportunities Weaknesses x Strengths x Threats Weaknesses x

(OS) Opportunities (WO) (ST) Threats (WT)

• Strategy for propening • Join venture strategy • Implementation of • Constant training and
with another company agricultural coverage motivation of
expansion and increasing
and take advantage of policies to mitigate employees with
production with the
its knowledge of the the risks of climate specialized personnel,
rental of more hectares additionally the
market and distribution change
for possible new markets channels. implementation of
• Acquisition of meshing to counter
• Product differentiation
• Use of genetically reserves of natural excess of rain or heat.
strategy through iso improved plants to resources to anticipate
organic certification and obtain better fruit, future events that may • Implementation of
fair trade. greater flavor and affect production. technology to
greater resistance to maximize production
climate changes. and supply.
BRAND

• The brand stands for

organic products
• Commitment to the
environment
• Commitment to the
farmer