Web Analytic Report Nov 2015

Astralife.co.id

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 Audience

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 Trends Visits In This Month
SESSIONS

5.575
4.749
4.298 4.125
3.761
3.039 3.110 3.217 3.217 3.015 3.043
2.915 2.995
2.535 2.586
2.391 2.451 2.273 2.157 2.476 2.382 2.128 2.318 2.355 2.089 2.186 2.455
1.972 2.188

217
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

The contribution paid traffic is about 71.80% from all traffic.

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 Comparison sessions Sep-Nov 2015

Chart Title
6000
5000
4000
Axis Title

3000
2000
1000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
September 648 672 647 574 426 367 694 741 697 748 806 399 338 705 683 979 1.064 1.206 1.070 873 1.272 1.259 1.095 1.103 1.253 1.163 1.083 2.268 2.122 1.390
October 997 1.468 1.414 1.327 1.869 2.046 2.075 2.055 2.111 2.000 1.875 2.369 2.332 1.902 2.332 2.323 1.879 1.953 1.837 2.032 2.756 3.066 3.024 2.679 2.772 3.270 3.063 3.675 3.113 2.897 2.701
November 217 1.972 2.188 2.391 2.451 3.761 2.273 2.157 2.476 2.382 2.128 2.318 2.355 2.089 2.186 2.535 2.586 3.039 3.110 5.575 4.749 4.298 2.455 3.217 2.915 2.995 3.217 3.015 3.043 4.125

Total
Sep : 28.345 Total traffic last 3 month increase. But, the bounce rate so high. It’s because more then 70%
Oct : 71.212 traffic come from paid. Paid search don’t give a good performance to the bounce rate.
Nov : 84.218

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 Geographic
Country

The majority traffic comes from Indonesia, with 94.37%.

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 Geographic

"Not Set" in the first place is the accumulation of the cities that are not identified by
Google. Because of that, we can assume Jakarta is most visited city.

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 Demographic

Age of visitors astralife.co.id in the range 25-34 years old, and their gender is male (53,5%).

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 Traffic

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 Traffic Source

70.000
60.472
60.000
50.000
40.000
30.000
20.000 14.196
10.000 5.959
2.467 333 791
0
PA I D ORGANIC D I R EC T REFERRAL SOCIAL ( OT H E R )
S EA R C H S EA R C H
Grouping

Paid Search is dominated traffic for this month, Bounce rate from paid search so high, about 91,99%. And
direct traffic not perform well too, it is different from the previous month. But, google organic perform well
with low bounce rate. Based on last 3 month of data, we recommend to review the “paid search”, because
the bounce rate getting worse.

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 Keywords

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 Organic Keywords

* Top 10 keyword from organic search

Note: Google implement New Privacy Policy. If the user is signed in to a Google account, or using the Firefox search bar), Keyword will
have the value (not provided).

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 Pages

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 Landing Pages

Home page is the

most landing page.

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 The Most Visited Page

Pages with the most views is “/“ (Default home page (English version)). Because the “home
page” have a lot of visitors as a landing page.

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 Engagement

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 Engagement

Average users spend

00:00:36 to explore
astralife.co.id. 1,30
Pages/Sessions (Visits).
And 87,28% bounce rate.

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 Comparisons Bounce Rate Jul-Sep 2015

Bounce Rate Bounce rate

90,00% 86,43% significantly increase
87,28%
85,00%
because paid traffic. It
80,00%
76,57% can be cause by
75,00%
70,00%
Bounce Rate content. User can’t find
what they looking for or
expected.

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 Comparisons Engagement Jul-Sep 2015

Avg. Pages/sessions
Avg. Visit Duration 2,00
0:01:09 1,50 1,68
0:01:04 0:00:41 1,30
0:00:52 1,00 1,33
0:00:35 0:00:36
0:00:17 0,50 Avg.
Avg. Visit
0:00:00 - Pages/sessions
Duration

Average visit duration and page/sessions trend showing users not spend a lot of time
and not explore more content. It can be cause the user cannot find what they looking
for. Because many traffic in this month come from paid search.

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 Technology

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 Device
Device Category
3%

13%
mobile
desktop
tablet
84%

Device Session
Mobile 70.891
Mostly user using mobile rather than
Desktop 11.156
desktop.
Tablet 2.171

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 Browser
Top 10 Browser Browser by City

Browser Sessions Browser City

Chrome 46149 Chrome (not set)

Android Browser 14772 Chrome Jakarta

Chrome Surabaya
Firefox 5277
Chrome Medan
Safari (in-app) 4948
Android Browser (not set)
BlackBerry 3513
Android Browser Jakarta
Safari 3238
Android Browser Surabaya
UC Browser 2393 BlackBerry (not set)
Opera Mini 1648 Android Browser Medan
Internet Explorer 935
Opera 888 Chrome Makassar

"Not Set" in the first place is the accumulation of the cities that are not identified by Google

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 Summary
Matrics Nov 2015
Sessions (visits) 84.218
Bounce Rate 87,28%
Page/view 1,30
visits Duration 36 seconds
Top Traffic Paid Search

Top referral googleads.g.doubleclick.net

Top keyword organic (not provided)*

Top Landing Page (The page through which visitors

entered your site) / (Default home page (English version))

Top Page (The pages visited, listed by URI. The URI is the
portion of a page's URL following the domain name; for
/ (Default home page (English version))
example, the URI portion
of www.example.com/contact.htmlis /contact.html)

*Google implement New Privacy Policy. If the user is signed in to a Google account, or using the Firefox search bar), Keyword will have
the value (not provided).

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 Thank You

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